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空气净化器市场退热:去年零售额降三成 263个品牌退出

JINGLILEBAOFASHIZENGZHANG,KONGQIJINGHUAQI(XIACHENGKONGJING)SHICHANGZHENGTIKAISHIHUIGUILIXING。TONGSHI,XIAOFEIZHEJIESHUKONGHUANGXINGGOUMAIXINGWEI,KAISHIJINRULIXINGHUAGOUMAISHIDAI。

  ZHONGGUOJIAYONGDIANQIXIEHUIFULISHIZHANGXUDONGSHENGBIAOSHI,MUQIANSHICHANGZHENGCHUYUDICHAOQI,ZHENGTIXINGYEDOUZAICHENGSHOUXIAOFEIXUQIURUIJIANDEZHENTONG,QIYEYEZAIJIJIXUNZHAOXINDEXUQIUDIAN。

  SHICHANGLINGSHOUEXIAHUASANCHENG

  SUIRANCAIDUANDUAN4NIANSHIJIAN,KONGJINGXINGYEDEFAZHANQUEYICHUXIANTUICHAOXIANXIANG。

  2015NIAN,SHIKONGJINGSHICHANGBAOFADEYINIAN,ZHONGDUOQIYECHAOSHUIBANYONGRU,TUIDONGXINGYEKUAISUFAZHAN。2018NIAN,XINGYEYINGLAIGUAIDIAN,AOWEIYUNWANGSHUJUXIANSHI,2018NIANKONGJINGSHICHANGGUIMO116.7YIYUAN,TONGBIXIAHUA28.0%,XIANSHANGSHICHANGLINGSHOUETONGBIXIAJIANG25.7%,XIANXIATONGBIXIAHUA33.4%。

  JIZHEZOUFANGGUOMEI、SUNINGWEIYUBEISIHUANFUJINDEMAICHANGKANDAO,LIANGNIANQIAN7、8GEYISHANGJINGHUAQIPINPAITONGSHI“JINGSAI”DECHANGMIANBUZAI,JINGHUAQIZHUANQUYECONGZHUTUIWEIYIDAOLEBUQIYANDEWEIZHI。ZAIMAICHANGJINMENCHU、ZOUDAO、ZHONGYANGXIAOSHOUQUDENGCUXIAOWEIZHIDEJINGHUAQIYEBEIBANZOU,HUANCHENGLEKONGDIAOSHAN、LENGFENGJIDENGQITAXIAOJIADIAN。

  TONGSHI,JIZHEZHUYIDAO,MUQIANCHENLIEZAIMAICHANGLIDEJINGHUAQIPINPAIYIBUZU5JIA,QIEYIWAIZIPINPAIWEIZHU。YIWEIDIANZHANGGAOSUJIZHE,QUNIAN10YUEFENHUANGJINXIAOSHOUQIGUOLEYIHOU,JINGHUAQIXIAOSHOUETURANXIAHUA,TONGBIXIAJIANGYUE30%。

  AOWEIYUNWANGDONGSHIZHANGWENJIANPINGBIAOSHI,KONGJINGSHICHANGQUNIANPINPAISHULIANGJIJUJIANSHAO,XINGYEPINPAIJIEGOUCHUXIANXIPAI。2017NIANGUONEISHICHANGDELINGSHOUGUIMOTUPOLE160YIYUAN,DANQUNIANZHENGGEXINGYECHUXIANLEFUZENGZHANG,JINNIANYIJIDUXINGYEZHENGTIXIAOSHOUERENGRANCHUYUXIANGDUIQUJINDEZHUANGTAI。

  “TONGGUOAOWEIYUNWANGDEJIANCEQUDAOLEJIEDAO,2017NIANJINGHUAQIZAISHOUPINPAI648GE,ZAI2018NIANZAISHOUPINPAIJIN499GE,QIZHONG,XINJINRUPINPAI114GE,TUICHUPINPAI263GE,QIEZAIJIN4NIANLIPINPAISHULIANGCHENGXIANZHUNIANDIJIANDEQUSHI。”WENJIANPINGSHUO。

超级大满贯  ZHIDEZHUYIDESHI,MUQIANSHICHANGSHANGPINPAIZHIJIANDEJIAGEZHANRENGJIUFEICHANGPINFAN。QUNIANGEPINPAIZHENGTIYOUDALIANGKUCUN,DOUSHITUTONGGUOJIAGEZHANQINGLIKUCUN。

超级大满贯  “KONGJINGPINPAIQUNIANQINGKUCUNDONGZUOFEICHANGMINGXIAN,QIEZHEIZHONGXIANXIANGZAIJINNIANRENGJIANGCHIXU。”AOWEIYUNWANGCHUWEISHIYEBUZONGJINGLIZHANQIBIAOSHI。

  SHANGHAISHIHUANJINGBAOHUGONGYEXINGYEXIEHUIFUMISHUZHANG、KONGQIJINGHUAQIZHONGGUOXINGYELIANMENGMISHUZHANGWANGKANGRENWEI,MUQIANZHONGGUOKONGQIJINGHUAQIXINGYECHUYUDIGU,HAODUOQIYEZHUDONGHUOZHEBEIDONGTUICHUSHICHANG。KONGJINGXINGYECONG2018NIANNIANCHUJINRUYIGEDIAOZHENGQI,ZHENGGEXINGYECHENGSHOUZHEXIAOFEIZHEXUQIURUIJIANDAILAIDEZHENTONG。ERBUFENZHONGXIAOXINGGONGYINGLIANQIYEDEGUANTING,SIHUYUSHIZHEZHEIGEXINGYEDEDICHAOQIHENNANGUOQU。ZAIZHEIYANGDEBEIJINGXIA,CHUQUAN、GAODUANJIANGJIXUDAIDONGSHICHANGFAZHAN。

