超级大满贯

加入收藏
上海家电网
致力于打造家电行业领先网络媒体
当前位置:超级大满贯 -> 新闻资讯 -> 新闻评论->正文

家电巨头改名潮的背后

   JINRI,HAIXINDIANQIFABUGONGGAOCHENG,YOU“HAIXINDIANQI”NIBIANGENGWEI“HAIXINSHIXIANG”,YILIAOZHIWAIQINGLIZHIZHONG。QUNIANYILAI,JIADIANJUTOUFENFENZAIMINGZIFANGMIANDAQILEZHUYI:“QINGDAOHAIER”GAIMING“HAIERZHIJIA”, “CHUANGWEISHUMA”GAICHENG“CHUANGWEIJITUAN”,“MEILINGDIANQI”GENGMINGWEI“ZHANGHONGMEILING”,TCLJITUANBOLIHOUDEJIADIANYEWUZEGENGMINGWEI“TCLSHIYE”。GENGZAOZHIQIAN,MEIDEJITUANXUANBUXIANGKEJIJITUANZHUANXING,TCL、KANGJIADENGQIYEYEXIANGJIFALIBANDAOTIXIANSHICHANYEHESHANGYOUXINPIANYEWU。


超级大满贯  JINGUANZHEIXIEQIYEDUIWAIBIAOSHIGAIMINGBINGFEIQU“JIADIANHUA”,ERSHIJIYUZISHENGUYOUJIADIANYEWUDEDUIWAIYANSHEN,DANYOUGUANFENXIRENWEI,ZHONGGUOJIADIANSHICHANGJINNIANLAIMINGXIANQUYUBAOHE,CHANPINTONGZHIHUAYANZHONG,XINGYEXUYAOTONGGUOZHUANXINGDAILAIXINDELIRUNZENGZHANGDIAN,ZHEIYISHIBUZHENGDESHISHI。ER5GSHANGYONGJIIoTJIASUFAZHAN,YEJIJIADIANQIYEZHIMINGLEFANGXIANG,YINCIKANSIMINGCHENGBUTONG,DANDAJIADEZHUANXINGZHILUQUESHUTUTONGGUI。

  改名成“潮流”

  HAIXINDIANQIFABUGONGGAOCHENG,GONGSIMINGCHENGNIYOU“QINGDAOHAIXINDIANQIGUFENYOUXIANGONGSI”BIANGENGWEI“HAIXINSHIXIANGKEJIGUFENYOUXIANGONGSI”,GONGSIZHENGQUANJIANCHENGYOU“HAIXINDIANQI”BIANGENGWEI“HAIXINSHIXIANG”。

超级大满贯  DUIYUCICIGENGMINGDEYUANYIN,HAIXINGUANFANGDEJIESHIWEI,XIWANGWEILAITONGGUOZAIHUAZHIXINPIANJISHU、HUAZHISUANFA、QUANCHANGJINGAISHENGTAIDENGHEXINJISHUSHANGBUDUANJILEI,XINGCHENGYISHIXIANG、XIANSHIJISHUWEIZHICHENG,YIZHIHUIYUNPINGTAIWEIYITUODESHENGTAINEIHE,BINGXIANGZHIHUIJIAJU、ZHIHUISHANGYONGDENGLINGYUGUANGFANYANSHEN。

  HAIXINFANGMIANPILUDEXINXIXIANSHI,MUQIANQIZAISHIXIANGCHANYESHOURU,BAOKUOGAOQINGZHINENGXIANSHIZHONGDUAN、XINXINGXIANSHI、YUNYINGFUWUDENGYEWUZHANYINGYESHOURUBIZHONGHEJICHAOGUO90%。HAIXINZAIZHONGGOUSHIXIANG、XIANSHICHANYELIANBUJUDETONGSHI,YICONGDANYIDEDIANSHICHANPINZHIZAOQIYEZHUJIANFAZHANCHENGWEIJISHIXIANGJISHUYANFAYINGYONG、QUANCHANGJINGYUNPINGTAIYUNYINGWEIYITIDEZONGHEJIEJUEFANGANTIGONGSHANG。

