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携手十年 见证传奇——TCL大国品牌《成就不凡篇》首播,以平凡成就不凡

超级大满贯《JUXINGKEBIDEYITIAN》JILUPIANZHONGYOUZHEIYANGDEMIAOSHU:

“NIZHIDAOLUOSHANJIMEITIANZAOSHANGSIDIANZHONGSHISHENMEYANGZIMA?”“MANTIANXINGXING,LIAOLUODEDENGGUANG,XINGRENHENSHAO。”ZHEIYIWENYIDAZHONG,DAOCHULEYIWEIQIANGZHEDEFEIFANCHENGGONGZHILU。

01|非凡的篮球梦

MEIGENANHAIXINZHONGDOUYOUYIGELANQIUMENG,XIANGYINGMUHUADAOYIYANG,CONGZUICHUDECAINIAOYIBUBUCHENGZHANGWEIDASHEN。ERZAIZHEIBUDUANDEJINJIEZHILUZHONG,WUSHUCIDEBENPAO、KOULAN、JINGONG、FANGSHOU,DOUSHIYICICIMOMOWUWENDENULI。

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超级大满贯TAMEN,YONGMANXINREXUEYICICIZHANSHENGZIJI,YONGREAIYINLINGZIJIQIANXING。ZHENGRUKEBIZAIMIANDUICAIFANGSHI,DUI“WEISHENMEHUICHENGGONG”DEWENTIRUSHIHUIDA:“MEITIANZAOSHANGSIDIANLUOSHANJIDOUCHUYUHEIANZHIZHONG。YITIANGUOQULE,LUOSHANJIDEHEIANMEIYOUSIHAOGAIBIAN;LIANGTIANGUOQULE,HEIANYIRANMEIYOUBANDIANGAIBIAN;SHIDUONIANGUOQULE,LUOSHANJIZAOSHANGSIDIANDEHEIANRENGRANMEIYOUGAIBIAN,DANWOQUEBIANCHENGLEJIROUQIANGJIAN,YOULILIANG,MINGZHONGLVHENGAODELANQIUYUNDONGYUAN。”

CONGZHEIFANHUAZHONG,WOMENSIHUBUNANMINGBAI:SUOYOUBUFANDOUSHIYUPINGFANDEJIANCHI,ZHEIJUHUADEZHENZHENGHANYI。

02|以球魂述品牌价值

超级大满贯“ZONGYOUYIGERENYAOYINGDE,NEIWEISHENMEBUNENGSHIWO。”ZHEIHUOXUSHILANQIURENDUILANQIUMENGDEZHIZHE。MENGXIANGMIANQIAN,WUSUOWEIJU,YONGMOMOWUWENDENULIPEIBANMENGXIANGWEIGUANGBEIDIANLIANG、FANGDA,FACHUYIYIGUANGMANG。ERTCL,YONGSHINIANSHIJIAN,PEIBANNEIXIEHUAICHUAILANQIUMENGDELANQIUREN,ZOUSHANGLEXINZHONGDESAICHANG,QUPINBO,QUBAMENGXIANGBIANWEIXIANSHI。

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早在2009年,TCL就先后与中国男篮、CBA联赛建立了合作关系,并于2011年升级成为中国男篮主赞助商;2017年TCL从CBA赞助商升级为合作伙伴,续约中国男篮主赞助商;2018年TCL签约NBA球星“字母哥”简尼斯·安特托昆博(Giannis Antetokounmpo)作为北美地区代言人,赞助NBA森林狼队。

SHINIANRUYIRIDEPEIBAN,BEIHOUSHITCLSHENGENGPINPAINIANQINGHUADEZHANLVEZHUANXING,GENGTIXIANCHULETCLJIANSHOUSHIYEJINGSHENTOUSHECHULAIDERUIZHIYANGUANG——PINGFANFANGNENGCHENGJIUBUFAN。LANQIU,ZUOWEITCLPINPAIZHONGSUDEJUEJIAQIERUDIAN,QIBUXIEPINBOHEYONGBUFANGQIDEJINGSHENJIANGJINYIBUZHULITCLCHENGWEIQUANQIULINGXIANDEZHINENGKEJICHANYEJITUANDEYUANJING。TONGSHI,SHUANGFANGDUIJIAOHUKEJIHEYUNDONGMEILIDEGONGTONGZHUIQIUYEBUMOUERHE。NIANQINGREN,TINEIYOUZHESHIFANGBUWANDENENGLI,ZHIYAOMODAOLANQIU,TAMENJIUHUILIKEJINRUZUIJIAZHUANGTAISHIFANGJIQING。ERYILANQIUWEIMEI,TCLCHIXUYONGPINPAINIANQINGHUADETAIDU,YONGCHUANGYIYUKEJIWEIXIAOFEIZHEHEQIUMIDAILAIYICICIJIQING、GEXINGHUADETIYAN,RANGHUDONGBIANDEGENGYOUQUWEI。

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8YUE21RI,CCTV-1《DAGUOPINPAI》TEBIETUICHUTCLPINPAIPIAN《CHENGJIUBUFANPIAN》,YI“CHENGJIUBUFAN”WEIZHUTI,SHENWANIANQINGQIUMIHELANQIUZHEIYIYUNDONGYUTCLPINPAIDEGONGTONGTEZHI,JIANGSHULAIZICHUANQIBEIHOUDEPINGFANYUJIANSHOU——YUXINNIANBINGJIANZUOZHAN,JIANZHENGMEIYICIJINBUYUTUIBIAN,YINLINGCHUXINZOUXIANGRONGYAO。

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在TCL看来,篮球与其品牌有着不解之缘。过去长达十年的合作,让篮球成为TCL打开年轻群体的那扇窗,通过借助赛事之力转化为品牌影响力,与年轻一族深入互动,向外传递出自身的品牌价值和超级大满贯。如今,TCL正式成为2019 FIBA篮球世界杯全球合作伙伴,基于AI×IoT的智能终端系统架构,用“一声小T即可播放”的Handfree免唤醒全场景AI电视、带来舒适感受的柔风空调、有极速冷冻的P6急冷式冰箱,以及“能把机桶当做篮筐进行一对一练习”的一键焕彩护衣的P6滚筒洗衣机,为全球多个国家和地区的人民提供更智慧的生活方式,开启人生的下一个不凡征程。

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RANGNAHANYUZHANGSHENG,JIANGSHANGSHENGHUOMEIYIFENZHIAI;RANGSHILIYUJISHU,DIANRANSHENGHUOMEIYIKEJINGCAI。ZHEI,BUJINSHIWUSHUQIUMIHEXIAOFEIZHEDEXINSHENG,YISHITCLDEXINSHENG。

8YUE21RI,

超级大满贯TCL《CHENGJIUBUFANPIAN》YUCCTV-1ZHENHANSHOUBO,

RANGWOMENBUJIANBUSAN!


声明:本网刊登/转载此文出于传递更多信息之目的,并不意味着赞同其观点或论证其描述。

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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