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懒人趋势愈发明显 2019年清洁家电市场调研报告

  2019NIANXICHENQIZHENGTILINGSHOULIANGSHICHANGCHENGXIANCHIXUZENGZHANGZHUANGTAI,ERZHENGTILINGSHOUEZEMIANLINXIAHUA,ZAOCHENGZHEIZHONGXIANXIANGDEZHUYAOYUANYINSHI,XINXINGDEWUXIANXICHENQIHESAODIJIQIRENPINLEIJINGZHENGCHIXUJIAJU,JIASHANGSHICHANGYUFADECHENGSHU,ZAOCHENGPINPAICHANPINKEDANJIACHIXUXIADIAO,SUICHANPINZONGXIAOLIANGTISHENG,DANZONGXIAOSHOUESHOUKEDANJIAXIADIAODEYINGXIANGCHUXIANLEXIAHUADEQINGKUANG。CONGCHANPINXIFENLAIKAN,XINXINGDEWUXIANXICHENQIHESAODIJIQIRENPINLEIZENGSUMINGXIAN,CONGXIAOFEIZHEJIAODULAIKAN,SHAODONGSHOUHUOZHEBUYONGDONGSHOUDECHANPINZHENGZAISHOUDAOYONGHUDEQINGLAI,LANRENSHICHANGCHENGJIULEZHEIXIEXINXINGDEQINGJIEJIADIAN。

  吸尘器品牌:戴森继续领先 但优势已不再明显

  YOUYUWAIGUOPINPAIZAIXICHENQILINGYUYANFASHIJIANZHANG、PINPAIJIDIANSHENHOU,YIDAISENWEIDAIBIAODEXICHENQIJINRUZHONGGUOHOUYIZHILONGDUANGAODUANXICHENQISHICHANG,DANCONG2019NIANDESHICHANGFENXILAIKAN,WAIGUOPINPAIDEXICHENQIDESHICHANGYOUSHIBUDUANSUOJIAN,YILAIKE、TIANKEWEIDAIBIAODEYIDAPIZHONGGUOXICHENQIPINPAIZHENGZAIYINGTOUGANSHANG,WEILAIDAYOUGANCHAOZHISHI。

超级大满贯DAISENXICHENQIYIWEIRUODEYOUSHIZHANLINGDIYIDEWEIZHI,JINSUIQIHOUDEJIUSHILAIKEHETIANKELIANGDAGUOCHANXICHENQIPINPAI,QIANSANMINGZHONGCHULEDAISENDOUSHIGUOCHANPINPAI,KEJIANGUOCHANPINPAIXICHENQIYIJINGXUNSUJUEQIBINGHUODEXIAOFEIZHEDERENKE。DAISENZUOWEIYIJIAYINGGUODEKEJIGONGSI,QICHANPINXILIDA、QINGJIEGAOXIAOHUODEYONGHUDEQINGLAI,RANERXILIFANGMIANMIANLINLAIKEDETIAOZHAN,JIULIANJINNIANSHANGSHIDEV11XINPINZHINENGDIAOJIEXILIDEGONGNENGYEJIESHOUZHEILAIZITIANKEDEYALI。2019NIANWANNIANBUJIANGJIADEDAISENYEKAIQILEJIANGJIA、CUXIAODEMOSHI,KANLAIYALIQUESHISHIBUXIAO。

  Shark、KAHE、PUSANGNIKEZHEISANGEPINPAIZAIJINNIANDOUFABULEXINPIN,XINPINDEGUANZHUDUTISHENGLEPINPAIDEGUANZHUDU,DANGRAN,QIANTISHINIDECHANPINHUODEGENGDUOYONGHUDERENKE,BUKEFOUREN,TAMENZUODAOLE。QIANSHIMINGZHONGHAIYOUFEILIPU、MEIDE、HAIERDENGCHUANTONGJIADIANDESHENYING,NENGGOUJINRUDAOQIANSHIMINGZHONGZUKEYIZHENGMINGTAMENZAIXICHENQILINGYUZHONGDENULI。

