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“说好不哭” 20万元一台的相机都被谁买走了?

超级大满贯YIKUANFABUYU1996NIANDE“HASU”503CW,BEIRIBENMOTESANJICAIHUAZAIZHOUJIELUNXINGE《SHUOHAOBUKU》MVZHONGPENGCHU,“HASU”ZHEIGEXIAOZHONGXIANGJIPINPAIBEIGENGDUORENZHIXIAODETONGSHI,YESHUAXINLEHENDUORENDUIXIANGJIJIAGEDERENZHI。SHISHISHANG,CHULESUONI、NIKANG、FUSHIDENGZHUDAZHONGDUANJIDERIBENPINPAIWAI,RUIDIANPINPAIHASU、RUISHIPINPAIAERPA、DANMAIPINPAIFEISIYIJIDEGUOPINPAILAIKADENGJUNZAIGAODUANXIANGJILINGYUZHANYOUJUEDUIWEIZHI。ERZHEIXIEPINPAIJINGMEIDEGONGYI、SHANGCHENGDEYINGJIANPEIZHI、JINGMIDELINGJIANQIHEYIJIJIAOGAOPINPAIYIJIADENG,JUEDINGLETAMENBUNENGRUYIBANDIANZIPINPAINEIYANGJINRUDAZHONGXIAOFEIZHEDESHIYE。

《MEIRIJINGJIXINWEN》JIZHECHAXUNWANGLUOPINGTAIFAXIAN,HASUZHUDAYIYIXIANGSUJIYISHANGDE“H”XILIE,ZUIBIANYIDEYIKUANXIANGJISHOUJIAYEDADAOLE21WANYUAN。GAODUANXIANGJIPINPAIDEMUBIAOKEHUSHINAXIEQUNTI?20WANYUANYITAIDEXIANGJIDOUBEISHEIMAIZOULE?HASUYATAIQUZONGJINGLILINRONGGAOSUJIZHE,HASUDEDINGWEISHIXIWANGDAZAOCHUJIZHIDEYINGXIANGCHANPINLAIBIAODASHEYINGSHIDELINGGAN,SUOYIHASUYONGHUDEZHIYEFANWEIBAOKUOSHEYINGSHI、YISHUJIA、TANXIANJIAHELVXINGZHEDENG。DANSHIZAIZHUANYESHEYINGSHIDEYANZHONG,ZHEIXIEGAODUANXIANGJIDEGOUMAIZHEYOUZHELINGWAIJIGEBIAOQIAN:FEIJIAGEMINGANXINGSHEYINGAIHAOZHE,YIJINENGGOUTONGGUOXIANGJIJINXINGJIAGEHUISHOUDEZHIYESHEYINGSHI。

TUPIANLAIYUAN:SHETUWANG

欧洲品牌占据高端机阵营

超级大满贯LINRONGTOULU,ZHOUJIELUN《SHUOHAOBUKU》MVZHONGCHUXIANDEHASUXIANGJIDEXINGHAOSHI503CW,SHIJIJUDAIBIAOXINGDEJINGDIANJIXINGZHIYI,FABUYU1996NIAN,YONGYOUDUTEDEYAOPINGQUJINGMOSHIYIJIFUGUJINGQIAODEWAIGUAN,TONGSHIJIANGULEKEKAO、NAIYONGHELINGHUODETEXING。“ZHEIKUANXIANGJIZAI2013NIANSHIYIJINGTINGCHAN,MUQIANERSHOUSHICHANGSHANGGAIXIANGJIDELIUTONGJIAGESHOUDAOXIANGJICHENGSE、GONGQIUGUANXIDENGYINSUDEYINGXIANG。”LINRONGBIAOSHI。

SHOUWEIHUAREN“HASUDASHI”JIANGHUODEZHE、ZHIMINGSHEYINGJIAXIEMOYUGU,MUQIANGUONEIERSHOUXIANGJISHICHANGHASU503CWDELIUTONGJIAGEZAI10000YUANZUOYOU,QITONGSHIBIAOSHIYINWEIZHEIKUANXIANGJISHIJIAOPIANJI,HENNANYONGZUOSHANGYEJIAZHI,SUOYIGOUMAIDEXIAOFEIZHEGENGDUOSHIZUOWEISHOUZANGHEGERENXINGQUYONGTU。

