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雾霾经济”日渐式微?空气净化器新一季销量负增长

超级大满贯  BANSUILANTIANSHUBUDUANZENGDUO,“WUMAIJINGJI”RIJIANSHIWEI,CHANPINXINYIJIXIAOLIANGFUZENGZHANG38.6%


  空气净化器还能红火起来吗?

  SUIZHEKONGQIZHILIANGDEGAISHAN,KONGQIJINGHUAQIZHEIYIZAIQIANJINIANZOUQIAODECHANPINREDUDOUJIANG。ZUIXINSHUJUXIANSHI,2019NIANZHONGGUOKONGQIJINGHUAQISHICHANGDISANJIDULINGSHOULIANGWEI27WANTAI,LINGSHOUE6YIYUAN,SHICHANGZENGSUWEIFU38.6%,YU2014NIANSHICHANG80%DEGAOZENGZHANGXINGCHENGLEXIANMINGDUIBI。

超级大满贯  “KONGQIJINGHUAQIBENLAIJIUBUSHIGANGXUPIN,HOUQIHUANLVXINDEFEIYONGYEBUDI,MAIDERENBIYIQIANQUESHISHAOLEHENDUO。”JINRI,JIZHEZOUFANGBEIJINGDUOJIAJIADIANSHANGCHENG,BUSHAOKONGQIJINGHUAQIJUTAIDEXIAOSHOUZHUANGKUANGYINZHENGLESHICHANGDELENGDAN。BUSHAOJIADIANSHANGCHENGZHILIUCHUJIAOLUOYIPIANXIAOSHANGHUWEIZHIXIAOSHOUKONGQIJINGHUAQI,JIHUSUOYOUJUTAIDOUDACHULECUXIAOJIANGJIA、JIAGEBUTIEDENGYOUHUI,YIXIYINXIAOFEIZHE。

  “雾霾经济”的口号不好使了

  “WUMAILAILE,WEIJIANKANGHUXI”“WEINIDAZAOTIANRANYANGBA”……LIULANGEDAPINPAISHUKUANKONGQIJINGHUAQI,BUSHAOGUANGGAOYUDOUYONGWUMAIZUOWENZHANG。

超级大满贯  “WOJIDEWOJIADEKONGQIJINGHUAQISHI2014NIANMAIDE,NEISHIHOUKONGQIWURANBIJIAOYANZHONG,JIALIRENSHANGLIANGZHEJIUMAILEYIGE。”JIAZHUBEIJINGDEZHAOCHENDUIJIZHESHUO。WUMAIWURANYANZHONG,KONGQIZHONGPM2.5NONGDUGAO,SHIHENDUOXIAOFEIZHEGOUMAIKONGQIJINGHUAQIDESHOUYAOYINSU。

  CIQIAN,DUOJIADIANSHANGDESHUJUYEXIANSHI,KONGQIJINGHUAQILEICHANPINYUWUMAITIANQIGAODUXIANGGUAN。MEIFENGLIANRIZHONGWURANTIANQICHUXIAN,KONGQIJINGHUALEICHANPINDESOUSUOHEXIADANLIANGWANGWANGDOUHUICHUXIANXIANGYINGZENGZHANG。ERJINLIANGNIANLAI,ZAIXIANGGUANBUMENDEDALIZHILIXIA,QUANGUOGESHENGSHIDELANTIANSHUBUDUANZENGDUO。GENJUSHENGTAIHUANJINGBUDESHUJU,QUNIAN338GECHENGSHIPINGJUNYOULIANGTIANSHUBILIWEI79.3%,QUANGUOKONGQIZHILIANGZONGTIGAISHAN。