  扫地机器人品牌:大牌扎堆现象严重 专业品牌优势明显

超级大满贯  MUQIAN,SAODIJIQIRENSHICHANGCHENGXIANDAPAIZHADUIDEXIANXIANG,HENDUOJIADIANCHUANTONGPINPAIJIARUDAOQINGJIEJIADIANDEDAJUNDANGZHONG,KUAJIESHISHUISHIXIANZAIDEQINGJIEGEJU,DANSHI,ZHEIXIE“CHABANSHENG”HELAOPAIDEQINGJIECHANPINDUIBI,JISHUHECHANPINDEDIYUNMINGXIANBUZU,HAIYOUHENZHANGDELUYAOZOU。

CONGQUANNIANDEZDCSHUJULAIKANLAIKAN,XIANGHAIER、MIJIAZHEIZHONGKUAJIEQINGJIELINGYUDEPINPAI,RENGCHUYUKAOHOUDEWEIZHI,KEWOSI、iRobot、LANBAO、PUSANGNIKEDENGZHUANYEPINPAIYOUSHIRENGRANMINGXIAN。

  ZAIQUANNIANDEPINPAIFENBUZHONG,KEWOSIYI30.3%DEZHANBIZHANJUDIYIDEWEIZHI。ZUOWEIFUWUJIQIRENLINGYUDELINGJUNPINPAI,KEWOSISHENGENGJIAYONGFUWUJIQIRENSHICHANGERSHIZAI,HUODEGENGDUOYONGHUDERENKE,ZHANJUDIYIWEISHIZHIMINGGUI。iRobotYI14.6%DESHUJUZHANJUDIERDEWEIZHI,iRobotSHIMUQIANSHIJIESHANGZUICHENGGONGDEJIAYONGFUWUJIQIRENPINPAIZHIYI,ZI02NIANDANSHENGZHIJINQIRoombaXILIEJIAYONGJIQIRENQUANQIUXIAOLIANGCHAOGUO2000WANTAI,WENJUQUANQIUXIAOLIANGGUANJUNDEBAOZUO。

超级大满贯  LANBAOSHICICIDIAOCHASHUJUZHONGDEHEIMA,JINRUSHICHANGLIANGNIANJIUHUODELEGENGDUOYONGHUDERENKE,WEISHENMELANBAOHUIZHANYOUYIXIZHIDINI?ZUIZHONGYAODESHILANBAOSHIWEISHUBUDUOQUANZIYANDESAODIJIQIRENCHANGJIA,TAYONGYOUDULIDEZIZHUCHANQUAN、HEXINJISHUQUANZIYAN,BUZUOJISHUZHENGHE,ZHIZUOZIZHUPINPAI;ZHONGGUOZHIZAO,ZIZHUYANFASHILANBAODEYIGUANZHUIQIU,LANBAORENWEICHANPINDEHEXINJINGZHENGLIJIUSHIJISHU。

  吸尘器产品:国产品牌发力 技术直线上升

  DUIYUCHANPINDEGUANZHU,LAIKEJINNIANXINSHANGSHIDEM12SXICHENQIYIWEIRUODEYOUSHIZHANJULEDIYI,CHAOGUOLEDAISEN,TIANKEWEILIEDISAN,BUGUANSHILAIKEDEDAXILI,HAISHITIANKEDEZHINENGDIAOJIEXILI,DOUJIDAISENDAILAIDEHENDADECHONGJI,SANGECHANPINGUANZHUGAOYESHIYINWEIQUANSHIJINNIANDEXINPIN。

