超级大满贯

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冲击高端市场,小米晚了三年

  2016NIAN10YUE25RI,XIAOMIFABULEMIX,4GB+128GBBANBEN3499YUAN,6GB+256GBBANBENCHONGDAOLE3999DEJIAWEI。2017NIAN2YUE7RI,XIAOMIMIXZHENGSHICHUHUO,YIJINANQIU。

  RANER,XIAOMIMIXZHIHOU,XIAOMIXUANZEJIXUZUOXINGJIABIJIXING,MAITOUQIANGDUOSHIQUDESHICHANGFENE。2017NIAN7YUEXIAOMI5XFABUHUISHANG,LEIJUNZIHAODIGAOHAN“SHIJIESHANGMEIYOURENHEYIJIASHOUJIGONGSIXIAOLIANGXIAHUAHOU,NENGGOUCHENGGONGNIZHUANDE,CHULEXIAOMI!”

超级大满贯  ZHEICHANGFABUHUISHANG,WUYIFANYIDUAN“WOSHUOXIAOMI,NISHUO6”DEfreestyleYIYUCHENGCHEN,XIAOMI6ZHENDECHENGWEIMIFENXINZHONGDEDINGZIHU。

超级大满贯  WOMENKANKANYUMIXYIDAITONGQIFABUDEJIKUANGUOCHANGAODUANJIXINGJIAGE:

  HUAWEIMate9pro 4GB+64GBQUANWANGTONGBANBENSHOUJIA4699YUAN

  vivo X9plus 6GB+64GBBANBENSHOUJIA3498YUAN

  OPPO R9s plus 6GB+64GBBANBENSHOUJIA3499

  LIANGNIANHOUDE2019NIAN,HUAWEIYIMate20pro、oppoYIFindX、vivoYInex,GEZIZHANSHANG5000YUANJIAWEI,XIAOMIWULUNSHISHUZIXILIEHAISHIMIXXILIE,HAIZAI3000YUANJIAWEIPAIHUAI。GENJUTrustdataJINQIFABUDEBAOGAO,2019NIAN,XIAOMIGUONEISHOUJISHICHANGCHUHUOLIANGZAICIDIECHUQIANWU(HUAWEIJIRONGYAOPINPAIDULITONGJI)。

超级大满贯  GAOJIABUDAIBIAOGAODUAN,ERSHIGAODUANCAINENGMAIGAOJIA。MINGBAILEZHEIGEDAOLIDEXIAOMI,XIWANGTONGGUOMI10XILIE,ZHENGSHIFAQIXIANGGAODUANJIZHENYINGDECHONGJI。KEXI,ZHEIGEDONGZUO,ZUZUWANLESANNIAN。

  被卡住产能的米10

  YIQINGDANGXIA,CHANNENGWENTISHIZHENGGESHOUJIXINGYEDEGONGTONGWENTI。SHOUJISHENGCHANZUOWEIDIANXINGDEZHIZAOYE,SHEJISHANGBAIZHONGLINGJIANHEWULIAO,ZHIJIEHEJIANJIEGONGYINGSHANGCHAOGUOQIANJIA。ZAIYIQINGYINGXIANGXIA,FUGONGJIWULIUKUNNANKEXIANGERZHI。

  MI10DUIWAIXUANCHENGDEXIANHUOJIAQUANKUANYUDINGSHULIANGJIEJINSHIWANTAI。ZHEILIXIANHUOHEQUANKUANYUDINGDEBILI,WAIJIENANYIHUOZHI,DANLEIJUNYECHENGRENMUQIANSHENGCHANYUDAOLEKUNNAN。ZHEILIDEKUNNAN,YIBUFENCHUYUYIQING,YIBUFENCHUYUGONGCHANG,HAIYOUYIBUFENCHUYUXIAOMIDUIGONGYINGLIANXIADANDEYIGUANJINSHEN。

  YIQINGYINGXIANGSHIYIGEYIWAI,ZAIZHEIZHONGHEITIANESHIJIANCHONGJIXIA,XIAOMICHANNENGDELINGWAILIANGGERUANLEI,GENGJIATUXIAN。

超级大满贯  SHOUJIDEJIAOHUO,BUSHIYIJIANJIANDANDE“DENGJITIANJIUHAO”DESHIQING。KOUZHAODESHENGCHANGOUJIANDANLEBA,CHANNENGTISHENGSHANGQIEYOUYUANCAILIAOHESHEBEI、XIAODUGONGXUDENGZHUDUOPINGJING。BIQIZIYOUGONGCHANG,FEIZIYOUGONGCHANGDEPAICHANJIHUAHECHANXIANXUYAOTIQIANYUZHAN,ZIYOUDUJIAODI,HUOZHESHUODANXINGJIAOCHA。XIAOMIZHIJINRENGMEIYOUZIJIDEGONGCHANG。