  XUDONGSHENGBIAOSHI,SUIZHEGUOJIADUIYUKONGJINGCHANPINDEZHONGSHIDUTISHENG,JINJINIANCHULEYOUXINDEBIAOZHUNZHIWAI,KONGQIJINGHUAQINENGXIAODENGJIBIAOZHUNZHENGSHIFABU,DUICUJINXINGYEZOUXIANGZHENGGUIHUA、GUIFANHUAQILEHENDAZUOYONG。ERSHICHANGDEBIANHUAYEJIASULEXINGYEDEYOUSHENGLIETAI,SHIDEQIYEBAZHUYAOJINGLIZHUANDAOGUANZHUCHANPINCHUANGXINHEFUWUSHANGLAI。

超级大满贯  “SUIZHEXINGYEDEKUAISUFAZHAN,KONGQIJINGHUAQIDEBIAOZHUNJIHUAZAIMINGNIANNIANDIWANCHENG。SUIZHECHUQUANDENGXINGONGNENGDECHANGSHI,JIAQUANDESHUAIJIANDENGWENTIRUHEPINGDUAN,YESHIBAIZAIZHEICIGUOBIAOXIUDINGMIANQIANDEYIGEXINWENTI。XINGYEBIAOZHUNXUJINKUAITONGYIHEZHIDING。”ZHONGGUOJIAYONGDIANQIYANJIUYUANFUZONGGONGCHENGSHI、CESHIJILIANGJISHUYANJIUSUOSUOZHANGLUJIANGUORENWEI。

  QIANGTOUJIXING、WUXUJINGZHENGYOUCUN

  2018NIANYILAI,SUIRANXINZENGDEPINPAIMINGXIANJIANSHAO,DANCHANPINZHILIANGBUWENDING、TONGZHIJINGZHENG、XUJIAXUANCHUANDENGWENTIQUEBUDUANCHUXIAN。

超级大满贯  QUNIAN12YUEFEN,GUOJIASHICHANGJIANDUGUANLIZONGJUZUZHIKAIZHANLEKONGQIJINGHUAQIDENG3ZHONGCHANPINZHILIANGGUOJIAJIANDUZHUANXIANGCHOUCHA,QIZHONG,KONGQIJINGHUAQIGONGCHOUCHA28JIAQIYESHENGCHANDE28PICICHANPIN,JIANCHU9PICIBUHEGE,BUHEGEJIANCHULVWEI32.1%。QUNIANNIANDI,GUONEIZAICICHUXIANKONGQIJINGHUAQIZHAOHUISHIJIAN,AIRUIHEKELAIERPINPAIDEKONGJINGCHANPINYINKENENGCUNZAIANQUANYINHUANBEIZHAOHUI。

超级大满贯  TONGSHI,KONGQIJINGHUAQIXINGYEZAIJINGGUOBAOFASHIZENGZHANGZHIHOU,SHICHANGSHANGPINPAIHECHANPINCANCHABUQI,FUWUSHUIPINGXIANGCHAJIAODA。

超级大满贯  YENEIRENSHIRENWEI,SHICHANGCUNZAIDEZHUDUOLUANXIANG,YUXINGYEJINGZHENGJILIE、BUFENPINPAITOUJIXINGDONGJIMINGXIANXIXIXIANGGUAN。ZAISHICHANGBAOFASHIQI,YIXIECHAOZUOGAINIANDECHANPINHEQIYEYIWOFENGDEYONGRU,QIYETOUJIXINGTAIQIANG,SHICHANGCHUXIANYANZHONGDETONGZHIHUAJINGZHENG,DANSUIZHEXIAOFEIZHEDUIKONGQIJINGHUAQIXUQIUZHUJIANHUIGUILIXING,YECUSHIXINGYEZHONGXINXIPAI。

超级大满贯  2018NIANKONGQIZHILIANGZHUANHAO,TONGSHIXINGUOBIAODECHUTAISHIDEZHENGGESHICHANGDEJISHUMENJIANYOUSUOTISHENG,BUFENMEIYOUHEXINJISHUSHILIDECHANGSHANGWUFAJIXUTIGONGMANZUXINGUOBIAODECHANPIN,GENBUSHANGSHICHANGHEJISHUDIEDAIDEBUFA,ZAOYUTAOTAI。ERJIANCHICHUANGXINDETOUBUPINPAIZAICHONGJIZHONGJIANCHIXIALAI,SHICHANGFENEKAISHIJIZHONG。

超级大满贯  “2018NIANMEIYOUWUMAILE,QIYECHUXIANYIDUIKUCUN,XIANZAIQIYENEIBUYEZAIJINXINGDIAOZHENG。ZHINENGHUA、DIZAOYIN、GAODUANHUASHIJINGHUASHICHANGDEFAZHANFANGXIANG。”YADOUKEJIFUZONGCAIZHANGYUANLINSHUO。

超级大满贯  SUNINGLINGSHOUJITUANSHENGHUODIANQIGONGSIKONGQIDIAOJIEJINGYINGZHONGXINZONGJINGLIZHOUQIANGBIAOSHI,KONGQIJINGHUAQIXINGYEKEYISHUOSHIJINGLILEGUOSHANCHESHIDEFAZHAN。TABIAOSHI,CONGQUNIANKAISHI,HENDUOPINPAIKUCUNJIYA、ZIJINLIANDUANLIE,BEIPOCHUJU。“SHICHANGHUANJINGBUHAODESHIHOU、TOUJIPINPAIFENFENTUICHUDESHIHOU,ZHEIDUIZHENGGEXINGYEDEJIANKANGLIANGXINGFAZHANWEICHANGBUSHIYIJIANHAOSHIQING。”ZHOUQIANGSHUO。



SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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