超级大满贯

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“双11”第11年 电商结盟实体祭出新玩法

  BIANZHEAN:GUOJIATONGJIJUFABUDESHUJUXIANSHI,JINNIANQIANSANJIDU,QUANGUOJUMINRENJUNXIAOFEIZHICHU15464YUAN,BISHANGNIANTONGQIMINGYIZENGZHANG8.3%,KOUCHUJIAGEYINSU,SHIJIZENGZHANG5.7%。ZUIZHONGXIAOFEIZHICHUZENGZHANGDUIJINGJIZENGZHANGDEGONGXIANLVWEI60.5%。YUCITONGSHI,MASHANGJIUYAOYINGLAIDE“SHUANG11”,SHIBIHUIDAILAIYIBOXIAOFEICHAO。NEIME,XIAOFEISHIRUHECHENGWEILADONGJINGJIZENGZHANGDEZHONGYAODONGLIDE?LAOBAIXINGXIAOFEICHENGXIANCHUZENYANGDEQUSHI?MIANDUIJIJIANGDAOLAIDE“SHUANG11”,GEJIADIANSHANGYOUJIANGTUICHUNAXIEJUCUO?JINRIBENBAOJUJIAOXIAOFEIZHEIYIHUATI,JINXINGXIANGGUANJIEDU。


超级大满贯  “SHUANG11”JIJIANGLAILIN,YICHANGSHANGJIAZHIJIANDEJIZHANYICHUJIFA。MUQIAN,GEDIANSHANGDACUYIJINGLAKAIWEIMU。

超级大满贯  JUBUWANQUANTONGJI,JINNIAN“SHUANG11”CHULETIANMAO、JINGDONG、SUNINGYIGOUDENGTOUBUPINGTAIWAI,HAIYOUCHAO100JIAGELEIDIANSHANGPINGTAICANYU。

超级大满贯  ZAI“SHUANG11”DAZHANJINRUDI11GENIANTOUZHIJI,GEDIANSHANGZHIJIANDE“WANFA”YIJINGSHENGJI,CONGXIANSHANGJIASUXIANGXIANXIAYANSHEN,XINGCHENGXIANSHANGSHUZIHUA、MENDIANZHIFUJIAOHU、YONGHUCHANGJINGHUTONGDEXIANSHANGXIANXIAQUANSHENGTAILIANDONGWANFA。

  TONGSHI,XIACHENSHICHANGCHENGWEIGEDIANSHANGQIANGZHANDEZHONGXIN。ZAIGUOQUDELIANGNIANZHONG,TAOBAOXINZENGYONGHUCHAOGUO2YIHU,QIZHONGCHAOGUO70%LAIZIXIACHENSHICHANG。JINNIAN“SHUANG11”TIANMAO、SUNINGYIGOU、GUOMEILINGSHOUYEJIANGJIZHONGFALISANSIXIANYIXIASHICHANG。

  WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINWANGLUOLINGSHOUBUZHUREN、GAOJIFENXISHIMODAIQINGZAIJIESHOU《ZHENGQUANRIBAO》JIZHECAIFANGSHIBIAOSHI:“YUWANGNIANBI,JINNIAN‘SHUANG11’DIANSHANGMENGENGZHUZHONGXIACHENSHICHANGHEPINGOU:DIANSHANGPINGTAIGENGDUODIXIACHENDAODIXIANCHENGSHI,ER‘QUANMINPINGOU’ZESHIKUAISUXIACHENQIAODONGDIXIANSHICHANGDEZUIJIA‘QIAOBAN’,GEDIANSHANGDEDAFAGENGJIADUOYUANHUA,DUOTONGMENGXINGCHENG。”

  巨头领衔 中小电商齐上阵

  各类新玩法层出不穷

  JINNIAN“SHUANG11”DAZHANYICHUJIFA,GEPINGTAIZAIJINQIFENFENTUICHUZIJIDEYINGXIAOCELVEHE“DAFA”。

超级大满贯  TIANMAOZONGCAI、TAOBAOZONGCAIJIANGFANXUANBU,11YUE11RIDANGTIAN,TIANMAOGUANFANGQIJIANDIANJIANGJITITUICHUSHISHANGZUIDAZHEKOU,WEIYONGHUJIESHENGZHISHAO500YIYUAN;SUNINGYIGOUZONGCAIHOUENLONGBIAOSHI,SUNINGYIWANCHENGQUANCHANGJINGLINGSHOUBUJU。GANGGANGWANCHENGSHOUGOUDEJIALEFUYEJIANGQUANMIANSHENDUCANYUDAOZHEICIDE“SHUANG11”ZHONGLAI。