超级大满贯ZAI《SHUOHAOBUKU》MVZHONG,NVZHUJIAOYI23.2WANRIYUANJIAGEGOUMAILEYITAIERSHOUHASUXIANGJISONGJINANZHUJIAO。ERZAIXIANSHISHENGHUOZHONG,YEYOUBUSHAOSHEYINGSHIHUOZHESHEYINGAIHAOZHETONGGUOMAIERSHOUXIANGJIDEFANGSHIYONGYOUYIKUANHASU。XIEMOGAOSUJIZHE,TAJIUSHIZAISHIJINIANQIANTONGGUOERSHOUJIAOYIYONGYOULEDIYITAIHASUXIANGJI,JIXINGWEI500CM, “ZHEIMEDUONIANLAIHASUYIZHIDOUSHIZHUANYESHEYINGSHIMENGMEIYIQIUDE。”

CHULEHASUZHIWAI,LAIZIRUISHIDEAERPA、DANMAIDEFEISI、DEGUODELAIKADENGJUNSHIGAODUANXIANGJIDEDAIBIAOPINPAI。YURIBENZHUDADEZHONGDUANXIANGJIZOU“DALIULIANG”LUXIANBUTONGDESHI,SHANGSHUOUZHOUGAODUANXIANGJIPINPAIYINQIXIAOZHONGXINGERWANGWANGBINGBUGUANGWEIRENZHI。

LINRONGXIANGJIZHEBIAOSHI,HASUYIZHIDOUZHILIYUSHENGENGZHONGHUAFULINGYU,CHANPINXIANZHUYAOYOUXXITONGHEHXITONG,QIZHONGXXITONGZHUDAQINGBIANLINGQIAOYUWUXIAHUAZHI,JINNIAN6YUETUICHUDEYIKUANXINJISHISHICHANGSHANGZUIQINGBIANDEZHONGHUAFUXIANGJI,SHOUJIAWEI3.99WANYUAN;ERHXITONGZHUDACHAOGAOXIANGSU,ZHEIGEXILIEBAOKUOSHOUJIAWEI38WANYUANDEYIKUANXIANGSUDA3YIDEXIANGJI,ZHUYAOYONGZAIYISHUFUKEDENGLINGYU,SHOUDAOBOWUGUANDEHUANYING。

谁是高端相机购买者?

XIEMOXIANGJIZHEBIAOSHI,ZOUDAZHONGLUXIANDEZHUANYEXIANGJIYUGAODUANZHUANYEXIANGJIZHIJIANDEQUBIEZHUYAOZAIYUGAODUANXIANGJIDEGANYINGQIJIAODA,YIJIHOUXUPEIBEIDERUANJIANXITONGKEYIRANGTUXIANGYONGYOUGENGDUODECHULIKONGJIAN。“WEISHENMESHUOGAODUANXIANGJIGENGJIAZHUANYE,ZAIYUSHIYONGZHEYONGLAIPAISHEDEHUISHIYIXIEZHUANYEGUANGGAOHUOZHEBOWUGUANJIBIEDESHOUZANGPIN,ZHEIXIEPAISHEJUNYAOQIUDUIPAISHEDUIXIANGYOUZHEGENGJIAWANZHENGDEJILUYIJIXIJIEZHUAQU,BIRUYAOPAIYIFUBOWUGUANYOUHUAJIUXUYAODUIFEICHANGXIJIEDEDONGXIJINXINGTIXIAN,HUOZHEYIXIEQIMINDEWENLUDENGDENG。GENGAODUANXIANGJIBIQILAIPINGSHIDEDAZHONGXIANGJIDESHIYONGFANWEIGENGXIAOYIXIE,XIANGSUGENGGAODEXIANGJIPAICHUDETUPIANYEHUIGENGJIABIZHEN。”TABUCHONGDAO。