  ERSHOUJIDEWULIAO,CONGXIADANDINGHUODAOJIAOFUGONGCHANG,XUYAOJINGLI2-12ZHOUBUDENG。GENJUDIANZIJIAN、JIEGOUDIANZIJIAN、JIEGOUJIANDEBUTONGTEXING,SHANGYOUGONGYINGSHANGYOUSHEJIDAOXIANGSHANGDEYUANCAILIAOCAIGOUHESHENGCHAN。JIADINGDANDAOCHUHUO,SHOUDAOJIAOQIZUIZHANGDEWULIAOZHIYUE,BIJINGQUEYIGEQIJIANYEWUFAZUZHUANGCHUYIBUSHOUJI。

超级大满贯  WENDINGDECHANNENG,XUYAOWENDINGDEGONGYINGLIAN、GONGCHANGHEZIJINZHICHI。XIANGZUOGAODUANJI,ZAISHENGCHANHUANJIEDEBUKE,SHIRAOBUKAIDE,YESHIXUYAOSHIJIANDE。YOUYUZIJINYALI,XIAOMIYIGUANZAIBEILIAOBEIHUOFANGMIANFEICHANGJINSHEN,DAOZHI“QUEHUO-QIANGGOU-FUMIANKOUBEI-ZIJINJINZHANG-WUFADALIANGBEIHUO”DEEXINGXUNHUAN,HOUWENZAIQUDAOHUANJIE,YEHUIJIEDUDINGJIA、QUDAOCELVEYUZIJINJINZHANGDEGUANXI。

  配置和品质的脱节

  XIAOMIZONGSHIBUDANYUYITONGSHIQIZUIXINDEGAOTONGCHULIQIXINGHAOZUOWEIMAIDIAN,WENTISHI,QIANGCHULIQISHOUFAZHEIJIANSHI,DUIXIAOMIERYANSHISHUANGRENJIAN。

  OVZHULIUCHANPINDECHULIQIXIANYOUSHIYONGZUIXINDEGAOTONGXINGHAO,YINCIBEIGOUBINGWEI“GAOJIADIPEI”。DANYOUSHIYEHENMINGXIAN,YISHIGONGHUOCHONGZU,ERSHIPEITAOKAIFAHUANJINGCHENGSHU,XITONGWENDING,QIEXINGNENGKEYICHITOUYONGZU。

  SUCHENGYIDONGCHULIQIDESoCBUSHIYIDUISHAZIJIAYIDUITONG,ERSHIRUANYINGJIANYITIDEBANCHENGPIN。CAIYONGZUIXINDESoC,DUIANZHUODICENGQUDONG、TONGXUNXIEYIZHANDIAOSHIJIXITONGJICHENGNENGLITICHUGENGGAODEYAOQIU。TUANDUIGONGCHENGNENGLIYUCHANPINPINZHIFENBUKAI,ERXINPIANCHANGJIAHEGUGEDEJISHUZHICHILIDU,YEYUSHOUJICHANGJIADEJIANGHUDIWEI、JISHUSHILIHECHUHUOLIANGYOUGUAN。

  BEIGUANGWEIGOUBINGDEXIAOMICHANPINDEXINGNENGSHUAIJIANWENTI,FANYINGCHUYANFASHILIDEBUZU,YIJICHENGBENKONGZHIDAILAIDEYINGJIANWENDINGXING、KEKAOXINGXIAJIANG。WOSHOUTOUDEXIAOMI2CCHONGDIANBAO,SHIYONGPINLVBUGAO,BUDAOLIANGNIANJIUCHONGBUSHANGDIANLE,CONGJIEGUOKAN,XINGJIABIBUSUANGAO。

  ZHIYUWAIWEIQIJIANYIJIZHENGJIZHUANGPEIDEPINKONG,QISHIRENHECHANPINZAILIANGCHANHOUDECHANNENGPAPOJIEDUAN,YOUYUSHEJIJIEDUANDEQIANZAIQUEXIANJIASHANGCHANXIANGONGYIXUYAOMOHE,DOURONGYICHUXIANGEZHONGZHILIANGWENTI,DANLEISI“HULUPING”ZHEIZHONGDIJICUOWU,BUYINGGAIFASHENGZAIXIAOMIZHEIJIASHINIANCHANGSHANGDEGAODUANJIXINGSHENSHANG。

