超级大满贯

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电商企业涌入上游生产端 大量代工厂寻求转型

  DIANSHANGZHENGSHITURANGZHANGQIYINSHENDEZHIZAOSHANGHEDAIGONGCHANGMENZHANZAIJUGUANGDENGXIA。JINNIAN6YUEDI,PINDUODUOGONGBULEYIFEN6GEYUENEIYUZHIZAOSHANGHEZUOSHENGCHANLE1200YUKUANDINGZHIHUACHANPINDECHENGJIDAN。ERZAIJINNIAN“6·18”DENGGEZHONGDIANSHANGDACUZHONG,ZAIJINGDONGYUALIZHUTUIZHIXIA,ZHONGDUOZHIZAOSHANGPINPAIFENGTOUQIANGJING。ZAIZHEITIAOXINSAIDAOSHANG,ALI、JINGDONG、PINDUODUO、SUNING、WANGYIDENGDAIYOUDIANSHANGYEWUDEHULIANWANGQIYE,DOUZAIZIJIDEPINGTAISHANGJINGXIANGYINRULEGONGCHANGPINPAI。

超级大满贯  CONGDAPAISHECHIPINDAOPUTONGRIYONGPIN、CONGFUSHIDAOXIEMAO、CONG3CSHUMADAOJIAYONGDIANQI……ZHONGGUOYOUZHESHULIANGPANGDADEDAIGONGCHANG。JINNIANLAI,MIANDUIGUOJISHICHANGHUANJINGDEBIANHUA,DALIANGWEIGUOJIPINPAIDAIGONGDEYOUZHIGONGCHANGJIXUXUNZHAOXINDEZENGZHANGJIHUI,TUOZHANXIAOSHOUQUDAO,SHIXIANPINPAIHUASHENGJI。SHANGPINZHIZAOHELIUTONGYOUWAIMAOZHUJIANZHUANXIANGNEIXU,ZHIZAOSHANGXUYAODIANSHANGJIEJUEGONGCHANGPINPAIRENZHIDUDI、DINGDANXUQIUBUWENDING、KUCUNJIYADENGZHONGDUONANTI,SHIXIANJITIZHUANXING;ERGONGCHANGPINPAI、DAPAIDAIGONGCHANGYECHENGWEIDIANSHANGQIYECUISHENGCHUDEYOUYIGEXINMAIDIAN。

  电商涌入生产端

  DIANSHANGQIYEZHENGZHADUIYONGRUSHANGYOUSHENGCHANDUAN。DALIANGZHONGGUODAIGONGCHANGDEZHUANXINGJIYUXIYINZHEDIANSHANGPINGTAIRUJU,TANSUOC2M(YONGHUZHILIANZHIZAOGONGCHANG)DE“XINWANFA” ,DIANSHANGYUGONGCHANGHEZUODECHANWUCIQIBIFUDIYONGXIAN。

  GONGKAISHUJUXIANSHI,PINDUODUOZAIJINNIAN1YUETICHU“XINPINPAIJIHUA”ZHIJIN,YIJINGHEZHIZAOSHANGTUICHU1200YUKUANDINGZHIHUACHANPIN,LEIJIXIAOLIANGTUPO5700WANJIAN;SHOUDAOLELEIJICHAOGUO6000JIAQIYEDIJIAODESHENQING,JIN500JIAQIYEHEPINPAIFANGCANYUSHIDIAN。MUQIAN,“XINPINPAIJIHUA”DEZHIZAOSHANGYICHAOGUO60JIA。

超级大满贯  CHULEPINDUODUODE“XINPINPAIJIHUA”,JINGDONGDE“GONGCHANGZHIGONG”、SUNINGPINGOUDE“PINPINPAI”、ALIDE“TIANTIANTEMAI”、WANGYIKAOLADEQUANQIUGONGCHANGDIANDENG,ZAIZHAOSHANGHEDUIWAIXUANCHUANZHONGJUNQIANGDIAOGONGCHANGCANYU。

  ZAIPINDUODUOZHIQIAN,WANGYIYANXUANZAOZAISANNIANQIANYIJINGKAISHIYUYOUZHIDAIGONGCHANGHEZUO,YIGAOXINGJIABICHANPINXIYINLEDALIANGYONGHU。

超级大满贯  WANGYIYANXUANSHIGUONEISHOUJIADACHUODM(YUANSHISHEJIZHIZAOSHANG)QIHAODEDIANSHANG。ODMMOSHI,SHIHULIANWANGHEZHIZUOYERONGHEDEYIZHONGXINMOSHI,ZAIHULIANWANGQIYEDEQIANXIANXIA,DIANSHANGZHIJIELIANJIEZHIZAOGONGCHANG,XIAOCHUZHONGJIANHUANJIE,YI“XINGJIABI”XIYINXIAOFEIZHE,QIDAIBIAOPINGTAIYOUWANGYIDEWANGYIYANXUAN,ALIDETAOBAOXINXUANHEJINGDONGDEJINGZAODENG。

  SUIZHEDANGDAIXIAOFEIZHESHENGHUOZHILIANGDETIGAOHEXIAOFEIGUANNIANDEGAIBIAN,ODMMOSHIXIASUODAILAIDE“GAOPINZHI”“DIJIAGE”CHANPINZAIHENDUANDESHIJIANNEIJIUFUHUOLEYIDAPIXIAOFEIZHE。XIANGBICHUANTONGMOSHI,ODMMOSHISHOUCIJIANGDAPAIDAIGONGCHANGZHEIXIEXINGYEXINXIDAIDAOPUTONGXIAOFEIZHEYANQIAN,TONGSHIYEJIEYOUDAPAIDAIGONGCHANGGAINIANLAIJIANGDIXIAOFEIZHEDEXINRENCHENGBEN。

  WULUNSHIDUIBIAOWANGYIYANXUANDEJINGDONGJINGZAO,HAISHIWANGYIKAOLATUICHUDELIZHIDAZAOQUANQIUYOUZHIGONGCHANGPINPAIDEFUHUAQI“QUANQIUGONGCHANGDIAN”,YOUHUOZHESHIALIBABAQIXIADETAOBAOXINXUANHEXIAOMIMIJIAYOUPIN,SHENZHISHIMUYINGDIANSHANGMIYASHANGXIANDEZIYOUPINPAI“TUTOUMAMAZHENXUAN”,TAMENWUBUZAIXUANYANGQISHANGPINDESHENGCHANCHANGSHANGLAIZIZHIMINGHAIWAIPINPAIZAIZHONGGUODEZHIZAOSHANG。

  CIWAI,WEILEFAZHANPINGOUYEWU,GEDADIANSHANGPINGTAITUICHUGEZIDEGONGCHANGDUIJIEJIHUA。JINNIAN5YUE,JINGDONGTUICHU“CHANGZHIYOUPIN”JIHUA,MUBIAOSHIFUGAI10WANJIAGONGCHANG;SUNINGDE“PINPINGONGCHANG”XIANGMUJIHUAJINNIANNIANDIWANCHENGYU500JIAZHIZAOQIYEDEHEZUO,YUJIQUANNIANXIAOSHOUEDADAO100YIYUAN;TAOBAOZETICHUSANNIANGAIZAOYIWANJIAGONGCHANGDEFANGAN,JIANGCHUANTONGGONGCHANGDAIJINTAOBAO。

  ZAIJINNIAN“6·18”QIJIAN,DIANSHANGQIYESHOUCIJIANGZHIZAOSHANGDAGUIMONARUDAOCUXIAOZHENYINGZHONG,GONGCHANGPINPAICHUJINFENGTOU。DIANSHANGYUDAIGONGCHANGJIANDEHEZUOQUSHIYIYUELAIYUEMINGXIAN。

  制造企业转型内需市场

  TIQICHUIFENGJI,XIAOFEIZHEHUIXIANGDAODAISENHUOSHIFEILIPU,DANJIAODEXIANGDEGUOCHANPINPAILIAOLIAOWUJI;ZHONGGUOXIAOFEIZHEFENGQIANGDEMOUGUOJIPINPAIDEZHINENGMATONGGAI,SHIJISHANGSHIZHONGGUOGONGCHANGSHENGCHANDE,GUOYIBIANBAOSHUIQUJIUCHENGLEJINKOUCHANPIN。RANER,DANGZHEIJIAGONGCHANGYONGZIJIDEPINPAIXIAOSHOUSHI,TONGYANGZHILIANGDESHANGPINQUEXIANYOUSHICHANG,JIBIANSHISHOUJIADADADIYUGUOJIPINPAI。

超级大满贯  SHANGSHULIANGGELIZIZAISHIJISHENGHUOZHONGBINGBUXIANJIAN,XIAOFEIZHEXUYAOPINZHIGUOYINGTONGSHIJIAGESHIZHONGDECHANPIN,ERNENGTIGONGZHEILEICHANPINDEZHIZAOQIYEQUEMEIYOUJIHUIZHIJIECHUXIANZAIXIAOFEIZHEMIANQIAN。

  YOUDINGJIANCHANPIN、WUPINPAIRENZHI;SUIRANSHIZHONGDUOGUOJIDAPAISHOUXUANDEZHIZAOSHANG,QUEBUSHIXIAOFEIZHEYUANYIXUANZEDEPINPAISHANG,ZHEIYANGDEWENTIYIZHIKUNRAOZHEDAIGONGCHANGMEN。

  DUICI,YENEIZHUANJIARENWEI,ZAIJINGLISHUSHINIANCONGDAIGONGDAOSHEJI、ZHIZAOYITIHUADECHENGZHANGHOU,ZHONGGUODEZHIZAOQIYEZHENGMIANLINXINYILUNDEJITIPINPAIHUAZHUANXING。

超级大满贯  TONGSHI,MIANDUIGUOJISHICHANGHUANJINGDEBIANHUA,SHANGPINZHIZAOHELIUTONGYOUWAIMAOZHUJIANZHUANXIANGNEIXUSHICHANG。ZHANGSHIJIANYINSHENZAIGUOJIPINPAIBEIHOUDECHUANTONGZHIZAOQIYEXUYAOZAIXINYILUNPINPAIHUAZHUANXINGLUSHANGTUPOCENGCENG“POBI”。ERHULIANWANGQIYEYUDAIGONGCHANGMENDEHEZUOZEWEIZHIZAOQIYETIGONGLEXINQIJI。

  YOUYENEIZHUANJIAPINGJIASHUO,DIANSHANGHEDUOJIAGONGCHANGJINXINGZHIJIEHEZUO,SUOJIANGONGYINGLIANDEZHONGJIANHUANJIE,RANGSHANGPINHEXIAOFEIZHEJIHUKEYIZHIJIEDUIJIE。JIYUXINDIANSHANGMOSHIJIAGOUDEGONGXUMOXING,DIANSHANGWEIDAIGONGCHANGTIAOGUOPINPAIFANGHERONGZHANGLIUTONGQUDAO,JIANLIXINPINPAITIGONGLETIAOJIAN。DIANSHANGJIANGSHENGCHANYUXUQIUDUANJINXINGLEDATONG,RANGZHIZAOSHANGNENGGOUZAIDIYISHIJIANDONGCHAXIAOFEIZHEDEXUQIUSHENZHIWEIWEILAIDEFAZHANJINXINGBAMAI。ERDUIYUXIANGYAOPEIYUZIYOUPINPAIDEZHIZAOYEQIYELAIJIANG,ZHANGWOXUQIUDUANSHUJUKEDAFUTISHENGWAIXIANGXINGQIYEDIYUWAIBUFENGXIANDENENGLI,JIANGDIQIYEJINGYINGCHENGBEN,JICHUCHANYEHEZHIZAOYEDEZHICHENGZUOYONGJINYIBUJIAQIANG。

  合作机遇中的挑战

超级大满贯  BAWOXUQIUDUANQUSHIDESHUJU,JIHUCHENGLEDIANSHANGYUZHIZAOSHANGNENGGOUWOSHOUDEQIANTI。WEIGONGCHANGTIGONGKEDONGCHAXIAOFEIQUSHIZOUXIANGDESHUJU,YIXUDINGCHAN、QINGKONGKUCUNSHIDIANSHANGJIZHIZAOSHANGTIGONGDECHENGNUO。ZAIDIANSHANGPINGTAIDEDASHUJUFENXIHELIULIANGQINGXIEDENGFUCHIZHIXIA,GUOCHANXINPINPAIZHONGFUHUACHUDEBAOKUANCHANPINYIFEIGELI。RANER,YITUODIANSHANG“XINWANFA”,DAIGONGCHANGCHANPINNENGFOUCONGDUANSHIBAOKUANBIANSHENWENDINGCHENGZHANGDEPINPAI,RENGJUTIAOZHANXING。

  YOUZHIZAOSHANGTANYAN,GONGCHANGWEIDIANSHANGHEZHIMINGPINPAISHANGZUODAIGONG,ANZHAOKEHUDESHEJIXUQIUJINXINGPILIANGSHENGCHAN,CIWAILUXUZAITAOBAO、PINDUODUODENGDIANSHANGPINGTAIKAISHELEYOUZIJIPINPAIDEDIANPU,SHENZHIWEIDUOYIXIECHOUMA,HAITONGSHISHEJILEHAOJIGEPINPAIBINGDUIDIANPUZHONGDECHANPINTEDIANJINXINGQUGE。“CHANGSHIZHIHOUDEXIAOLIANGQUESHAODEKELIAN,YUYIJINGCHENGSHUDEDAIGONGYEWUXIANGBI,ZAIDIANSHANGSHANGZIYINGPINPAIYOUTAIDUODELEIQU。ZUOWEIZHIZAOSHANG,WOMENDONGSHENGCHANBUDONGDIANSHANGDEYUNYING,YUJINGYINGGONGCHANGSHIWANQUANBUTONGDESILU。”

  YOUYENEIZHUANJIARENWEI,“QIANGSHENGCHAN、RUOPINPAI”ZAIDUANQINEIYIJIUSHIZHIZAOSHANG、GONGCHANGPINPAIMIANLINDEGANGACHUJING。DIANSHANGPINGTAIKEYIYIKAOBAOKUANZAIDUANSHIQINEIDACHUPINPAI,DANPINPAIJINGYINGXUYAOSHIZHANGXIANFAZHAN,HOUQIYUNYINGGENGJIAZHONGYAO。DIANSHANGPEIYUCHUDEGONGCHANGPINPAIYINGXIANGLIBUJIYUQI,YOUSHISHENZHIWUFABAOZHENGCHIXUDEXIAOLIANG,ERDIANSHANGYINYIWEIAODEDASHUJUFUNENG,ZAIGONGCHANGKANLAIJIAZHIHAIYUANYUANBUGOUSHENZHIYOUXIEJILEI。“GONGCHANGYUDIANSHANGYAOSHIXIANGENGHAODIRONGHE,XUYAONENGGOUTONGSHILIJIEXIANSHANGHEXIANXIAYUNYINGMOSHIDEQUANNENGXINGRENCAI。”

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 工人日报杨冉冉 责任编辑:chensiwen
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