超级大满贯

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张瑞敏:海尔不再是出产品的,而是出创客的

  WULIANWANGSHIYIDONGHULIANWANGZHIHOUXIAYIGEZUIZHONGDADEJINGJIHUODONG。DANQISHI,WULIANWANGSHIDAIHAIMEIYOUQUANMIANDAOLAI。

  TADAODISHISHENMEYANGZIDENI?HAIBUTAIQINGCHU。DANSHI,WOMENZHISHAOXIANZAIJIUYAOQINGCHU,WULIANWANGSHIDAIDESHANGYEMOSHIJIUJINGSHISHENME。WODAOBUSHISHUO“RENDANHEYI”YIDINGSHIWULIANWANGSHIDAIDESHANGYEMOSHI,DANWORENWEITAFUHEWULIANWANGSHIDAISHANGYEMOSHIFEICHANGZHONGYAODEYAOSU。

  WULIANWANGZUIHEXINDEDONGXISHISHIXIANSHEQUNJINGJI。SUOWEIDESHEQUNJINGJIJIUSHIGENJUMEIYIGERENDEXUQIUWEITATIGONGCHANGJINGFUWU,ERGUOQUDEMOSHIBUKENENGSHIXIAN。RENDANHEYIDE“REN”JIUSHIYUANGONG,“DAN”JIUSHIYONGHUXUQIU,YAOBAYUANGONGHEYONGHUXUQIUJIEHEDAOYIQI。ZHEIYINGGAISHICHUANGJIANWULIANWANGSHIDAISHANGYEMOSHIDEYIGEZUIJIBEN、ZUIBIYAODETIAOJIAN。

  MEIGUOZUOJIAXIMENG·SINIEKEZUOGUOYIGEMOXING——“HUANGJINQUANLILUN”。ZHEISHISANGETONGXINYUAN,ZHONGXINSHIWHY(WEISHENME),ZHONGJIANSHIHOW(ZENMEZUO),ZUIWAIQUANSHIWHAT(SHISHENME)。TATICHU,SUOYOUDESIKAO,BAOKUOZIJIDERENSHENG,DOUYAOCONGWEISHENMEKAISHI。

  为什么我们要颠覆现在的管理模式?

  NEIME,WOMENWEISHENMEYIDINGYAODIANFUXIANZAIDEGUANLIMOSHI?YINWEISHIDAIBIANLE,YOUSHENMEYANGDESHIDAI,JIUYOUSHENMEYANGDEMOSHI;SHIDAIGAIBIAN,SHANGYEMOSHIBIXUYAOGAIBIAN。DIERGE,ZENMEZUO?ZENMEDIANFUQISHISHIJUEDINGYAODIANFUZHIHOUSUOSHEJIDELUJING。TONGGUOSHENMELUJINGLAIDIANFUCHUANTONGDEGUANLIMOSHI?HENZHONGYAODEYIDIANJIUSHIZIWODIANFU。POJIULIXIN,DIANFUJIUDE、SHULIXINDESHANGYEMOSHI,ZHEIFEICHANGFEICHANGKUNNAN。DISANGE,SHISHENME,QISHIJIUSHIMUBIAO,JIRANYAOZUOYIGEXINDESHANGYEMOSHI,NEIJIUYIDINGYAOZHEIGESHANGYEMOSHIBIANCHENGYIGEYINBAOYINLINGDEMOSHI,FOUZE,ZUOYIBANHUOZHECHAYIDIANZUOCHENG,NEIJIUHEMEIZUOMEIYOUSHENMEQUBIE。

  WOMENXIANSHUOWEISHENMEYAODIANFU。HUIGUYIXIA,GUOQUKEYIFENSANGESHIDAI——DIYIGE,GONGYEGEMINGSHIDAI;DIERGE,HULIANWANGSHIDAI;DISANGE,WULIANWANGSHIDAI。BUTONGSHIDAIYOUBUTONGDESHANGYEMOSHI,SHANGYEMOSHIDELUOJIYEBUTONG,YEJIUSHITADEZHIDAOLILUNBUTONG。ZUIHOU,CUIHUADEJIEGUOYEBUTONG。

