超级大满贯

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从专业卖场到全场景零售转型,记者探店:揭开五角场苏宁易购广场神秘面纱

  10YUE30RI,YINSHENGJIGAIZAOERGUANBISHUYUEDEWUJIAOCHANGSUNINGYIGOUGUANGCHANGKAIQILESHIYUNYING。SUIRANSHIGONGZUORI,ZHEILIDEKELIUYIRANXILAIRANGWANG,BUSHAOSHIMIN、DARENDIYISHIJIANQIANLAITANDIAN,FENFENJINGTANDAO,“SUNINGDABIANYANGLE!”


超级大满贯  HAIYOU2TIAN,WUJIAOCHANGSUNINGYIGOUGUANGCHANG3.0JIJIANGYINGLAIZHENGSHIKAIYE。ZHEIYESHISUNINGZHIHUILINGSHOUZAISHENCHENGDEZHONGYAOZHANLVEBUJU,TONGGUODUOCHANYEDUOYETAIZIYUANDEZHENGHE,SHIXIANQUANCHANGJINGLINGSHOU,YINGHELEDANGQIANDEXIAOFEIZHULIU。

  全场景打通,用户体验第一

  WUJIAOCHANGSUNINGYIGOUGUANGCHANGGONGWUCENG,JIZHEKANDAO,NEISHIZHULIUSECAIBUZAISHICHUANTONGDELANSEYUBAISE,ERSHIHUANG、HONG、ZONGDENGDUOZHONGSECAITIAOYUEXINGZUHE。WUJIAOCHANGDIANDIANZHANGZHUWEITOULU,“QUANXINDESUNINGYIGOUGUANGCHANGJIANGYUCIQIAN1.0、2.0BANDEYOUHENDADEBUTONG,WOMENGENJUSHIMINDEXIAOFEIXUQIU,JINXINGLEDIANMIANYETAIZHONGZU,JINYIBUKUOCHONGNIANQINGRENXIHUANDEXINYETAI。”

  YUANBENZHEILI5CENGDOUSHIJIADIANMAICHANG,RUJIN,GAIBIANLEDINGWEI。CONGBUJUSHANGLAIKAN,ZAIZHENGGEWUJIAOCHANGSUNINGYIGOUGUANGCHANGDEB1CENGZHI3CENG,TUCHUCHENGXIANLE18MIGAODEHUANGJIN“TONGTIANSHUTA”,ZHEIYESHIJIWUSHANGHAIDIQUSHOUCILIANHEYANJIYOUPINPAI,DAZAOQUANXINDEWANGHONGYUEDUKONGJIAN。


  SUNINGYEJIANGGENGDUODEJINGLIFANGZAIPOCHUYETAIDANYIDETONGDIANB1CENGSHANG,CHULESUNINGXIAODIANWAI,CICI,SUXIANSHENGZUOWEIB1CENGDAKELIUCANYINDIAN,YESHISHOUCIDENGLUMODOU。SUISHUOSUXIANSHENGSHIGEJINGPINCHAOSHI,DANBUNENGFOUREN,CAIYAODEWEIDAOQUEKANBIXINGJICANTING。BUJINWEIXIAOFEIZHETIGONGSHENGMENGHAIXIAN、CISHENRILIAO、XIANZHAGUOZHI、MEIWEINIUPAIDENGDENG,HAIJIANGYINRUBASHIBAWURILIAO、SHENDACHENG、BIDEJIACHUFANG、JIYEJIA、XULIUSHANDENGDENGPINPAI。


超级大满贯  ERZAI1CENG,ZUOWEIZHENGGESHANGCHANGZUIHAODEWEIZHI,SUNINGMEIYOUANTAOLUCHUPAI,CHUNCUIBAIFANGSHOUZHONGMIANGUANGDEQIANYAN3CLEIDIANZICHANPIN(JIJISUANJI、TONGXUNHEXIAOFEIDIANZICHANPIN),ERSHIKAIPILESUNINGJIWUWANGHONGSHUXINGYETAI,SUNINGGUOJI、GUGONG、WENCHUANGCHAOWANDENGTOUBUPINPAI、WANGHONGPINPAIJINSHUSHOURUNANGZHONG,XIANGXINZHEIHUOJIANGCHENGWEIHUSHANGYOUYIWANGHONGDAKADI。


  2-3CENG,JIADIANKONGJIANBAOLIULELIANGFANSHIJIADIANMAICHANGPINLEIFENGFUDETEDIAN,BUJINJIEHELEDANGXIAXIAOFEIZHEDUIYUWANGHONGDIANQI、JINKOUDIANQI、ZHONGYANGJICHENGLEIDIANQIDEXINSHENGXUQIU,HAIYINGZAOLEGENGCHAOLIUDEGOUWUTIYANCHANGJING。LIRU,BINGXIDIYIBAIJIAGAODUANMENDIAN、JINKOUJIADIANGUAN、WMFZHUANQU、NAISIPAISUOZHUANQUDENG,TUOKUANLECHUNJINKOUDIANQIYIJIWANGHONGXINPINDIANQIDEGOUMAIXUANZEKONGJIAN。