  “TIANQIHAODESHIHOUHAISHIBIJIAOXIGUANKAICHUANGHUANQI,ZIRANTONGFENG。ZUIJINLIANGNIANGANJUEWUMAITIANBIJIAOSHAO,OUERYUSHANGYEGANJUECHIXUSHIJIANBINGBUSHIHENZHANG。”LAIZISHANXIDELIQIZUIJINGANGGANGSHANCHULEGOUWUCHELICUNFANGYIJIUDEKONGQIJINGHUAQI。“XIANZAIYUELAIYUEJUEDEKONGQIJINGHUAQIMEISHENMETAIDAZUOYONG,ZHISHAOBUSHIBIMAI。”

超级大满贯  DUIYUSHICHANGDELENGREZHUANHUAN,AOWEIYUNWANGJIANKANGDIANQIDASHUJUSHIYEBUZONGJIANZHANQIXIANGMEITITANCHEN,KONGQIZHILIANGGAISHANSHIKONGQIJINGHUAQIXIAOLIANGZHOUJIANGDEZHUYAOYUANYIN。“WUMAIJINGJI”DEKOUHAOYIJINGBUHAOSHILE。

  “除醛经济”成营销新方向

  “KAOTIANCHIFAN”BULINGLE,SHINEIJIAQUANWURANCHENGWEIJINGHUAQIXINDEFALIDIAN。AOWEIYUNWANGCIQIANFABUDESHUJUXIANSHI,2018NIANGAOXIAOCHUJIAQUANCHANPINXIAOSHOUESHENTOULVDADAOLE18.5%,CHUJIAQUANJINGHUAQICHENGWEIJINGHUAQIXINGYETUPODEZHONGDAFANGXIANG。

  “XIANZAISHIQUNUANJI,JIAQUANFENZIZAIWENNUANDEHUANJINGXIAHUIYUFAHUOYUE,YOUQIDUIYUMIANYILIDIXIADEXIAOHAIZISHANGHAIJIAODA。”YIJIAJINGHUAQIQIYEDEXIAOSHOURENYUANWANGMEIXIANGJIZHEBIAOSHI,ZHEILIANGNIANXIAOFEIZHEZHUYAOGUANZHUDESHICHANPINDECHUJIAQUANGONGNENG。

  JIZHEZOUFANGFAXIAN,MUQIANSHICHANGSHANGKONGQIJINGHUAQICONGJIBAIYUANDAOSHANGWANYUANJIAGEBUDENG,DANGONGNENGJIBENSHANGDOUJIZHONG“FANGMAICHUQUAN”。RUGUOBUSHIYENEIRENSHI,HENNANSHUODECHUQIZHONGDEBUTONG。YEYOUXUDUOXIAOFEIZHEZHIYIQIGONGNENGDAODIYOUMEIYOUZHENZHENGFAHUIZUOYONG。

超级大满贯  “ZONGJUEDEBIANYIDEBUTAIKAOPU,GUIDEYOUMAIBUQI。”ZAIBEIWENDAOWEISHENMEBUMAIKONGQIJINGHUAQISHI,LIQIDUIJIZHESHUO:“GANJUEJINGHUAQIGENGDUOXIANGSHIGEXINLIANWEI,SHIJIXIAOGUOBINGBUQUEDING。”

超级大满贯  XIAOFEIZHEDUIKONGQIJINGHUAQIZHILIANGJIXIAOYONGDEHUAIYI,YUXINGYEZISHENWENTIMIQIEXIANGGUAN。KONGQIJINGHUAQISHICHANGJINRUMENJIANJIAODI,DABUFENDIDUANCHANPINBINGMEIYOUDUOSHAOJISHUHANLIANG,ERXIANGGUANBUMENDUIKONGQIJINGHUAQICHANPINDECHOUJIANJIEGUOYELVLVRANGRENDADIEYANJING。QUNIAN3YUE,SHANGHAIZHENDUI13KUANWANGHONGFFUKONGQIJINGHUAQIDEJIANCEJIEGUOYINFAYENEIWAIZHENDONG:13KUANCHANPINANQUANZHIBIAOJUNBUHEGE、ZHILIANGZHENGTIBUHEGELVWEI100%。