  ZAIGONGYEGEMINGSHIDAI,TADESHANGYEMOSHIQISHIJIUSHIDAGUIMOZHIZAO,SHILIUSHUIXIANDAILAIDEGAOXIAOLV,HEXINJIUSHIMINGPAI——RUGUOSHEINENGGOUZAICHUANTONGSHIDAICHENGWEIYIGEMINGPAI,SHEIDEFANWEIJIUKEYIKUODADAOSHIJIEGEGEGUOJIA,LINGWAIYEYOUYIJIANENGLI,HUIBIBIERENDELIRUNGAODEDUO。TADEZHIDAOLILUN,DIYIGESHIYADANG·SIMIDE《GUOFULUN》。《GUOFULUN》DEDIYIZHANG“LUNFENGONG”TICHULAI,YIGESHOUGONGZUOFANGYIGERENKENENGYITIANYEZUOBUCHUYIGENBIEZHEN,DANSHI,RUGUODAJIAFENGONG,MEIGERENYITIANJIUKEYIZUO4800GENBIEZHEN。WORENWEI,TAGENGONGYESHIDAIZHENGHAOXIANGFUXIANGCHENG。SIMICHUBANZHEIBENSHUDESHIJIANSHI1776NIAN,ER1776NIANZAIQUANSHIJIEDAGAIFASHENGLESANJIANDASHIER。DIYIGEJIUSHIMEIGUODULI;DIERJIUSHI《GUOFULUN》CHUBAN。CIWAI,HAIYOUYIGEFEICHANGFEICHANGZHONGYAODESHISHIWATEZHENGQIJIDELIANGCHAN。ZHEISHIGONGYEGEMINGFEICHANGZHONGYAODEYIDIAN。

  ZAICIZHIHOU,JIUSHITAILEDE“KEXUEGUANLI”。TAILEYU1911NIANCHUBAN《KEXUEGUANLIYUANLI》,RENWEIYAOCONGYUANLAIDEJINGYANGUANLIBIANCHENGKEXUEDEGUANLI。KEXUEGUANLIZUIZHONGYAODEYIGETEDIANJIUSHISHIXIANLEDONGZUOYANJIU,YANJIUMEIGEDONGZUODAODIYAOYONGDUOZHANGSHIJIAN。BIRU,GANGTIECHANGBAYONGDETIEXIANFENDEFEICHANGXI,CHANKUANGSHIHECHANMEIDEBUYIYANG。ZHEIDIANDINGLEHOULAIDELIUSHUIXIAN。FUTEDELIUSHUIXIANJIUSHIZAIZHEIGESHANGMIANJIANLIQILAIDE。

  DISANGESHIQIANDELEXIEDE《GUIMOYUFANWEI》。TAYANJIULE1870NIANDAO1938NIANZHEIQIJIANSANGEZUIZHUYAODEGONGYEGUOJIA——MEIGUO、DEGUOHEYINGGUO——DEJINGZHENGLITIXIANZAISHENMEDIFANG。TIXIANZAIYOUHENDUODEKUAGUODAQIYE。TARENWEI,QIYE(YAOYOUJINGZHENGLI)JIUSHILIANGTIAO:DIYI,GUIMOYAODA;DIER,FANWEIYAOGUANG,BUSHIZUOYIGECHANPIN,ZHEIYANGCAINENGGOUCHENGWEITUOLASI。LINGWAI,TARENWEI,QIYECHENGZHANGQUJUEYULIANGGEYAOSU,DIYIGEYAOSUJIUSHIZHANLVE,DIERGEYAOSUJIUSHIZUZHIJIEGOU;ZHEILIANGZHEZHIJIANSHIYIGECONGSHUGUANXI,ZHANLVEGAIBIANLE,ZUZHIJIEGOUBIXUGAIBIAN。ZHEIGEGUANDIANZHIDAOJINTIANHAIYINGXIANGDAOSUOYOUQIYE。

  GONGYESHIDAIDEZHEIXIEZUOFAZUIHOUDEJIEGUOSHISHENME?GAOXIAOLVDELIUSHUIXIANCHEDICUIHUILEDIXIAOLVDESHOUGONGZUOFANG。ZHIDAOJINTIAN,WOMENHENDUOGONGCHANGHAIJIBENSHANGSHILIUSHUIXIANZUOYE。

  HULIANWANGSHIDAIHEGONGYESHIDAIZUIDADEBUTONGZAIYU,TADESHANGYEMOSHIBUZAISHIDAGUIMOZHIZAO,ERSHIBIANCHENGSHUANGBIANHUOZHEDUOBIANSHICHANG。ERQIE,TABUSHIYIMINGPAIWEIHEXIN,ERSHIYIPINGTAIWEIHEXIN。WOSHIZHONGJUEDE,ZAICHUANTONGGUANLISHIDAI,YAOMESHIMINGPAI,YAOMESHIMINGPAIDEDAIGONGQIYE,YINWEIJINGZHENGBUGUOTA,JIUZHINENGGOUJITADAIGONG。ZAIHULIANWANGSHIDAI,YAOMEYONGYOUWANGLUO,YAOMEBEIWANGLUOYONGYOU。XIANZAIDEDIANSHANGSUOYONGYOUDEWANGLUO,BIERENBUNENGYONGYOU,ZHINENGGOUZAIDIANSHANGSHANGMIANJIAOYI,YINCI,ZHINENGGOUBEIDIANSHANGSUOYONGYOU。

  “看得见的手”和“看不见的手”都不灵怎么办?

