超级大满贯

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张近东:电商“小学生”这8年


  “零售业剩者为王,苏宁在用时间换空间。”

  7YUE26RI,SUNING818GOUWUJIEQIDONGYISHIJUXINGDEDANGTIANBANGWAN,SUNINGKONGGUJITUANDONGSHIZHANGZHANGJINDONGJIESHOUDIYICAIJINGJIZHEZHUANFANGSHIBIAOSHI,SUIRANYONGYOUGAOERFUQIUCHANG,DANSHISUNINGDEGAOGUANBUDAGAOERFU,YINWEIHAIZAICHUANGYEQI。

  ZHEIGESHIJIANDIAN,JULIZHANGJINDONG2009NIANTICHUJIAKUAISUNINGXIANGHULIANWANGZHUANXINGYIJINGBANIAN;JULIJINGDONG2012NIANXIANGSUNINGKAIHUOTIAOQI“8·15”DIANSHANGDAZHANYIJINGWUNIAN;JULISUNINGYUALILIANYINYIJINGLIANGNIAN。

  DANSHI,SUNINGDEZHUANXINGHEZAICHUANGYERENGZAIJIXU。JINGSHENBAOMANDEZHANGJINDONG,ZHENGRUSUNINGYIGOULOGOLIDENEITOUSHIZI,WENHEQINQIE、CHONGMANJIQING,YOUYOUYIGUNEILIANDEBAQI。

  三次创业与转型八年

超级大满贯  NANJINGDANGTIANDEQIWENGAODA40℃。ZHUOREDEKONGQI,RANGZHANGJINDONGHUIXIANGQIGANGCHUANGYEDERIZI。

  1990NIAN,27SUIDEZHANGJINDONGCONGGUOYOUQIYECIZHI,“XIAHAI”CHUANGBANLESUNINGJIAOJIADIAN,ZHUANYINGKONGDIAO。NEISHI,KONGDIAOZAIGUONEISHICHANGGANGQIBU。SHENGXIASHIJIE,RENMENPAIZHESHANGQIANMIDEZHANGDUIMAIKONGDIAO,JIDANGLAOBANYOUDANGPAOTUIDEZHANGJINDONGJITIANJIYEDOUBUSHUIJUE,YEWUXUNSUFAZHAN,PINGJUNLIANGSANNIANJIUYAOHUANYIGEDACANGKU。

超级大满贯  2000NIAN,ZHANGJINDONGZAINANJINGYUHUATAIMAILE1000MUDI,JIANSHEWULIUJIDI。YOURENSHUOTASHALE,QISHITAHENQINGCHUZIJIYAOBEIZHANGENGDADESHIYE。DONGNANYAJINRONGWEIJIZHIHOU,ZHONGGUOJIARUWTO,GUONEISHANGYEDAKAIDAMEN、DUIWAIKAIFANG,WOERMADENGSHIJIE500QIANGDELINGSHOUJUTOUJINRUZHONGGUOSHICHANG,YEJIEJINGHU“LANGLAILE”。

超级大满贯  SUNINGCHUIXIANGERCICHUANGYEDEHAOJIAO,YOUZHUANYEKONGDIAOLIANSUO,ZHUANBIANWEIQUANGUOJIADIANLIANSUO。DUISHOUGUOMEILIANJIEBINGGOU,ERZHANGJINDONGZELIZUZIWOFAZHAN。BAISIMAIJIANGDIANKAIDAOSHANGHAISHI,DAJIADOUWENZHANGJINDONGZENMEBAN。SHISHIZHENGMING,KAIFANGBUDANMEIYOUCHONGKUASUNING,FANERSHISUNINGYUEZHANYUEYONG,2009NIANCHENGWEIQUANGUOZUIDADEDIANQILIANSUOQIYE。

  2009NIAN3YUE,ZUOWEIZHENGXIEWEIYUANDEZHANGJINDONGZAICANJIAQUANGUO“LIANGHUI”QIJIAN,CHOUKONGQULETANGSUOZHUBINGUANFUJINDESUNINGMENDIAN。TAFAXIAN,YUMEIGUOHUAERJIEJINRONGWEIJIDEXIAOTIAOQIXIXIANGFAN,SUNINGMENDIANJURANCHUXIANLEQUEHUO,YINWEIYIXIEGUOJIPINPAIDIANNAODEGONGYINGSHANGSHOUSUOLECHUHUOLIANG。

  MINRUIDESHANGYEXIUJUE、QIANGLIEDEWEIJIYISHI,SHIZHANGJINDONGGANDAO,GUOQUDUOKAIDIAN、PINJIAGE、SHANGGUIMODELAOLUZIBIXUGAIBIANLE。YUCITONGSHI,ZHONGGUODIANSHANGSHICHANGYEZHENGZAIFASHENGKUAISUBIANHUA。

  2009NIAN,SUNINGYIGOUSHIYUNXING,LAKAISUNINGXIANGHULIANWANGZHUANXINGDEWEIMU。2011NIAN,ZHANGJINDONGDAILINGTUANDUIHANCHU“ZAIZAOSUNING”DEKOUHAO。ZAI2011-2020NIANXINSHINIANDEZHANLVEGUIHUAZHONG,SUNINGWEILAIJIANGSHIXIANXIANXIASHITILIANSUODIANYUXIANSHANGYIGOUPINGTAI“LIANGYIQIFEI”。SUNINGWEIRAOHULIANWANGLINGSHOU,KAIQILEDISANCICHUANGYE。

超级大满贯  “WOERMATAIZHONG,YAMAXUNTAIQING,SUNINGYAOZUOZHONGGUODE‘WOERMA+YAMAXUN’。”ZHANGJINDONG2013NIANZAIMEIGUOSITANFUDAXUEYANJIANGSHI,CENGXIONGXINZHUANGZHIDISHUO。BUGUO,HULIANWANGZHUANXINGDENANDU,YUANCHAOCHUTAYUANXIANDEXIANGXIANG。


  XINGYECENGYOUYIZHONGSHUOFA,CHENGSUNINGXIANSHANGXIANXIASHUANGXIANZUOZHAN,XIANGZUOYOUSHOUHUBO,XIANSHANGYAOYUDIANSHANGBIPINJIAGE,DUOSHAOYINGXIANGLEXIANXIADEXIAOSHOU。ERQIEZAIHAIWAISHANGSHIDEYIXIEQIYE,GANYU“SHAOQIAN”,ERSUNINGSHIGUONEISHANGSHIGONGSI,YAOWEICHIHELIDELIRUN,SUOYIHEN“JIANAO”。CONGCAIBAOKAN,2015NIAN、2016NIAN,SUNINGYUNSHANGDEXIAOSHOUSHOURUCHIXUZENGZHANG,FENBIEDADAO1355YIYUAN、1486YIYUAN,ZENGFUWEI24.44%、9.62%;JINGLIRUNZEWEI8.7YIYUAN、7YIYUAN,QIANNIANCHIPING,QUNIANXIAHUA19.27%。

  ZHANGJINDONGCENGGONGKAIBIAOSHI:“XIANGHULIANWANGZHUANXINGSHIZHAOSI,BUXIANGHULIANWANGZHUANXINGSHIDENGSI,SUNINGNINGYUANZAIZHAOSIGUOCHENGZHONGXUNZHAOXINSHENG,ERBUSHIZUOYIDAIBI”。

  YIGUANGUOJILIANHECHUANGSHIREN、GUOJIASHANGWUBUDIANZISHANGWUFAZHANZHUANJIAWEIYUANHUIWEIYUANYANGBINRENWEI,ZHANGJINDONGZHEIZHONGCHUANGXIN、CHUANGYEDEJIQING,YINGXIANGLEYIPIXIANGHULIANWANGZHUANXINGDEQIYEJIA。TAXIANGQI2013NIANSUNINGYIGOUXINDALOULUOCHENGDIANLIJIQUANQIUHEZUOHUOBANDAHUISHANG,ZHANGJINDONGTANDAOHULIANWANGSHIDUITASHUOGUODEHUA:“ZAIDIANSHANGFANGMIAN,WOMENHAISHIXIAOXUESHENG。”

超级大满贯  SUHUASHUO,CHUANXIAOHAODIAOTOU。SUNINGYOUQIANYISHENQU,ZHUANXINGNANDUKEXIANGERZHI。BUGUO,ZHEISIHAOMEIYOUDONGYAOZHANGJINDONGDEJUEXIN,TAFANERGENGJIAJINGXING。YANGBINHUIYIDAO,2014NIANCHUNJIEWEIXINHONGBAOYIXIAZIZHAKAILE,DANIANCHUQISUNING“BANZIHUI”DEYIXIANGTESHUYICHENGJIUSHIQINGYIGUANDEZIXUNGUWENLAIJIANGKE,ZHUTISHI“ZENMEKANHULIANWANG+?CONGWEIXINHONGBAOSHUOKAIQU”。“HULIANWANG(LINGSHOU)DEXIABANCHANGZENMEDA?SUNINGZHONGXINMINGQUELEMUBIAORENWU,BINGQUANBUFENJIE,TADUICHUANGXINDEKEQIU,BUYAYUHULIANWANGQIYE”。

  ERSHISHIZHENGMING,JIANCHIXIAQU,JIUHUIYOUSHOUHUO。JINNIANDEQUANGUOLIANGHUIQIJIAN,ZHANGJINDONGZUOWEIQIYEJIADAIBIAO,JIUSUNINGZHIHUILINGSHOUJINXINGLEFAYAN。ERZAIBUJIUQIANJUXINGDEZHONGMEIQIYEJIAFENGHUISHANG,WOERMAZONGCAIJIANSHOUXIZHIXINGGUANDONGMINGLUNDUIZHANGJINDONGSHUO:“WOERMAJIUSHIMEIGUODESUNING。”

  物流之争与零售竞合

  7YUE26RIDANGTIAN,BINANJINGTIANQIHAIREDE,SHISUNINGYUJINGDONGDEWULIUZHIZHENG。

  JINNIAN4YUE,SUNINGQIANYUESHOUGOUTIANTIANKUAIDI,NIZAILIANGNIANNEICHIZI42.5YIYUANHUODEHOUZHE100%DEGUQUAN。TIANTIANKUAIDIDESHEHUIHUAWULIU,JIANGYUSUNINGYUANYOUWULIUTIXIXINGCHENGHUBU,JINYIBUZENGQIANGSUNINGWULIUDESHILI,TISHENGSUNINGWULIUKAIFANGFUWUDESHUIPING。

  DANJIUXIANGWUNIANQIAN,JINGDONGCHUANGSHIRENLIUQIANGDONGZAIWEIBOSHANGXIANGSUNINGXUANZHAN,TIAOQI815DIANSHANGDAZHANYIYANG,JINNIANBAYUEDIANSHANGDAZHANQIANXI,JINGDONGSHANGCHENGTURANXIANGPINGTAISHANGHUFACHUTONGZHI,GUANBITIANTIANKUAIDIFUWUJIEKOU,LIYOUSHITIANTIANKUAIDIZAI2017NIANSHANGBANNIANDEFUWUZHILIANGHEYONGHUMANYIDUFANGMIANDEFENJIAODI。

超级大满贯  ZHANGJINDONGXIANGDIYICAIJINGJIZHEFENXIANGLEYIZUSHUJU:“NIANCHUGUOJIAYOUZHENGJUDEBAIWANJIANDESHENSUDANGZHONG,TIANTIANKUAIDISHI16.9;DANSHIDAO6YUEFEN,ZHEIYISHUJUYIJINGDADAOBAIWANFENZHIWUDIANWU,PAIMINGXINGYEZHONGSHANGYOU,KEJIANTIANTIANKUAIDIJINBANNIANLAIDETISHENGHENKUAI。”

超级大满贯  GUQIEWULUNSHEIDUISHEICUO,ZHEICIWULIUZHIZHENGZHESHECHUDESHI,LINGSHOUJUTOUJIAOLIANGDEJIAODIANYICONGJIAGEZHUANDAOWULIU。