超级大满贯  SUNINGKONGGUJITUANDONGSHIZHANGZHANGJINDONGZAIJIESHOU《ZHENGQUANRIBAO》JIZHECAIFANGSHIBIAOSHI:“JINNIANSUNINGJIANGTONGGUOSHUCHUZHIHUILINGSHOUCHANGJINGSUZAONENGLI,DUIBAOKUOJIALEFUZAINEIDEXIANSHANGXIANXIATIXIJINXINGQUANMIANDESHUZIHUAGAIZAO,JIANZAOXIANSHANGXIANXIARONGHEDECHAOSHIXIAOFEICHANGJING,ZAIXIANSHANGXIANXIATONGBUFAHUIBAIHUOGONGYINGLIANDEQIANGDAZIYUAN。”

超级大满贯  JINGDONGZEXUANCHENGJIANGTUICHU“SHISHANGZUIDALIDU”DE“SHUANG11”YOUHUI,BINGTICHULEDAZAOCHAOJIGOUWUSHENGYAN、GONGYINGLIANZHENGHECHUANGXIN、HUIJIXIACHENXINXINGSHICHANGSANDAZHANLVE。QIZHONG,XIACHENSHICHANGSHIJINNIANJINGDONG“SHUANG11”DEZHUYAOFALIDIAN,WEICIQITUICHULESHEJIAODIANSHANGPINGTAI“JINGXI”。

超级大满贯  YUGEJINGZHENGDUISHOUCAIQUDEDUOYANGHUACELVEBUTONGDESHI,JINNIANGUOMEIFANQIDAOERXINGZHI,JIANHUASUOYOUYOUHUIHUODONG,LIANHEHUAZHUHUI、AIQIYI、HUNDOULUODENGZHONGDUOPINGTAIDAPAIXIAN,TONGSHIZAIGUOMEIMEIDIANSHANGTUICHUBAIWANYOUZHIJIADIANCHANPIN0YUANGOU。

  CHULEYISHANGWANJIAWAI,ZAI“SHUANG11”DAZHANZHONG,SHEJIAODIANSHANGPINGTAIYUNJI、WEIDIAN、XIAOHONGSHU、MOGUJIE、YOUZAN、KAOLAHAIGOU、YANGMATOU、SIKU、XIAOMIYOUPINDENGXISHUZAILIE。TONGSHI,SHENGXIANXINLINGSHOUHEMAXIANSHENG、MEIRIYOUXIAN,SHENGHUOFUWUPINGTAIFEIZHU、MEITUANDIANPING、XIECHENGDENGFENFENJIARU。

  ZHIDEZHUYIDESHI,YIXIANGYIXIANXIAWEIZHUDELIANXIANGCICIGAODIAORUJU:LIANXIANGLAIKUSHOUCISHIXIANLEQUANWANGZHENGHEYINGXIAOJUZHENDEXINMOSHI,QITUICHUDELAIKUSHENGHUOGUANTONGBUSHANGXIANTONGMINGWEIXINXIAOCHENGXU,ZAIXIANSHANGYINLIU。

  LAIKUKEJICEOZHOUMINGZAIJIESHOU《ZHENGQUANRIBAO》JIZHECAIFANGSHIBIAOSHI:“ZAILIANXIANGLAIKUDEHOUTAI,XIANSHANGXIANXIADEPINGTAIHETIXIYIQUANBUDATONG,LIANXIANGLAIKUJIANGSHIXIANKUAJIEDUOLINGYUYINGXIAOHEZUO,CHIXUJINRUSHENGHUOKUAIXIAO、JIAJUXIAODIAN、WENCHUANGHUODONG、YINGYINYULEDENGLINGYU,LIANXIANGLAIKUPINGTAIYEJIANGBIANSHENJIHEDIANSHANG、SHITIYUYITIDEDUOGONGNENGPINGTAI。”

  RUJIN,“SHUANG11”YIJINGCONGTIANMAO“YIZHIDUXIU”DEZHUCHANGZHUANXIANGGEDADIANSHANGPINGTAIFENFENCANYU,“SHUANG11”JINRUDI11NIAN,CHENGXIANCHUGENGDUOYUANHUADETAISHI。

  KUAIXIAOPINB2BXINGYEZHUANJIABAOYUEZHONGRENWEI,CONGGEDADIANSHANGPINGTAILAIKAN,JINNIAN“SHUANG11”HUIBUDUANTUOZHANXINDELINGYU,JINGDONG、ALIDENGDOUZAIWEIRAO“SHUANG11”DESHIJIANJIEDIANXINGCHENG2C、2BDEGENGWEIXITONGHUA、LITIHUADEDIANSHANGHUODONGMOSHI,BAOKUOSHEQUTUANGOUDENG。

  MODAIQINGBIAOSHI:“JINNIANDIANSHANGDE‘SHUANG11’DAZHANGENGYOUKANDIAN,GEDIANSHANGZAIJINGLILEDUONIANDEDOUZHENGJINGYANHOU,DOUNACHUXINDAFA,BINGJINKENENGDILIANHEGENGDUOTONGMENG,ZUTUANCHUJI,TONGSHIJINNIANSANSIXIANYIXIADESHICHANGSHIDIANSHANGJINGZHENGDEZHUZHANCHANG。ER‘YOUXI+SHEJIAO+DIANSHANG’FANGSHIYESHIJINNIAN‘SHUANG11’DEKANDIAN,JINNIANLAISUIZHEPINDUODUODEJUEQI,SHEJIAODIANSHANGZOURUGONGZHONGSHIYE,DIANSHANGPINGTAIKETONGGUODUOZHONGFANGSHITIGAOYUEHUOYONGHU,ZAIYONGHUXIADANHOUDUIGMVDEZHUANHUAQIDAOYIDINGCUJINZUOYONG。”

  今年规模将持续扩大

  消费者需警惕消费陷阱

超级大满贯  GEDIANSHANGJUNTIZAOTUICHUZIJIAHUODONG,YUTIQIANZAIJINNIAN“SHUANG11”DAZHANZHONGQIANGZHANXIANJI。RANERZHIDEZHUYIDESHI,MEINIAN“SHUANG11”DEYONGHUTOUSULIANGWANGWANGYECHENGXIANCHUJIZHONGSHISHANGSHENGDEQINGKUANG,GEZHONGWUHUABAMENDEYINGXIAOFANGSHIRANGLINIANDE“SHUANG11”CHONGCHIZHEGELEIXIANJING。

  DIANSUBAO(DIANZISHANGWUXIAOFEIJIUFENDIAOJIEPINGTAI)GENJULINIANYONGHUTOUSUQINGKUANGTONGJIXIANSHI,“SHUANG11”DENGDIANSHANGDACUHOURONGYICHUXIANXIAOFEIZHEBAOFASHITOUSUDEQINGKUANG,WENTIJIZHONGBIAOXIANWEI:XIANZHANGHOUJIANG、XUJIAXUANCHUAN、DINGJINBUTUI、FAHUOCHIHUAN、TUIHUANHUOSHOUXIAN、XINXIXIELU、KUAIDIYANWUDENG。

  JULEJIE,JINNIANSHI《DIANSHANGFA》SHISHIYILAIYINGLAIDEDIYIGE“SHUANG11”DACU,《DIANSHANGFA》DUIPINGTAISHANGJIAHUODONGXUANCHUAN、SHANGPINJIAOFUSHIJIAN、KUAIDISHIXIAODENGFANGMIANDOUZUOLEGENGWEIXIANGXIDEGUIDING。

超级大满贯  BUGUO,YENEIRENSHIRENWEI,WULUNSHICONGWANJIASHULIANGHAISHIJIAOYIJINELAIKAN,JINNIAN“SHUANG11”DEGUIMOJIANGCHIXUKUODA,GELEIXIAOFEI“XIANJING”HETOUSULIANGYEHUOJIANGYINGLAIGAOFENG。

超级大满贯  JUWANGJINGSHE“DIANSHUBAO”DIANSHANGDASHUJUKUXIANSHI,QUANWANG“SHUANG11”GUIMOZAI2018NIANDA3953.2YIYUAN,XIANGJIAOYU2017NIANDE2954.3YIYUANTONGBIZENGZHANG33.8%。

  MODAIQINGYUCE,ZAIZHONGDUOPINPAI、YONGHUJIARUDENGZHUDUOLIHAOJIACHIXIA,2019NIANTIANMAO“SHUANG11”JIAOYIGUIMOYOUWANGBIJIN3000YIYUANDAGUAN,TONGBIZENGZHANG40.5%。NENGFOUTUPOZHEIGEGUANJIANXINGDAGUAN,JIANGCHENGWEITIANMAO“SHUANG11”CHENGZHANGXINGDEZHONGYAO“SHIJINSHI”。

  WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINFALVQUANYIBUZHULIFENXISHIMENGHUIXINBIAOSHI:“MEINIAN‘SHUANG11’WANGLUOZHAPIANGAOFA,WANGLUOJINRONGZHAPIANFAANLVGENGSHIYOUZENGWUJIAN。MIANDUISHANGJIADEGELEICUXIAOHUODONG,XIAOFEIZHEYIDINGYAOBIMIANYINCHONGDONGXIAOFEILUORUSHANGJIADETAOLU,JINGTIXIANZHANGHOUJIANG、XUJIAPINTUAN、SHIJIKEGOUMAISHULIANGYUXUANCHUANBUFU、DIANSHANGZHUANGONGYICANCIPINCHONGHAODENGXIAOFEITAOLU,TIGAOZISHENBAOHUYISHI。”


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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