超级大满贯

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苏宁易购“一体两翼”业务模式的独到之处

苏宁易购(002024)从1990年的区域性家电零售起家,发展至今已经成为具备品类多渠道零售和服务能力,自有物流和金融体系的综合性零售集团。可以用两句话来定义苏宁易购:拥有最全面的全渠道消费场景,涵盖线上线下、各线城市、多业态多品类的零售企业;拥有最大自营仓储及配套面积、最多区域配送中心和快递网点、最广泛物流网络的零售企业。


超级大满贯  ZAIXIANYOUQITAKECANKAODEXIANXIAZHUANXINGJINGYANDEQIANTIXIA,SUNINGYIGOUDANGQIANHEWEILAIDEYEWUBUJUBUKEBIMIANDIXIAOFANGLEHULIANWANGJUTOUDEDIGUOZHILU,BENZHISHANGDECHULEYIZHANG“TIANWANG”:TONGGUOQINZICAODAO+TOUZIBINGGOU,TONGGUOTIANWANG+DIWANGDEJIANSHESHIXIANQUANCHANGJINGLINGSHOU+FUWUCHUDA。SUNINGYIGOUTONGGUOYILINGSHOUWEIHEXIN,YIDUOLINGYUBUJUWEIZHUASHOU,YIJINGCHENDIANCHULINGSHOU、WULIU、JINRONG、KEJI、ZHIYE、WENCHUANG、TIYUHETOUZIDENGBADACHANYESHENGTAI。

  DANSHICONGGONGSINIANBAOXIANSHIDESHUJULAIKAN,SUNINGYIGOUDEYEWUJIEGOUZHUYAOBIAOXIANWEI“YITILIANGYI”XINGSHI,YITISHIZHILINGSHOUYEWU,LIANGYIFENBIEWEIWULIUFUWUYE、JINRONGFUWUYE。2018NIANSUNINGYIGOUGONGSIDELINGSHOUYEWURENGRANWEIHEXINYEWU,SHIXIANYINGSHOU2326.7YIYUAN,ZHANBIDADAO95.0%,JIAO2017NIANYOUSUOTISHENG;GONGSIDEWULIUFUWUYUJINRONGFUWUFENBIESHIXIANYINGSHOU28YIYUAN、25.7YIYUAN,ZHANGONGSIZONGYINGSHOUDEBIZHONGJUNJIAO2017NIANYOUBUTONGFUDUDEZENGZHANG。YINCIWENZHANGYUXIANEIRONGJIANGJIUSUNINGYIGOUGONGSIDE“YITILIANGYI”YEWUJINXINGFENXI,YICILAIJIEDUSUNINGYIGOUCHAOYONGHUXINMUZHONGDEQUANPINLEIQUANQUDAOJUTOUMAIJINDEJIANDINGZHILU。

  苏宁零售:线下龙头的全渠道探索之路

  SUNINGYIGOUCONGXIANXIAJIADIANLINGSHOUQIJIABINGZAIBENSHIJIQIANSHINIANZUODAOXIANXIALIANSUOLONGTOU,DAORUJINQUANQUDAOGONGTONGFAZHAN,SUIRANYUJINGDONGCONGXIANSHANGDAOXIANXIADETANSUOLUJINGXIANGFAN,DANMIANDUIWAIBUHUANJINGBIANGEXIADERUIYIGAIGEJINGSHENSHIYIZHIDE。ZONGTILAIKAN,SUNINGYIGOUDEFAZHANLUJINGSHIXIANLECONGPIFADAOLINGSHOU、QUYUDAOQUANGUO、XIANXIADAOXIANSHANGDEZHIHUILINGSHOUDESANJITIAO。

超级大满贯  WOGUOJIADIANSHICHANGGUIMOYOU2004NIAN1694.3YIYUANZENGZHI2018NIAN8149.7YIYUAN,CAGRDA11.9%,CHENGZHOUQIBODONGSHANGSHENG,YIFANGMIANJUMINSHOURUZENGZHANGDAIDONGJIADIANRENJUNBAOYOULIANGBUDUANTISHENG,LINGYIFANGMIANSHOUDICHANJIJIADIANGUDINGGENGHUANZHOUQIYINGXIANG。FENQUDAOKAN,2018NIANXIANXIAQUDAO(HANJIADIANLIANSUO+SHANGCHAO+BAIHUODENG)HEJIZHANBI60.8%,QIZHONGJIADIANLIANSUOQUDAOZHANBICONG2008NIANDE50.8%JIANGZHI2018NIANDE38.6%,XIANSHANGQUDAOZHANBICONG2008NIANDE0.2%ZENGZHI2018NIANDE39.2%,YOUYUJIADIANSHUBIAOPIN,DIANSHANGYIFANCHAOCHENGWEIDIYIDAQUDAO,BINGWANCHENGLEDUIJUMINJIADIANXIAOFEIXIGUANDEPEIYU。

