超级大满贯

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飞科电器,走在十字路口

超级大满贯  ZAISHANGJIAOSUOSHANGSHISANNIANHOU,FEIKEDIANQIDEYEJIKAISHICHUXIANTUISHI,BANNIANBAOSHOUCICHUXIANSANXIANGHEXINZHIBIAODEQUANMIANXIAHUA。ZHEIFENBUGOULIXIANGDECHENGJIDAN,RANGFEIKEDIANQIBUKEBIMIANZAOSHOULEYIDINGZHIYI,QUEYESHIDUIZHENGXIANRUFAZHANKUNJINGDEFEIKEDIANQIZUIZHIJIEYOULIDETIXING。

  CAIBAOXIANSHI,2019NIANSHANGBANNIAN,FEIKEDIANQIYINGYESHOURUWEI17.25YIYUAN,TONGBIXIAJIANG5.01%;GUISHUYUSHANGSHIGONGSIGUDONGJINGLIRUNWEI3.37YIYUAN,TONGBIXIAJIANG15.43%;KOUFEIJINGLIRUNWEI2.9YIYUAN,TONGBIXIAJIANG19.84%。ZHIDEYITIDESHI,XIFENLAIKAN,ERJIDUFEIKEDIANQIYINGSHOU-5.59%、JINGLIRUN-22.62%、KOUFEIJINGLIRUN-29.03%,XIAHUAFUDUJINYIBUKUODA。CIWAI,FEIKEDIANQISHANGBANNIANXIANSHANGXIANXIASHUANGQUDAOCHENGYA,SHANGBANNIANYINGSHOUTONGBIFENBIEXIAJIANG0.83%HE9.78%。


  SHIJISHANG,FEIKEDIANQIRUJINMIANLINDEJUMIANZAOZAIQUNIANJIUYICHUXIANDUANNI。DUIBIFEIKEDIANQIGUOQUJINIANDECAIBAOSHUJUKEYIKANCHU,2018NIANQIYINGSHOUJINGLIZENGSUYICHENGXIANCHUMINGXIANFANGHUAN,FENBIEJINTONGBISHANGZHANG3.20%HE1.14%,KOUFEIJINGLIRUNGENGSHICHUXIANLE1.27%DEXIAHUA。ERZAI2018NIANZHIQIAN,FEIKEDIANQIZENGSUSHIZHONGBAOCHIZHELIANGWEISHUDEYINGSHOUZENGZHANG,JINGLIRUNHEKOUFEIJINGLIRUNZENGSUGENGSHICONGWEIDIYU20%。XIANRAN,ZHEIJIABEICHENGWEI“YIGERENDESHANGSHIGONGSI”DEGUOCHANTIXUDAOJUTOUZHENGZHANZAISHIZILUKOU,JIDAIDAPOJIANGJU。

  剃须刀品类下滑,同质低价遇挑战

  FEIKEDIANQISHANGBANNIANYEJIXIAHUA,JIUQIYUANYIN,SHOUDANGQICHONGDEBIANSHITIXUDAO。

超级大满贯  ZUOWEIFEIKEDIANQIDEHEXINCHANPIN,DIANDONGTIXUDAOSHANGBANNIANGONGXIANLEFEIKEDIANQI65.53%DEYINGSHOU,JINGUANBILIJIAO2018NIANSHANGBANNIANDE69.87%HEQUANNIANDE68.75%YOUSUOJIANGDI,DANYIRANSHIFEIKEDIANQIZUIWEIYIZHANGDESHOURULAIYUAN。CAIBAOXIANSHI,JINNIANSHANGBANNIANFEIKEDIANQITIXUDAOSHIXIANYINGSHOU11.30YIYUAN,JIAOQUNIANTONGQIDE12.69YIYUANXIAHUA10.91%,XIAHUAFUDUYUANGAOYUZONGYINGSHOUDE5.01%。KEYISHUO,TIXUDAOBIAOXIANBUJIAZHIJIEYINGXIANGLEFEIKEDIANQISHANGBANNIANDEYEJI。