超级大满贯  YIFANGMIANSHIFAHUOLIANGBUZU,YIFANGMIANSHIZHILIANGWENTIPINXIAN,YESHUOMINGLEXIAOMIDEGONGYINGLIANTIXIHEYANFANENGLI,ZAIJINSANNIANLAI,HAIMEIWEIDINGWEISHANGXINGZUOHAOZHUNBEI。

超级大满贯  ERZAIGAODUANCHANPINZUIGUANJIANDEWAIGUANBIANSHIDUFANGMIAN,MI10XILIEZAIQUANMIANTISHENGPEIZHIZHIYU,RENGWEIZHONGSHIZHEIYIXIAOMISHINIANLAIDELAOWENTI。WAKONGPINGHEBEIMIANSHEJI,ZENMEKANZENMEXIANGQUNIANXIATIANFABUDERONGYAO20pro。

  卖货离不开渠道

超级大满贯  YINGGAISHUO,DUIYUMI10ZHEICIDINGJIATUPODECHANGSHI,QUDAOFANKUIHAISHIJIJIDE,YERANGXIAOMIHENXINGFEN。

  BENRENYUBEIFANGLIANGGESHENGFENDEJINGXIAOSHANGGOUTONGLEYIXIA,YOUYUMI10XILIEDELIRUNKONGJIANJIAOHAO,BUFENJINGXIAOSHANGJICHULEJIJIDEFANKUI。DAN,YOUYUSHOUPIHUOLIANGJIQIYOUXIAN,ZHUANMAIDIANZHIWAIJIBENWUHUOKETI,TONGSHI,ZAICUANHUODANGKOU,MI10CHUXIANLEJIAGEDAOGUA(JICHUHUOJIAGAOYUGUANFANGLINGSHOUJIA),YOUZOUSHANGLEJIEYINGXIAODELAOLU,RANGBUFENJINGXIAOSHANGDUICHANPINSHIFOUNENGZHICHENGDINGJIAGANDAOXINXINBUZU。

  TONGSHI,YIWEIBEIFANGSANXIANCHENGSHIDESHUMADIANZHUFANKUI,YOUYUZHEIJINIANHUAWEIHEOPPO、vivoDEQUDAOSHENTOUYIJINGBAOHE,TASUOZAIDECHENGSHI,ZHUANMAIDIANZHIWAI,MUQIANDOUMEIYOUMI10DETIHUOYIYUAN。HUANYANZHI,CHUQUBEIDONGFENHUODEZHUANMAIDIAN,MUQIANZHANERSANXIANCHENGSHISHOUJIQUDAOZHUTIDE“GETIHU”MEN,GUANWANGQINGXURENGRANNONGHOU。

  MIFENZHONGYOUYIZHONGPUBIANWUQU,JUEDEMAISHOUJIPINGSHENMEYAOJIJINGXIAOSHANGLIULIRUNKONGJIAN,XIANSHANGZHIXIAOTABUXIANGMA?

超级大满贯  1.XIANZAIZHONGGUOLINGSHOUYESUANSHIDIANSHANGZHANBIHENGAOLE,DIANSHANGHEXIANXIAFENESHI1BI4DAO1BI5。DANZHISHUOSHOUJIZHEIYIPINLEIDEHUA,DIANSHANGFENEHAIYAOXIAOHENDUO,BIJINGMAISHOUJISHIZHONGJUECEDIPINLVXIAOFEI。

  2.WULUNSHIJINGDONGSUNINGZHEIZHONGZIYINGDIANSHANG,HAISHIZAITAOBAOTIANMAOPINDUODUOSHANGMAIHUODESHANGJIA,BENZHISHANGDOUSHIJINGXIAOSHANG。ZHIYOUCHANGJIAZHIYINGCAISUANSHICHUNDIANSHANGZHIXIAO,GENGBUYONGSHUOCHANGJIAZHIYINGDEHUOYUAN,HENDUOYESHIJIDAGUODAISHANGDAIWEITIHUOFAHUO。

  3.MEIYOUJINGXIAOSHANGZUOZIJINWULIUFUWU、ZUOFENXIAO、ZUOZHONGDUANCUXIAOHEFUWU,SHOUJIMAIBUDAODADUOSHUXIAOFEIZHESHOULI,GANXIANSHANGMAISHOUJIZHEIZHONGDAJIANDEREN,ZHENDEMEIYOUMIFENXIANGXIANGDENEIMEDUO。ERQIE,JINPINGCHANGSHANGZIYOUZIJINERBUSHIJINGXIAOSHANGDEYUFUKUAN(BAOKUOYINXINGCHENGDUIHUIPIAOZHEIZHONGXINGSHI),BEIHUONENGBEIJIWANTAI?JIANDANZUOGECHENGFASUANYIXIAJIUDONG。JINGXIAOSHANGSUOZUODEZHEIYIQIE,DOUSHIXUYAOCHENGBENDE,MEILIRUNSHEIJINIDIANZI、BANHUO、MAIHUO?

超级大满贯  MAISHOUJICONGLAIJIUBUSHICHANGJIAHEXIAOFEIZHELIANGFANGDESHI。JIQUDAOSHANGLIULIRUN,SHISHOUJINENGGOULIANGCHANHELIUTONGXIAOSHOUDEBIYAOTIAOJIAN,ERFEILEIZHUI。XIAOMIDEQUDAOZHENGCEYAOBAIBUDING,YOUQI2019NIAN,OVTUICHUXIANSHANGFUPINPAI、HUAWEIZHUANTOUSHAHUIGUONEI,ZAICIZHIQIANSANGSHILEZUIHAODEGAIGEDINGJIACELVE、TUOZHANXIANXIAJINGXIAOSHANGDESHIJI。

  品牌建设:“吵架带货”是风口吗?

  LINGYIFANGMIAN,XIAOMIDUIYUXIANSHANGYINGXIAODEYILAI,ZHUBUYANBIANCHENGLAOBANQINZICHUMATIAOQIHUATI、FENSICANYU、QUNZHONGCHIGUADE“CHAOJIADAIHUO”。ZAIDANGXIALIULIANGXIQUEDENIANDAI,KOUSHUIZHANWUYIZHUANQULEHENDUOMIANFEIDELIULIANG,QUEYESHIDUIPINPAIDECHIXUTOUZHI。

  LUOZHENYUZAIZUIJINYICIDEKUANIANYANJIANGSHANG,YINYONGLIANGNINGDEHUALAIJIEDUSHENMESHIPINPAI——NIYUANYIGENTAZIPAIJIUSHIPINPAI。

  YOUYUSHOUJIDEGUANGFANPUJI,YIXIANXIAOFEIZHEDUISHOUJIPINPAIDEYAOQIU,CONGDUISHENFENDEZHANGXIAN,BIANCHENGLE“WOYONGZHEISHOUJIBUDIAOJIA”。

  SHOUJIXINGNENGFANZHENGDOUGOUYONG,XIAOFEIZHEZAOJIUGUOLEERTINGCANSHUDEXUANGOUSHOUJIJIEDUAN。XIANGWOZHEIZHONGGONGZUOYIDINGNIANXIANDEREN,DUISHOUJIJIAGEYEWUGAN,XUANGOUSHOUJI,KENDINGSHICONGTop3PINPAIDETop3XINGHAOLIXUAN。RUHECHENGWEIXINGYETop3PINPAI?ZHEISHIGEHENDADEHUATI。DANYOUYIDIANSHIQUEDINGDE,JIUSHITONGGUOCHAOJIAKENDINGSHICHENGBULE。

超级大满贯  ERZAIMEITIGUANXIFANGMIAN,YIXIEMIFENYOUYOUHENZHONGDEBEIHAIWANGXIANG,JUEDEXIAOMIMEITIGUANXICHUBUHAO,FUMIANXIAOXIMANTIANFEI,SHIYINWEIQIANMEIJIDAOWEI,HUOZHESHIJINGPINBAQIANJIDAOWEILE。XIANSHIDEWENTISHI,MEITIZUOZILAISHUIDEQIANTI,SHIPINPAIBENSHENXINGXIANGLIANGHAO,KUAQILAIMEIXINLIFUDAN。XIAOMIHEHONGMIZHIBAPINPAIHECHANPINXIANFENGE,CHAOJIAHAISHITONGYIBOGAOGUANCHULAICHAO,DONGZHEBAHEIGONGGUANGUAZAIZUISHANG,RANGRENKANQILAIPAPADE,ZHIHAOJINGERYUANZHI。

超级大满贯  CUOSHILEPINPAIGAODUANHUACHUANGKOUQIDEXIAOMI,MIANLINSHICHANGFENEHECHUHUOLIANGDESHUANGZHONGYALI。SUIZHECHUNJIGEDASHOUJIPINPAIDEXINPINJIZHONGFABU,MI10SHIFOUNENGBIMIANZUOWEIXIANXINGZHEBEICAITADEMINGYUN,ZAIJINNIAN5GJIXINGZHONGLIZU,HAISHIGEWEIZHISHU。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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