超级大满贯

加入收藏
上海家电网
致力于打造家电行业领先网络媒体
当前位置:超级大满贯 -> 新闻资讯 -> 新闻评论->正文

“粉丝经济”要流量销量更要质量

    RENMINRIBAOJINQIZAIQIPINGLUNBAN(5BAN)KANFAGUANYU“FENSIJINGJI”DEXILIEZHUANLUN,FENXITANTAORUHERANGFENSIQUNTIGONGXIANZHENGXIANGJIAZHI,YINQIGUANGFANGUANZHU。QIZHONG12YUE2RIKANFA《TUIDONG“FENSIJINGJI”XINGWENZHIYUAN》YIWENZHICHU,YAOLIXINGDUIDAIFENSIREQING、YINDAOFENSIHELIXIAOFEI,TONGSHIJIANGMINGXINGXIAOYINGZHUANHUAWEITISHENGSHANGYEPINPAIZHIMINGDUHEMEIYUDUDEQIJI,CAINENGGENGHAOTIXIAN“FENSIJINGJI”BEIHOUDELIULIANGJIAZHI。ZHEIYIDIANYOUQIZHIDESIKAO。


超级大满贯  “FENSIJINGJI”BINGFEIZUIJINCAICHUXIANDEXINGAINIAN。SHISHISHANG,ZICONGYOU“FENSI”ZHEIZHONGQUNTICUNZAIQI,“FENSIJINGJI”JIUYIJINGYONGYOULEYINGXIANGSHICHANGDELILIANG。BUGUO,ZAOQIDE“FENSIJINGJI”SHOUSHICHANGHUANJINGHEJISHUTIAOJIANZHIYUE,QISHICHANGZUOYONGBINGWEIWANQUANFAHUICHULAI,YIWEIYINQIJINGJIXUEJIEHESHEHUIZUGOUGUANZHU。BUGUO,SUIZHEHULIANWANGJISHUDERIXINYUEYI,“FENSIJINGJI”TUPOLESHIJIAN、KONGJIANSHANGDESHUFU,ZAIWENHUAYULE、XIAOSHOUSHANGPIN、TIGONGFUWUDENGZHUDUOSHICHANGLINGYUZHANSHICHUQIJUDAYINGXIANGLI。SHANGJIAJIEZHUYIDINGDEPINGTAI,TONGGUOMOUGEXINGQUDIANJUJIPENGYOUQUAN、FENSIQUAN,JIFENSIYONGHUTIGONGDUOYANGHUA、GEXINGHUADESHANGPINHEFUWU,ZUIZHONGZHUANHUACHENGXIAOFEI,SHIXIANYINGLI。JIEZHU“HULIANWANG+”,“FENSIJINGJI”FEICHANGZIRANERBIANJIEDIBAZIBENLUOJIHESHICHANGLUOJINEIHUAQIZHONGBINGBUDUANCHANSHENGJIAZHI。

超级大满贯  DANGRAN,“FENSIJINGJI”ZAIZENMEFAZHAN,QISHICHANGSHUXINGYEGAIBIANBULE。TARENGYAOJIAGOUZAIFENSIHEBEIGUANZHUZHEGUANXIZHISHANG,XUYAOTONGGUOTISHENGYONGHUNIANXINGBINGYIKOUBEIYINGXIAOXINGSHIHUOQUJINGJILIYIYUSHEHUIXIAOYI。ZHEIZHONGSHICHANGSHUXINGJUEDINGLE“FENSIJINGJI”DESHIZHI,JIUSHIJIANGRENQIBIANXIAN,JIJIANGLIULIANGZHUANHUAWEIXIAOLIANGDEJINGJI。DANLIULIANGBINGFEIZHIJIEDENGYUXIAOLIANG,QIJINGJIJIAZHIDESHIXIANHAIXUYAOZHUDUOYINSUCANYU,QIZHONGZHIWEIGUANJIANDEYIGEZHONGYAOYINSU,JIUSHIZHILIANG。“FENSIJINGJI”ZUOWEIYIZHONGJINGJIXIANXIANG,BIJINGSHOUJINGJIGUILVHESHICHANGFAZEZHIPEI,ERZHILIANGFAZEZUOWEIYITIAODIXIANFAZE,SHIJUEDUIBUNENGYUYUEDE,FOUZEJIUHUICHUWENTI。ERZHEIYIDIAN,XUDUOZAIWAN“FENSIJINGJI”DERENBINGWEIZHENZHENGZHONGSHIQILAI,JIEGUOFUCHULECHENZHONGDAIJIA。

  CENGCHUANGXIAZHIBO15FENZHONGMAIDIAO1.5WANZHIKOUHONGXIAOSHOUJILUDE“KOUHONGYIGE”LIJIAQI,JISHI“FENSIJINGJI”JUDANENGLIANGDEJIANZHENGZHE,YESHIZAIZHILIANGWENTISHANG“FANCHE”DEFANMIANDIANXING。10YUE9RI,LIJIAQIHEZHULIZAIZHIBOGUOCHENGZHONG,WEIZHANSHIMOUPINPAIGUOJUBUZHANGUO,XIANCHANGTONGGUOJIANJIDANJINXINGYANZHENG,QUEFASHENGLEZHANGUO。ZHIHOUBUJIU,LIJIAQIYOUBEIWANGYOUBAOLIAO,TAZAIZHIBOJIANTUIJIANDEDAZHAXIESHEXIANXUJIAXUANCHUAN:BA“YANGCHENGZHUANGYUANDAZHAXIE”SHUOCHENG“YANGCHENGHUDAZHAXIE”。ZHEISHILIANGZHONGBUTONGDEXIE,SHICHANGSHOUJIAXIANGCHAHENDA。SUIRANSHIHOULIJIAQITUANDUIJIUSHANGSHULIANGGESHIJIANJINXINGLEJIESHI,BINGBIAOTAI“YINYIWEIJIE,TISHENGZIWO,BUGUFUXIAOFEIZHEDEXINREN”,DANSHIJIANDEFUMIANYINGXIANGYIJINGXINGCHENG,WUFAWANHUI。