  HAIXINBINGBUSHIDIYIJIAGAIMINGDEJIADIANQIYE,QUNIANYILAI,JIADIANJUTOUJIUXIANQILEGAIMINGCHAO。QUNIAN6YUE,MEILINGDIANQICHENG,NIJIANGGONGSIQUANCHENGYOU“HEFEIMEILINGGUFENYOUXIANGONGSI”BIANGENGWEI“ZHANGHONGMEILINGGUFENYOUXIANGONGSI”,TONGSHI,NIJIANGGONGSIAGUZHENGQUANJIANCHENGYOU“MEILINGDIANQI”BIANGENGWEI“ZHANGHONGMEILING”。GENGMINGYUANYINXIWEIGONGGUYUGONGSIKONGGUGUDONGSICHUANZHANGHONGDEXIETONGXIAOYING,XINGCHENGPINPAIHELI,TIGAOGONGSIDEZHIMINGDUHEYINGXIANGLI,JINYIBUKAITUOSHICHANGHETISHENGYIJIANENGLI。

  2018NIANDI,TCLJITUANQIDONGZICHANZHONGZU,SHANGSHIGONGSIJIANGZHINENGZHONGDUANJIPEITAOYEWUCHUSHOUJIXINZUJIANDETCLSHIYE,ZHONGZUHOUTCLSHIYEJUJIAODIANSHI、JIADIAN、SHOUJIDENGZHINENGZHONGDUANYEWUYIJIDIANSHANG、WULIU、HUJIAOZHONGXINDENGXIANGGUANPEITAOYEWU;11YUE4RI,TCLJITUANFABUGONGGAOCHENG,GAIGONGSIDEZIGONGSI“SHENZHENSHIHUAXINGGUANGDIANJISHUYOUXIANGONGSI”ZHENGSHIGENGMINGWEI“TCLHUAXINGGUANGDIANJISHUYOUXIANGONGSI”,GENGMINGHOUDETCLHUAXINGGUANGDIANJISHUYOUXIANGONGSISHITCLJITUANBANDAOTIXIANSHIJICAILIAOYEWUJINGYING,YIJISHANGXIAYOUCHANYELIANBUJUYUXIETONGDEGUANLIPINGTAI。

  JINNIAN6YUE,“QINGDAOHAIERGUFENYOUXIANGONGSI”GENGMINGWEI“HAIERZHIJIAGUFENYOUXIANGONGSI”,ZHENGQUANJIANCHENGYEYOU“QINGDAOHAIER”BIANGENGWEI“HAIERZHIJIA”;7YUE8RI,CHUANGWEISHUMAGONGBUCHENG,GONGSIMINGCHENGYIYOU“CHUANGWEISHUMA”BIANGENGWEI“CHUANGWEIJITUAN”。

  传统市场低迷

  AOWEIYUNWANGTUIZONGSHUJUXIANSHI,GUONEICAIDIANSHICHANGSANJIDUXIAOLIANGWEI1034WANTAI,TONGBIXIAJIANG3.6%;XIAOSHOUEWEI277YIYUAN,TONGBIXIAJIANG10.4%。ZI2018NIANSIJIDUYILAI,LIANXUSIGEJIDUCHIXUXIAHUA。

  ERDUIYUJINNIANZUIHOUYIGEJIDU,JINGUANYOU“SHUANG11”ZHEIGE“NIANDUKUANGHUANCUXIAOJIEDIAN”DECIJI,DANAOWEIYUNWANGFANGMIANRENGRANYUCE,SIJIDUBUHUIDUIJINNIANZHENGGENIANDUXIAOLIANG“JIANYA”。AOWEIYUNWANGYUJI,QUANNIANXIAOLIANGYUJIZAI4633WANTAI,TONGBIXIAHUA3.2%,QUANNIANXIAOSHOUEZEZAI1337YIYUANZUOYOU,TONGBIXIAHUAJIANGHUIZAI10GEDIANSHANGXIA。JINNIANQUANGUOCAIDIANLINGSHOULIANGHELINGSHOUEJIANGHUI“SHUANGSHUANGXIAHUA”。

  CAIDIANXINGYEDEXIAOTIAOZHENGSHIZHENGGEJIADIANSHICHANGFAZHANQINGKUANGDESUOYING,ZAICHANYEGUANCHAJIAHONGSHIBINKANLAI,YIFANGMIANYINWEIFANGDICHANSHICHANGCHUYUDIMIZHUANGTAI,JIADIANHUANXINDONGLIBUZU,LINGYIFANGMIANZESHIYOUYUJIADIANSHICHANGYIJINGDAOLEBAOHESHIQI。