超级大满贯JIZHECONGYIWEIZAIZHAOXIANGGUANZHUANMENCONGSHIRENXIANGPAISHEDESHEYINGSHICHULEJIEDAO,TASUOSHIYONGDEGONGZUOJIWEIYIKUANJIANENGDANFAN,TAOJIJIAGEZAI10000YUANZUOYOU。ERDUIYUHASU、FEISI、LAIKADENGXIANGJIPINPAILAISHUO,JISHISHIGENGGAODEXIANGSU、GENGDADEGANYINGQI、GENGHAODERUANJIANCHULIXITONG,QIYINGJIANJIAZHIYOUZHENDEZHIDEXIAOFEIZHEWEICIFUCHUBIRICHANZHUANYEXIANGJIGUISHIYUBEISHENZHISHUSHIBEIDEJIAGEMA?

DUICI,MOUZHIMINGMEITIQIANRENTUPIANZONGJIAN、ZISHENSHEYINGJIZHEJIDONGXIANGJIZHEBIAOSHI,PUTONGZHUANYEXIANGJIYUGAODUANXIANGJIZHIJIANDEPINPAIFUJIAJIAZHICHAYIFEICHANGDA,YIGEXIANGJIPINPAIDEMEIYUDUDENGSHIYOUSHIYONGTAMENDESHEYINGSHIYIJIPAISHECHUDEZUOPINKOUBEIJILEIQILAIDE,“BIRUSHANGGESHIJIFENGQIYUNYONGDE《SHIDAIZHOUKAN》DESHEYINGJIZHEDADUODOUSHISHIYONGLAIKAXIANGJIPAICHUHENDUOMINGZUO。ZHEIXIEDOUSHIYIKAOCHENGPIANDEKOUBEIJILEIQILAIDE。”

而哈苏在摄影界内广为人知的经历在于,其一款定制产品曾在1969年被美国宇航员尼尔·阿姆斯特朗携带登上月球表面。
在谢墨看来,主打高端的照相机之所以价格偏高还在于其量产较小,追求小众,在小量产的基础上其研发费用无法像日本品牌那样被摊薄。记者注意到,在“物以稀为贵”的前提下,由高端相机构建起来消费者群体更像是一个由站在行业金字塔上方和“氪金”玩家构建起来的圈层。

“BIRUXIANGAERPADECHANLIANGJIUFEICHANGSHAO,SHUYUGUIZUJIQI,JISHIZAIGUANGZHOUZHEIYANGDEDACHENGSHIYEMEIJIGERENYONGYOU。ZHEIXIEZHUIQIUGUIZUXIANGJIDEXIAOFEIZHEKENENGBENLAIJIUBUSHIJIAGEDEMINGANQUNTI,ERSHIGAOPINZHIDEZHUIQIUZHEHEXIANGJIWANJIA。”JIDONGSHUO。

ERDUIYUHASUDESHENGCHANLIANG、ZHUYAOXIAOSHOUSHICHANGDENGXINXI,LINRONGBIAOSHIMUQIANHASUQUANQIUXIAOSHOUSHICHANGFENBUZAIBEIMEI、YATAIJIOUZHOUDIQU,ZANSHIWUFAPILUJUTIXIAOSHOUXINXI。

“GANMAI20WANYUANYISHANGXIANGJIDEZHIYESHEYINGSHI,JIBENDOUQUEBAOTANENGGOUTONGGUOZHEIGEXIANGJIJINXINGJIAZHIHUISHOU。SHEYINGSHIZHIJIANDESHOURUCHAJUTAIDALE,YOURENPAIYITIANZHAOZHIZHUANJIBAIYUAN,KESHIYOUDERENPAIYITIANZHAONENGZHUANSHIJIWANYUAN。RUGUOSHIPAITAOBAOZHAOPIANDESHEYINGSHI,YIZHANGTUMAIJISHIYUANNEITAKENDINGBUHUIYONGHASU。DANSHINEIXIEZHUANMENWEIMINGXINGPAIXINGXIANGZHAO,CHURUZHEIGEQUANZIDESHANGYESHEYINGSHI,NEITADESHEBEIJIUXIANGDANGYUSHIZIJIDEYIZHANGMINGPIAN。”XIEMOZHEIYANGGAOSUJIZHE。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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