超级大满贯  ZAI4CENG,SUNINGYINGCHENG,YESHISHOUCIDENGLUWUJIAOCHANGSHANGQUAN,KEYIKANCHU,ZENGJIALECANYINHEYULELEIZHIHOU,ZHEILIDERENLIUZENGJIALEBUSHAO,ZHEIYEWEIJIADIANDENGQITAYETAIDAILAILEKELIU。


  JIZHEDEXI,GUANGCHANGHAITONGGUOSUNINGJINRONGZHIFUXITONGYIXIANDATONG,CHUANLIANJIRONGHEGUANGCHANGNEIGEYETAIXIAOFEICHANGJING,SHIJINDIANXIAOFEIZHEGANSHOUYIZHANSHIHULIANBIANJIEZHIFU。

  加速布局场景互联网化

超级大满贯  BUGUANGZHIYOUYETAILIANGDETISHENG,ZAIZHIDEFANGMIAN,SUNINGCICITOUGUO“HULIANWANG+“,TUICHUQUANXINZHIHUILINGSHOUJIEJUEFANGAN。

  JIZHEFAXIAN,ZHENGGEWUJIAOCHANGSUNINGYIGOUGUANGCHANGDAZAODEYEGENGHULIANWANGHUA,LIRUSUXIANSHENG,CHULETANGCHIHEDIANNEIJIAGONGPENGREN,YEKEYIJINXINGXIANSHANGDIANDAN、SONGCANDAOJIAFUWU。ZAIBIRU,ZAIJIWUYUEDUKONGJIANKANSHU,YEKEYISUISHIZAIXIAODIANHUOZHECOSTAXIANSHANGXIADANYIBEIKAFEI,KAFEIMASHANGJIUNENGSONGDAOGUKESHENBIAN。


超级大满贯  ZHUWEIBIAOSHI,“ZAIWOMENDEGUANGCHANG,SUOJIANJISUODE,RENHEYIGENIKANDAODEWUJIAN,BIRUJIADIANQUYUPEIDESHAFAJIAJU,DOUKEYIZAISUNINGYIGOUPINGTAISHANGJINXINGXIADANGOUMAI。”

  全品类落地 可以一站式“扫货”

  ZAIZHEILI,HUIYONGYOUCHAOJIQUANMIANDEGOUWUXUANZE,ZHENGGEGUANGCHANGBAOHANLECONGWAZINEIYI、GUOWANPIAOPEN、TUSHUYULEDAOSHENGHUODIANQIDEGEZHONGYONGPIN,SHENGHUOZHONGZHIYAOSHININENGXIANGDEDAODEWUPIN,ZAIZHEILIDOUNENGYIZHANSHIGOUQI,SUISHUOSHISHENGHUOZHONGZUIJINGCHANGYONGDAODEXIAOWU,DANYEWANQUANBUYINGXIANGZHEIXIEDONGXIYONGYOUNITIANDEBIGE。


超级大满贯  WUJIAOCHANGSUNINGYIGOUGUANGCHANGKAIYEQIJIAN,SUNINGYIGOUZIYINGYETAIJIGEDAPINPAI、SHANGHUJIANGWEIXIAOFEIZHEDAILAIZUIQIANYANDEXINPINBAOKUANHEZUIJUYOUHUOLIDECHANPINJIAGE。LIRU,SUXIANSHENGBOSHIDUNLONGXIAJINGBAOJIA79.9YUAN、TAIGUOYEQINGMAIYISONGYI;JIWUSANHEYIGUOSHUXUEPIQIJIWUJINGBAOJIA9.9YUAN;SUNINGJIWU1.5PIBIANPINKONGDIAO1999YUAN;KAIDISHIZHINENGJINGBAOJIASUO1999YUAN;SUNINGYINGCHENG,YONGSUNINGJINRONGZHIFUBAOMIHUA1YUAN,PINGHUIYUANKA29.9YUANGUANYINGDENGDENG。


  全购物体验活动无缝对接

超级大满贯  GEYETAIFENGFUDEXIANXIAJINGCAIHUDONGHUODONGYECHENGWEIKAIYEHUODONGDEYIDALIANGDIAN:ZHONGXITAIPINGYANGBULAOZHIJIEHAIWAIYUNDISHANGHAIDEDAMUJINQIANGYU,XIANCHANGKAIYUYANMIANFEICHANGXIAN;GUOMIQIUXINGCHUANQIYUANLAO“FABIAO.JIALANTE”JIANMIANHUI;CENGSHUNXIFENSIJIANMIANHUI;MEIDEGAODUANPINPAIKONGDIAOcolmoLUYAN;GUOMIYIJIAJIANGBEIXUNZHANFENSIHEYINGHUODONG;HUAWEI、GELIDENGXINPINZHADUIFABU……ZAISHENGENGXIAOFEILINGSHOUDETONGSHI,WAJUETANSUOMENDIANHULIANWANGDEWUXIANKENENG。


超级大满贯  WUJIAOZHANGSUNINGYIGOUGUANGCHANGWEISHANGHAISHIMINTIGONGYIFENPINZHIXIAOFEI、MEIHAOSHENGHUOYANGBENDETONGSHI,TISHENGGUANGCHANGZHENGTIXINGXIANG,DAZAONIANQINGSHISHANGHEQINZIXIAOFEIDESHANGYEGOUWUGUANGCHANG,KAIQISUNINGYIGOUGUANGCHANGSHUANGXIANRONGHEDEXINPIANZHANG。

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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