超级大满贯  CONGQUANQUDAOJINGZHENGGEJUKAN,SUNINGYIGOUPINGJIEXIANXIAQUDAOYOUSHIJUSHOU。QUANGUOJIAYONGDIANQIGONGYEXINXIZHONGXINSHUJUXIANSHI:2018NIANJIADIANQUANQUDAOZHONGSUNINGYIGOUZHANBIZUIGAO,WEI22.1%,LINGXIANJINGDONG8GEBAIFENDIAN,QIHOUYICIWEITIANMAO、GUOMEIHEWUXINGDIANQI。

超级大满贯  DANKANXIANXIA,2018NIANSUNINGYIGOUYI17.5%SHIZHANLVJUSHOU,LINGXIANGUOMEI8.5GEBAIFENDIAN;XIANSHANGJIADIANSHICHANGJIBENBEIJINGDONG、SUNINGYIGOU、TIANMAOGUAFEN,JINGDONGYI38.9%SHIZHANLVJUSHOU,SUNINGYIGOUYI30.1%CIZHI,TIANMAOWEI24.9%,XIANSHANGJIZHONGDURENGZAIKUODA。ZONGHELAIKAN,SUNINGYIGOUGEQUDAOSHIZHANLV2018NIANXIABANNIANHUANBISHANGBANNIANJUNYOUTISHENG。

  DAKUAIXIAOPINLEILINGSHOUFANGMIAN,SUNINGYIGOUJIANGCHAOSHISHENGXIAN、JIUSHUI、FUSHI、WANJU、TONGCHETONGCHUANGZUOWEIZHONGDIANFAZHANLEIMU,YISUNINGXIAODIAN、SUNINGHONGHAIZIDIANWEIZAITI,BUQIANGCHAOSHI、MUYINGGONGYINGLIANJIANSHE;BAIHUOFANGMIANZHONGDIANTUOZHANNANZHUANGHEYUNDONGLEIMU。KAIFANGPINGTAIANZHAOCHUIZHILEIMUDAZAO,JUJIAOBAIHUO、CHAOSHI、MUYING、JIAZHUANGJIANCAIDENGPINLEI,JINYIBUJIADASHANGHUPEIYULIDU,ZHONGDIANDAZAOGAOJIAZHISHANGHUCHENGZHANGTIXI,KAIFANGLIULIANG、SHUJUDENGCHANPINGONGJU,FUNENGSHANGHUFAZHAN。2018NIANSUNINGYIGOUDAKUAIXIAOBANKUAIGELINGSHOUWUZHONGKUAISUTUPOCHENGZHANG,SUNINGXIAODIAN、SUNINGHONGHAIZIDIANDOUJINRULEKUAISUFUZHIJIEDUAN。

  SUNINGXIAODIANDINGWEIYUYIERXIANCHENGSHIDESHEQU、CHENGSHICBD、JIAOTONGZHANDIANDEBIANLIFUWU,YIBIANLIDIANHEDULIAPPZUHE,MANZUXIAOFEIZHEGOUWU、CANYIN、BENDISHENGHUOFUWUDENGGELEIXUQIU,SHISUNINGYIGOUZHANLVEZHONGSHEQUBENDIHUARUKOU、XIANSHANGYINLIUSHOUDUAN、HEJIEJUEZUIHOUYIGONGLIPEISONGDEXIANXIAWANGDIAN。SUNINGXIAODIAN2018NIANBURUKUAICHEDAO,MENDIANSHULIANGJIAO2017NIANZENGJIALE4154JIA。

  SUNINGYIGOUHONGHAIZIMUYINGDIANMIANJIWEI1000-6000PINGFANGMI,SHIJIMUYINGSHANGPIN、SHENGHUOFUWU、ERTONGYOULE、WENYUSHITINGWEIYITIDEO2OGOUWUPINGTAI。MUYINGYONGPINYONGHUNIANXINGHEFUGOULVDOUJIAOGAO,SHIFEICHANGHAODEYINLIUPINZHONG,TONGSHIYECHENGDANLESUNINGYIGOUQUDAOXIACHENDERENWU。2018NIAN,SUNINGYIGOUHONGHAIZIMUYINGDIANZAIYIJI、ERJI、SANJISHICHANGMENDIANJUNYOUFENBU,FENBIEWEI58、63、36JIA。2017-2018NIAN,HONGHAIZIMUYINGDIANKAIDIANSUDUJIAKUAI,JIEZHI2018NIANMOHONGHAIZIMUYINGDIANMENDIANSHULIANGDADAO157JIA,JIAO2017NIANTONGBIZENGZHANG192%。

