超级大满贯

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已经是强IP,这个展会为何还要做大手笔投入?

超级大满贯  CONG2011-2020NIANJIAN,AWE(ZHONGGUOJIADIANYUXIAOFEIDIANZIBOLANHUI)JINGGUOSHINIANDECHENGZHANGDAMO,RUJINYISHIQUANQIUSANDADINGJIXIAOFEIDIANZIZHANZHIYI,BINGQIEYUQITAZHANHUICHENGXIANCHULAIDERIJIANSHIWEIDEJIXIANGXIANGBI,AWEQUEYIJIUSHITOUZHENGSHENGCHENGSHANGSHENGQUSHI,ERZUOWEIYIGEQIANGIPDEPINPAICUNZAI,AWEZAIPINXUANSHANGDETOURUHEXINGSHIQUESIHAOWEIJIAN,FANERSHIYUQISHANGSHENGSHITOUCHENGZHENGBITAISHI。

  带着合作伙伴一起登上高端广告


超级大满贯  ZAIJINNIAN3YUEFENAWE2019KAIMUQIANXI,PENGYOUQUANSHUABAOLE“YOUSANGEZIMUZAIHUANGPUJIANGPANSHUAPINGLE,AWE!”DEZHEITIAOXIAOXI,ZHEIJIUSHIAWETOUFANGDEGAODUANYOUZHIGUANGGAO--HUANGPUJIANGCHIXUYIZHOUDENGGUANGMUQIANGGUANGGAO,ERGUONEIXIANYOUZHANHUIHUIRUCIDASHOUBIZAIHUANGPUJIANGPANTOUFANGDENGGUANGMUQIANGGUANGGAO。YOUQIZAIAWE2019KAIZHANDIYITIANWANSHANG,AWEGENGSHILIANHEQUANQIUZHONGYAOCANZHANQIYEZAIHUANGPUJIANGPINGSHANGHUANGJINSHIDUANLIANXUBAPING2XIAOSHI,GUANGGAOLUNBOZHENHANLEQUANXINGYE,GENGSHIHUODELELAIZICANZHANQIYEDEGAODUZANXU,JUNGANKAIAWEJIYUDEGAOJIAZHIPINPAIJIACHI。LINGWAI,SHANGHAIJICHANG、GAOTIEYESHIAWEMEINIANDOUHUITOUFANGDEGAODUANYOUZHIGUANGGAOZIYUAN。ZHIDEGUANZHUDESHI,ZAIZHEIXIEZHONGBANGGUANGGAOZHONG,AWEMEICIDOUHUILIANHEQIYE,JIMEINIANCANZHANDEQIYEZHENGQULEZUIYOUZHIDEPUGUANGJIHUI。

  YI“HAIBAODAZHAN”YINFADEXIAOYINGWEILI,ZUOWEIQUANQIUSANDAJIADIANJIXIAOFEIDIANZIZHANZHIYI,AWEPINGTAIHUICUIQUANQIUJUTOUQIYEHEXINGYEDINGJIFENGHUI,MEINIANKAIZHANQIANQI,AWEDOUHUIYUHEZUOHUOBAN,YOUQIZHANSHANGZHIJIANJINXINGDE“HAIBAODAZHAN”CHENGWEISHEJIAOPINGTAIYIWANJIBIELANVDEKUANGHUAN。


超级大满贯  BIRUJINKOUAWE2019ZHUTIDE“SHISHENMERANGNIAISHANGZHIHUISHENGHUO”JINNIANNIANCHUAWEGUANFANGFAQIDEJINKOUAWE2019ZHUTI““AI·ZHIHUISHENGHUO”DEWENANHAIBAO“SHISHENMERANGNIAISHANGZHIHUISHENGHUO”,YINFAQUANQIUJIADIANJIXIAOFEIDIANZILINGYUZHIMINGQIYEDEJITIJIESHI,HAIER、MEIDE、BOSHIJIADIAN、XIMENZI、HAIXIN、FANGTAI、LAOBAN、CHUANGWEI、HUAWEI、XIAPU、AOKESI、GELI、HUADI、LINNEI、WANJIALE、ZHANGHONG、MEILINGDENGCANZHANSHANGFENFENYUAWEZAIHAIBAOSHANG“HETI”,QUANSHIZIJIDEPINPAISHILI,YI"1+1>2"DEXIAOYINGYINFAAWEYUHEZUOHUOBANDEJITIPINPAIPUGUANG。


  携参展商一起做中外媒体的主咖

  AWE释放的影响力也一直引发国内外重要媒体的专题式报道。2019年3月份AWE2019展前、展期、展后,央视相比往届的报道对AWE都加大了曝光力度:这包括在两会期间央视进行了超过260多分钟AWE的深度报道,2019年3月16日,以“记者探访家电展:产业创新助推消费升级”为题,中央电视台在新闻联播节目播出2分多钟关于AWE2019的新闻。3月17日,CCTV2财经频道的《消费主张》再度对展会做了专题报道。另外在2019年3月23日CCTV-2《深度财经》长达近1小时的关于2019AWE专题报道中,海尔、美的等行业大佬的智能化家居生活场景出现在节目中。AWE2019期间,央视财经频道CCTV2《对话》栏目也把节目录制搬到了AWE现场,邀请业界大佬共同分享业态趋势及观点,并在3月24日播出了时长将近52分钟的专题节目--《品牌让生活更美好之家电总动员》。


超级大满贯  RIBEN、HANGUO、MEIGUOYIJIOUZHOUGUOJIADEMEITIMEINIANYEHUIZHUDONGDUIAWEJINXINGGUANZHUBAODAO,ZHIDEZHUYIDESHIRIBENDONGJINGDIANSHITAIJINNIAN3YUEFENHAIZHUANMENPAICHUBAODAOTUANDUI,DUIAWEJINXINGLEZHUANTIBAODAO。AWEYESHIFENZHONGSHIYUGEGEDIFANGMEITIDEHEZUOHETOURU,MEINIANAWEQIJIANGEDIFANGDIANSHITAIDOUYOUXINWENBAODAO,ZAISHANGHAIZHEIGEZHUBANCHENGSHICHULEDIANSHITAIDEXINWENBAODAOWAI,HAITOUFANGLEDIANSHITAIGUANGGAOHEGUANGBOTAIDEGUANGGAO。

  AWE2020持续最强声量

  YOUYIGEBUDEBUCHENGRENDESHISHIJIUSHI,ZAISUOYOUZONGHEDE、GEZHONGXINGSHIDEAWEDEPINXUANZHONG,YOUHENDUOHEZUOFANGZHEIXIENIANDOUSHIKANDAOLEAWEDEKUAISUJUEQIHEQIANGDADEPINPAIIPERZHUDONGSHIDEGUANZHUAWEBINGQIEYUZHIXUNQIUHEZUODE,NEIMEZAIZHEIYANGDEQIANTIXIA,AWEZHUBANFANGWEIHEHAIYAODASHOUBIDEZHUDONGDEJIXUGAOTOURUQUZUOPINXUAN?


  “QISHIWOMENGENGDUOSHIYAODAIZHEAWEDECANZHANSHANGYIQIXUANCHUAN”,ZHUBANFANGFUZERENYIWEISHENZHANGDESHUOCHULEQIZHONGDEYUANYOU,“AWECHENGZHANGDEDAOLUSHANGYIZHILIBUKAICANZHANSHANGHEGELEIHEZUOHUOBANDEPEIBAN,ZHIYOUDAIZHEHEZUOHUOBANYIQICHENGZHANGCAISUANZHENZHENGDECHENGZHANG”,GAIFUZERENBIAOSHI,AWEXIWANGCHENGWEIQIYEZUIHAODEHEZUOHUOBAN,YIZHIZHILIYUTISHENGQIYECANZHANXIAOGUO,MEINIANDOUHUITOUFANGYIJIHEZUODALIANGGAODUANYOUZHIGUANGGAOJITUIGUANGZIYUAN,ZHULIQIYEJUJI3YUEZUIQIANGSHENGLIANG。

  ZUIXINDEXIAOXISHI,MINGNIAN3YUEJIANGKAIMUDEAWE2020,ZAIPINXUANSHANGDETOURUCHULEJIXUBAOCHIAWE2019QIJIANDEXUANCHUANTUIGUANGZIYUANHEZUOWAI,HAIJIANGTUOZHANGENGDUODETUIGUANGQUDAOHEZIYUAN,LIRUJIANGYU“XINCHAOCHUANMEI”HEZUOJINYIBUFUGAISHANGHAISHEQULOUYUGUANGGAO,LINGWAIHAIJIANGTONGGUOYUXINLANGWEIBOSHANGYIDAHAOHEZUO,JINYIBUKUODAAWE2020DESOUSUOREDUHEPUGUANGDU,ZHUBANFANGHAIJIANGYUGELEIKUAJIEMEITI、HEZUOHUOBANXINGYEDUJIAOSHOUXINGGONGSIJINYIBUJIADAHEZUO,TIGAOAWE2020ZAIQITAKUAJIELINGYUDESHENTOUDUHEYINGXIANGLI。LINGWAI,AWEDEGUANFANGGEPINGTAIYEJIJIANGSHANGXIAN2020NIANDEZHUTI“AWESHINIAN ZHIJINGWEILAI”HUDONGHAIBAOJIJIANGSHANGXIANJINKOUMINGNIANZHANHUIZHUTIDE“AWESHINIAN ZHIJINGWEILAI”HUDONGHAIBAO,XIANGBIJIESHIYOUJIANGYINFAYIBOAWE+DAKAQIYEDEHAIBAODAZHAN。

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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