超级大满贯  ERCONGZONGXIANGLAIKAN,FEIKEDIANQIDIANDONGTIXUDAODESHICHANGZHANBIYECHENGXIANXIAHUAQUSHI。BANNIANBAOXIANSHI,GENJUZHONGYIKANGTONGJISHUJU,“FLYCOFEIKE”PINPAIDIANDONGTIXUDAO2019NIANSHANGBANNIANXIANSHANGHEXIANXIALINGSHOULIANGSHICHANGFENEFENBIEWEI48%HE39%,XIANSHANGJIAOQUNIANTONGQIXIAJIANG4.8%,XIANXIAWEIZENG1.3%。JIANGMUGUANGZAIWANGQIANYIDAO2017NIAN,DANGNIANNIANBAOXIANSHI“FLYCOFEIKE”PINPAIDIANDONGTIXUDAOXIANSHANGDELINGSHOULIANGSHICHANGFENEWEI54.7%,XIANXIAYEYOU39.2%。CIWAI,FEIKEDIANQIWEIDIYUQIANZAIJINGZHENGDUISHOUERTUICHUDEFANGYUXINGZIPINPAI“PROEEBORUI”(YIXIAJIANCHENGBORUI)DIANDONGTIXUDAOBIAOXIANYEJIWUQISE,JINNIANSHANGBANNIANXIANSHANGLINGSHOULIANGSHICHANGFENEWEI5%,JIAOQUNIANTONGQIXIAJIANG0.1%。

超级大满贯  DUONIANLAIFEIKEDIANQISHIZHONGBACHIZHEBAIYUANZUOYOUDEZHONGDIDUANDIANDONGTIXUDAOSHICHANG,ZAIJIAGESHANGYUDINGWEIGAODUANDEFEILIPUYOUZHEMINGXIANDECHAYIHUA,XINGCHENGSHUANGGUATOUJUMIAN。DANRUJIN,FEIKEDIANQIBUDEBUYAOMIANDUILAIZIXIAOMIMENDETIAOZHAN。2018NIAN,YIXIAOMIJIQISHENGTAILIANQIYEWEIDAIBIAODEPINPAIFALIDIANDONGTIXUDAOSHICHANG,DUIFEILIPUHEFEIKEDIANQILIANGDAJUTOUDESHICHANGZHANBIZAOCHENGLEYIDINGYINGXIANG。QIZHONG,FEIKEDIANQIYOUYUPINPAIYIJIANENGLIJIAORUOGENGSHICHENGLE“HUOBAZI”,WULUNSHIDIDUANPINPAIBORUIHAISHIZHULIPINPAI“FLYCOFEIKE”DOUMIANLINZHETIAOZHAN。

  JINNIAN6YUECHU,XIAOMIYOUPINCENGTUICHUGUOYIKUANZHONGCHOUJIAJIN39.9YUAN、SANDAOTOUSHEJIDEYINGQUTIXUDAOBlackStone,BINGXUANCHENGCHONGDIAN1XIAOSHIXUHANG2GEYUE,XIYINJINLEWANRENCANYUZHONGCHOU。MUQIAN,YINGQUZAITIANMAOSHANGCHENGJIYOUJIAGEWEI59.9YUANDETIXUDAO,YEYOUDINGJIA99YUANDETIANMAODINGZHICHANPIN,ZAIJIAGEFANGMIANKEYISHUOZHIJIEDUIBIAOFEIKEDIANQI。ZHIDEYITIDESHI,ZAIDIANDONGTIXUDAOSHICHANGXIAOMIDEBUJUBINGBUJINJINJUXIANYUYINGQU,ERSHIFUGAILEFEILIPUYIXIADEZHONGDUANJIZHONGDIDUANSHICHANG。QIZHONG,MIJIATIXUDAOZHUYAOQIERUBAIYUANSHICHANG,XIAOMISHENGTAILIANQIYEXUMEIKEJIZEDINGWEI100-300YUANZHONGDUANSHICHANG。

  DUIYUXIAOMIDERUCHANG,FEIKEDIANQIJITUANDONGSHIZHANGLIGAITENGCENGYUJINNIAN4YUEDEGUDONGDAHUIHOUBIAOSHI,WANQUANBUJUPAXIAOMI。DANYINGXIANG,YEKENENGHUIZAIQIANYIMOHUAJIANCHANSHENG。ZHONGJINGONGSIZAIQIYANBAOZHONGZHICHU,JUTAOSHUJUTONGJI,JINNIANDIERJIDUFEIKEGUANFANGQIJIANDIANXIAOSHOUJUNJIATONGBIXIAHUA11%ZHI77YUAN/JIAN,XIAJIANGFUDUPIANDA。XIAOMISHENGTAILIANQIYEXUMEIKEJIXIAOSHOUJUNJIA152YUAN/JIAN,TIXUDAOCHANPINBUFENPEIJIANJINKOUZIRIBEN,ZHILIANGHEYONGHUTIYANJIAOHAO,XIANZHILEFEIKEDIANQITIXUDAODETIJIAKONGJIAN。

超级大满贯  CAIBAOXIANSHI,JINNIANSHANGBANNIAN,FEIKEDIANQI6JIAZHUYAOKONGGUCANGUGONGSIZHONG4JIACHUXIANKUISUN,QIZHONGYOU3JIAYUTIXUDAODESHENGCHANXIANGGUAN。ZHUYAOSHENGCHANTIXUDAO、DIANCHUIFENGDENGJIAYONGDIANQIJIPEIJIANDESHANGHAIFEIKEGERENHULIDIANQIYOUXIANGONGSIKUISUN430.93WANYUAN,ZHUYAOSHENGCHANTIXUDAO、DIANCHUIFENGDENGJIAYONGDIANQIJIPEIJIANDEWUHUFEIKESHENGHUODIANQIYOUXIANGONGSIKUISUN557.2WANYUAN,ZHUYAOSHENGCHANTIXUDAO、DIANCHUIFENGDENGJIAYONGDIANQIJIPEIJIANDEZHEJIANGFEIKEDIANQIYOUXIANGONGSIKUISUN51.14WANYUAN。YUCITONGSHI,FEIKEDIANQIDIANDONGTIXUDAODEMAOLILVLVEWEIXIAHUA,45.28%DESHUJUBUJIQUNIANTONGQIDE45.87%JIQUANNIANDE45.71%。

超级大满贯  PINGJIEGAOXINGJIABIDECHANPIN、JIAGECUOWEIJINGZHENGJIZAIQUANGUOXINGZHULIUDIANSHIPINDAODECHIXUYINGGUANGTOUFANG,FEIKEDIANQIJIHUZHANJUGUONEIDIANDONGTIXUDAOSHICHANGDEBANBIJIANGSHAN。DANSUIZHEJINGZHENGDUISHOUDEYONGRU,WEINENGTIQIANZUOHAOCHANPINSHENGJIHEGAODUANHUAZHUNBEIDEFEIKEDIANQI,SIHUYOUXIECUOSHOUBUJI。QIZAITIANMAOTUICHUDEYIKUANJIAGE599YUANDETIXUDAOXIANSHIJIN18RENFUKUAN,CHUCIZHIWAIZAISHOUDETIXUDAOJIAGEQUANBUWEI150YUANYIXIA,YOUYUDIDUAN。GAODUANSHICHANGDUANSHIJIANNANYOUZUOWEI,ZHONGDIDUANJIDIDUANSHICHANGJINGZHENGDAXIANG,FEIKEDIANQIGUOQUDEJIAGECUOWEIJINGZHENGCELVEKONGNANWEICHI。

  力推产品线扩张,新品研发节奏需提升

超级大满贯  GONGKAIZILIAOXIANSHI,FEIKEDIANQISHIYIJIAJITIXUDAOJIGERENHULIDIANQI、JIAJUSHENGHUODIANQIYANFA、ZHIZAO、XIAOSHOUYUYITIDEQIYE,ZHUYAOCHANPINBAOKUODIANDONGTIXUDAO、DIANCHUIFENG、MAOQIUXIUJIANQI、DIANDONGLIFAQI、TANGFAQI、DIANYUNDOU、GUATANGJI、ZHINENGSAODIJIQIRENDENG。

超级大满贯  JIYUDUIJIAOWEIJIZHONGDECHANPINXIAOSHOUDUIGONGSIJINGYINGQIANZAIFENGXIANDEKAOLV,FEIKEDIANQIJINNIANLAIYEZAISHITUTUIDONGCHANPINXIANKUOZHANG,YITUOZHANZISHENDEYEWUFANWEI。DUIYINGDESHI,FEIKEDIANQI2018NIANCENGTUICHUJIASHIQIHEKONGQIJINGHUAQI,JINNIANZETUICHULEYANZHANGXIANCHAZUOHEJIANKANGCHENG。BANNIANBAOHAIZHICHU,FEIKEDIANQIZAIYANCHANPINJIHUACONGGERENHULIDIANQIXIANGSHENGHUODIANQI、DIANGONGDIANQICHANPINYANSHEN。

超级大满贯  DANFEIKEDIANQIJINLIANGNIANLAITUICHUDEXINPINMAOLILVJUNZHIYOUGEWEISHU,MUQIANXIANRANNANYIZHIWANGQIWEIGONGSILIRUNJIYEJIZUOCHUTAIDAGONGXIAN。SHUJUXIANSHI,2018NIANFEIKEDIANQIJIASHIQIHEKONGQIJINGHUAQISHIXIANYINGSHOU1375.49WANYUAN,MAOLILV6.66%;JINNIANSHANGBANNIANYANZHANGXIANCHAZUOSHIXIANYINGSHOU2291.05WANYUAN,MAOLILVWEI7.55%。

  CHULEYITUICHUDECHANPINWAI,FEIKEDIANQICONG2017NIANJIUKAISHIDALIYANFADEXINPINLEIDIANDONGYASHUARENGCHICHINANYOUDONGJING。ZUOWEIPINZHISHENGHUODEJIACHIZHE,ZHONGGUODIANDONGYASHUASHICHANGGUIMOZAIGUOQUJINIANXUNSUKUODA,YOU2014NIANDE7.48YIYUANJIZENGZHI2018NIANDE50YIYUAN。XIANGGUANJIGOUYUJI,2021NIANZHONGGUODIANDONGYASHUASHICHANGGUIMOJIANGTUPO200YIYUAN。FEIKEDIANQIKANDAOLEZHEIGEZHENGZAIXUNSUJUEQIDEGUANGKUOSHICHANG,DUICIJIYUHOUWANGXIANGYAOYOUSUOZUOWEI,DANZAIYANFASHANGDETUIJINQUEYOUWEICHIHUAN,YOUCIYEYINFALEWAIJIEDUIQIYANFAJICHUANGXINNENGLIDEZHIYI。

超级大满贯  SUIZHEDIANDONGYASHUASHICHANGJINGPEN,MUQIANGUONEIDIANDONGYASHUAPINPAIYIYOU200DUOGE,DAN2018NIANJIUYOU130DUOGEDIANDONGYASHUAXINPINPAIJINRUXIANSHANGSHICHANG。CHUANTONGYASHUAQIYE(RUSHUKE、HEIRENDENG)、CHUANTONGJIADIANZHIZAOQIYE(RUHAIER、TCLDENG)YIJIXIAOMIZHEIYANGDEHULIANWANGQIYEDOUYIFENFENRUJU,FEIKEDIANQIZAIDIANDONGYASHUADEDECHANPINTUIGUANGJISHICHANGBUJUSHANGYIJINGLUOHOULEYIDAJIE。ERDIANDONGYASHUASHICHANGDELONGTOU,ZHENGSHIFEIKEDIANQIZAIDIANDONGTIXUDAOXINGYEDE“LAODUISHOU”FEILIPU。

  JUXI,FEIKEDIANQIZAIDIANDONGYASHUASHANGDEYANFAFANGXIANGZHUYAOSHIDAZAOGAOXINGJIABIDECHANPIN,YUQITIXUDAODEDINGWEIBINGWUERZHI。DANZAISHICHANGYIJINGYONGRUZHONGDUOPINPAI、DIANDONGYASHUACHANPINTONGZHIHUAYANZHONG、QIEBUFAXIANGXIAOMIZHEIYANGZHUDAXINGJIABIWANJIADEQIANTIXIA,MEIYOUXIANFAYOUSHIDEFEIKEDIANQIKAOSHENMEDUOQUYONGHUZHIDESHENSI。

超级大满贯  BUGUO,XIANGJIAOYUGUOQU,FEIKEDIANQIYIGENGJIAZHUZHONGZAIYANFASHANGDECHIXUTOURU。2011-2013NIAN,FEIKEDIANQIDEYANFAFEIYONGFENBIEWEI1133.46WANYUAN、1267.87WANYUANHE1568.56WANYUAN,SANNIANYANFATOURUZHANBIJUNBUZU1%。2014NIANHOU,ZHEIYIQINGKUANGYOUSUOGAISHAN,2014-2018NIANFEIKEDIANQIYANFAFEIYONGNIANJUNFUHEZENGZHANGLV29.41%。JINNIANSHANGBANNIAN,FEIKEDIANQIDEYANFAFEIYONGWEI3079.59WANYUAN,TONGBIZENGZHANG47.98%,YANFATOURUZHANBI1.79%,TISHENGMINGXIAN。

  LINGYIGEHAOXIAOXISHI,FEIKEDIANQIYINGSHOUDEDIERDALAIYUANDIANCHUIFENGZAIJINNIANSHANGBANNIANBIAOXIANJIAOWEILIANGYAN,TONGBIZENGZHANG20.85%DETONGSHI,ZHANZONGYINGSHOUBILITISHENGZHI17.03%。GENGZHIDEXINXIDESHI,DIANCHUIFENGPINLEIMAOLILVYOUBUXIAOTISHENG,29.59%DEMAOLILVJIAOQUNIANTONGQITISHENGLEJIN6GEBAIFENDIAN。TONGSHIFEIKESHANGCHENGDETUIGUANG、YIJIZAISHANGHAIDAYUECHENGKAISHEDIERJIAFEIKEXIANXIATIYANDIANDENGXINLINGSHOUDETANSUOCHANGSHI,YESHIFANGCHULEFEIKEDIANQIQIUBIANDEXINHAO。

  DUIYUFEIKEDIANQIERYAN,PINGJIEGUOQUDEJILEI,QIZAIDIANDONGTIXUDAOSHICHANGYIRANJUBEIFENEYOUSHI,DANYIJIABAOLIANGHUO“SIKE”ZHONGDIDUANJIDIDUANSHICHANGXIANRANBUSHIZUIHAODEBANFA。SHIJIANHUIDAO1999NIAN,DANGSHIGANGCHENGLIDEFEIKEDIANQIYUYI“PINGJIEKEJI,YILUXIANGQIANFEI”。RUOMEIYOUKEJI,YOURUHEQIFEI?CONGZHEIGEJIAODUJIANG,DANGQIANFEIKEJIADAYANFATOURU,ZHUBUTUOZHANCHANPINXIANWUYISHIGEHAOQUSHI,DANTONGSHIYEYINGDANGZHONGSHIPINPAIDEGAODUANBUJU、TISHENGYIJIANENGLI,BINGJIAKUAIXINPINYANFADEJIEZOU。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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