  LEISILIJIAQIZHEIZHONGYIZHIBO“DAIHUO”DEFANGSHIZHIJIECHANSHENGXIAOLIANGHUODESHOUYISUANSHIYIZHONGXINDEYINGXIAOSHOUDUAN,DANQIBENZHISHANGRENGSHUYUMINGXINGDAIYANDETAOLU,ZHEIYEZHENGSHI“FENSIJINGJI”DEZUIDAYITUO,ERZAIZHEIFANGMIANWENTILILAIJIUHENDUO。JINGUANXIANZAIMINGRENDAIYANXUDANZEYIJINGRUFA,DANRENGYOUXUDUOMINGXINGBUDUANFANSHIZAIGENTOU。ZHENGSHIKANDAOMINGXINGXIAOYINGYOULIYOUBI,ERYOUSHIHUIBIDAYULI,YOUXIEQIYEKAISHIFANGQIMINGXINGDAIYANCELVE。BIRUGELI,DONGMINGZHUCENGGONGKAIBIAOSHI,MINGXINGDAIYANCHANPINYOUSHIDEQUENENGDAIDONGXIAOLIANG,DANMINGXINGZIJIYIDANRENSHEBENGTA,CHANPINKOUBEIJIUHUISHOUDAOFUMIANYINGXIANG,SUOYIGELIXUANZEYONGQIYEFUZERENWEIZIJICHANPINDAIYAN。

  CONGMINGXINGDEJIAODUKAN,QIDAIYANXINGWEISUOCHANSHENGDEJINGJIXIAOYIYESHIYOUXIANDE,ZHEIBUJINQUJUEYUFENSIDUIMINGXINGDEZHONGCHENGDU,GENGQUJUEYUQIDUIMINGXINGSUODAIYANDECHANPINBENSHENDERENKEDU。YOUFENXIRENSHIZHICHU,FENSIBUSHIRENSHAQIANDUOHAOPIANDE,TAMENSUOZUODEYIQIEDOUSHIWEILEZIJIDEOUXIANG。PINPAIFANGCUISHUJU,FENSIYAOYAYEYAOZHICHIZIJIDE“AIDOU”,DANDUIYUPINPAIFANGDEZHEIZHONGXINGWEIFENSIWEIBIWANQUANRENKE。DANGDAIYANHEZUOJIESHU,SHIFOUHAIHUIYOUBUFENFENSIXUANZEHUIGOUSHANGPIN,ZHEIJIUYAOKANCHANPINBENSHENZENYANGLE。YAZHAFENSIYIDADAOTIGAOXIAOLIANGDEXINGWEIDOUZHISHIZANSHIXINGDE,YAOXIANGZHENZHENGCHENGWEIKOUBEIXIAOLIANGJUJIADEHAOSHANGJIA,XUYAODEBUJINSHIYIGEHAODEDAIYANREN,HAODEYINGXIAOFANGSHI,GENGZHONGYAODESHIJIANGCHANPINZUOHAO,RANGDAJIAWEICHANPINXINGANQINGYUANMAIDAN。

  MINGXINGDAIHUO“FANCHE”JIMINGXINGDAIYANSHIBAIDELIZI,GUOQUYOU,XIANZAIYOU,JIANGLAIHAIHUIYOU。ZHEIXIEFUMIANANLIRANG“FENSIJINGJI”DEZUIDAJIAOXUNZHUJIANXIANXIAN:MINGZHONGSHIYOUJIADE,YIMINGBOLIZHONGSHIYAOSHOUSHICHANGFAZEGUANDE。YAOZHIDAO,FENSIMENWEIMINGXINGDECHANPINHUOQIDAIYANDECHANPINMAIDAN,XIAOFEIDESHIMINGXINGDE“MING”。ERMINGBIJINGXUHUAN,TAZUIZHONGRUOWUFAZHUANHUAWEISHISHIZAIZAIDEJIAZHI,BIHUISHIQUXIYINLI。ERYAOXIANGJINGYINGZHANGJIU,WEIYIDEBANFASHIJIANGXUMINGZHUANHUAWEIKECHUKEGAN、NENGZHENSHIXIAOFEIDECHANPIN,YOUQIZHONGYAODESHI,ZHEIXIECHANPINBIXUYOUZHILIANGZUOBAOZHANG。YIJUHUA,“FENSIJINGJI”XIANGZHANGJIU,YAOLIULIANGYAOXIAOLIANGGENGYAOZHILIANG。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

免责声明:刊载本文目的在于传播更多行业信息,内容均来自网络转载或网友提供,如有侵权请及时联系我们删除!本站不承担任何争议和法律责任!
来源: 中国质量报 责任编辑:shreen
上一篇媒体评论:像管理卷烟一样管理电.. 下一篇松下退出半导体业务折射产业变迁..
验 证 码: