超级大满贯

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家乐福业绩扭亏 苏宁做对了什么

  QUNIANDISIJIDU,SUNINGJIALEFU(YUANJIALEFUZHONGGUO,YIXIAJIANCHENGJIALEFU)SHOUCISHIXIANQINIANLAIDANJIDUYINGLI。ZAIJIAMENGSUNINGBUZUWUGEYUEDESHIJIANNEI,JIALEFUBIANYINGLAILEYEJIDEZHUANZHEDIAN,SHICHANGPUBIANRENWEI,ZHEIZHONGJIJIBIANHUAYUSUNINGBUWUGUANXI。


  “沉舟侧畔千帆过”

超级大满贯  BUKEFOUREN,SUNINGSHOUGOUJIALEFUSHIYOUYEJIYALIDE。JIALEFUJINNIANLAIDEBIAOXIANBINGBUCHUCAI,2017NIANKUISUNLE10.99YIYUAN,2018NIANKUISUNLE5.78YIYUAN,JIEZHI2018NIANNIANDI,ZHANGMIANJINGZICHANCHENGXIANFUZHI。

  ZAIBUFENYEJIERENSHIKANLAI,JIALEFUSHIGE“TANGSHOUDESHANYU”,HOUXUSHIFOUNENGFAHUISHOUGOUDEJIJIXIAOYING,HAIDEKANSUNINGNENGFOUKUAISUXIAOHUAZHEIYIYINGSHOUGUIMOCHAO300YIYUANDEPANGRANDAWU,WAJUEQIZUIDADESHANGYEJIAZHI,ERBUXINGCHENGYEJITUOLEI。CIFANJIALEFUZHONGGUOJIDUYEJINIUKUI,CHENGGONGDIDAXIAOLESHICHANGDUIYUSUNINGSHOUGOUJIALEFUDEYILV。

  ZHONGDUOSHANGYEPINGLUNRENWEI,JIALEFUCONG“SHENTAN”ZHUILUODEGENYUANZAIYUZHUANXINGCHIZHI,QUEFAWEIJIGAN。ZAIWANGGOUDECHONGJIXIA,DAMAICHANGDEKEYUANSUOJIANLEDABAN,BUSHAOQIYEFENFENTUICHUSHENGXIANTANGSHIHUOZHEDAZAOTIYANSHIXIAOFEICHANGJINGLAIXIYINNIANQINGXIAOFEIQUNTI,ERJIALEFUQUEMEIYOUWEICIDUOZUONULI,XUDUOZHUANXINGCUOSHIYEZHISHIBIAOMIANGONGFU,QUEFAYIYIGUANZHIDEJUEXINHEYONGQI。

  SHISHISHANG,JIALEFUDESHUAITUIBINGFEIGELI,JINNIANLAIBUSHAOWAIZISHANGCHAODOUZAIZHONGGUOSHICHANGJIEJIEBAITUI。ZAIHULIANWANGLANGCHAOXIJUANZHIXIA,WOGUOYANRANZOUZAILESHIJIEHULIANWANGKEJIZUIQIANDUAN,JISHUSHENKEGAIZAOLELINGSHOUXINGYE,YEDAILAILEXIAOFEIXIGUANDEDIANFUXINGGAIBIAN,RANER,WAIZISHANGCHAOJUTOUSIHUHAICHENJINZAIDANGNIAN“TANGZHEZHUANQIAN”DESHANGYESIWEIKEJIUZHONG。