  ZHEIGESHIDAIDEZHIDAOLILUNYINGGAISHIFAGUOREN,2014NIANHUODENUOBEIERJINGJIXUEJIANGDERANG·TINUOERSUOTICHUDELILUN。TARENWEI,HULIANWANGCHANYESHIYIGESHUANGBIANSHICHANG。WEISHENMESHISHUANGBIANSHICHANG?ZHEIGESHICHANGKEYIJIEJUEZHENGFUHESHICHANGSHUANGZHONGSHILINGDEWENTI——YOUSHIHOUHUICHUXIANZHENGFUBULING,SHICHANGYEBULINGLE,“KANDEJIANDESHOU”HE“KANBUJIANDESHOU”DOUBULING。

  GUOQU,JINRUSHICHANGDEMENJIANTAIGAO,ZUAILESHICHANGFAHUIXIAOLV,ERXIANZAIDESHUANGBIANSHICHANG,JINRUMENJIANFEICHANGDI,SUIBIANZUOYIGECHANPINDOUKEYIDAODIANSHANGSHANGQUMAI,ZHIYUMAIDEZENMEYANGNEISHILINGWAIYIHUISHIER,ZAICHUANTONGSHIDAI,HENDUOJINBULESHANGDIAN,YINWEITAIXIAOHUOZHEMEIYOUMINGQI。ZHEISHIZUIDADEBUTONG。

  XIANZAI,WOMENDAOLEWULIANWANGSHIDAI。WOJUEDE,WULIANWANGSHIDAIHEYIDONGHULIANWANGSHIDAIYOUFEICHANGDADEBUTONG,TASHIQINGJINGGANZHIDE、GEXINGHUADINGZHIDETIYANDIEDAI。YEJIUSHISHUO,ZAIHULIANWANGSHIDAI,YONGHUKEYIZAIDIANSHANGSHANGMIANTIAOXUANNIYAODEDONGXI。DANSHI,XIANZAIBUXUYAONITIAOXUAN,WOKEYIGENJUQINGJINGGANZHINIXUYAOSHENME,WOJINISONGQU。TADEHEXINSHISHENME?BUZAISHIMINGPAIHUOZHEPINGTAI,SHIZHONGSHENYONGHU。

  YOURENYUYAN,21SHIJIDEQIYEJINGZHENGLIJIUSHIKANNIYONGYOUDUOSHAOZHONGSHENYONGHU。SUOWEIZHONGSHENYONGHUJIUSHIYONGHUDESUOYOUXUQIU,QIYEDOUKEYIBUDUANMANZU。ZHEIHEHULIANWANGSHIDAISHIBUYIYANGDE。DANSHI,WULIANWANGSHIDAIXIANZAIHAIMIANLINHENDADETIAOZHAN。WULIANWANGSHI1999NIANYOUMASHENGLIGONGXUEYUANTICHULAIDE,DAOXIANZAI18NIANLE(HAIWEIYINBAO)。2016NIANBEIDINGWEI“WULIANWANGYUANNIAN”,YOURENYUCE2019NIANHUOZHE2020NIANHUIYINBAO。DUIYUWOMENLAIJIANG,WEISHENMEXIANZAIYAOYANJIUZHEIGEWULIANWANG?YINWEIWOMENXIWANGYIRENDANHEYIMOSHICHENGWEIDIYIGEYINBAOWULIANWANGDE。

超级大满贯  WORENWEIRENDANHEYISHIWULIANWANGFANSHIDESHANGYEMOSHI。“FANSHI”SHIMEIGUOXUEZHEKUENZAIHENZAOYIQIANTICHULAIDE。MEIGESHIDAIYOUBUTONGDESHANGYEGUANLIFANSHI,ERQIEXINJIUFANSHIBUKEYIJIANRONG。WORENWEI,WULIANWANGFANSHICUISHENGDESHANGYEMOSHIYIDINGHUIHENKUAICHUXIANBINGQUDAICHUANTONGDESHANGYEMOSHI。

  WOXIANG,SHIBUSHIKEYIZHEIMELIJIE,HULIANWANGSHIDAIYIDINGSHI“CONG1DAON”,ERWULIANWANGSHIDAIYIDINGSHI“CONGnDAO1”。ZHEIGEDAXIEDE“N”SHIDIANSHANGPINGTAI,SHANGMIANYOUWUSHUDESHANGPIN,ZHEIGE“1”SHIMEIYIGEGUKE,GUKEKEYIZAIDIANSHANGSHANGTIAOXUANZIJIXUYAODECHANPIN。ERWULIANWANGSHIYIGEXIAOXIEDE“n”,nSHISHEQUNJIAOHUDEPINGTAI,(“1”SHIYONGHU)。ZAIZHEISHANGMIAN,ZHIDAOYONGHUDAODIXIANGYAOSHENME,WOLAIMANZU。ZHEISHIBUYIYANGDE。