  SUXIANSHENGCHAOSHI,MIANJIWEI3000-5000PINGFANGMI,SHISUNINGYIGOUDATONGXIANSHANGXIANXIAQUDAO,DAZAO“SHENGXIAN+CANYIN+CHAOSHI”XIAOFEIFANGSHIDEFUHEYETAIJINGPINCHAOSHI。TONGGUOSUNINGYIGOUAPPZHONGDE“SHENBIANSUNING”,KESHIXIANZAIXIANXIADAN,FUGAIFANWEIJISUDAFUWU。SHANGPINLEIMUYUSUNINGCHAOSHIXIANSHANGTONGBU,ZHUDASHENGXIAN、JINKOUSHANGPIN,DIANNEIPEIZHIKAIFANGCHUFANG,MANZUXIAOFEIZHERICHANGYONGCANXUQIU。JIEZHI2018NIANMO,GONGSIYONGYOUSUXIANSHENGCHAOSHI8JIA。

  苏宁物流:线下物流基础深厚,开放平台+菜鸟联盟+收购天天共促社会化

超级大满贯  JIADIANXIANXIAXIAOSHOUZHONGPEISONG、ANZHUANG、WEIXIUDENGSHOUHOUFUWUYOUWEIZHONGYAO,SUNINGYIGOUCONGJIANLIZHISHIBIANZHONGSHIYOUZHITONGYIDEFUWU,MUQIANYIXINGCHENGCANGCHU、YUNSHU、PEISONGQUANLIUCHENGCHANYELIAN,CANGPEI、YUNSHU、CHENGPEI、LENGLIAN、KUAJING、SHOUHOU6DAZHUANYEHUACHANPINQUNDUIWAIKAIFANG。YIXIASHISUNINGYIGOUWULIUTIXIJIANSHEDEFAZHANLICHENG。

  1990-2010NIAN:GONGSIZUICHUJIBENDEPEISONGFANWEIWEIMENDIANYUMENDIANJIAN,SUIZHELIANSUOWANGLUODEKUODA,DIERDAIWULIUMOSHICHUXIAN,ZHEIYIMOSHIBAOHANXINXIHUAGOUWU、SHUZIHUAPEISONGHEKEJIHUAGUANLISANDAMOKUAI。2005NIANDISANDAIWULIUJIDIJIANCHENG,TISHENGLEGONGSIWULIUTIXIDEGUIMOHEJIXIEHUACHENGDU。2008NIANBANSUIZHEJIADIANXIAXIANG,SUNINGYIGOUZHUJIANWANSHANSANSIJISHICHANGWULIUPUSHE,YICILAITISHENGWULIUWANGLUOQUANGUOFUGAINENGLI。

超级大满贯  2010-2016NIAN:2010NIANGONGSIDIANSHANGPINGTAISHANGXIANHOU,WULIUJIDIJINRUPILIANGKAIFA、KUAISUFUZHIJIEDUAN,WANGGOUDINGDANZHUJIANCHENGWEIGONGSIWULIUZHONGYAOYEWU。2012NIANSUNINGWULIUZHENGSHICHENGWEIDISANFANGWULIUGONGSI,ZAIKAIFANGPINGTAITUIDONGXIA,KAISHISHEHUIHUATANSUO。2015NIANSUNINGWULIUJITUANZHENGSHICHENGLI,BIAOZHIZHESUNINGWULIUCONGCHENGBENZHONGXINXIANGLIRUNZHONGXIN,CONGQIYEWULIUXIANGWULIUQIYEZHUANBIAN,MIANXIANGSHICHANGTIGONGBIAOZHUNHUAWULIAOKUAIDIFUWU。2016NIANDISUNINGYIGOUYI42.5YIYUANSHOUGOUTIANTIANKUAIDI,MIBUXIAOJIANPEISONGDERUOSHI,JIAMASHEHUIHUAWULIU。