  CHENZHOUCEPANQIANFANGUO,WOGUOBENTUQIYEYIZHIZAIJIJIQIUBIAN,BUSHAOBENTULINGSHOUQIYEZAIGUANLISHUIPINGHEJINGJISHILISHANGYIJINGZHUIPINGSHENZHIGANCHAOLEWAIZILINGSHOUQIYE,SUNINGJIUSHIQIZHONGDEDAIBIAO。SUNINGSHICHUANTONGLINGSHOUQIYECHUSHEN,XIANXIAQIJIA,JINXIENIANKAISHITANSUOXIANSHANGXIANXIARONGHE,BUDUANSHICUO,JINGGUODUONIANDEZHUANXING,ZHONGYUYINGLAILESHOUHUO。GENJUSUNINGJINQIGONGBUDEYEJIKUAIBAO,QUNIANGONGSISHIXIANJINGLIRUNYUE110YIYUAN,YIJINGLIANXULIANGNIANJINGLIRUNCHAOBAIYIYUAN。

  “快刀斩乱麻”

  CONGGUOWANGDEJINGYANLAIKAN,GAIZAOYIJIAGUIMOSHANGBAIYIDECHUANTONGQIYEXUYAOQIANGDADEZHIXINGLI。SUNINGDEZHIXINGLICONGSHOUGOUTANPANGUOCHENGZHONGJIUKELVEKUIYIER。

超级大满贯  “SHIJISHANG,SUNINGDUIJIALEFUYOUGUOZHANGQIDEGENJINYUYANJIU,ZUIZHONGSUODINGMUBIAOHOU,BINGGOUGUOCHENGSHIFENXUNSU,CONGGUZHIFENXI、JINZHIDIAOCHADAOXIEYITANPANZHIYONGLEDUANDUANJIGEYUE,CHUSHOUSHIFENGUOJUE。”SUNINGNEIBURENSHIDUIZHONGGUOSHANGBAOJIZHEBIAOSHI。

超级大满贯  SHOUGOUWANCHENGHOU,RONGRULESUNINGYUANSUDEJIALEFUGUANLITUANDUIKAISHI“KUAIDAOZHANLUANMA”,DUIJIALEFUDEMENDIAN、ZHUANZUQUYUJINXINGSHULI,BINGJISHIWEIXIUWEIHU,YASUOFEIYONGLV。QUNIAN9YUE28RI,YEJIUSHIGUQUANJIAOGEWANCHENGDEDIERTIAN,200DUOJIASUNINGYIGOU(002024)JIALEFUDIANQIDIANZAIQUANGUO51GEDAZHONGXINGCHENGSHITONGSHIKAIYE,DANGTIANKELIUCHAOGUO10WANRENCI,SUNINGJIADIAN3CPINLEIYOUCIYIJUDATONGJIALEFUDESUOYOUDAMAICHANG。

  ZAIRENSHIGUANLISHANG,SUNINGGENGQIANGDIAOKAOHEJILI。JINNIAN2YUE27RI,YIMINGZICHENGJIALEFUYUANGONGJIASHUDEWANGYOUFATIECHENG,QIWAIJIZHANGFUBEIEYICITUI。DUICI,SUNINGNEIBURENSHIDUIJIZHEBIAOSHI,KAICHUGAIMINGYUANGONGSHUSHI,YUANYINSHIQIZAIBAOZHANGYIQINGWUZIGONGYINGDEGUANJIANSHIQIQUEXIZHONGYAONEIBUHUIYI,WEIFANLEGONGSIDEGUIDING,DUIYUQIGONGZUODIAODONGSHUYUZHENGCHANGDERENSHIANPAI。GUIZEMIANQIANYISHITONGREN,SUNINGZHEIYIJUCUORANGBUSHAOWANGYOUPAISHOUCHENGKUAIDETONGSHIYEQUDELESHIZHIDEXIAOGUO。SHUJUXIANSHI,QUNIANDISIJIDUJIALEFUZHENGTIRENXIAOTONGBITISHENGCHAOGUO10%。