超级大满贯  “SHIMIANSHANGNEIXIEJIBAIYUANDEKONGQIJINGHUAQI,LIMIANDEFENGJISHENZHIDOUBUNENGJIAOFENGJI,ZHINENGJIAOFENGSHAN。ZHEIXIEJIQIDEGUOLVJINGDUYEMEIYOUBAOZHANG,XIXIAODEKELIWUHENNANLANJIEDAO。”YIWEIYENEIRENSHIXIANGJIZHEJIESHAOSHUO,YIXIEJIAGEBIJIAODILIANDEKONGQIJINGHUAQI,BUJINJINGHUAXIAOGUOYOUXIAN,SHIYONGGUOCHENGZHONGHAIHUIDAILAIXINDEWURAN。

  买得起、用得好才是关键

超级大满贯  “KONGQIJINGHUAQIDAODIYOUMEIYOUYONG”“JIALIYOUMEIYOUBIYAOMAIJINGHUAQI”“GELEIKONGQIJINGHUAQISHIYONGSHIYANCEPING”……JIZHESHULIFAXIAN,WANGSHANGGUANYUKONGQIJINGHUAQIDERETIEREWEN,JIBENDOUSHIWEIRAOQISHIJIZUOYONGZHANKAI。

  12YUE10RI,YOUBOZHUZAIXINLANGWEIBOFAQI“NIYOUSHIYONGKONGQIJINGHUAQIDEXIGUANMA?”DETOUPIAOHUODONG,ZAI1469WEICANYUZHEZHONG,YOUJIEJINYIBANDEWANGYOUBIAOSHIJUEDEYONGCHUBUDA,MEIYOUSHIYONGKONGQIJINGHUAQIDEXIGUAN。YOUWANGYOUBIAOSHI:“HENDUOSHANGJIAWEILECHAOZUODASIXUANCHUANCHANPINDEGAOKEJI,DANSHIJIXIAOGUONANYICEDING。”

  MIANDUISHIMIANSHANGZHONGDUOJIAGEXUANSHU、ZHILIANGLIANGYOUBUQIDEKONGQIJINGHUAQI,XIAOFEIZHERUHEXUANZE?GUOJIAHUANBAOCHANPINZHILIANGJIANDUJIANYANZHONGXINZHURENSONGGUANGSHENGTIXING,XIAOFEIZHEGOUMAISHIYAOKANQINGCHANPINGONGNENG,TONGSHIYAOJINGTIBIANXIANGTUIXIAO。

  CHULEWUMAIHEJIAQUANZHEILIANGDAWURANYUANWAI,JIZHEFAXIAN,ERSHOUYANWU、FENCHENDENGYECHENGWEIZHONGDUOXIAOFEIZHEDAKAIJINGHUAQIDEDONGLI。XIANGJIAOYUBUYICHAJUEDAOBIANHUADEXIXIAOKELIWU,YANWUHEYIWEINENGGOUZHIJIEGANJUEDAO,YEKEYISHISHIGUANCEJINGHUAXIAOGUO。

  KONGQIZHILIANGDEBUDUANGAISHANBIRANHUISHIKONGQIJINGHUAQISHICHANGFASHENGZHUANBIAN,ERXIAOFEIZHEGENGJIACHENGSHULIXINGDEXIAOFEIXINGWEIYEHUIRANGXINGYEWEILAIFAZHANDELUJINGGENGQUXIANGYUPINZHIBENSHEN。MIANDUIDANGQIANDEZHENGTISHICHANGFAZHAN,KONGQIJINGHUAQISHICHANGXUYAOJIADATOURU,TUICHUGENGYOUZHENDUIXING、CHAYIXINGDECHANPIN。ZHIYOUCONGYONGHUDEZUIZHONGXUQIUCHUFA,CAINENGZOUDEGENGYUAN。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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