  2016ZHIJIN:ZHIHUIWULIUJIANLUFENGMANG。2016NIAN11YUEGONGSIDIWUDAIZHIHUIWULIUJIDI——SUNINGYUNCANGTOURUSHIYONG,DINGWEIXIANSHANGQUANPINLEIZONGHECHULIXINGZHIHUIWULIUZHONGXIN,JUBEIYUE2000WANJIANSHANGPINCUNCHU、FENJIAN、BAOZHUANGNENGLI,RICHULIBAOGUOCHAO181WANJIAN,NIANCHULIJIN7YIJIAN,YUNCANGPEIBEIDUOZHONGZHINENGCANGCHUWULIUJIEJUEFANGAN,YEWEICAINIAODENGGONGYINGSHANGFUWU。2017NIANHEZUOYANFAWULIUZIDONGJIASHIJISHU,ZENGTIANGANXIANWURENYUNSHUCHELIANG、WURENKUAIDICHE、MODUANPEISONGXIAOCHEDENG。2018NIAN1YUESUNINGWULIUSHENGJIWEISUNINGYIGOUBADACHANYEJITUANZHIYI,ZUOWEIBANKUAIDULIYUNZUO,ZHILIYUCHENGWEILINGXIANDEXIAOFEIPINCANGCHUFUWUSHANG。

超级大满贯  TIANTIANKUAIDIDEJIARUJIDAKUOCHONGLESUNINGWULIUDECHUJIAO,2016NIANKUAIDIWANGDIANSHUZENGJIAYUE10950JIAZHI1.7WANJIA,JIASHANGSUNINGXIACHENKUOZHANG,2018NIANMOWANGDIANSHUZENGZHI27444JIA,TONGZENG31.5%。CIWAI,SUNINGWULIUFUGAIQUANGUO352GEDIJICHENGSHI,FUGAIQUXIANCHENGSHIYOU2016NIANDE2805GEZENGZHI2018NIANDE2858JIA。

  苏宁金融:从第三方支付到银行

  SUNINGYIGOUCONGDISANFANGZHIFUQIERUJINRONG,BANIANFAZHANLISHIZHONGZHUJIANDAJIANSUNINGJINFUPINGTAI,GETIAOJINRONGTIXIKUOZHANMINGQUE,CHANPINBUDUANFENGFU。GONGSIZAICHENGGONGQUDEQUANPAIZHAOHOU,XINGCHENGLEYIZHIFU、GONGYINGLIANJINRONG、XIAOFEIJINRONGDENGWEIHEXINDEJINRONGYEWU。YIXIASHISUNINGYIGOUJINRONGTIXIDEJIANSHELICHENG。

超级大满贯  TANSUOQI(2011NIAN1YUEZHI2015NIAN1YUE):2011NIAN1YUESUNINGYIGOUSHELISUNINGYIFUBAOWANGLUOKEJIGONGSI,JINRUDISANFANGZHIFULINGYU,ZHENGSHIKAIZHANJINRONGYEWU。CIHOUSANNIANZHUBUSHANGXIANDISANFANGZHIFURUANJIAN“YIFUBAO”、SUNINGXIAODAI、SHANGYEBAOLI、BAOXIANDAILI、LICAIPINGTAI“LINGQIANBAO”、DUIGONGLICAIDENGYIXILIEFUWU,JINYIBUFENGFUGONGSIJINRONGFUWUCHANPIN。

  CHENGZHANGQI(2015NIAN1YUEZHI2017NIAN6YUE):2015NIAN1YUESUNINGJINRONGJITUANXUANBUDULIYUNYING,TONGNIAN5YUECHENGLISUNINGXIAOFEIJINRONGGONGSI,12YUETUICHUGERENXIAOFEIXINDAICHANPIN“RENXINGFU”。YITUOYIFUBAO、SUNINGLICAI、GONGYINGLIANJINRONG、SUNINGZHONGCHOU、XIAOFEIJINRONGDENG,GONGSIZHUJIANXIANGQUANJINRONGCHANPINBUJUTUIJIN。2016NIAN4YUE,GONGSIDUIQIXIAJINRONGYEWUJINXINGZHENGHE,DAJIANSUNINGJINFUPINGTAI,YOUXIAODITISHENGLEGONGSIJINRONGYEWUDEPINGTAIJIAZHIHEPINPAIJIAZHI。

  CHENGSHUQI(2017NIANZHIJIN):2017NIAN6YUESHELISUNINGYINXING,TONGNIANDIWEISUNINGJINFUYINZI3.35YI,SUNINGXIAOFEIJINRONGZHUANKUIWEIYING。2018NIANTUICHULEYEDAI、QICHEJINRONG、SHOUJIZULIN、QUANBAOXIUCHANPINDENGBAOXIANCHANPIN,JINYIBUFENGFULEGONGSIDEJINRONGCHANPINTIXI;TONGSHIGONGSIDEJINRONGANQUANFANGHUXITONG、XINYONGFENGXIANJUECEXITONGBUDUANWANSHAN,SUNINGYINXINGBAOCHIKUAISUFAZHAN,CUN、DAI、HUI、TOUDENGJIBENYEWUQUANMIANSHANGXIAN。2018NIANDISUNINGJINFUZENGZI100YIYUAN,XUANBUTUOBIAODULIYUNYING。