  JUYIGEHENJIANDANDELIZI,HAIERBINGXIANGYOUYIGEXIAOWEIZHUANMENZAIZUOYIJIANSHI,BINGXIANGZAISHOUCHUSHIDAIZHEYIGEPING,ZHEIGEPINGMUSHANGMIANLIANJIELESIBAIJIAYOUJISHIPINSHANG。QISHI,WOBUSHIMAIJINIYITAIBINGXIANG,ERSHIMAIJINIYIGEANQUANSHIPINDEJIEJUEFANGAN。YONGHUSHIYONGBINGXIANG,HAIERYOUKEYIGENJUYONGHUDESHUJUYOUHUAFUWU。XIANZAISHUOYONGHU“DASHUJU”,WOBUTAITONGYI。WORENWEIQIYEYIDINGYAOYOUYONGHUDEGEXINGHUAXIAOSHUJU,YAOCONGYONGHUXUYAOSHUJULIZHAODAOXIAOSHUJU,BIRU,YOUDUOSHAORENHUANTANGNIAOBING,ZAIZHENDUIZHEIXIETANGNIAOBINGBINGRENSONGSHANGDITANGSHIPIN。ZAIDIANSHANGSHANG,YONGHUHUIZIJIMAIYITAIBINGXIANG,ZIJITIAOXUANDITANGSHIPIN。DANSHI,ZAIWOZHEILI,YINWEINISHITANGNIAOBINGREN,TONGGUOBINGXIANGZHEIGEZAITI,WOKEYIJINISUOYOUNIXUYAODEFUWU。

  大公司如何逃脱“硅谷悖论”?

  WULIANWANGSHIDAIDE“RENDANHEYI”DESHANGYEMOSHI,JIANDANLAISHUOSHISANBUFEN。DIYIBUFENYINGGAISHITIYANJINGJI,YINWEIWULIANWANGZHENDESHIYIGETIYANJINGJI,SHIGENJUYONGHUDETIYANQUTIGONGFUWUDE;DIERGEBUFENJIUSHISHEQUNJINGJI,WOMENJIAOZUO“DASHUNGUANG”、SANDIANHEYI,CHULEYOUXIANSHANGDIAN、XIANXIADIAN,HAIYOUWEIDIAN。GUOQUDAJIASHUOYAOO2O,CONGXIANXIADAOXIANSHANG。HOULAI,MEIGUOYOUYIGEJIAOSHOUXIELEYIBENSHU《YONGBUXIAOSHIDEMENDIAN》,TICHUBUYAOO2O,YAOO+O,XIANSHANGJIAXIANXIA。XIANZAIDESANDIANHEYI,BUJINSHIO+O,HAIJIALEYIGESHEQUWEIDIAN。WOMENYOUJISHIWANJIAWEIDIAN,XIANGMAOXIXUEGUANYIYANGSHENRUDAOMEIYIGESHEQULI。ZUIHOUYIGESHICHUANGYEPINGTAI,WOMENJIAOZUO“CHUANGKEJINGJI”。XIANGJIALI·HAMOJIAOSHOUGANGCAISUOJIANGDE,ZHEIYIDIANFEICHANGZHONGYAO,YINWEIXIANZAIZUODEDOUDUI,DANSHIDAIBIANLEJIUDOUBUDUILE。ZHEIGECHUANGKEJINGJISUOZUODEZHEIXIE,SHIWEILEJIANGLAISHIDAIBUGUANZENMEBIAN,DOUNENGGOUJINGENSHIDAIDEBUFA。

  ZHEILIMIANYOULIANGGE,YIGESHIHAICHUANGHUI,WOMENZIJIDAJIANDEYIGESHEHUIHUADECHUANGYEPINGTAI,HAIYOUYIGEFirstBuild,SHIMEIGUOGEAGAODE。TAGENGUIGUFEICHANGDADEBUTONGSHI,GUIGUKEYISHUOSHICAOGENCHUANGYE,WOMENSHIDAQIYEJINXINGDECHUANGYE。ZHEIZAIMEIGUOSHIMEIYOUDE。JINNIAN3YUEFEN,SITANFUDAXUEYAOQINGWOQUJIANGRENDANHEYI,WOHAIJIANGDAOGUIGUYOUYIGE“GUIGUBEILUN”——HENDUOGUIGUQIYEZAICAOGENCHUANGYESHIFEICHANGJUYOUCHUANGXINLI,YIDANCHENGWEIDAGONGSIJIUTAOTUOBUCHUKECENGZHI,ZUIHOUGENSHICHANGYUELAIYUEYUAN。

超级大满贯  SUIRANSHUOWOMENGAOLEWULIANWANGSHIDAIDESHANGYEMOSHI,DANSHIYEZUNXUNLESUOYOUSHANGYEMOSHIDOUMIANLINDEFAZE,DIYI,JIAZHIZHUZHANG;DIER,JIAZHIWANGLUO。SUOWEIJIAZHIZHUZHANGJIUSHIYAOCHUANGZAOYONGHUJIAZHI;SUOWEIJIAZHIWANGLUOJIUSHICHUANGZAODEJIAZHIYAOCHUANDIDAOYONGHU。

