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年终盘点:2019年小家电市场三大变化


  看点一:料理机品类均价断崖式下跌

超级大满贯  LIAOLIJIPINLEIFENWEIJIAOBANJIYIJIPOBIJI,XIANSHANGJIAOBANJI、POBIJIJUNJIADAFUDUXIAHUA。

超级大满贯  GENJUAOWEIYUNWANG(AVC)JIANCESHUJUXIANSHI,2019NIAN1-10YUELEIJIJIAOBANJIJUNJIATONGBIXIAHUA27.4%,POBIJIJUNJIAXIAHUA31%。

  JIAOBANJIYOUYUJINNIANWANGHONGBIANXIESHIJIAOBANBEIBAOHUO,BINGQIEJIAGEJIAODI,ZHEIXIECHANPINDADUOSHUDINGWEISHEJIAODIANSHANG,XIAOFEIZHERONGYIZAIYIXIEWANGHONGDETUIJIANXIACHANSHENGCHONGDONGGOUWU,GENGSHIYOUYIXIEJIAOBANBEIYUEXIAOLIANGKEDA50WANTAI。

  POBIJIJINNIANCHUXIANYIXIEJIAOJUZHE,YIXIAOSHOUDIJIAPOBIJIJINRUSHICHANG,RAOLUANZHENGTIPOBIJISHICHANG,JIASHANGJINNIANNEIWAIBUSHICHANGHUANJINGYANJUN,XIANSHANGJINGZHENGJIAJU,JIAGEZHANZAIQI,ZHULIUQIYEGAIBIANCELVEZHUTUIZHONGDIDUANJIXING,YINCILADIZHENGTIPOBIJIJUNJIA。

  看点二:电饭煲、破壁机产品创新亮点多

  MUQIANSHICHANGZHULIUDEPOBIJISANDAJISHUDIANWEI:JINGYIN、MIANSHOUXI、ZHENKONG。

  ZHEIXIEDOUSHIWEIJIEJUEXIAOFEIZHETONGDIAN,DUIYUSHIYONGPOBIJIDEXIAOFEIZHELAISHUO,TOP3TONGDIANWUFEISHIZAOYINDA、QINGXIMAFAN、GUOZHIYIYANGHUADENG,NEIMEZHULIUQIYEZHENDUIXIAOFEIZHETONGDIANSHEJIXIANGYINGDECHANPIN,LIRUJINNIANSHICHANGBAOMAIDEMIANSHOUXIPOBIJI,KEYICHEDIJIEFANGXIAOFEIZHEDESHUANGSHOU。

超级大满贯  CHULEYISHANG3DIANXIAOFEIZHESHIYONGPOBIJIDEQIANGTONGDIANDEWAI,HAIYOUYIXIERUOTONGDIAN,BIRUDUIYUBUTONGSHICAI,SHIFOUKEYISHIYONGBUTONGZHUANSU,MUQIANSHICHANGYIJINGTUICHULEXIANGYINGDEZHINENGJIXING。

  看点三:卖货方式的变革,直播卖货+社交电商

  ZHEILIANGNIANSHIPINYONGHUDEBAOFASHIZENGZHANG,2018NIANTAOBAOZHIBODEJINDIANZHUANHUALVCHAO65%,YONGHURIJUNGUANKANSHIZHANG30FENZHONG。

超级大满贯  SUIZHEXINSHIDAIDIANZISHANGWUXIANGDUOYUANHUAFANGXIANGFAZHAN,ZHIBOMAIHUO,SHEJIAODIANSHANGZHENGZAICHENGWEIDIANSHANGXINFENGKOU,XIAOJIADIANCHANPINYOUYUMIANANZHUANG、TIJIXIAO、DANJIADI,NEIMEJIUCHENGWEIZHIBOYIJISHEJIAODIANSHANGMAIHUODEYOUXUANSHANGPIN。

超级大满贯  BIRUZAI2019NIAN,BIANXIESHIJIAOBANBEI、DUOGONGNENGGUO、ZAOCANJI、POBIJI、MIANTIAOJICHENGWEIXIAOJIADIANLIWANGHONGDAIHUODECHONGER。

  XIAOFEIZHEZAISHEJIAODIANSHANGYUCHUANTONGDIANSHANGDEGOUWUFANGSHIBUTONG,CHUANTONGDIANSHANGDEGOUWUMOSHIWEISOUSUOSHIGOUWU,XIANYOUXUQIU,RANHOUZAIDUOQUDAOCHAXUNDUIBI,ZUIHOUXIADANGOUMAICHANSHENGPINGJIA。

  ZAISHEJIAODIANSHANGDEGOUWU,YIBANWEIFEIJIHUAXINGXUQIU,FAXIANSHIGOUWU,KANDAOBIERENFENXIANGCHANPINCHANSHENGXINGQU,RANHOUZHONGCAO,ZUIHOUXINGCHENGCHONGDONGXINGGOUMAI,ZUIHOUHAIYOUKENENGZAIYONGJINDEQUDONGXIAZHUDONGCHUANBO。SHEJIAODIANSHANGGOUWUXIANGBICHUANTONGDIANSHANGGOUWUZHUANHUALVGENGGAO。



SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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