超级大满贯  SUNINGJINRONGQUANPAIZHAOJUYOUSHI,XIANSHANGXIANXIARONGHEFUWUQIANG。SUNINGYIGOUQIXIADESUNINGJINRONGDINGWEIWEI“O2ORONGHEFAZHANDEJINRONGKEJIGONGSI”,YICHANGJINGHUAHESHUJUHUAWEITEDIAN,FENGFUJINRONGCHANPINBUJU。JIEZHIMUQIANSUNINGJINRONGYIHUODEBAOKUODISANFANGZHIFU、XIAOFEIJINRONG、XIAODAIGONGSI、RONGZIZULIN、SHANGYEBAOLI、JIJINZHIFU、JIJINXIAOSHOU、SIMUJIJIN、BAOXIANXIAOSHOU、QIYEZHENGXIN、YUFUKA、HAIWAIZHIFUYIJIMINYINGYINXINGDENGDUOZHANGJINRONGPAIZHAO。

  ZHIFUYEWUFANGMIAN,SUNINGJINRONGQIXIADISANFANGZHIFUPINPAISUNINGZHIFUWEILINGSHOUYUNSHANGHUTIGONGKUAISUSHOUKUAN、TIXIAN、CAIGOUZHIFUDENGFUWU;GOUMAIYONGHUSHIYONGSUNINGZHIFUFUKUANSHIKEYIXUANZEDUOZHONGZHIFUFANGSHI,BAOKUORENXINGDAI、RENXINGFU、LINGQIANBAO、YINXINGKADENG。GONGSITONGGUOSHENGENGSUNINGSHENGTAIQUAN,FENGFUJIAOYICHANGJING,SHIDEQIXIANXIAZHIFUSHENTOULVWENBUTISHENG;CHUCIZHIWAI,GONGSIHAITONGSHIJIJITUOZHANWAIBUKEHUZIYUAN,JIAKUAICDUANYONGHUDEHUOQU。2018NIANSUNINGZHIFUPINGTAIXINZENGBANGKAHUIYUANSHUTONGBIZENGZHANG69%;GONGYINGLIANJINRONGFANGMIAN,GONGSIJUJIAOSUNINGSHENGTAIQUANYONGHU,2018NIANSUNINGSHENGTAIQUANNEIGONGYINGLIANJINRONGLEIJIJIAOYIGUIMOTONGBIZENGZHANG55%;XIAOFEIJINRONGFANGMIAN,SUNINGJINFUYU2015NIAN5YUEHUOXIAOFEIJINRONGPAIZHAO,QUANJINRONGCHANPINBUJUYIJINGXINGCHENG。ZAIXIAOFEIDAIKUAN、BAOXIANYEWUDENGFANGMIAN,GONGSIXIANGJITUICHULEYEDAI、QICHEJINRONG、SHOUJIZULIN、QUANBAOXIUCHANPINDENGBAOXIANCHANPIN,SHIDESUNINGJINRONGCHANPINJINYIBUFENGFU。

  ZONGGUANGUONEILINGSHOUXINGYEJISHINIAN,DIANSHANGSHANGWEIDANSHENGHEPUJIZHIQIANDESHIJIANGUODEHENMAN,SUNINGYIGOUBAISHOUQIJIA,YIBUYIGEJIAOYIN,TONGGUOSHINIANDENULI,LIJINGDUOGECANLIEDEQUDAOHEJIAGEZHANYI,DAXIALEJIADIANXINGYEDEJIANGSHAN,SHULILEZIJIDEPINPAIFUHAO,HANGSHILEJIADIANLINGSHOUYEDEDIWEI。ERJINDIANSHANGCONGFANGXINGWEIAIDAORURIZHONGTIANZAIDAOTUISHICHUXIAN,SUNINGYIGOUYEJINGLILEXIANSHANGHUADEBIANGEJIXINLINGSHOUDACHAODEXILI,TONGGUOJINGZHENGDUISHOUDEBUDUANROULIN、ZIWOQUDONGDILIBIANGE,JIXUWEICHIHETISHENGYONGHUXINMUZHONGLAOPAILINGSHOUSHANGYUFUWUSHANGDEDIWEI。

超级大满贯  GENGDUOSHUJULAIYUANYUQIANZHANCHANYEYANJIUYUANFABUDE《ZHONGGUOLINGSHOUXINGYESHICHANGQIANZHANYUTOUZIZHANLVEGUIHUAFENXIBAOGAO》


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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