  ZAIJINGYINGCELVESHANG,SUNINGZHONGSHIDAZAOJIALEFUDAOJIAYEWU,JIEZHUSUNINGWULIUDEMODUANYUNLIWANGLUO,SHIXIANDAOJIAYEWUDELVYUE。JINNIAN1YUE,JIALEFUDAOJIAYEWUJINZHUSUNINGYIGOUZHUZHAN。2YUECHU,SUNINGYIGOUAppSHENGJILEJIALEFU“YIXIAOSHIDA”DAOJIAYEWU,JINQIYOUKUAISUSHENGJITUICHU“TONGCHENGPEI”FUWU。SHUJUXIANSHI,DANGQIANSUNINGYIGOUQUDAORIJUNDANLIANGHUANBIZENGSUDADAO60%。

  “YIQINGQIJIAN,JIALEFUJIJIBAOZHANGJUMINSHENGHUOWUZIGONGYING,TONGSHIDALIFAZHANDAOJIAYEWU。WEILAI,JIALEFUJIANGYIKAOZIYOUGONGYINGLIAN,ZAISUNINGSHENGTAILIULIANGZHICHENGXIA,XIETONGSUNINGWULIUMODUANPEISONGWANGLUO,DAZAOYENEILVYUECHENGBENZUIDI、SHIXIAOZUIKUAIDEDAOJIAYEWUMOSHI。” SUNINGYIGOUFUZONGCAI、JIALEFUCEOTIANRUIDUIZHONGGUOSHANGBAOJIZHEBIAOSHI。

超级大满贯  CIWAI,SUNINGZHONGSHICHANGJING,QIWANGPAOTONG“SHENGXIAN+CANYIN”MOSHI。JUXI,ZHEIYIMOSHIZAIJIALEFUSHANGHAIGUBEIDIANYIJINGLUODI,SUNINGJIHUAJINHOUYIGAIDIANDE“PINXIANGONGFANG”WEIMOBANJINXINGQUANGUOFUZHI。“WEILAI,JIALEFUJIANGXIETONGSUNINGWULIU,TIGAOZIYOUSHENGXIANLENGLIANFUWUNENGLI,GENGHAODIBAKONGZHILIANG。”TIANRUIBIAOSHI。

  ZAIHUIYUANQUANYIFANGMIAN,JIALEFUYEYUSUNINGWANCHENGLEZIYUANDEZHIHUAN。JUJIZHELEJIE,JIALEFU4000WANMINGHUIYUANYIYUSUNINGHUIYUANDATONG,WEILAIHUITONGYISHIYONGYUNZUANZUOWEIHUIYUANQUANYIDEXUNIHUOBI,TONGGUOGELEICUXIAOWANFA,LIANDONGSUNINGYIGOUDENGGEYETAI,JINYIBUQIANGHUAHUIYUANQUANYI。

超级大满贯  ZHONGJINGONGSIYANBAORENWEI,JIALEFUJINGYINGYEJIDEHUISHENGZHUYAODEYIYUSUNINGYIXILIEDEZHENGHETIXIAOJUCUO:BAOKUOZUZHIJIAGOUYOUHUAYURENCAIJILIQIANGHUA、YUNYINGGUANKONGTIXIAOYIJIRONGHEFUNENGJIASU。YUJISHUANGFANGZAIKEHULIULIANG、GONGYINGLIAN、WULIUCANGCHUDENGFANGMIANDESHENDURONGHEYOUWANGJINYIBUFAHUIXIETONGXIAOYING,QIANGQIANGLIANHESHIXIANQIANGZHEHENGQIANG。

  用好“金字招牌”

  ZAIZHULIJIALEFUNIUKUIDETONGSHI,SUNINGYEJIANGJIALEFUDEZIYUANSHIYONGDAOLEJIZHI。SHOUGOUJIALEFU,SHISUNINGZHUANXINGJIHUAZHONGDEYIHUAN。CONGPINPAISHANGKAN,JIALEFUYOUJIGAODESHICHANGZHIMINGDU,SHIYIKUAINANDEDE“JINZIZHAOPAI”。JIALEFUCHENGSHUDEKUAIXIAOGONGYINGLIAN、XIANXIAMENDIAN,KEYIWEISUNINGDAILAIROUYANKEJIANDEHEZUOZIBEN。CONGGEGEFANGMIANLAIKAN,JIALEFUDOUSHISUNINGDE“ZUIJIASHOUGOUDUIXIANG”。

