超级大满贯

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跨界而来的小米空调能搅局?

  JINRIJUXINGDE“2019—2020ZHONGGUOKONGDIAOXINGYEGAOFENGLUNTAN”JIESHICHUDANGXIAKONGDIAOXINGYEXIANZHUANG:BANSUICUNLIANGSHIDAIDAOLAI,ZHONGGUOKONGDIAOSHICHANGPINPAIJINGZHENGQINGKUANGYUFAJILIE。SHUJUXIANSHI,BIZHI2018LENGNIAN,2019LENGNIANDIYIZHENYINGPINPAISHIZHANLVTISHENG1.93GEBAIFENDIANZHI82.37%,TOUBUPINPAISHICHANGFENEJINYIBUTISHENGDETONGSHI,ZHONGXIAOPINPAISHENGCUNKONGJIANBEIJINYIBUJIYA。ZAICIFANGMIAN,JINNIANLINGYIJIANYOUYISIDEXIANXIANGSHI,DIERPINPAIZHENYINGZHIWAI,DUOLELIANGWEIKUAJIEERLAIDEXINCHENGYUAN。QIZHONGZHIYIBIANSHICENGSANRUKONGDIAOLINGYU,ZHONGYUZAIQUNIANYIMIJIAHULIANWANGKONGDIAOCHENGGONGQIERUZHANGWEIPINPAIGEJUDEXIAOMI。TAYUSUNINGJIWUYIKUAJIEZHENYINGXINGSHISHARU“ZHANJU”,YITUOXINGJIABIYOUSHIZAIGUOQUYINIANJIANBUDUANCANSHIDIERZHENYINGPINPAIHEZHANGWEIPINPAIDESHICHANGFENE。


  “米式”成功学

超级大满贯  8YUE20RI,XIAOMIJITUANDUIWAIGONGBU2019SHANGBANNIANCAIWUBAOBIAO。CAIBAOZHONG,CHUXIAOMISHOUJI、XIAOMIDIANSHIDENGMINGXINGPINLEIWAI,MIJIAHULIANWANGKONGDIAOYECHUXIANZAIJIAOWEIXIANYANWEIZHI。ZAIJIEZHI6YUE30RIZHILIUGEYUENEI,MIJIAHULIANWANGKONGDIAOCHUHUOLIANGJIEJIN100WANTAI。

  GENJUGUOJIAXINXIZHONGXINJIANCETUIZONGSHUJUXIANSHI,2019LENGNIANGUONEIKONGDIAOLINGSHOUSHICHANGGUIMOSHIXIAN6056WANTAO,XIAOSHOULIANGTONGBIXIAJIANG7.59%,XIAOSHOUETONGBIXIAJIANG9.95%。ERLINGJUSHUJUXIANSHI,MIJIAHULIANWANGKONGDIAOZAIDIYIGELENGNIANXIAOLIANGYITUPO100WANTAI,XIANSHANGXIAOLIANGWENZUOXINGYEDILIU。100WANTAI,ZHEISHIJIZHEQUNIANCANJIAZHIGAOZHINENGWANG5DAIXINPINFABUHUISHI,LIXINGHAOTOULUDEGONGSIGAINIANRENWUMUBIAO。ERJIN,YAOKAOGEDI“BUXUE”DEZHIGAOYIZAIDIERPINPAIZHENYINGSHIQUZONGJI,QUNIAN7YUE24RICAIFABUSHOUKUANKONGDIAOCHANPINDEXIAOMIQUEKANSI“BUJINGYI”JIANDADAOLEZHEIYIYEJI,ZUJIANDISANCIRUJUDEXIAOMIKONGDIAO“YEXIN”ZHIDA,“XIAOLV”ZHIGAO。

超级大满贯  SHIDE,CONG2014 NIANYUMEIDEHEZUOTUIiQINGCHUNZHINENGKONGDIAO,HOUYINYONGHUTIYANBUJIAERSHICHANGFANKUILIAOLIAO;DAO2017 NIAN 8 YUEXIAOMISHENGTAILIANQIYEZHIMIKEJIFABUQIXIASHOUKUANKONGDIAOCHANPIN,QUEYINBEILI“XIAOMIMOSHI”DEGAOSHOUJIAERZHONGWEINENGYINBAOSHICHANG。ZHI2018NIAN7YUEMIJIAHULIANWANGKONGDIAODETUICHU,YIJINGSHIXIAOMIDISANCIRUJUKONGDIAOLINGYU。ZHEIYICI,XIAOMIYANGEFUZHILEQIGUYOU“BAOKUAN”MOSHI。

