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领导致辞:上海市商务委员会副主任刘敏

  【SHANGHAIJIADIANWANG】12YUE28RI,YI“XINSHIDAI、XINQIDAI、XINFENJIN”WEIZHUTIDE2019SHANGHAIJIADIANCHUANGXINFAZHANFENGHUILONGZHONGJUXING。CICIFENGHUIYOUSHANGHAIJIAODIANJIADIANSHANGYEXINGYEXIEHUI、SHANGHAIJIADIANWANGZHUBAN。YIXIASHISHANGHAISHISHANGWUWEIYUANHUIFUZHURENLIUMINZAIFENGHUISHANGDEZHICIZHENGLIGAO,RUYOUBUTUOZHICHUANJIABINYANJIANGWEIZHUN。

  今天很高兴能和大家一起,共同探讨上海家电行业如何在改革开放新时代再出发,推动整个行业迈向高质量发展阶段。

  JINTIANSHANGWUWOCANJIALEXINSHIJIEZHONGZHUANGYIHOUDEXINKAIYECISHANGANENDIANLI,KANDAOLESHANGHAICHUANTONGSHANGYEQIYEBUDUANJINQU,ZAICHUANGHUIHUANG,TUIDONGXINYETAI、XINMOSHIFAZHANQUDEDECHENGXIAO;KANDAOLESHANGHAISHANGYEQIYEDEQIYEJIAZAIDAXIANG"SHANGHAIGOUWU"PINPAI,JIANSHEGUOJIXIAOFEIXINGCHENGSHIJINCHENGZHONG,YONGYUPINBO,GANYUDANDANG,HONGYANGSHANGYEWENMING,ZHEIZHONGJINGSHEN、ZHEIZHONGLILIANGZAIXINGYECHUANGXINZHUANXINGZHONGQIDAOLEJIJIDETUIDONGZUOYONG。

  当前上海正在全力打响“上海购物”品牌,建设国际消费城市,概括地说就是“1358”。一个总目标是要打造国际消费市场,形成与全球卓越城市地位相匹配的商业文明;三个导向就是以满足需求、创造需求、引领需求为导向;着力提升“五个度”是:一是体现消费对城市经济社会发展的消费贡献度显著提升,二是体现消费业态、模式、技术等创新能力的消费创新度显著提升,三是体现城市对国际国内知名品牌、创新品牌集聚能力的品牌集聚度显著提升,四是体现城市时尚品牌、设计师、活动和媒体等对全球时尚潮流引领能力的时尚引领度显著提升,五是体现消费者对城市消费综合环境的消费满意度显著提升;八个专项行动是: 新消费引领专项行动、商业地标重塑专项行动、老字号重振专项行动、消费品牌集聚专项行动、消费名片擦亮专项行动、会商旅文体联动专项行动、消费总动员专项行动、消费环境优化专项行动。

  结合本市家电行业发展实际,如何在上海消费升级、国际消费城市建设中与时俱进、共同发展?有几点想法与大家分享。

超级大满贯  YISHICONGXINGYEYUNXINGKAN,BENSHISHEHUIXIAOFEIPINLINGSHOUETONGJISHUJUXIANSHI,JIADIANXINGYEXIAOSHOUTONGBIZENGSUYOUSUOHUILUO,ZENGZHANGQUEFADONGLI,JIXUYANJIURUHECUJINXIAOFEI,TUIDONGXINGYEFAZHANTIZHIZENGSU。ERSHICONGSHOUHOUWEIXIUFUWUKAN,SHIZHENGFU12345REXIANSHUJUXIANSHI,XIAOFEIZHEYOUGUANJIADIANSHOUHOUWEIXIUFUWUZIXUNHETOUSUDIANHUAJIAODUO,XUYAOJINYIBUXINGYEGUIFANFAZHAN,RANGXIAOFEIZHEFANGXINXIAOFEI。SANSHICONGPEITAOWULIUFUWUKAN,SUIRANWANGLUOGOUWUYIJINGPUJI,DANHENDUOXIAOFEIZHEHAISHIXUANZEDAOSHITIDIANQUGOUMAIJIADIAN,WEICINENGFOUTIGONGXIANGWANGGOUYIYANGDEWULIUFUWU,SHIXIAOFEIZHEJISHILEJIEWULIUPEISONGDEXINXI。SISHICONGLVSEFAZHANKAN,ZAIXINGYEZENGZHANGFALIDETONGSHI,XUYAOJIAKUAIYANJIUSHANGHAIXIAOFEISHICHANGJIADIAN“YIJIUHUANXIN”DEZHANGXIAOJIZHI,TUIDONGYIPILVSE、ZHINENGJIADIANXINCHANPINJINRUJIATING,TISHENGXIAOFEIPINZHI。

  当然,我们不仅要做好线下的门店销售,更要把眼光放在拓展网络市场。上海的企业,要研究两大市场,一个是上海的实体市场,吸引本地消费以及外来消费;另一个是网上的大市场,上亿的用户都在网络市场,家电很多新的产品如何通过网络把品牌推广到全国各地?

  LINGWAI,WOMENHAIYAOYANJIUBAGENGDUODEXINPINSHOUFAFANGZAISHANGHAI。RUHAIERZHINENG001HAOTIYANZHONGXINZAISHANGHAIKAIYEZHIHOU,XIYINLEHENDUOXIAOFEIZHEDAOHONGXINGMEIKAILONGTIYANZHINENGJIADIANXINCHANPIN。SUNINGZAIWUJIAOCHANGMENDIANYEDAZAOLEYIGEQUANXINYETAI,TUICHULEYIPIXINPINSHANGSHI。TONGSHI,WOMENYEXIWANGJIADIANXINGYEWEIRAOJIATINGXIAOFEI,BAXIANDAIKEJIYUMEIHAOSHENGHUOYOUJIJIEHEZAIYIQI,TUICHUJIADIAN、JIAZHUANG、JIAJUCHANPINHEFUWUYIZHANSHIJIEJUEFANGAN,BUDUANYOUHUAGONGJI,MANZUXIAOFEI,YINDAOXIAOFEI,CHUANGZAOXIAOFEI。JINQIGUOWUYUANZAIGUANYUZHANGSANJIAOYITIHUAFAZHANGUIHUAZHONG,JIULIUTONGLINGYUCHUANGXINFAZHAN,TICHUYAOXINGCHENGSHANGCHANRONGHEDECHANYEJIQUNHEPINGTAIJINGJILONGTOUQIYE。NEIME,JIADIANXINGYERUHELAITONGGUOSHANGCHANLIANDONG,TONGGUODAPINGTAILAIYINDAOZHENGGEJIADIANXINGYEJIAKUAIGENGXIN,JIAKUAISHENGJI,XUYAOJINYIBUTANSUOSHIJIAN。

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SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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