  ZAICHUANTONGJINGJISHIDAI,ZHUYAOSHIMINGPAI,YIDINGYAOCHUANGZAOCHUMINGPAI,CHUANGZAOCHUMINGPAIDUIYUYONGHUSHIYOULIDE,DANGRANDUIYUQIYEGENGYOULI。JIAZHICHUANDIZHISHICHUANDIDAONEIXIEDAIGONGCHANG,YINWEITADELIANGHENDA,SUOYIDAIGONGCHANGYEKEYIHUODEJIAZHI。XIANZAIGAODEWULIANWANG,SUIRANHAISHIZHEILIANGTIAOBUBIANDEZONGZHI,DANNEIRONGBUYIYANGLE,WANQUANSHIGENJUWANGLUOLAIDE。YIGEJIUSHICHUANGZAOYONGHUJIAZHISHICONGWANGLUOLAICHUANGZAODE,CHUANDIJIAZHIYESHITONGGUO“JIAZHIJUZHEN”CHUANDIDE。

  WOXIANGJUYIGELIZILAIHENHAODISHUOMINGZHEIGEWENTI。WOMENSHENGCHANDEJIUJUZAIGUONEISHICHANGZHAN50%YISHANG。ZAIJIUJULINGYU,HAIKEYICHUANGZAODUOSHAOJIAZHI?HENKUAIJIUFENGDINGLE。DANSHI,WOMENDEJIUJUXIAOWEIFAXIANLEYIGESHICHANGTONGDIAN,JIUDIANDEGUKEHEHONGJIUBUHEJIUDIANDE,YAOZIJIDAI。WEISHENME?YISHIDANXINJIUDIANDEJIUBUYIDINGSHIZHENHUO,ERSHIJUEDEJIUDIANDEJIAGETAIGAO,SUOYIZIJIDAI。SUIRANKEYI,DANZHEIYANGZUO,JIUDIANYEBUMANYI,YONGHUYEDEBUDAOHENHAODEFUWU。ZHEIGEXIAOWEIJIUJIHENDUOJIUDIANMIANFEIPEILEJIUJU,YOULIANXIZHEIXIEJIUSHANGBAJIUXIANZHIJIEFANGZAIZHEIXIEJIUJULI,BUYAOQIAN,XIANFANGSHANG。GUKEQULEZHIHOU,YOUZHEIMEDUOJIUGONGTAMENTIAOXUAN。YINCI,DIYI,GUKETIAOXUANDEFANWEIHENGUANG,BIZIJIDAIHAODEDUO,YOUGEZHONGGEYANGDEJIU;DIER,BUYONGDANXINJIAMAOWEILIE,DOUSHIZHENDE;DISAN,JIAGEBISHICHANGBIANYITAIDUO,YINWEIJIUSHANGNAJINLAIDESHIHOUMEIYOUZHONGJIANHUANJIE,ZHIJIEFANGZAIZHEIER。HENDUOJIUDIANZUIHOUJIUBIANCHENGLEYIGEJIAZHIJUZHEN,MEIYIGE(CANYUZHE)DOUDEYI:GUKEKEYITIAOXUANGENGHAODEJIU,BUXUYAODAIJIU;JIUDIANYINWEIYOURENMAIJIU,SUOYIKEYIZHUANQIAN;JIUSHANGSUIRANJIGUKEDEJIUFEICHANGBIANYI,DANYINWEIQUDIAOLEZHONGJIANHUANJIEHAIYAOZHUANQIAN;DUIYUWOMENLAIJIANG,SUIRANJIUJUFANGJINQUSHIBUYAOQIAN,DANHUODEDESHOURUBIJIUJUDECHANPINSHOURUHAIYAODADEDUO。

  SUOYI,ZHEIZHENZHENGCHENGWEIYIGEGEFANGDOUDEYIDEJIAZHIJUZHEN。WORENWEI,WULIANWANGDAILAIDEZUIZHONGYAODEBIANHUABIXUSHIGONGXIANGPINGTAI,RUGUOBUSHILIYIGONGXIANG,ZHISHIYIFANGDELI,KENDINGBUHUICUNZAIXIAQU。

  大众辉腾的失败启示了什么?