  ZAICHANPINDINGWEISHANG,MIJIAKONGDIAOSHOUXUANSHIDINGWEIYUZHULIU,JI“CHANPINBIXUFUGAI80%YONGHU80%XUQIU”,CONGZHEIGEJIAODUKAN,XIAOMIKONGDIAOKANSIWUBIANJIE,DANYUCHANPINDEDINGWEISHANGSHIYOUMINGXIANBIAOZHUNDE,YEFUHEBAOKUANCHANPINDINGWEILUOJI。LINGWAIZAIJIAGESHANG,MIJIAKONGDIAOYEJIJUXIAOMIDINGJIALUOJI,ZHEIYIDIANZAIGUAJICHANPINSHANGHUOXUTIXIANBUMINGXIAN,DANZAILISHIKONGDIAOCHANPINSHANGQUEYOUMINGXIANCHAYI。GENJUAOWEIYUNWANGSHUJUXIANSHI,2018NIANLISHI2PIKONGDIAOJUNJIAWEI6701YUAN,ERTONGYANGWEI2PIDEMIJIAHULIANWANGLISHIKONGDIAOC1SHOUXIAOJIAJINWEI2999YUAN。

  YOUYENEIRENSHIBIAOSHI,ZAIHULIANWANGMOSHIXIAZUOJIADIAN,ZHENZHENGYAOJIECHUANDESHICHUANTONGMOSHIXIAXINGYE“DIXIAOLV”DEDIKU。ZHENGHECHUANTONGGONGYINGLIAN,RONGRUJIGAODEQUDAOXIAOLV,ZAIBAOZHENGCHANPINPINZHIGUOYINGDEQIANTIXIATUICHUJIAGEQINMINDECHANPIN。ZAOJINIANAOKESIKONGDIAOJIEZHUDIANSHANGPINGTAIYUJINNIANHULIANWANGZHIMAIMOSHIDEDAOKUAISUFAZHAN,RUJINYIRANCHENGGONGJIRUDIYIPINPAIZHENYING。JINGUANXIAOMI“XINGJIABI”MOSHIZAOYIBEIYENEIKANCHUANDIPAI,DANCONGXIAOMISHOUJI、DAOXIAOMISHOUHUAN、XIAOMIDIANSHIYILU“HUOHUADAISHANDIAN”FUZHIERLAIDE“BAOKUAN”MOSHIZHONGJIUYOUQIBEISHOUQINGLAIZHICHU。JUTONGJI,MIJIAKONGDIAOZAIQUNIANSHUANGSHIYIDANGTIANYONGSHI13XIAOSHI30FENXIAOSHOUETUPOYIYUAN;SUIZHEHOUXUMIJIAHULIANWANGKONGDIAOXINPINDELUXUDANSHENG,JINNIAN4YUE9RIDEMIFENJIEGENGSHICHUANGZAOCHU11XIAOSHI30FENXIAOSHOUEPOYIDECHENGJI;4YUE23RI,MIJIASHOUKUANLISHI2PIKONGDIAO,JIMIJIAHULIANWANGLISHIKONGDIAOC1XINPINFABU,JUCHENGWANGLUOYUYUELIANGQINGSONGPO10WAN。JINNIAN618DACU,MIJIAHULIANWANGKONGDIAOXIAOLIANGTUPO39WANTAI,ZHANHUOTIANMAOJINGDONGSHUANGPINGTAIXINGYEDISIJIAJI。