  ZAIZHEIYANGDESHICHANGTIAOJIANXIA,HENDUOJIADIANQIYEBIXUJINXINGDUOYUANHUABUJUHEZHUANXING。CHANJINGGUANCHAJIADINGSHAOJIANGZHICHU,ZHUYINGYEWUFASHENGBIANDONG,QIYEGAIMINGJIUSHUYUZHENGCHANGDECELVEXINGGENGMING。

  DANLINGYIFANGMIAN,JIADIANFENXISHILIANGZHENPENGBIAOSHI,JIADIANQIYEGAIMINGDOUSHIJIZHONGYUSHANGSHIGONGSI,SHANGSHIGONGSIGAIMINGDEYIGEZHUYAOYUANYINJIUSHITISHENGZIJIDEGUJIA。“YINWEIXIANZAIAGUZIBENSHICHANGZHANGQIDIWEIPAIHUAI,HENDUOJIADIANGONGSIDESHIYINGLVLIAN10%-15%DOUDABUDAO,ZAIZHEIZHONGQINGKUANGXIA,JIADIANQIYEBEIRENRENWEISHIYIGECHUANTONGDEXINGYE,ZAIZIBENSHICHANGSHANGDEGUZHIJIUGENGBUBEIKANHAO。”

超级大满贯  “SUOYIJIADIANQIYEGAIMINGDUOSHUYOUYIGEDONGJI,SHOUXIANHUIBAGUPIAOSHICHANGDEMINGCHENGQUDIAO‘JIADIAN’ERZI,ZHEIYANGKANQILAITABUJINSHIYIGEJIADIANQIYE,BIRU‘CHUANGWEISHUMA’GAIMINGWEI‘CHUANGWEIJITUAN’,JITUANDEYEWUFANWEIJIUDALE;HAIYOU‘QINGDAOHAIER’GAIWEI‘HAIERZHIJIA’,TINGQILAIBICHUANTONGDEJIADIANXINGYEYAOSHANGYIGEDANGCI;‘HAIXINDIANQI’GAIMINGWEI‘HAIXINSHIXIANG’,KANQILAIJIUSHIBIJIAOZHUANYEDEXIANSHILINGYUQIYE,SHIXIANGXINGYEXIANGGUANSHANGXIAYOUCHANYE、JIGUANGTOUYING、JIGUANGXIANSHIDOUKEYINANGKUOJINQU,ERQIEJIGUANGXIANSHIXIANZAIYESHIBIJIAOBEIZIBENSHICHANGKANHAODELINGYU。”LIANGZHENPENGSHUO。

  ZHENGRUHAIXINNEIBURENSHISHUODENEIYANG,“HAIXINFAZHANLE50NIAN,DANRENMENDUIWOMENDERENSHIYIJIUTINGLIUZAIDIANQIZHIZAOSHANGDESHENFEN,JIUXIANGZUIXINDEJIUZHUANGJINLEJIUPINGZILI。WOMENBUXIANGZHITINGLIUZAIDIANQILINGYU,ERXIWANGTONGGUOSHIXIANGXIANSHIXIANGJIAOYU、YILIAO、DAOLU、ZHIHUIJIATING、ZHANLANDENGLINGYUYANSHEN。DANRUOXIANGSHIXIANZHEIXIEFAZHAN,JUEBUSHIDIANQINENGGOUHANGAIDE”。

  转型方向不一

  SHUOBAILE,GAIMINGYESHIWEIZHUANXINGDIANDINGJICHU,DANJIUJIADIANQIYEDEJIYOUZIYUANHEQUDAOLAIKAN,RUHEZHUANXINGCAISHIZHONGZHONGZHIZHONG。

超级大满贯  DINGSHAOJIANGRENWEI,WEILAIJIADIANQIYEZHUANXINGDEFANGXIANGDATIYOUSANGE:YISHISHENDUZHINENGJIAJU,ZUOSHENGTAIPINGTAIXINGQIYE,HUOZHECHENGWEISHENGTAIPINGTAIDEYIBUFEN;ERSHIKUODABDUANSHICHANG,SHIXIANCDUANBDUANSHUANGLUNQUDONG;SANSHIXIANGCHANYELIANSHANGXIAYOUYANSHENBUJU,TISHENGZONGHEJINGZHENGLI。