  JIAZHIWANGLUO,JIUSHIHAIERDESANGEPINGTAI,JIYUCOSMOPlatDEHULIANGONGCHANGPINGTAI,DASHUNGUANGPINGTAIYIJISHEHUIHUACHUANGYEPINGTAI。XIANZAI,SHIJIESHANGYIJINGGAOLELIANGGEGONGYEHULIANWANGPINGTAI,YIGESHIDEGUOGONGYE4.0,YIGESHIMEIGUODE“XIANJINZHIZAOYE”,WOMENDECOSMOPINGTAISHIDISANJI。HAIERGAODEHULIANGONGCHANG,SHIWANQUANYIYONGHUWEIZHONGXINDE。

超级大满贯  DAZHONGGONGSIYOUYIGESHIBAIANLI。DAZHONGHUITENGGANLE14NIAN,PEILE20YIOUYUAN。QUNIAN3YUEFENQUANBUTINGCHAN。HUITENGGONGCHANGSHIDEGUODEMINGPIAN,SHITOUMINGGONGCHANG。SUOYOUDAODEGUOQUCANGUANDE,DOUHUIQUCANGUAN,DANTASHIBAILE。WEISHENME?HENJIANDAN,YINWEITAMEIYOUZHENZHENGDEYONGHUTIYAN。SHOUXIAN,DINGWEIBUDUI,DAZHONGHUITENGBUKENENGDINGWEIZAIGAODANG,DANTAYIDINGYAODINGWEIZAIGAODANG。SUIRANYONGLETOUMINGGONGCHANGDENGSHOUDUAN,BIRUYONGHUCANYU,CHEXIAXIANSHIHAIBAYONGHUQINGLAIGAOYIGEXIAXIANYISHIDENGDENG,DANYONGHUKAIZHEIGECHEDAOMALUSHANGZENMEYETIHUIBUCHUTADEGAODANG。

超级大满贯  ZHEIYUTAYIKAISHIDEJIAZHILIANHEJIAZHIJUZHENYOUGUANXI,HAISHITINGLIUZAIJIAZHILIANLILUN。ZHEISHI1985NIANYOUMEIGUODEMAIKEER·BOTETICHULAIDE,SUOYOUDEQIYEDEJIAZHILIANTUJIUXIANGYIGEJUDADEJIANTOU,LIMIANZHUYAOSHILIANGTIAO:DIYITIAOSHIJIBENHUODONG,YEJIUSHIPINGTAI,BIFANGSHUORENLI、CAIWUDENGDENG;DIERTIAOXIANDEZHUYAOHUODONGSHICHUANLIANDELIUSHUIXIAN,CHANGONGXIAO,ZHONGDIANSHIZHEILIANGTIAOZENMESHIXIANJIAZHI,SHIGENGDUOGUKEMAINIDECHANPIN。DANSHI,JINTIAN,JIAZHILIANYINGGAIBEIJIAZHIJUZHENTIDAI。ERDAZHONGHUITENGFEICHANGZHONGYAODEWENTISHI,SUIRANZAIXINGSHISHANGHAOXIANGSHI4.0DE,DANZHIDAOSIXIANGHAISHIDANXIANGJIAZHILIANDEZHINENGZHIZAO。

  ERGONGCHUANG、GONGXIANGDEDASHUNGUANGPINGTAI,TIXIANWEIGANGCAISHUODESANDIANHEYI。TIXIANCHUSHENME?YIGECHUDIANWANGLUO。MEIYOUCHUDIAN,JIUBUCUNZAIDINGZHI。CHUDIANDAOLEMEIYIGESHEQU,SUOYIKEYITIGONGZHENZHENGDEDINGZHI。XIANZAI,HENDUOZHINENGCHANPINJIAOHAOBUJIAOZUO,HENZHONGYAODEYIGEYUANYINZAIYUHAISHILIANGYUANGUANXI,BUSHISANYUANGUANXI,JIAZHILIANJIUSHIQIYEHEGUKE;XIANZAIYINGGAISANYUANGUANXI,QIYEHEGUKEDEGUANXIGAIBIANLE,QIYESHITIGONGHENDUOZIYUANDE,MANZUDEBUSHIGUKE,ERSHIYONGHU,MAIJITADEBUSHICHANPIN,ERSHIFUWU。GENGZHONGYAODE,HAIYOUYIYUANGUANXI,SUOYOUDEYONGHUZHIJIANXIANGHUJIAOHU,JIAOHUCHANSHENGCHULAIDINGZHIFANGAN。

  ZUIHOUJIUSHISHEHUIHUADECHUANGYEPINGTAI,BAOKUOGANGCAISHUODEHAICHUANGHUIHEFirstBuild,TADEZHUYAOZUOYONGSHIXUNQIUXINDESHANGJI,KAIQI“DIERQUXIAN”。SUOWEIDIERQUXIANSHISHUO,BUGUANGANSHENME,ZENGZHANGQUXIANZONGGUIHUIDAOZUIGAOFENG,DAOLEZUIGAOFENG,YIDINGHUIXIALAI,SUOYI,BUYAODENGXIALAIDESHIHOUZAIQUKAOLV,YAOZAIHAIMEIYOUDAOZUIGAOFENGSHIJIUZHAODAODIERQUXIAN,ZHEIJIUSHIZAICHUANGYE。

超级大满贯  LINGWAI,HAIERBUZAISHICHUCHANPINDE,ERSHICHUCHUANGKEDE。RUGUOSHICHUCHANPINDE,JIUHUIBEIZIJISHUFU,DANRUGUOSHICHUCHUANGKEDE,JIUHUIYOUHENDUOXINDECHANPIN、XINDECHUANGYI。ERQIE,WOBUSHIZHAOGUKE,SHIZHAOZHONGSHENYONGHU。FEICHANGZHONGYAODESHI,WOMENDEMUBIAOBUSHIZHENGDIYI,ERSHIZHENGWEIYI。

超级大满贯  WEISHENME?YINWEIZUODAOZUIHOU,DIYIKENENGHAIYAOXIALAI,ERWEIYIQISHISHI(BUDUAN)CHUANGYE,SHIZAIYIXIERENDOUMEIYOU、FEICHANGMOHUDEDIDAI,ZAIMEIYOUGONGSHIDEDIDAICHUANGZAOCHUXINDEJIAZHILAI。

  颠覆原有商业模式的目的是什么?

超级大满贯  ZUIHOUYIDIANJIUSHIDIANFUDEMUDE,SHOUXIANYINGGAISHUORENDANHEYISHIYIGEGUOJIHUADESHANGYEMOSHI。HAIERJIANBINGLEHENDUOQIYE,YONGLEYIGE“SHALAMOSHI”——LIMIANYOUGEZHONGGEYANGDEBUTONG“SHUCAI”,MEIYIZHONGSHUCAIDAIBIAOYIZHONGWENHUAHUOZHEYIGEGUOJIADESHENGHUOFANGSHI,DAN“SHALAJIANG”SHITONGYIDE,JIUSHIRENDANHEYI。

  JUYIGELIZI,WOMENJIANBINGDERIBENSANYANGZUIZHONGYAODEYIGEJINGSHENJIUSHITUANDUIJINGSHEN。WOMENMEIYOUGAIBIANTADETUANDUIJINGSHEN,ZHISHIYONGRENDANHEYILAIGAIBIANTUANDUIJINGSHENDEFANGXIANG——GUOQUDETUANDUIJINGSHENSHITINGLINGDAODE,LINGDAORANGNIGANZHEIJIANSHIER,JINTIANWANSHANGBUSHUIJUEYEYAOGANCHULAI;XIANZAIBUSHITINGLINGDAODE,TUANDUIJINGSHENBIXUHEYONGHULIANZAIYIQI,GANDESHIYONGHUYAODECAIXING。

  DIER,XINXILANDEFEIXUEPAIKEDEZHIZAOGONGYIFEICHANGHAO,WOBATAJIAOZUO“GONGJIANGJINGSHEN”。GUOQUDECHANPINJIAGEFEICHANGGAO,MAIDEFEICHANGHAO,DANZUIHOUKUISUN,YINWEISHENME?ZHISHIZIWOXINSHANG,WOYOUFEICHANGJINGMEIJUELUNDECHANPIN。SHIBUSHIYONGHUTIYANNI?BUGUAN。HOULAI,WOMENBATAMIANXIANGQUANQIUFANWEIDEYONGHU,BUJINJINNIUKUIWEIYING,XIANZAIHAIFAZHANDEHENHAO。

  DISANGEJIUSHIGEA。GEAYOU120DUONIANDELISHI。ZUIJINXINSHANGLAIDESANWEILINGDAOYEZHENGZAIJIJIGAIBIAN。WOJUEDE,GAIBIANDENANDUHENDA。WEISHENMENI?YINWEITASUOYOUDEGUANLIDOUFEICHANGMINGXI,GUIDINGDEFEICHANGXIANGXI,MEIYIBUZENMEZUODOUSHIZHAOZHEZUOJIUXING。DANSHI,TADE“QIYUEJINGSHEN”ZUIDADEWENTIZAIYUSHIXIANXINGDE,ERJINTIANXUYAOFEIXIANXINGDE。XINSHANGRENDELINGDAOZHENDEFEICHANGFEICHANGYOUYONGQI,SUIRANSHIJIANBUZHANG,DANYIJINGBAGEAZHEIMEYIGE120DUONIANLISHIDELAOQIYEKAISHIYONGXIAOWEILAIZUO,BIANCHENGLEXIAOWEI。ZHEISHIFEICHANGFEICHANGBUJIANDANDEYIJIANSHIQING。

  BUGUANZENMEYANG,WOJUEDE,RENDANHEYIDEGUOJIHUADAOXIANZAIWEIZHI,TUIXINGDEHAISHIBIJIAOHAODE。WEISHENMEBIJIAOHAO?WORENWEIBENZHISHANGJIUSHIYITIAO,RENDANHEYIDEZHONGXINJIUSHIYIRENDEJIAZHIWEIZHONGXIN,ZHIZAIZENMEBARENDEJIAZHICHONGFENFAHUICHULAI。

