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经济下行下,厨卫企业的破局之道

   DANGXIA,ZHONGGUOJINGJIHUANJINGBIJIAOYANJUN,CONG2019NIANQIAN8YUEDEGDPZOUSHILAIKAN,SANJIAMACHEJUNFANGHUAN,JINGJIZAI“XIATAIJIE”。ZAIZHONGMEIMAOYIMOCACHONGJIJIUYE;JUMINKEZHIPEISHOURUZOURUO;JUMINBUMENGANGGANLVGAOWEISHANGSHENGYIJIGUSHIFANGSHICAIFUXIAOYINGJIANRUOYIZHIXIAOFEIDENGBULIYINSUDEZONGHEZUOYONGXIA,JIADIANYEKEWEIMIANLINNEIYOUWAIHUAN,XIANRUXIAXINGWEIJI,DUOGECHANYECHUXIANFUZENGZHANG。


图片1.png

  据奥维云网(AVC)全渠道推总显示,2019年1-9月,中国家电(不含3C)全品类零售额为5748亿元,同比下滑4.3%。整体家电市场陷入下行危机当中,呈现出黑弱、白横、厨卫震荡、新兴品类不达预期的景象,一度蓬勃发展的厨卫行业也开始进入震荡调整期。

  WEILETUPOZHEIYIRUOSHIXINGQING,XUNZHAOXINDEFENGKOUSHANGJI,2019NIAN10YUE25RI,YOUZHONGGUOJIAYONGDIANQIXIEHUIZHIDAO,ZHONGGUOJIADIANWANGZHUBANDE“2019ZHONGGUOCHUDIANXINGYEGAOFENGLUNTAN“ZAIFOSHANZHAOKAI,HUISHANGAOWEIYUNWANG(AVC)CHUWEIDIANQIBUZONGJINGLIZHANQIZUOLE《CHUWEIPOBINGTUWEI,RANDIANYINHANGXINSHANGJI》DEZHUTIBAOGAO。DUIJIADIANYEYOUQISHICHUWEICHANYEMIANLINDEKUNJU、2019NIANCHUANTONGCHUWEICHANYEDEFAZHANXIANZHUANGZUOLEJIEDU,BINGZHONGDIANJIUZHONGGUOCHUWEICHANYERUHEPOBINGTUWEI,RUHEYINHANGXINSHANGJI,YI“WUHUA”QIDIXINWEILAIZUOLEXIANGJINDECHANSHU,HUODELEYUHUIZHEDEQIANGLIEGONGMINGHEYIZHIKENDING。

  行业遭遇冰点,家电业遭遇困局

超级大满贯  JUAOWEIYUNWANG(AVC)QUANQUDAOTUIZONGSHUJUHEJIANCESHUJUXIANSHI,2019NIAN1-9YUE,ZHONGGUOYOUYANJISHICHANGLINGSHOUE255YIYUAN,TONGBIXIAHUA8.3%。LINGSHOULIANG1776WANTAI,TONGBIXIAHUA6.2%;RANQIZAOSHICHANGLINGSHOUE143YIYUAN,TONGBIXIAHUA5.3%。LINGSHOULIANG2165WANTAI,TONGBIXIAHUA3.0%,CHUWEIXINGYEXIAXINGYALIJINYIBUJIADA。

超级大满贯  ZHANQIZHICHU,DANGXIAZHONGGUOJIADIANYEZHUYAOMIANLINZENGZHANGDONGLIBUZU、PINPAIJINGZHENGSHENGJI、YONGHUXUQIUFENHUA,ZAIZHEIZHONGBEIJINGXIA,GUANGDADECHUWEIQIYEXIANGYAOCHUANGXINFAZHAN,POBINGQIANXING,YINGBAWOMUQIANSHICHANG“RANDIAN”DAILAIDEZENGZHANGJIHUI,TONGSHIYEYAOSHUNYING“WUDAQUSHI”,SHIXIANKECHIXUFAZHAN。

  厨卫破冰突围,燃点引航新商机

  DUIYUCHUWEIXINGYERUHEPOBING,ZHANQIYONGSHUJUJIEXILEDANGXIASHICHANGDEJIHUIDIAN。SUIRANCHUWEIXINGYEDANGXIAZENGZHANGZAOYUPINGJING,DANZAIZHUDUOYOULIYINSUDEZONGHEZUOYONGXIA,CHUWEIXINGYERENGRANBUFALIANGDIAN,CHUWEICHANGSHANGZHIYAOKANQINGCHUFANGXIANG,BAWOZHUJIHUI,ZENGZHANGTONGYANGKEQI。

  JISHUSHENGJI:RANRELINGLENGSHUIPUJIQUSHIMINGXIAN,DIANREXIANQICHAOBOSUREFENG;

  ZHINENGHULIAN:DIANQIBIANWANGQI,ZHINENGIOTCHANPINZAICHUWEICHANGJINGXIAWENDINGZENGZHANG,WEILAIKEQI;

超级大满贯  GONGNENGJICHENG:YIKUANCHANPIN,FUGAIDUOZHONGCHUFANGCHANGJINGXUQIU,JICHENGCHUDIANJIANGXIANQIYICHANGQUANXINDE“CHANGJINGGEMING”;

超级大满贯  PINZHISHENGHUO:“LANREN、JIANKANG、GAOYANZHI”SHENGXING,GAOPINZHIXIAOFEIZHENGDANGSHI;

  SHUSHIJIATING:QUANWUJIEJUEFANGANSHOUCHONG,NUANTONGJIAJU、QUANWUJINGSHUIGAINIANLUODI,SHICHANGYOUWANGJIASU。

  聚焦“五大趋势”,掌握行业新变革

超级大满贯  ZHENGGECHUWEIXINGYEDEFAZHANMOSHIZHENGZAICONGYIWANGDEGUIMOJINGZHENGXIANGXIANDAIDEZHILIANGJINGZHENGHEJIEGOUJINGZHENGZHUANXING,XIAOLVHEXIAOLIDEMOSHICHUXIANLEXINDEBIANHUA。DUIYUCHUWEIXINGYEQUDAOHEYINGXIAODEQUSHI,ZHANQIRENWEI,KEYIYONG“WUHUA”LAIGAIKUO:

超级大满贯  ZHUZHAIJINGZHUANGHUA:ZHENGCETUIDONGSHICHANGXUNSUFAZHAN,JINGZHUANGHUACHENGJIADIANSHICHANGXIN“DONGFENG”;

  JIAZHUANGQUANBAOHUA:YIZHANSHIFUWUKUAISUFAZHAN,JIELIULINGSHOUQUDAO;

  XIAOFEITAOXIHUA:ZHENGTICHUFANGZHUANGXIUFENGGEXINGQI,TAOGOUYITIHUAJIANGHUICHENGWEIXIAOFEIQUSHI;

超级大满贯  YINGXIAOSHEQUHUA:DAPOLAOYONGHUNENGXIUBUHUANDEXINTAI,RUSHEQUZUOFUWUZHUDONGJIELIU;

超级大满贯  DIANSHANGSHEJIAOHUA:SHEQUNPINGTAIYOUYIJUNTUQIZHISHI,FUHENIANQINGXIAOFEIGOUWUXIGUAN。



声明:本网刊登/转载此文出于传递更多信息之目的,并不意味着赞同其观点或论证其描述。

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

来源: 责任编辑:shreen
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