超级大满贯  HULIANWANGDAILAILEXIAOFEICHANGJING、XIAOFEIZHEGANZHIDEBIANHUA,RUHESHIYING?ZHANGJINDONGBIAOSHI,XIANZAIHULIANWANGYIJINRUHEXINDIDAI、CHENGWEIXINGYEBIAOPEI,BIANCHENGXIANGYANGGUANG、KONGQI、SHUIYIYANG,SHENTOUDAOGEXINGGEYE。SUOYI,SUNINGYAOHUIGUISHANGYEBENZHI。DIANSHANGZHIJIAN,YIJINGBUSHIXIANSHANG、XIANXIAPINGTAIZHIZHENG,ERSHIPINWULIU、GONGYINGLIANHEJINRONGNENGLI。

  苏宁27年来,在物流上持续投资,累计已投入200亿元。在北京、上海、南京等地,建设了多个大型的物流基地。如南京雨花台物流基地,利用自动化设备,每日可拣选100万件商品。从物流基地、配送中心,到苏宁全国4000家门店,覆盖国内96%地域,细化到乡;有600多万平方米的自建仓库。今年年初又收购天天快递,社会化物流能力进一步增强。

超级大满贯  RUJIN,SUNINGWULIUJITUANYIGONGSIHUADULIYUNYING,JINGDONGWULIUPINGTAIQUNIANYEQUANMIANKAIFANG,JIAOFENGZAISUONANMIAN。

  ZAIZHANGJINDONGKANLAI,ZHONGGUODESHICHANGRONGLIANGDADAO18WANYIYUAN,ERQIEXIAOFEIZHANZHONGGUOJINGJIDEBIZHONGYIDA60%,WEILAIZHANBIHAIHUIYUELAIYUEGAO。MEIGUO3YIRENKOU,ZHONGGUO13YIDUORENKOU,GUONEIXIAOFEISHICHANGQIANLIJUDA。“JINGZHENGBUSHINISIWOHUO,QISHISHIJINGHE。”

  ZHENGSHIJIYUZHEIZHONGLINIAN,2015NIAN8YUE,ALIYUSUNINGCONGWANGRIDEYUANJIABIANWEIMENGYOU。“YOUSHIHENDUOJINGZHENGJINSHISHOUDUAN,BUSHIMUDE,WOMENYIQIANGENALIDADEZHEIMELIHAI,DANSHIDANGDAJIAYOULEYIZHIDERENTONGZHIHOU,JIUHUIZOUDEYUELAIYUEJIN,SUOYIWOMENJINXINGLEHUTOU。”ZHANGJINDONGXIAOZHESHUO,YUDUISHOUGUOZHAO,YOUSHIKEYIYOUMODIAN,“WOMEN(TOUALI)ZHUANLE100YI”。

  FUPANZHEIZHUANGLIANYIN,TARENWEI,CONGZHANLVEGAODUKAN,SUNINGYUALIHEZUO,SHIXIANSHANGXIANXIAO2ORONGHEDEDAOXIANG,JISHEHUIQIDAOSHIFANZUOYONG;CONGJUTILAIKAN,SHUANGFANGYOUSHIHUBU,SUNINGYOUWULIU、XIANXIAFUWUDENENGLI,ALIYOULIULIANG、JIEKOUDEZIYUAN,HEZUOGUOCHENGZHONGDAJIAXIANGHUZHICHI。“DANQIYEFAZHANZUIZHONGHAISHIKAOZIJI,SUNINGHAISHIZOUWOMENZIJIXIANSHANGXIANXIARONGHEDELU,ALIFAZHANDASHUJU,LIANGZHEBUYIYANG。”ZHANGJINDONGSHUO。

  ZHEIYILIANGNIAN,SUNINGMINGXIANJIAKUAISHENGTAIBUJU,YIZENGJIAYONGHUNIANXING。TIYULINGYU,ZHANGJINDONGQUNIANCHIZI2.7YIOUYUANSHOUGOUYIDALIDEZUQIUJINGLVGUOJIMILAN,PPTVJINNIANNAXIAZHONGCHAO、YAGUANDENGZUQIUSAISHIDEZHUANBOQUAN;JINRONGLINGYU,JINNIAN6YUESUNINGYINXINGZHENGSHIKAIYE;LINGSHOULINGYU,SUNINGJIANGCHUJIAOYANSHENDAOQICHEZHOUBIAN、ZHINENGKEJICHANPIN,BINGKAICHUSHOUJIAQICHECHAOSHI,HAIJIANGTUICHUSUNINGQIXIASHOUGEZHINENGCHANPINPINPAIYOUQUYOUQU……

超级大满贯  JUSHANGBANNIANYEJIKUAIBAO,SUNINGYUNSHANG2017NIANSHANGBANNIANYINGYEZONGSHOURU836YIYUAN,TONGBIZENGZHANG22%;JINGLIRUN2.9YIYUAN,NIUKUIWEIYING。QIZHONG,SUNINGXIANSHANGPINGTAISHITISHANGPINJIAOYIZONGGUIMOZENGZHANG53%;SUNINGWULIUSHEHUIHUAYINGYESHOURU(BUHANTIANTIANKUAIDI)ZENGZHANG153%,SUNINGJINRONGYEWUZONGJIAOYIGUIMOTONGBIZENGZHANG172%。

  产业融合与厚积薄发

超级大满贯  “SUNINGYUNSHANGSHANGBANNIANSHOURUGUIMOZENGZHANG20%,DANWOMENDEBIAOGANSHIHULIANWANGQIYE,SUOYIYOUYALI。”ZHANGJINDONGLENGJINGDISHUO,MUQIANSUNINGTUIJINXIANSHANGXIANXIAO2ORONGHE,ZHUYAOYUDAOSANZHONGKUNNAN。

超级大满贯  SHOUXIANSHIGUANNIANWENTI,XIANSHANGXIANXIATUANDUIHEZUO,XUYAOGAIBIANYUANXIANDEYIXIEGUANNIAN;QICISHIGONGYINGSHANGWENTI,TAMENJIANGXIANSHANG、XIANXIACHANPINQUBIEDUIDAI,YEDUIRONGHEZAOCHENGZUAI,ZHEIBUSHIYITIANLIANGTIANKEYIJIEJUEDE;DISANSHIJISHUWENTI,XUYAODATONGZUZHILIUCHENG,JINERYONGSHUJULAIZHICHENGYEWU。

  CIWAI,“WOMENGUOQUDESHANGPINCAIJISHIWANSKU(KUCUNLIANGDANWEI),XIANZAIXIANSHANGSHANGPINJIUYOUJIQIANWANSKU,XIANSHANGXIANXIADATONG,XIANXIADECANGCHUCHENGBENBIRANZENGJIA。WOMENKENDINGYIBUYIBU、JIANJINERXING,DENGGUIMOQILAIZAIJIAN(WULIUSHESHI),HUICUOGUOSHIJI;JIANDEGUOZAO,YOUXIAOHAOZIYUAN,SUOYIGUOCHENGFEICHANGMAODUN、HENJIUJIE。”

  ZHANGJINDONGJINGLILEZHUANXINGDEZHENTONG。“SUNING(YUNSHANG)DESHIZHICENGJINGCONG1500YIDIEZHI300YI(XIANZAIHUIFUDAO1000DUOYI),HUANCHENGYIBANDEQIYEKENDINGKUADIAO,SUNINGYIJINGCHENGSHOULEJUDADE、FEIYIBANRENNENGCHENGSHOUDEYALI。”

  ZHONGGUODIANZISHANGWUYANJIUZHONGXINZHURENCAOLEIRENWEI,SUNINGDEZHUANXINGYIYIZHONGDA,BUJINDAIBIAOJIADIANLIANSUOQIYE,YESHILINGSHOUYEHULIANWANGHUADETANSUO,TADECHENGGONGHUIJIXINGYEDAILAIXIWANG,BUCHENGGONGZEHUIRANGXINGYEMIMANG。