超级大满贯  RENDANHEYIYINGGAISHIYIGESHEHUIHUADESHANGYEMOSHI,BINGBUJINJINYONGZAIZHIZAOYE,ZAIQITAXINGYEYEKEYI。HAIERJINRONGJIANBINGLESHANGHAIYONGCIKANGFUYIYUAN。ZHEIGEYIYUANSHISHANGHAISHIZHENGFUDEYIYUAN,JINGYINGBUSHANKUAIYAOPOCHAN。HAIERJINRONGJIANBINGYIHOU,BINGBUSHIJITASHURUZIJIN,ERSHIBATABIANCHENGLEYIGERENDANHEYIMOSHI——YIHUANHEYI。ZHONGGUOXIANZAIDEYIHUANMAODUNFEICHANGJILIE,DANSHI,QISHIYIHUANZHIJIANDEMUBIAO、MUDESHIYIYANGDE。BIANCHENGYIHUANHEYI,ZENMEBIAN?GUOQUSHIHUANZHELAILE,YAOYIGEBUMENYIGEBUMENDIPAO,XIANZAIWOMENANZHAOYIGELOUCENGHUAFEN,SUOYOUBUMENCHENGWEIYIGEZHENGTI,DOUWEIZHEHUANZHEZAIZHUAN,HUANZHEFEICHANGMANYI。XIANZAI,TADECHUANGWEIDOUPAIBUSHANGDUI。TONGSHI,WOMENBAZHEIGEMOSHIFUZHIDAOQITAHENDUOYIYUAN。ZHEIGEYIYUANHAIERBINGBUKONGGU,MEIYOUSHENMEGUANXI,HAIERXIANGGUANLIGONGSIYIYANGSHUCHULERENDANHEYIMOSHI,TONGSHITAYOUZAIWANGSHANGCHENGWEIYIGEWANGSHANGYIYUAN。YIYUANSHIWANQUANBUTONGDEXINGYE,SUOYIBUSHIZHIZAOYEYEKEYISHIYONGRENDANHEYI,MEIYOUWENTI。

  LAOZIDE《DAODEJING》YOUYIJUHUA“DAZHIBUGE”,YISIJIUSHISHUO,SUOYOUDEJIZHISHIYIGEXITONG,SHIWANZHENGDE,BUNENGBATAGEDEQILINGBASUI,BUNENGQIEGEKAI,FOUZE,KANBUDAOZHENGTI、ZONGDEMIANMAO。WOJUEDEZHEISHIZHONGXIWENHUAZUIDADEBUTONG。

  ZHONGGUODEXITONGLUNWENHUADUIZHONGGUOQIYEJINTIANSHIYINGWULIANWANGSHIDAIFEICHANGYOUBANGZHU。LAOZILIANGQIANDUONIANQIANTICHUDEDAOSHIYUZHOUBIANHUADEDAO,YUZHOUBIANHUAGUILV,SHIXITONGLUN。YULAOZITONGSHIDAI、GONGYUANQIANSIBAIDUONIANDEGUXILAZHEXUEJIADEMOKELITETICHUDEGUANDIANQUESHI,SHIJIEDEBENYUANSHIYUANZI。XIFANGSHIJIEYIZHISHIYUANZILUN,BAHENDUODONGXIXIHUADAOYUANZI。BIRU,ZHONGYIYIDINGSHIBIANZHENGSHIZHI,XIYIYIDINGSHIFENJIEDAOXIBAO。YIGEHENHAODEZHONGYIDUIZHEZHEIGERENJIUKEYIZHAOCHUBINGZHENG,DANXIYIKENENGYAOHENDUOKEGONGTONGHUIZHEN,YINWEITABUSHIXITONGDE,SHIQIEGEKAI。

超级大满贯  GUANLIYEYIYANG,RUGUOYIGEQIYEGUANLIYOUWENTI,ZHAOYIGEZIXUNGONGSILAIZIXUN,HUIZHAOCHUHENDUOYUANYIN,FENBIEZAIBUTONGDEBUMEN,ZHEISHICAIWUDE,ZHEISHICAIGOUDE??SUOYOUBUMENDOUYOUZEREN。DANSHI,GENYUANDAODISHISHENME?KENENGZHAOBUDAO。

  WOMENXIANZAIZUODE,BABUMENDOUQUXIAODIAOLE,SUOYOUDEBUMENDOUBIANCHENGLEXIAOWEI,ZAIXIAOWEILIMIANYOUSUOYOUDEZHINENG,YINCIKEYIGENYONGHULINGJULI,KEYIGENZHISUOYOUDEWENTI。WOFEICHANGXIWANGLIYONGZHONGGUOLIANGQIANWUBAIDUONIANYIQIANDECHUANTONGZHIHUI、ZHEXUESIXIANG,SHIWOMENJINTIANZAIWULIANWANGSHIDAI、ZAIGUANLIMOSHISHANGCHAOYUEBINGQIEZOUZAISHIJIEDEQIANLIE。

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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