LAIKEMOJIEM12SZAIXILI、QINGJIENENGLIJISHIYONGTIYANSANFANGMIANJINXINGLEZHONGDAJISHUSHENGJI,QIDAZAILELAIKEZUIXINYANFADE450W 55%GAOXIAOWUSHUASHUMADIANJI,160AWZHENGJIXIRUGONGLVHE70FENZHONGXUHANGSHIJIAN,ZAICHUANGYEJIEXINGAO;DAISENV11JIARULCDPINGMUXIANSHIMOKUAI,SHISHIBAOGAOJIQIXINGNENGZHUANGTAI,BAOKUOSHENGYUYUNXINGSHIJIAN、DANGQIANQINGJIEMOSHI、LVWANGBAOYANGHEDUSAIPAICHUZHIYIN,QICISHIKEZAIZIDONGMOSHI、QIANGXIAOMOSHI、JIENENGMOSHIZHIJIANYIJIANQIEHUANDEXIANSHI;TIANKEpure oneJIARUQUANXINDEZIDONGHONGWAIGANYINGJISHU,TONGGUOHUANJINGSHIBIEZHINENGCHUANGANDAPEIXINPIANCHULIYIJIDASHUJUCHULI,pure oneSHIXIANLECONGGANZHI-FANKUI-DONGZUO-CHENGXIANDEBANZIDONGHUACHUCHENXIAOGUO,ERSHANGFANGDEPINGMUHUISHISHIXIANSHIDIMIANDEJIEJINGCHENGDU。

  Shark S11JINSUIQIHOU,QICHANPINSHUANGXITOU、ZHEDIEBEIDEGONGNENGHUODEBUSHAOXIAOFEIZHEDERENKE,TONGSHIYESHIQITAPINPAICHANPINBUJUYOUDEGONGNENG,DANSHIPINPAIGUONEIDEZHIMINGDUPIANDIYESHIQIFAZHANDEDUANBAN。KAHEFC 3 YONGYOU"ZIQINGJIEJISHU",CADITONGSHI,QUWUGUATIAOJIANGGUNTONGSHANGDEWUSHUIGUARUWUSHUIXIANG,CHUANGXINSHUANGSHUIXIANG,JING、WUFENLIXITONGHESHUILIANGKONGZHIXITONG。JINGSHUIXIANGJUNYUNSHIFANG,WUSHUIXIANGZANGSHUI,BAOCHIGUNSHUAJIEJINGZHUANGTAI,BIMIANERCIWURAN。

  CONGZHENGTIDEGUANZHUCHANPINLAIKAN,GUOCHANPINPAIZHENGZAIJUEQI,ZHANJULEBANBIJIANGSHAN,BUDEBUSHUOJINNIANLAIGUOCHANPINPAIZAICHANPINSHANGXIAZULEGONGFU,JISHUBUDUANTISHENG,TIYANBUDUANJIAQIANG,ZHEIYESHIWEISHENMEGUANZHUDUSHENGGAODEYUANYIN。

  扫地机器人产品:技术做出巨大升级 解放双手不是梦想

超级大满贯  SAODIJIQIRENZUIKAISHICHUXIANDEMUDEJIUSHIWEILEJIEFANGRENMENDESHUANGSHOU,SUIRANXIANZAIRENGRANMEIYOUDADAO,DANSHIJISHUBUDUANDESHENGJI,YONGHUYIJINGKANDAOLEXIWANG。ZHEIYESHIWEISHENMEiRobot Roomba i7+NENGGOUHUODEZUIGAOGUANZHUDUDEYUANYIN。Roomba i7+SHIiRobotJINNIANDEXINPIN,YESHIDIANFUXINGYEDECHANPIN,ZUIDADECHUANGXINWUYISHIZIDONGJICHENXITONG,DANGRoomba i7+CHENHEMANLE,TAJIUHUIZIDONGHUIDAOZIDONGJICHENDIZUOSHANG,LAJICONGCHENHEBEIXIRUSHANGFANGDEYICIXINGJICHENDAIZHONG,WEIXIAYICIQINGSAOZUOHAOZHUNBEI。ZHENGGEGUOCHENGWUXUNIDONGSHOU,BINGQIEJICHENDAIKEYILAOLAOSUOZHUHUICHEN,BIMIANERCIWURAN。

  iRobot Roomba i7+ SAODIJIQIRENHE Braava jet m6 CADIJIQI RENKEYIXIANGHUTONGXUN,FANGZHAORENGONGXIANSAO、HOUCADESHUNXUZIDONGJINXINGXIETONGQINGJIE。YONGHUZHIXUTONGGUO iRobot HOME YINGYONGCHENGXUJINXINGSHEDING,JIKEZUOXIANGYI“JING”DAODIDEQINGJIETIYAN。

    KEWOSIDIBAOT5DAPEISmart Navi 2.0QUANJUGUIHUAXITONGYIJILANJINGQINGJIEXITONG2.0,KANCHENGQINGJIEXINGYEBIAOGANSHICHANPIN。Smart Navi 2.0QUANJUGUIHUAJISHUTONGGUOXIANGUIHUAHOUQINGSAODEFANGSHI,RANGSAODIJIQIRENFANGFOYONGYOUMINGLIANGDESHUANGYAN,ZHINASAONA。YOUQISHIZAIZHINENGSHIDAIDEEBOT T5DEAPPGONGNENGZHESHIGANSHOUDAOTIEXINHESHIYONG。

  PUSANGNIKEM7 MaxSHIM7SAODIJIQIRENDESHENGJIBAN,XILITISHENG20%DAO2600PA、DIANCHIRONGLIANGTISHENG50%DAO4900mAh,TONGSHIYEZAIAPPTIYANSHANGZUOCHULEXINDESHENGJI,SHIXIANLEDUOCENGJIANTUGAOBIEFUSHIQINGSAODEKUNNANLE。M7 MaxDE“WANMEIJINHUA”YIGENGYOUZHIDEZHINENGDIMIANQINGJIETIYAN,ZHULIGAODUANPINZHISHENGHUO。

超级大满贯  MIJIAHESHITOUSAODIJIQIRENYETONGYANGJINRULEQIANSHI,BUDEBUSHUOZAIKUAJIESHANG,XIAOMIZUODEHENBUCUO,GAOXINGJIABIHUODEBUSHAOXIAOFEIZHEDERENKE,DANGRAN,YEXIWANGXIAOMINENGGOUGENGHAODEYANFACHANPIN,WEIQINGJIEXINGYEZUOYIFENGONGXIAN。ZHIDEYITIDESHI,ZHEISHIKUANCHANPINZHONGSANKUANKEWOSICHANPINRUXUAN,ZHEIHEKEWOSIZISHENDENULISHIFENBUKAIDE,DUONIANLAIKEWOSIDUIPINPAIGENGYUNYIJIYONGHUKOUBEIDEWEIHU,QISAODIJIQIRENCHANPINZHENGZAIDEDAOYUELAIYUEDUOXIAOFEIZHEDERENTONG。

  吸尘器售价:消费升级 吸尘器客单价增加

     DUIYUXICHENQILAISHUO,WANGNIANGUANZHUDUZUIGAODESHI1000YUANDECHANPIN,ERJINNIAN3000-4000YUANDECHANPINGUANZHUDUDADAO20.19%,WEILIEDIYI。ZHEIHEXIAOFEISHENGJIYOUGUAN,ZHONGCHANJIEJIJUEQI,GENGDUODERENZAIYIDESHIXIANGSHOUPINZHIERFEIJIAGE,DANGRAN,ZHEIYESHILAIKE、DAISENDENGPINPAICHANPINHAO、JIAGEGAO,ERLAGAOLEKEDANJIA,DAIDONGYONGHUXIAOFEIDESHENGJIYOUGUAN。

  扫地机器人售价:产品趋于成熟 低价也有高质量

    1500YUANDECHANPINGUANZHUDUZUIGAO,KEJIAN,XIAOFEIZHEDUIDIJIAWEIXICHENQIDEGUANZHUJIAODUO,ZHEIYECONGCEMIANYESHUOMINGLEXIANZAIDEXICHENQICHANPINJISHUYIJINGXIANGDUICHENGSHU,DIJIADECHANPINYEKEYIHUODEBUSHAOXIAOFEIZHEDEQINGLAI。CIWAI,BUTONGJIAGEQUJIANDECHANPINDOUYOUQISHOUZHONGDEQUNTI,CONGCEMIANFANYINGCHUSAODIJIQIRENZHENGZAIXIANGBIXUPINZHUANBIAN,SAODIJIQIRENSHICHANGJIANGYINGLAICHUNTIAN,YUELAIYUEDUODERENXUANZEYONGSAODIJIQIRENTISHENGZIJIDESHENGHUOPINZHI。

  吸尘器不同类型:手持吸尘器关注度最高 便捷才是王道

    MUQIAN,GUONEIXICHENQIDEZHONGLEIHENDUO,YOUDESHIYONGYUXIAXIAOKONGJIAN、YOUDEBIJIAOHESHIGONGGONGCHANGSUOSHIYONG,DAZHIFENWEIWOSHIXICHENQI、LISHIXICHENQI、SHOUCHISHIXICHENQIHETONGSHIXICHENQI。

超级大满贯  SHOUCHISHIXICHENQIGUANZHUDUZUIGAODEYUANYINSHITIJIXIAO、ZHONGLIANGQING,BIJIAOSHIHEYONGLAIQINGJIERENGONGNANYIQINGJIEDEQUYUHEXIXIAODELAJI,GUANGFANYINGYONGZAIQICHENEIBU、YIWU、DIANQIBIAOMIANDENGDAXINGXICHENQIBUFANGBIANSHIYONGDEDIFANG,QIHUODEGAOGUANZHUDUDEYUANYINJIUSHIBIANJIE,NENGGOUYINGDUIJIAJUGENGDUODEHUANJING。

  扫地机器人不同清扫模式:随机行走已成过去 智能才是未来发展的方向

    DUIYUSAODIJIQIRENBUTONGQINGJIEMOSHIDEGUANZHUSHUJUXIANSHIGUIHUASHIQINGSAOHEZIDONGSHIQINGSAOGUANZHUDUZUIGAO,YANBIANQINGJIE、DINGDIANQINGSAOSHUJUXIANGDUIJIAODI,ZHEIHESAODIJIQIRENFAZHANLICHENGYOUGUAN,ZUIKAISHISUIJISHIQINGSAODESHIDAI,YANBIANQINGSAOHEDINGDIANQINGSAOJIUCUNZAI,XIANGDUIJISHUYAOQIUJIAODI,ERSUIZHEKEJIDEFAZHAN,JINRUGUIHUASHIQINGSAO+ZIDONGQINGSAO,NENGGOUDADAOGENGGAOXIAOGENGZHINENGDEQINGJIE,ZHEIYESHISUIZHEKEJIDEFAZHANYONGHUXUQIUFASHENGDEZHUANBIAN,GENGNENGTIXIANZHINENGSHIDAIDEYONGHUDEXUQIU。

  吸尘器:无线碾压有线 便捷受更多用户青睐

    “WUXIANNIDEWUXIAN”,ZHEISHIYINGTEERDANGNIANTUIGUANGBIJIBENWUXIANWANGLUOJISHUDEGUANGGAOYU,SHIGEDUONIAN,WUXIANYIJINGCHENGWEILEGAOXIAO、BIANJIEDEDAIMINGCI,YOUQISHIXICHENQIXINGYEYIJINGXIANQILE“WUXIAN”DERECHAO。

  ZAIXICHENQIDIANYUANXIANDEGUANZHUBILIZHONGWUXIANXICHENQIYIJUEDUIDEYOUSHIZHANJUDIYIDEWEIZHI,WEISHENMEWUXIANXICHENQIHUIZHEIMEHUONI?1、YONGHUDEQINGJIEFANGSHISUIZHEKEJIDEJINBUZAIFASHENGBIANHUA,WUXIANDEGAOXIAO、BIANJIEDAITILESAOBA、YOUXIANXICHENQIDELAOLEIHEBENZHUO,CHENGWEIDANGXIAZHULIUDEQINGJIEGONGJU;2、ZHONGCHANJIECENGCHENGWEIXIAOFEIDEZHULIJUN,GENGDUORENXIWANGCONGFANZHONGDEDIMIANQINGJIEZHONGJIEFANGCHULAI,WUXIANXICHENQIBIANJIEDEQINGJIETEDIANYINGHELESHICHANGXUQIUDETONGDIAN。

  扫地机器人:智能时代 用户体验成购买关键

     SUIZHEZHINENGJIAJUGAINIANDEPUJI,YONGHUDUIZHINENGDECHANPINXUQIUZENGJIA,SAODIJIQIRENYEBILIWAI,GENGZHINENG、GENGBIANJIEDESHIYONGFANGSHISHIHENDUORENZHUIQIUDE,CONG2019NIANZHONGGUOSAODIJIQIRENSHICHANGBUTONGKONGZHIFANGSHIBILIFENBUBUNANKANCHU,APPKONGZHIRENGSHIRENMENZUIWEIGUANZHUDE。WANQUANSHINIANYASHIDEGUANZHUDU,ZHEIWANQUANFUHEZHINENGSHIDAIDEFAZHAN,YEYINGHELERENMENDESHIYONGXIGUAN。

  大牌扎堆严重,拥有技术才拥有未来

超级大满贯  BUGUANSHIXICHENQIHAISHISAODIJIQIREN,DAPAIZHADUISHIXIANZAIZUIYANZHONGDEXIANXIANG,RANERJIUMUQIANDEQUSHILAIKAN,ZHUANYEPINPAIRENGRANZHANYOUYOUSHI,BANLUCHUJIADEPINPAIRENGXUJIXUNULI,QINGJIEXINGYEDEFAZHAN,RENGSHIYIJISHUCHUANGXINWEIQUDONG,YOUJISHUYOUYANFACAINENGYOUWEILAI。

     XIEZAIZUIHOU:

  LANRENJINGJISHENGXING XICHENQI、SAODIJIQIRENHUOTUPOKOU

  JINNIANLAI,XICHENQI、SAODIJIQIRENZHISUOYIZAIGUONEIFAZHANXUNSU,HENDAYIBUFENYUANYINKEYIGUIJIEYUZHENGTILIHAODESHICHANGDAHUANJING。ZHONGCHANJIECENGCHENGWEIXIAOFEIDEZHULIJUN,DANSHIBANSUITAMENDESHIKUAIJIEZOUDESHENGHUOFANGSHIHECHENZHONGDEGONGZUOYALI,GENGDUORENXIWANGCONGFANZHONGDEDIMIANQINGJIEZHONGJIEFANGCHULAI,ZHEIWUYIJIUSHIQIJINRUJIATINGDESHICHANGSUQIU,ZUOWEIQINGJIEJIQI,XICHENQI、SAODIJIQIRENZHENDUIDEMUBIAOJIUSHISUOYOUDEJIATING,TAYINGHELESHICHANGXUQIUDETONGDIAN,FUHELELANRENDEFAZHANXUQIU。

超级大满贯  XICHENQI:WUXIANSHICHANGHUOBAO BIANJIECAISHIWANGDAO

  XIANZAIXICHENQISHICHANGZHONGYOUHENDUODELEIXINGKEXUAN,DANSHICONGZHENGTIDEFAZHANQUSHILAIKAN,WUXIANXICHENQICHENGXIANBAOZENGDEQUSHI,TAGUIBILEYOUXIANXICHENQIBENZHONGSHIYONGBUBIANDEGANGA,XIAOQIAODEJISHEN,MEIYOUDIANYUANXIANDEKUNRAO,SHIYONGGENGJIAFANGBIAN。CONGGUONEIDEXIAOFEIDAHUANJINGLAISHUO,RENMENYIJINGMANZULEDAJIADIANDEGANGXU,BIRANHUIZHUANXIANGXIANGSHOUXINGDECHANPIN,ZHEIYEJIANGSHIWUXIANXICHENQIBAOFADEGUANJIAN。

  SAODIJIQIREN:TONGZHIHUAXIANXIANGYANZHONG JISHUYANFACHENGGUANJIAN

超级大满贯  TONGZHIHUAYANZHONGJIUSHIXIANZAISAODIJIQIRENXINGYEDEXIANXIANG,RANERDANGYONGHUXIGUANLEZHEIXIEGONGNENG,JIUHUIYAOQIUQITADETIYANGONGNENGSHANGXIAN,ZHEIYESHIRoomba i7+SHOUDAOZUIDAGUANZHUDEYUANYIN,LIRU:XIANBODESHISHANGSHEJI、APPYUANCHENGYAOKONG、GENGZHINENGDEXINGZOULUXIAN、SHEXIANGTOUSHISHIJIANKONG……ZHEIDOUSHIQIXINGYEFAZHANSUODAILAIDECHANPINYOUDIAN。



SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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