  “SUNINGDEHULIANWANGHUAZHUANXING,JINGLILESANGEJIEDUAN。DIYIJIEDUAN,SHELISUNINGYIGOU,DALIFAZHANDIANSHANG,YEPENGDAOXIANSHANGXIANXIA‘DAJIA’DEWENTI;DIERJIEDUANTUIJINXIANSHANGXIANXIARONGHEDEO2O(OnlinetoOffline,CONGXIANSHANGDAOXIANXIA)MOSHI;DISANJIEDUANSHIQUANGONGSIHULIANWANGHUA,JIAKUAISHENGTAIBUJU,SHOUGOUPPTV、HONGHAIZIDENG。”CAOLEIRENWEI,CONGCAIBAOKAN,SUNINGDEHULIANWANGZHUANXINGYIJINGDAOLESHENSHUIQU,CHUYULIMINGQIANDEHEIANZHIZHONG,MUQIANSUNINGDEPINGTAIJIAGOU、WULIUWANGLUO、JINRONGTIXIYIJINGWANSHAN,BAOKUOYUALIDEXIANJIE。XIAYIBU,GUANJIANZAIYUZENYANGDATONGGEGEHUANJIE,RANGSHENGTAIHENHAODIYUNZHUAN,CHANSHENGHAODEXIANJINLIU,TONGSHITIGAOKEDANLIANG、JIANGDICHENGBEN。

超级大满贯  ZHANGJINDONGRENWEI,SUNINGKONGGUJITUANXIANYOUDELIUDACHANYE,KANSIGEZIDULI,QISHIHUXIANGGUANLIAN,HEXINDOUSHIWEIRAOYONGHU,CONGSHANGPIN、NEIRONGDAOFUWU。RUGUOBUWEIRAOYONGHU,SHUJUJIUDABUTONG。“SUNINGZHIYEJIANLIWULIU、SHANGYEZONGHETI、JIUDIAN,DAJIANXIANXIAPINGTAI,WEIMENDIANFUWU;SUNINGJINRONG,SHILINGSHOUDEYANSHEN。LIUDACHANYEZHONG,ZUIDADESHISUNINGYUNSHANG、SUNINGZHIYE、SUNINGJINRONG。”

  TAJIESHIDAO,MEIYOUSUNINGYUNSHANGJIUMEIYOUYONGHU,LINGSHOUYEWUSHUNSHIDAIDONGWENHUA、TIYUYEWU,JISUNINGWENCHUANG、SUNINGTIYU,DOUSHIWEILEZENGJIADUIXIAOFEIZHEDEFUWUNENGLI,ZENGQIANGNIANXING。XIANZAIWENHUA、TIYUZHICHIYUNSHANG,WEILAIYUNSHANGFANGUOLAIZHICHIWENHUA、TIYU。SHEHUIFAZHAN,YIDINGXUYAOWENHUA、TIYUXIAOFEI。“LINGYIFANGMIAN,TOUZIXUYAOZHUANYEDETUANDUI,WEISUNINGDEZHANLVESHOUGOULAIBUJU,BAOKUOTISHENGQUYUFUWUNENGLI;DANGRAN,SUNINGKONGGUJITUANZHEIMEDADEQIYE(SHANGBANNIANSHOURU4200YIYUAN),YEXUYAOCAIWUTOUZI。YINCI,BIXUJIANLISUNINGTOUZIBANKUAI。”ZHANGJINDONGSHUO。

  SUNINGLIUDACHANYEWEIRAOYONGHU,KEYIGONGXIANGSHUJU。“YONGHUMAIKONGDIAO,YEHUIMAICAIDIAN;MAISHANGPIN,YEXUYAOLICAI、JINRONGFUWU。QIANFANGZAINIZHEILI,WENHUA、TIYUXUQIUYEDOUZHAONI。JINGUANZHIFUBAO、CAIFUTONGYIJINGZUODEHENDA,DANSUNINGJINRONGKECONGMOUYIGELINGYUQIEJINQU,RUXIAOFEIXINDAI‘RENXINGFU’。WOMENZOUZIJIDELU,XIWANGDAOSUNINGMAIDONGXI,DAJIADOUYANGCHENGXIGUAN。”

  DANSUNINGDEHEXINHAISHILINGSHOU。ZHANGJINDONGRENWEI,LIUDACHANYEZHIJIANLIANDONG、HUIYUANSHUJUGONGXIANG,HAIYOUHENDADEKONGJIAN。XIANGPPTVDEHUIYUANYOU2000DUOWAN,RUGUODOUZHUANRANGWEIXIAOSHOULIULIANG,YEXIANGDANGKEGUAN。

超级大满贯  ERDATONGLIUDACHANYE、XIANSHANGXIANXIADEMAILUO,XUYAOJISHUQUDONG。ZHANGJINDONGDEXINDESHI,“JISHUQUDONG,BUZHISHIYANFA,ERSHIJIAGOU、SHIDINGCENGSHEJI。JISHUSHIJIANLIZAINIDESILU、SIKAOZHISHANG,NIJINGYINGTIXIMEIXUQIU,JISHURUHEWEINIFUWU?TAMENKUSIMINGXIANG,BAJISHUJINIYONG,MINGNIANYELUOHOULE。SUOYI,JISHURENYUANYEYAODAOYIXIANQU、SHENRUDAOGEGECHANYE。”

  物联网与新零售

  JINNIANYILAI,GUONEI、GUOWAIDEDIANSHANGQIYEDOUJIAKUAILEXIANGXIANXIASHENTOUDEBUFA。ALICHENGWEILIANHUACHAOSHIDEDIERDAGUDONG,YAMAXUNSHOUGOUMEIGUOQUANSHICHAOSHI。

  HULIANWANGDEHONGLIZHENGZHUJIANXIAOSHI。ZHENGRUSUNINGYIGOUZONGCAIHOUENLONGSUOYAN,“CHUNDIANSHANGYISI”,YOUYUXIANSHANGHUOQULIULIANGDECHENGBENYUELAIYUEGAO,DADEDIANSHANGPINGTAIDOUFENFENZOUDAOXIANXIA,XIWANGCONGXIANXIAYINLIUDAOXIANSHANG。


超级大满贯  SUNINGZAIXIANXIADELINGSHOUZHONGDUAN,YEXIANGGENGSHEN、GENGGUANGDELINGYUKUOZHANG,XIUZHU“HUCHENGHE”。MUQIAN,SUNINGZAIXIANXIAYOUSUNINGYUNDIAN、SUNINGGAINIANDIAN、SUNINGYIGOUZHIYINGDIAN、SUNINGCHAOSHI、SUNINGHONGHAIZI、SUNINGXIAODIAN、SUNINGYIGOUJINGXUANDIAN、SUNINGCAIFUZHONGXIN、SUNINGSHOUJIDIAN、SUNINGXINQITEYOUQUTIYANDIANDENGYUESHIZHONGYETAI。

超级大满贯  DAOJINNIANNIANDI,SUNINGZAIGUONEIDEMENDIANSHULIANGJIANGZENGZHI5000JIA。ZHANGJINDONGSHUO,WEILAISUNINGMENDIANDEFUWUNENGLIJIANGFUGAISHEQU。JINHOU,SUNINGGUANGCHANGXIANXIAPINGTAIYIJISUNINGDECHAOSHI、MUYING、YINGCHENG、TIYUYONGPIN、CAIFUZHONGXINDENGZHUANYEDIAN,JIANGYUXIANSHANGPINGTAIXINGCHENGJUDADEXIETONGXIAOYING。

  “HULIANWANGYUNYONG,YICHENGWEIBIAOPEI。DANGDUISHOUZOUDAOXIANXIA,SUNINGXIANSHANGXIANXIAO2ODENENGLIJIUTIXIANCHULAI。XIANZAI80%DELINGSHOUHAIZAIXIANXIA,TIYAN、FUWUHAISHIYIKAOXIANXIA。”ZHANGJINDONGDUIHULIANWANGLINGSHOUDEXIABANCHANG,YIRANCHONGMANXINXIN。

超级大满贯  CONGXIANXIAKUOZHANGQUANGUOLIANSUO,DAOPINMINGFALIXIANSHANGDIANSHANG,ZAIDAOZHONGXINWAJUEXIANXIAJIAZHI——ZHANGJINDONGZAITUIJINSUNINGDEBIANGEGUOCHENGZHONG,YOUYI、WUYIZHIJIAN,ZOULEYITIAOYUHUIDEQUXIAN。ZUIZHONGDEMUBIAO,SHISHIXIANXIANSHANGXIANXIARONGHE(XUSHIRONGHE)DE“ZHIHUILINGSHOU”。