超级大满贯  GENJUAOWEIYUNWANGSHUJUXIANSHI,2019NIAN1-7YUE,ZAITOP4-10PINPAIFENEXIADIE5.2%、ZHANGWEIPINPAIFENEXIADIE0.8%、WAIZIZHENYINGRUSANLING、DAJINFENEXIADIEYUE0.4%DEXINGYEXINGSHIXIA,XIAOMI、SUNINGDEKUAJIEZHENYINGSHIZHANLVQUECONG1-6YUEDE2.3%TISHENGZHI1-7YUEDE2.5%。CONGDANGXIALAIKAN,XIAOMIBAOKUANMOSHIZAIKONGDIAOLINGYUDEYUNYINGWUYISHIDAHUOCHENGGONGDE,ZHIYUZHANGQIERYANSHIFOUYIJIUKEXING,ZHEIKONGJIUYAOHUAFENLIANGTOULE。

  是否具备长足动力?

超级大满贯  DANGQIANGUONEIKONGDIAOSHICHANGXIAOLIANGZHUYAOZAIXIANXIASHICHANGWANCHENG,YOUYUGELI、MEIDEYONGYOUPANGDADEZHUANMAIDIANQUDAO,XIANXIAYOUSHIMINGXIAN,ZHISHIHENNANYOUQIYENENGGOUTIAOZHANERZHEZHIXIANXIASHILI。XIANSHANGSHICHANGFANGMIAN,YOUYUZAOJINIANKAISHIDEDIANSHANGHONGLIQI,AOKESIYIJIAGEYOUSHIXUNSUJUEQI,XIANSHANGYOUSHINANCHUQIYOU。MIJIAKONGDIAOSUOPING,YIRANSHIXIANSHANGYOUSHITUWEI。

  YOUJIADIANYENEIRENSHIFENXI,YIMIJIAKONGDIAODEJINGZHENGYOUSHI,HENKENENGDUIKONGDIAOXIANSHANGSHICHANGXINGCHENGCHONGJI,SHENZHIQIANGZOUAOKESIDEYIBUFENDANGAO。ERMIJIAKONGDIAORUONENGDAPOXIANSHANGKONGDIAOSHICHANGYUANYOUJINGZHENGGEJU,ZERENGYOUKENENGZOUSHANGSHIZHANLVTISHENG→CHANSHENGGUIMOXIAOYING→CHENGBENJIANGDI→MAOLILVTISHENGDEZHENGXIANGXUNHUAN,ZAIKONGDIAOSHICHANGZHONGZHANJUYIXIZHIDI。

  DANXUYAOZHUYIDESHI,XIANSHANGXIAOSHOUZHONGJIUYAOHUIGUIXIANXIAANZHUANG,KONGDIAOBENZHISHANGHAISHIZHONGXIANXIAANZHUANGYUSHOUHOUFUWUDEPINLEI,CONGZHEIDIANLAIJIANG,GELIMEIDEYOUZHEQIANGSHIQUDAOLONGDUANYOUSHI,BUKEFOURENZHEISHIXIAOMISUOBUNENGBINIDE,SHENZHIBIZHIAOKESIYELVEYOUCHAJU。WEICI,XIAOMIJIANGANZHUANGFEIYONGLINGSUANYUKONGDIAOANZHUANGRENYUANQITUDIAODONGQIJIJIXING,DANJUMOUKONGDIAOQUANDAILISHANGRENSHIBIAOSHI,GUDINGANZHUANGFEIBENSHENJIUBUTAIMINGZHI。“ANZHUANGSHANGYOUHENDUOWENTI,JICHUANZHUANGDAGAIYAO150,TIANJIAZHIJIADAGAIYAO30-50,JIAGUANDEHUAYIMIYAO80-100,GAOKONGZUOYEFEIYAOANLOUCENGLAISHOU,XIAOMIZHEIYANGHENRONGYIYINFAYONGHUYUANZHUANGSHOUHOURENYUANFASHENGJIUFEN。”

  ANZHUANGZHIWAI,HOUXUDEWEIXIU、QINGXIGUOLVWANG、SHIWAIJIQINGLIDENGSHOUHOUFUWUWENTI,DUIYUXIANXIAHAIMEIYOUWANSHANSHOUHOUFUWUWANGLUODEXIAOMIRENGRANSHIYIDATIAOZHAN。YINCI,SUIRANMIJIAKONGDIAOTIGONG6NIANZHIBAO,DANNENGFOUZHENZHENGLUOSHIBINGQIEZHIXINGDAOWEIZAIYENEIKANLAIHAISHIYAODASHANGYIGEWENHAO。

  XIANGBIERYAN,TONGYANGYIXINGJIABIMOSHICHONGJIKONGDIAOSHICHANGGEJUDESUNINGJIWUZAIXIANXIAQUDAODEANZHUANGSHOUHOUHUANJIEDAOSHIJUBEIYIDINGYOUSHI。ZHONGSUOZHOUZHI,SUNINGYIXIAOSHOUKONGDIAOQIJIA,CONGJIANLISHOUGE200PINGMIKONGDIAOZHUANYINGDIAN,DAOZAIQUANGUOXINGCHENGDAGUIMOKONGDIAOXIAOSHOUWANGLUODIAN,XIANYICHENGWEIGUONEIZONGHEJIADIANXIAOSHOUJUTOUDESUNING,KONGDIAOZAIQIFAZHANSHISHANGBANYANLEZHONGYAOJIAOSE。JIYUCI,YEYOUYENEIRENSHIXIANGZHONGGUOJIADIANWANGJIZHEBIAOSHI,CONGJINGZHENGJIAODULAIJIANG,SUNINGJIWULINGSHOUDUANGONGYINGLIANZHENGHENENGLIYAOYOUYUXIAOMI,ZAIMOSHIGONGNENGSHENZHIJIAGEDENGLEISIDEQINGKUANGXIA,ZHANGCIYIWANG,SUNINGJIWUKENENGHUICANSHIMIJIAKONGDIAOBUFENSHICHANGFENE,SHENZHIYOUKENENGZHIYUEQIWEILAIFAZHANKONGJIAN。

  “MIJIAKONGDIAOYAOZUOQILAI,JIUBIXUKAOLVDALIANGZIJINTOURU,JINXING3-5NIANSHICHANGPEIYUCAINENGJIANFENXIAO。”MOUKONGDIAOQIYENEIBURENSHIFENXIRENWEI,KONGDIAOXINGYEBIJINGSHIYIGEZHONGZIJINXINGYE,QIECHUANTONGXINGYEZAIQUDAOHESHOUHOUSHANGYOUJIAOGAODEMENJIAN,XIAOMIHAIXUYAOHENZHANGSHIJIANDEPINPAIKOUBEIJILEI。

超级大满贯  CONGGONGYINGLIANBUJULAIKAN,MUQIANMIJIAKONGDIAOQIEDEGENGDUOSHICHENGSHISHICHANGZHONGDIDUANYONGHU,ERXIANJIEDUANCHENGZHENJIATINGKONGDIAOBAIHUYONGYOULIANGWEI132TAO,ZAIKONGDIAOYEJINRUCHENGSHISHICHANGYIGENGXINHUANDAIWEIZHU、NONGCUNSHICHANGJIAKUAIPUJIDEBEIJINGHUANJINGXIA,MIJIAKONGDIAOYAOQUDEZHANGZUFAZHAN,ZAIXUYAOKAOLVWANSHANXIANXIAANZHUANGSHOUHOUFUWUZHIWAI,HAIXUYAOKUOZHANXINDECHAYIHUAZENGZHANGDIAN。ERZHIYUXINDEZENGZHANGDIAN,ZHEIJIUYAOSHUODAOHUAFENLIANGTOUDE“LINGYITOU”LE。

  XIAOMIZHENZHENGXIANGZUOSHENME?

  XIAOMIXIANGZUOKONGDIAOME?DAANBIRANSHIKENDINGDE,DANCONGXIAOMIJITUANDEZHENGTIZHANLVEBANTULAIKAN,XIAOMIZUOKONGDIAOBINGBUYIZAIYURUJUBAIDIANHUODAJIADIANBENSHEN,HUOZHESHUOBUZHIYUDAJIADIANBENSHEN。JIADIAN,SHIXIAOMIIoTSHENGTAILIANDEZHONGYAOYIHUAN,KONGDIAO,ZIRANYESHIXIAOMI“All in IoT”ZHONGZHINENGJIAJUDEZHONGYAOZUCHENGBUFEN。

超级大满贯  JULEJIE,MIJIAHULIANWANGKONGDIAOKEYIJIERUXIAOMIAloTZHINENGJIAJU,YONGHUKEYITONGGUOXIAOMIDIANSHI、SHOUJI、XIAOAIYINXIANGDENGKONGZHIZHONGDUAN,YIYUYINJIAOHUDEFANGSHISHIXIANZHENZHENGYIYISHANGDEZHINENGJIAJUTIYAN。YINCICONGXIAOMIAloTJIAODULAIKAN,SHIYUJIANGMIJIAHULIANWANGKONGDIAODAZAOCHENGQIZHINENGJIAJUZHONGFUZEWENDUDIAOJIEDEZHINENGZHONGDUAN。

  YIWEIMEIDEKONGDIAODEYUANGONGYEBIAOSHI,XIAOMIZUOKONGDIAOBINGFEIYAOFALIKONGDIAOZHEIGEXINGYE,GENGXIANGSHIZAIBUQUANZISHENCHANPINXIAN。GAIYUANGONGRENWEIXIAOMIZHENZHENGGUANXINDEBUSHICHANPINSHITI,ERSHISHUJU,SHIZHANGWOYIJIATINGWEIDANWEIDEYONGHUHUAXIANG。“KONGDIAOSHUYUQIANGLIANWANGXUQIU,YUXIAOMIXIANYOUDESHENGTAIDANPINKEYIHENHAODEXINGCHENGCHANGJINGLIANDONG。”

  GENJUXIAOMIBANNIANBAOXIANSHI,2019NIANDIERJIDU,XIAOMIIoTYUSHENGHUOXIAOFEICHANPINDESHOURUWEI149YIYUAN,JIAOQUNIANTONGQIZENGZHANG44.0%。ERJIEZHI6YUEDI,XIAOMIAIoTPINGTAIYILIANJIEloTSHEBEI1.96YITAI,TONGBIZENGZHANG69.5%;YONGYOU5JIANJIYISHANGXIAOMIloTCHANPINDEYONGHUTUPO300WANREN,TONGBIZENGZHANG78.7%;XIAOAITONGXUEYUEHUOYUEYONGHUTUPO4990WAN。CIWAI,MIJIAAPPYUEHUOYONGHUDADAO3040WANREN,ZHONGGUOMIJIAAPPFEIXIAOMIZHINENGSHOUJIYONGHUZHANBI50%+。

  SHANGSHUYENEIRENSHIGAOSUJIZHE,JIUCHANPINBENSHENLAIJINGZHENG,MIJIAHULIANWANGKONGDIAOHENNANZHANSHENGGELIMEIDEDENGCHUANTONGDAJIADIANQIYE,DANJIUYINWEIXIAOMIYOUZIJIDESHENGTAILIAN,YEJIURANGMIJIAKONGDIAOYOULEHEQITACHUANTONGJIADIANQIYETONGTAIJINGJIDECHAYIHUAYOUSHI。“SHIXIANGYIGEJIATINGRUGUOTIANZHILEJIKUANXIAOMIZHINENGCHANPIN,TAHAINENGHUIDAOQITACHANPINHUOSHENGTAILIANSHANGQUME?MUQIANDEXIAOMI,JIUSHIZAIYONGJIKUANCHANPINXIYINNI,RANHOUZAIYONGGENGDUOCHANPINQUBAOWEINI。MIJIAKONGDIAOSHENZHIXIAOMIRENHEYIKUANJIADIANDANPINNACHULAIDANMAISHIMEIYOUJUEDUIYOUSHIDE,KEPADESHITADESHENGTAILIAN。”ZHIYUMIJIAKONGDIAOSHIFOUZHENNENGCHENGWEIXIAOMIXIAYIGEBAOKUAN,JINERDAPEIXIAOMISHENGTAILIANTUOQIXIAOMIDEWEILAI,ZONGHEQIXIANXIASHOUHOUDUANBANYUXIANSHANGAIoTSHENGTAIYOUSHI,GAIYENEIRENSHIRENWEI,KENENGHAIXUYAOSHICHANGWEILAIJINIANSHIJIANQUYANZHENG。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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