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劳帼龄教授:新消费促进新供给 数字化激发新动能

  【SHANGHAIJIADIANWANG】12YUE28RI,YI“XINSHIDAI、XINQIDAI、XINFENJIN”WEIZHUTIDE2019SHANGHAIJIADIANCHUANGXINFAZHANFENGHUILONGZHONGJUXING。CICIFENGHUIYOUSHANGHAIJIAODIANJIADIANSHANGYEXINGYEXIEHUI、SHANGHAIJIADIANWANGZHUBAN。YIXIASHISHANGHAICAIJINGDAXUEDIANZISHANGWUYANJIUZHONGXINZHURENLAOGUOLINGJIAOSHOUZAIFENGHUIZUODEYANJIANGZHENGLIGAO,RUYOUBUTUOZHICHUANJIABINYANJIANGWEIZHUN。


  很多人都说,在第一轮互联网大潮当中,上海错失了机遇,没有赶上风口, 最近拼多多和小红书的崛起,才让上海追赶了上来。我想说的是,拼多多和小红书,作为普通消费者熟悉的品牌,确实让人感受到了上海电商平台的崛起。但如果真的要说上海互联网的历史,我认为有一家在今年10月份刚刚度过20岁生日的企业、一家上海正宗老牌互联网企业--携程更有代表性。公司2亿用户中,有9000万是国外用户,也就意味着公司45%的用户是国际化用户。其实上海还有另外一家很多人不太了解的老牌互联网企业,就是20年前诞生的上海钢联,2020年即将迎来公司20岁生日,要知道国际钢材价格指数的50%是由它来说话的。我们常说一流企业定标准,这家企业在国际舞台上是有话语权的。所以,上海并非如外界所说,错失了第一轮的机遇,无名是谋定而后动,无名是不少互联网企业在B2B行业深耕,但这些行业的大众“知名度”不高。按照国家统计局的统计,目前上海的网络交易额占全国1/10,上海是名副其实的电商“青藏高原”。


  SHUODAOXIAOFEI,BUNENGBUTIYIGEDUOYUEQIANFASHENGZAIZHONGGUOSHANGHAIDEXIAOFEIDASHI。11YUECHUDESHANGHAIJINBOHUI,ZIJIYOUXINGCANJIALEKAIMUDANGTIANXIAWUDEHONGQIAOLUNTAN,LUNTANDEZHUTISHI“SHUZIHUASHIDAIYUDIANZISHANGWUCHUANGXINFAZHAN”。JINBOHUIJIESHU,JINJIEZHEDESHILINGYIGEXIAOFEIDASHI,JI“SHUANG11”。JINNIANZHENGHAOSHI“SHUANG11”GOUWUJIEDEDI11GENIANTOU,TADAILAIDESHIYIGEQUANSHEHUIDEGONGZHEN,SHIZHONGGUOHEQUANSHIJIEDEGONGZHEN。YI“SHUANG11”WEILI,2684YICHENGJIAOEWEIDAIBIAODEXINXIAOFEIBEIHOU,SHIZHIZAOYESHIXIANGONGXUJINGZHUNPIPEI、JIANGBENZENGXIAO、KUODAXINSHICHANGDEJIEGUO。ERQIANQIXINXIAOFEIHEXINGONGJIDE,ZESHISHUZIJINGJIPINGTAI,SHIC2MDEFANXIANGDINGZHI,SHISHUZIHUAJIFALEQIYEHUODEZENGZHANGDEXINDONGNENG。CONGDAIGONGCHANGDAOZIYOUPINPAI,ZAIDAOGENJUDASHUJUSHENGCHANBAOKUAN,ZHEISHIYITIAOZHONGXIAOXINGZHIZAOQIYEDESHUZIHUASHENGJIZHILU。SHUZIHUALING“DAXIANGQIWU”,YEPEIYU“MAYIXIONGBING”。YISHUZIHUAWEIQIAOLIANG,XINXIAOFEICUJINGONGJICEZOUXIANGGAOZHILIANGFAZHAN。

  RUHESHIYINGXINRENQUNDEDAIJIYANBIAN、XINQUDAODEBIANHUA、XINJISHUDEDIEDAIHEXINGONGJIDEBIANGE,SHIBAIZAIMEIYIGELINGSHOUQIYEMIANQIANDEKETI。ZHEIYIDAIREN,YEJIUSHI“NI”,BUJINJINSHIPINLEIDIANSHANGFAZHANDEYUANDONGLI,TONGSHIYESHIDAIDONGSHANGYIDAIREN、XIAYIDAIRENXIAOFEIXINGWEIXIGUAN、GAIGEHEBIANQIANDETUIDONGLI。RENQUNDEBIANQIANHUIDAILAITADEGOUMAIFANGSHI、XIAOFEIXINGWEIDEBUTONG,ZAIJIASHANGJISHUDECHANSHENGHEDUIGONGJICEDEZHUDONGGAIZAO,SUOYOUTIAOJIANJIAQILAI,CAINENGGOURANGYONGHUDEXUQIUDEDAOGENGDICHENGBENDEMANZU。


  PANDIAN2019NIANDEJIADIANYE,SHI“WEI”YU“JI”BINGCUN,TIXIANCHUYIXIADETEDIAN:YISHIJIANSHUIJIANGFEI,JIADIANYEYING“GANLU”,QINGZHUANGQIANXING;ERSHI5GSHANGYONG,JIADIANJIAJUJIASURONGHE,SHENGTAIYOUSHIXIANXIAN;SANSHIWANGGOUJIADIAN,PINGTAI“ERXUANYI”YUYANYULIE,CUFAFANLONGDUAN;SISHIMAOYIMOCA,JIADIANCHUKOUZENGSUHUILUO,MIANLINYALI;WUSHI11NIANZHANGPAO,JIQUANHUAZHANLVE,XIAOTIANEBIAN“MEI”;LIUSHIWANGLUOHONGLIXIAOTUI,XIANSHANGPINGTAI,JIASUXIANXIAQUDAOSHENTOU;QISHIXINBANJIADIANJISHULUXIANTUFABU,ZHUZHONGJIENENGHUANBAO、ZHINENGHUA、CHANGJINGHUA;BASHIHUAWEIZHIHUIPING,GEXINCHUANTONGDIANSHIJIAOHUTIYAN,CAIDIANSHICHANGYINGBIANGE;JIUSHIDIANDONGYASHUA、JUAN/ZHIFAQIBIAOZHUNFABU,CHANPINYANFA、ZHILIANGGUANKONGYOUYIJU;SHISHIXIPAIGUOHOU,HULIANWANGDIANSHIZOURU2.0SHIDAI。

  XINXIAOFEIQUSHIZHESHECHUJIADIANXIAOFEIJIEGOUDEYOUHUA,“XIAOZHENQINGNIAN”QINGLAI“XINCHAO”JIADIAN,YOUZHIYOUJIAPENGHONG“GUOCHAO”JIADIAN,DANSHENJINGJIDAIHUO“MENGCHAO”JIADIAN......

超级大满贯  GENJUZHONGGUOZHILIANGXIEHUIFABUDEJIADIANXINGYEYONGHUMANYIDIAOCHA,MUQIANZHINENGHUACHANPINDEYONGHUMANYIDUMINGXIANGAOYUFEIZHINENGHUACHANPINYONGHU,SHUOMINGGAOZHILIANGFAZHANHEXIAOFEISHENGJIBEIJINGXIAJIADIANXINGYEZHUANXINGFAZHANYIDEDAOLEYONGHUDERENKE,GONGJICESHENHUAGAIGEZAIXUQIUCEDEDAOLEMINGXIANTIXIAN,ZHINENGHUAYICHENGWEIYINGXIANGYONGHUMANYIDUDEGUANJIANYINSU。

  MUQIANYONGHUDUICHANPINDEMANYI,YIJINGBUJINJINTINGLIUZAIDANYIDEMANYIDU,ERSHIYOURENZHI、SHENTOU、MANYI、MEIYU、ZHONGCHENG、TUIJIANLIUFANGMIANGOUCHENGLEDUIYUZHILIANGXIAOFEIDETIYAN。YOUXIECHANPIN,YONGHUQIWANGBEIMANZUHOU,YUPINPAICHANSHENGLEGENGJINMIDELIANXI,YONGHUDUIMEIYUDU、ZHONGCHENGDUHETUIJIANDUPINGJIAJIAOGAO,JINERJIUTISHENGLEQIZHILIANGXIAOFEITIYAN。ERYOUXIECHANPIN,CONGYONGHUMANYIDUDAOMEIYUDU、ZHONGCHENGDU、TUIJIANDUDEZHUANHUALVXIANGDUIJIAODI,DAOZHIZHILIANGXIAOFEITIYANJIANGDI。


  TONGSHI,MANYIDUGAOYUXINGYEPINGJUNSHUIPINGDEPINPAIQIZHILIANGXIAOFEITIYANZHISHUWEIBIGAOYUXINGYEPINGJUNSHUIPING,XIAOFEITIYANHAODEPINPAIYONGHUMANYIDUZHISHUWEIBIGAO;YONGHUMANYISUIRANSHIXINGCHENGYONGHUDUICHANPINHEFUWUMEIYU、TUIJIANDEJICHU,DANYONGHUMANYIBINGBUDAIBIAOYONGHUYIDINGHUIZANYUPINPAI、TUIJIANHUOZAIGOUMAI。SUOYI,BIXUGUANZHUYONGHUTIYAN,YIYONGHUMANYIWEIJICHU,JIAQIANGYUYONGHUDEJINMILIANXI,TISHENGXIAOFEIJIEDUANQUANLIUCHENGDEYONGHUTIYAN。

  MUQIANDIANSHI、XIYIJI、BINGXIANG、YOUYANJIHEKONGDIAODEFEISHOUCIGOUMAIBILIGAOYU40%,GONGDAYUQIUDEXIAOFEITIYANSHIDAI,GENGZHUZHONGYONGHUTIYANDEPINPAICAISHIYONGHUDEXUANZESUOZAI,CAISHIQIYEKECHIXUFAZHANZHIDAO。FUWUGUIFANHUA、CHAYIHUA、JINGXIHUAZHENGZAICHENGWEIGEQIYEJINGZHENGDEGUANJIANYAOSU。

  SHANGHAISIDAPINPAIJIANSHEDE“SHANGHAIGOUWU”TICHULEDAZAOGUOJIXIAOFEICHENGSHIDEMUBIAO,WEIRAOZHEIYIMUBIAO,JIXUYAOMANZUXIAOFEIXUQIU,GENGXUYAONULICHUANGZAOXUQIUHEYINLINGXUQIU。ERZAIZHELITISHENGDE“5GEDU”ZHONG,XIAOFEIMANYIDUDETISHENG,TIXIANDESHIXIAOFEIZHEDUISHANGPINHEFUWUZHILIANGDESHUANGZHONGMANYI。ERYAOZUODAOZHEIXIE,LIBUKAISHENGCHANSHANG、LINGSHOUSHANG、SHOUHOUFUWUSHANGDEGONGTONGNULI。

超级大满贯  HUIDAOWOMENJINTIANDEZHUTI,XINXIAOFEICUJINXINGONGJI,SHUZIHUAJIFAXINDONGNENG,TONGGUOZHEIYANGYIGESHUANGXIANGDEXIANJIE,WOMENZHENGZAINULIYONGSHUZIHUA、YONGZHIHUIHUADAZAOYIGEGONGYINGLIANFUWUTIXI,YONGSHUZICHUANLIANQICONGSHENGCHAN、XIAOSHOUDAOSHOUHOUFUWUDEWANGLUO。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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