超级大满贯  “HULIANWANGDEXIAYIBU,SHIWULIANWANG。”JIECANJIAZHONGMEIQIYEJIAFENGHUIZHIJI,ZHANGJINDONG7YUEYOUQULEYITANGSUNINGGUIGUYANJIUYUAN。TARENWEI,SUIRANMEIGUOZHIDINGLEWULIANWANGDEBIAOZHUN,DANWULIANWANGYIDINGSHIZHONGGUOQIYEDEJIHUI。

  SUNINGGUIGUYANJIUYUANDEXINJISHU,YIJINGKAISHIDEDAOYINGYONG。BIRULIAOSHANG,TASHIWANGSHANGKEFU、ZHINENGYUYINJIQIREN,YONGHUTONGGUOWANGLUO、DIANHUADOUKEYIYUTAGOUTONG。“AR(ZENGQIANGXIANSHI)、VR(XUNIXIANSHI)JISHU,HENKUAIJIANGZAISUNINGDIANMIANDEGEZHONGCHANGJINGYUNYONG,XUNIJISHUYIDAOWOMENSHENBIAN。MEIXIANGDAO,KEJIFAZHANZHEIMEKUAI。”

  TAYUJI,5GYOUJIANGSHIYIGEXINSHIDAI,WEILAIRENMENGOUWUHUISUISHISUIDI,“WOMENYIDINGYAOZHUAZHUJIHUI”。

超级大满贯  WEILEJIFA18WANYUANGONGDECHUANGXINQIANNENG,SUNINGDECHAOJIDAMANGUANYEBIANDEGENGJIAKAIFANG、BAORONG。YUYIWANGQIANGDIAOZHIXINGBUTONG,SUNINGXIANZAISHELILEHENDUOXIAOTUANDUI,FUZEYIXIECHUANGXINXIANGMU,BIRUHULIANWANGYINGXIAOCHANPIN“JINKUANG”,YUANGONGYUGONGSIKEYISANQIFENCHENG,SHENZHIHAIYOUGUQUANJILI。ERQIE,85HOU、90HOUDENIANQINGRENKAISHI“DANGJIA”。

  “SUNINGBUBAOSHOU、BUJIAOTIAO,YIDINGYAOGENSHANGSHIDAI,CHUANGXINYIDINGSHIJISHUQUDONG。”ZHANGJINDONGTOULU,JINNIANSUNINGDEITRENYUANYAOZENGJIA5000REN,ZENGZHI10000REN,DUIWAIDATONGCHUKOU,DUINEIDATONGGUANLI。“DANWOMENYEJUEDUIBUHUIBEIHULIANWANGBANGJIA,SUNINGDEHEXINJIAZHIGUAN,TONGYIGESUNING、TONGYIGEWENHUA,JUEDUIBUHUIBIAN。”

超级大满贯  CAOLEIRENWEI,WEILAIDEZHIHUILINGSHOU,JIANGSHISHUJUQUDONG,ERBUSHILINGSHOUQUDONG。TAJIANYI,SUNINGDATONGGECHANYE、XIANSHANGXIANXIADESHUJU;TUANDUIYEYAOXISHOUGENGDUOXINXIANXUEYE,YIXIEYEWUBANKUAIKEYIWAIFANG,TOUZIBINGGOUYAOGENGCHAOQIAN,BIRUSHOUGOUYIXIEWEIDIANPINGTAI,QIANGZHANYIDONGDUANRUKOU。YANGBINYETIXINGDAO,SUNINGDETIYU、WENHUANEIRONGHUOQULIULIANGHOU,YUNYINGSHEQU、FENSIYAOYOUGENGHAOTIYAN,XINGCHENGKOUBEICHUANBO、CHIXUGOUMAI,CAIYOUKENENGCHENGGONG。

  显然,苏宁还远没到安枕无忧的时候。不过,张近东很笃定——苏宁要做百年企业,零售可以做百年,无论技术如何发展。“我们战略对、基础好、有资源、有队伍,能够用时间换空间,实现剩者为王。现在对我们有利,它们开始往线下走,我们O2O的优势慢慢体现出来。”(第一财经 王珍)

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 第一财经科技 责任编辑:chensiwen
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