  SUNINGYIZHIYOUYIXIANGZUODA“DAKUAIXIAO”BANKUAI,ZAIZHEIGELINGYUZHONGGONGYINGLIANSHIZHONGZHONGZHIZHONG,DAZAOCHENGSHUDEKUAIXIAOGONGYINGLIANXUYAOSHIJIANHECHENGBEN,ERJIALEFUZAIKUAIXIAOLINGYUYONGYOUWANBEIDEGONGYINGLIAN,SKUSHULIANGGAODA6WANGE,QIZHONGJINKOUSHANGPINZHANBI35%,ZHIJIEZHENGHEZHEIBUFENZIYUAN,DUIYUSUNINGERYANBUJINKEYIZHIJIETISHENGGONGYINGLIANNENGLI,ERQIEYEKEYIJIDAJIANGDICHENGBEN。

超级大满贯  MUQIAN,SUNINGYIJINGDATONGLEJIALEFUYUBUFENDIQUDESUNINGXIAODIANDEGONGYINGLIAN,JIDAKUOCHONGLEHOUZHEDESKU。YIJIANGSUSHENGSUZHOUSHIWEILI,SHUJUXIANSHI,ZAIJIERUJIALEFUGONGYINGLIANZHIHOU,SUZHOUSUNINGXIAODIANDEYAOHUOMANZULVDAFUTISHENG,DANDIANDANRIXIAOSHOUETONGBIZENGZHANG30%。“JIALEFUDEJIAMENGDADATISHENGLESUNINGKUAIXIAOPINLEIDEJINGYINGXIAOLV,WEIHOUQISUNINGZHIHUIKUAIXIAODEGAOZHILIANGFAZHANDIANDINGLEJICHU。”TIANRUIBIAOSHI。

  CIWAI,CONGZHIFUCHANGJINGLAIKAN,SUNINGKEYICONGJIALEFUHUOQUNANDEDEXIANXIAZIYUAN。ZAIDANGQIANDEXIANSHANGZHIFUXINGYEZHONG,ALIBABAQIXIADEZHIFUBAOHETENGXUNQIXIADEWEIXINZHIFUZHANJULESHICHANGJUEDADUOSHUFENE,XINGYEJIZHONGDUFEICHANGGAO。DANSHIXIANXIAZHIFUSHICHANGHAISHIGUANGKUOLANHAI,YAOXIANGQIANGZHANSHICHANG,XUYAOCHONGZUDEYINGYONGCHANGJINGLAIPEIYANGSHANGJIAHEXIAOFEIZHE。SUNINGZAISHOUGOUJIALEFUHOUXUNSUCAIQUXINGDONG,MIAOZHUNDANGNIAN“SHUANG11”ZHEIYIQIJIJIANGSUNINGJINRONGQIXIADESUNINGZHIFUQUANMIANJIERUJIALEFU,YOULEJIALEFUMENDIANDEZHICHI,SUNINGZHIFUHUOXUJIANGYINGLAIXINDEFAZHAN。

  JULEJIE,SUNINGKONGGUJITUANDONGSHIZHANGZHANGJINDONGLIXIALEYIGEMUBIAO,BIAOSHIWEILAIWUNIANYAOZAIYIDAOSANXIANCHENGSHIZAIKAI300JIAJIALEFUMENDIAN,ZHENGQUSHIXIANDUIWOERMADEGANCHAO。DUIYUSUNINGERYAN,JIALEFUNIUKUIZHINENGSUANSHI“KAIMENHONG”,YAOSHIXIANZHEIYIMUBIAOSUNINGHAIYOUHENDUODESHIYAOZUO。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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