  ZAI5GKAIQIZHISHI,WULIANWANGDAIDONGZHESUOYOUJIAOHUJIEMIANHEZHINENGZHONGDUANDEJIASUFAZHAN,ZHINENGJIAJUSHANGXIAN,KUAJIEBIANDEGENGJIAJIANDAN,YONGHUXUQIUJIDAIBAOFA,ZAIZHEIFANGMIAN,HAIERJIUSHIDIANXING。JULEJIE,JIYUZHIHUIJIATINGZHANLVE,HAIERZHIJIAYIGOUJIANQIBAIDIAN、CHUWEICHANYEJIQUN,FUGAIBINGXIANG&BINGJU、XIYIJI、KONGDIAO、RESHUIQI、CHUFANGDIANQIDENGQUANPINLEICHENGTAOCHANPIN,WEIXIAOFEIZHETIGONG“CHENGTAO、DINGZHI、DIEDAI”DE“5+7+N”ZHIHUICHENGTAOJIEJUEFANGAN。

  TCLSHIYEYEZAIJIAQIANGRENGONGZHINENGCHANGJINGTIYANHEYINGYONGFUWUNENGLIJIANSHE,BINGYIYUNPINGTAIWEIHEXIN,JIANSHEYUN、GUAN、DUANNENGLI,GOUJIANKAIFANGDEIoTPINGTAI,CUCHENGHULIANHUTONG、ZHINENGJIANKANGDESHENGTAIXITONG,SHIXIANYINGJIAN+RUANJIAN+WANWULIANJIEDEQUANCHANGJINGRONGHE。

  “HAIYOUBUSHAOJIADIANQIYEJINLIANGBAZIJIZHUANXINGWEIYIGEZONGHEXINGDEKEJIQIYE,ZHEIYANGYEWEIQIYEKAIPILEGENGDADEYEWUFAZHANKONGJIAN,ZHEIGELUZIMEISHENMEWENTI,ERQIEJIADIANKEJIHEZHINENGZHIHUIHULIANWANGDERONGHEYESHIDASHISUOQU。”LIANGZHENPENGBUCHONGDAO。

  BIRUTCLJITUANXIANGSHANGYOUYANSHENBUJU,ZAIBANDAOTI、MIANBANDENGXINGYEFALI。ZHEIZHENGSHIJIYUWEILAIPINGMUJIANGWUCHUBUZAI、YUNYINGYONGWUCHUBUZAI、KEHUWUCHUBUZAI,DIANSHIJIJIANGBUZHISHIJIATINGZHIHUIKETINGDEZHONGXIN,HAISHIGEGECHANGJINGDEYINGYONGPINGTAIHENIUDAI。

  2018NIAN,KANGJIAYEZHENGSHICHENGLIBANDAOTIKEJISHIYEBU,ZHIDINGWUNIANQIANYIYINGSHOUMUBIAO,QIZHONG,BANDAOTISHIYEBUJIANGQIHEZISHENQUANMIANBUJUBANDAOTISHEBEI、BANDAOTICAILIAO、BANDAOTISHEJI、BANDAOTIZHIZAODENGQUANCHANYELIAN,TONGGUOZIZHUYANFAHECHUANGYEFUHUADENGMOSHITUOZHANYEWU。

  DANZHUANXINGBINGBUSHIYICUERJIUDE,DINGSHAOJIANGBIAOSHI,“ZHEIYIGUOCHENGZHONGQIYEYAOMIANDUIDETIAOZHANYOUHENDUO,BAOKUOJIADIANXINGYENEIBUTONGZHIHUAJINGZHENGQUYUJILIE、XINJISHUXINSHICHANGDETOUZHI、KUAJIEJINGZHENGDUISHOUDECHONGJI、WUFACHENGDANZHANLVEZHUANXINGDEDAIJIA,BIRUYINGSHOUGUIMO、LIRUN、XIANJINLIUDENG”。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

免责声明:刊载本文目的在于传播更多行业信息,内容均来自网络转载或网友提供,如有侵权请及时联系我们删除!本站不承担任何争议和法律责任!
来源: 北京商报网 责任编辑:shreen
超级大满贯相关的文章
    暂无...
上一篇乐视网、暴风集团的陨落 到底在警.. 下一篇媒体评论:像管理卷烟一样管理电..
验 证 码: