超级大满贯

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战略与新品齐发,万宝冰箱品牌开启“逆龄生长”之路

超级大满贯  【SHANGHAIJIADIANWANG】2019NIAN3YUE15RI,ZAIQUANQIUSANDAJIADIANJIXIAOFEIDIANZIZHANZHIYIDE2019ZHONGGUOJIADIANJIXIAOFEIDIANZIBOLANHUI(Appliance & Electronics World Expo,JIANCHENGAWE)SHANG,YICHANGTIWEI“HUANCAIXINSHENGDAI WEIJINGDIANXUXIECHUANQI”DEFABUHUIXIANCHANGQIFENBAOPENG。YUGAIGEKAIFANGYUZHONGGUOJIADIANYETONGLINGQIEZAIYUWUSHUDEMINZUPINPAI--WANBAOHUOLIQUANKAI,BUJINFABULESHENGJIHOUDE2019BINGXIANGPINPAIZHANLVE,HAIDAILAILEYUZHIXIANGQIHEDEDUORENYANQIUDEXILIEXINPIN。ZHEICHANGFABUHUIKEWEIYIYIFEIFAN,TABIAOZHIZHEGANGGANGDUGUOSISHIZHOUSUISHENGRIDEWANBAOLIBINGMOMA。JIJIANGTASHANGXINDEZHENGTU。

  “CHUANGZAOZHONGGUOZHIZAOBAINIANQIYESHIMEIYIGEWANBAORENDEMENGXIANGHESHIMING!”ZHENGRUGUANGZHOUWANBAOJITUANYOUXIANGONGSIZONGJINGLIJUXIAOPINGSUOSHUODENEIYANG,“YIZHIBINGCHENGYI‘JIANGXIN’DAZAOGAOPINZHICHANPINDEWANBAO,YONGYOUDUYIWUERDEPINPAIJIDIANYUPINZHICHUANCHENG。JINGLISISHIZAIDEFENGYUXILI,WANBAOBINGXIANGCONGWEIZHIBUBUQIAN,ERSHIJINSUISHIDAIMAIBO,BUDUANSHENGJIFAZHANZHANLVE,YIQUANXINDEMIANMAOYINGJIEHULIANWANGXINSHIDAIDEJIYUYUTIAOZHAN。”

  战略升级:以消费需求诠释品牌价值

超级大满贯  JINGGUO40NIANDEFAZHAN,ZHONGGUOJIADIANXINGYEYONGXIANCHUYIDAPIPOJUYINGXIANGLIDEGUOCHANPINPAI。JINGLISISHINIANSHICHANGJINGJIDEFENGYUXILI、YILUCHENGZHANGZHUANGDADEWANBAOJIUSHIQIZHONGZHIYI。

  “GUANGZHOUWANBAOSHIZHONGGUOZUIZAOSHENGCHANJIAYONGBINGXIANGDEQIYEZHIYI,YESHIZHONGGUOJIADIANYESISHINIANFAZHANDEJIANZHENGZHEHEQINLIZHE。1983NIAN,WANBAOLVXIANYINJINZHONGGUODIYITIAOXIANJINDIANBINGXIANGSHENGCHANXIAN,BIAOZHIZHEZHONGGUOJIADIANCONGCIZOUSHANGLEYITIAOYINJINXIAOHUAXISHOU、GAOQIDIANDEFAZHANDAOLU。KEYISHUOWANBAOWEIZHONGGUOJIADIANJIDIANBINGXIANGGONGYEDEFAZHANZUOCHUGUOZHONGDADEGONGXIAN。WANBAOPINPAIDEBINGXIANGYEZAIYIDAIXIAOFEIZHEXINZHONGLIUXIALESHENKEDEJIYIHEQINGGAN。”FABUHUISHANG,ZHONGGUOJIAYONGDIANQIXIEHUIFULISHIZHANGWANGLEIDUIYUWANBAOQIYEJIPINPAIDEFAZHANJIYULEHENGAODEPINGJIA。

  中国家用电器协会副理事长王雷

超级大满贯  JIZHEYELEJIEDAO,WANBAOHENDUONIANQIANJIUYIJINGCHENGWEIJIAYUHUXIAODEMINZUPINPAI,2004NIAN,WANBAOPAIBINGXIANGBEIPINGWEI“ZHONGGUOMINGPAICHANPIN”;2006NIAN,WANBAOSHANGBIAOBEIRENDINGWEI“ZHONGGUOCHIMINGSHANGBIAO”。RANER,JINGLIGUOXUDUOGUANGRONGSHIKEDEWANBAOBINGWEIYINCIZHANZHANZIXI、ZHIBUBUQIAN,ERSHIYIZHIZAIJIJIXUNZHAOQIYEZHUANXINGSHENGJIDEFAZHANZHILU。CICIFABUDE“WANBAOBINGXIANG2019PINPAIZHANLVE”JIUSHIZHEIYILINIANXIAJIECHUDESHUOGUO。

  ZHISUOYITICHUZHEIYIPINPAIZHANLVE,GUANGZHOUWANBAOJITUANBINGXIANGYOUXIANGONGSIDONGSHIZHANG、ZONGJINGLIZHANGJINGJICHUDAAN,SHIYUANYUWANBAOYIZHIYILAIDOUZHUZHONGYUXIAOFEIZHEDEHUDONGHUODONG,BINGZAIQIZHONGDONGCHALEXINDEXIAOFEIQUSHIHECHAOLIU。DANGQIAN,ZHENGGESHICHANGJINRULEYIGENGXINXIAOFEIWEIZHUDEJIEDUAN,XIAOFEIXUQIUKAISHIXIANGDUOYUANHUAFANGXIANGFAZHAN。MIANDUIXIAOFEISHENGJI,PINPAISHENGJIYESHIBIRANDEJIEGUO。TONGSHI,SUIZHEHULIANWANGDUIJIADIANXINGYEDEYINGXIANGBUDUANZENGDA,RUHERANGPINPAIGENGJUSHIDAIGANHEHUOLICHENGWEIDANGWUZHIJI。

超级大满贯  “‘CHUANGZAOMEIHAOSHENGHUO’SHIWANBAOSISHINIANJIDIANXIALAIDEPINPAIWENHUALINIAN,TONGSHIYESHIWANBAONENGLIANG、WANBAOJINGSHENDETIXIAN!”JUXIAOPINGCHENG。YINCI,WANBAOBINGXIANGCICIFABUDEPINPAIZHANLVEZHENGSHIJUJIAOXINDEXIAOFEIXUQIUHEQUSHI,JUTININGLIANWEIZHUANYEHUA、GEXINGHUA、ZHINENGHUA--“SANHUA”RONGHEDEMOSHI,JITONGGUOSHILICHUANGXIN,SHENHUAPINPAI“ZHUANYEHUA”XINGXIANG;TONGGUOJIEGOUXIAOFEI,FAZHANPINPAI“GEXINGHUA”ZHANLVE;TONGGUODONGCHAXIAOFEIQUSHI,DAZAOPINPAI“ZHINENGHUA”BIAOQIAN。

  广州万宝集团有限公司总经理巨小平

  JUTILAIJIANG,SHOUXIAN,ZAICHANPINQUTONGHUAYANZHONGDEDANGXIA,SHULIPINPAIZHUANYEHUAXINGXIANG,DUIYUJIANLIPINPAIDECHAYIHUAJINGZHENGYOUSHIZHIGUANZHONGYAO。WANBAOBINGXIANGCICIFABUDEPINPAIZHANLVESHOUXIANQIANGDIAO,HUIGUIDAOCHANPINDEBENSHENJIAZHI,CHUANCHENGWANBAO40NIANFUYOUJISHUSHILIDEPINPAIXINGXIANG,TUCHUWANBAOYONGYOUDEWANSHANZHILENGCHANYELIANYOUSHIYIJI40NIANZHILENGJISHUJINGYANJILEIDESHILI,BINGQIETONGGUOJINYIBUDEJISHUSHENGJIYUCHUANGXIN,YIJIPINZHIDEWENBUTISHENG,YONGGENGJIA“ZHUANYEHUA”DECHANPINYANXUXIAOFEIZHEXINMUZHONG“ZHUANYEHUA”DEPINPAIXINGXIANG。

超级大满贯  QICI,WANBAOBINGXIANGCICIPINPAIZHANLVESHENGJIDEMUBIAOZHIYIWEI“GEXINGHUA”,JIYOUZHENDUIXINGDIBATESHUXUQIUSHOUZHONGZUOWEIMUBIAO。CHANPINCELVEJIYINGXIAOCELVEXIANGXIAOZHONGHUA、GEXINGHUAHEJINGZHIHUADEXIAOFEIXINGTAIYOUSUOCEZHONG,LIQIUMANZUJIADIANSHICHANGDUOYUANHUADEFAZHANXUQIU。ZHEISHIYINWEI,ZHUIQIU“GEXINGHUA”、“SHIWOHUA”DEXIAOFEISHIDAIYIJINGLAILIN,QIYEYINGGAITEBIEGUANZHUHESHIYINGZHEIYIQUSHI。

  ZAICI,SUIZHE“80、90HOU”ZHUBUCHENGWEISHEHUIZHONGJIANLILIANG,ZHONGGUODEXIAOFEIJIEGOUYESUIZHINIANQINGHUA。ZUOWEIXIAOFEIZHULIJUNDEZHEIBUFENRENJIANGCHENGWEIXIAOFEISHICHANGZUIJIJIDEYINLINGZHE,TONGSHIYINGXIANGZHEZHENGGESHICHANGFENGXIANG。ERZAIHULIANWANGSHIDAI,ZHEIBUFENXIAOFEIQUNTISHI“ZHINENGHUA”CHANPINZUIZHIJIEDECUYONGZHE,YINCIYAOLAOLAOZHUAZHUZHEIBUFENXIAOFEIRENQUNJIUBIXUDAZAOPINPAIDE“ZHINENGHUA”BIAOQIAN。ZHEIYESHIWANBAOZAIQIANQIJUXINGDE“XUNZHAOZHONGGUOJIADIANDIYITAIBINGXIANG”HUODONGZHONG,TONGGUOYUYONGHUDEGOUTONGJIAOLIU,JIANGNIANQINGXIAOFEIZHELIERUGUANCHA“SHIJIAO”HOU,DECHUDEZHIJIEJIELUN。YINCI,CICIWANBAOBINGXIANGPINPAIZHANLVEZHUANXINGDEZHONGZHONGZHIZHONGJIWEI“ZHINENGHUA”,XIWANGJIANG“ZHINENGHUA”LINIANZHIJIERONGRUCHANPINBENSHEN,WEIXIAOFEIZHEYINGZAOCHUGENGXIANJINDEKEJIGANSHOU,DAZAO“GENGKEJI、GENGSHISHANG”DEPINPAIXINGXIANG。

  新品亮相:强大产品力保障战略落地

  CHANPINHEPINPAIXIANGFUXIANGCHENG,JISHUCHUANGXINHECHANPINPINZHISHIZHICHENGPINPAIJIAZHIDEGENJI。CHANPINYESHIZHANXIANPINPAIZHANLVEDEZHIJIETUJING。RUGUOMEIYOUHAODECHANPINZHILIANG、MEIYOUCHUANGXINNENGLI,QIYEYENANYIZHICHENGYIGEHAODEPINPAI。SUOYI,PINPAIZHANLVESHENGJI,SHOUXIANQIANGDIAODESHICHANPINLIZHICHENG。

  ZAIZHEIYIFANGMIAN,WANBAOYONGYOUDETIANDUHOUDEYOUSHI,QIBEIHOUSHIWANSHANDEZHILENGCHANYELIANJISISHINIANZHILENGJISHUDEJINGYANJILEI。JUJUXIAOPINGTOULU,MUQIAN,WANBAOYIJIANCHENGGUANGZHOURENHE、CONGHUA、FANYU,GUANGDONGSHAOGUAN、MEIZHOU、SHANTOU,SHANDONGQINGDAO、ANHUIHEFEI、ZHEJIANGHAINING、HENANMINQUANYIJIYIDALIACCSHIYIDASHENGCHANJIDI,YONGYOUGUOJIARENDINGQIYEJISHUZHONGXIN、BOSHIHOUKEYANGONGZUOZHAN、3GEGUOJIARENKESHIYANSHI、2GEGUANGDONGSHENGGONGCHENGJISHUYANJIUKAIFAZHONGXINYIJIZHONGSHICHEJIANDECHUANGXINNENGLIPINGTAI。

超级大满贯  YOUCIKEYIKANCHU,WANBAOYIJINGXINGCHENGLEZHONGGUOZUIWANZHENGDEZHILENGSHEBEICHANYELIAN、JIADIANXILIECHANPINJIQUNYIJIHUANANDIQUZUIYOUYINGXIANGLIDEZHUDUANJIANSHENGCHANJIDI,ZAICHANPINXILIEHUAYIJICHANPINGUIMOHEJISHUSHANGJUYOUQIANGDADEYOUSHI。WANBAOPINPAIBINGXIANGDEZHIZAOYUGONGYIDOUYOUXIONGHOUDESHENGCHANYUJISHUSHILIZUOWEIBEISHU。JUJUXIAOPINGJIESHAO,JINLIANGNIANLAI,WANBAOBINGXIANGGENGSHIYITUOWANBAOJITUANQIANGDACHANYELIAN,ZAICHANPINZHENGHENENGLIYUKAIFANENGLISHANGXIAZUGONGFU、BUDUANSHENGJI。TONGSHI,GONGSIZAINEIBUQUANLITUIJINGEXIANGGAIGECUOSHI,JIZHIGENGJIALINGHUO,QUANYUANGANJINGSHIZU,GONGSIDEYUNYINGLI、CHANPINLI、YINGXIAOLIDOUBUDUANTISHENG。GENGZHONGYAODESHI,CHANPINYEBUDUANXIANGZHUANYEHUA、GEXINGHUA、ZHINENGHUAFANGXIANGZHUANXINGSHENGJI,PINPAIXINGXIANGGENGJUKEJIGANHESHISHANGGAN。

  最直接的例证便是,2019AWE上,万宝冰箱重磅发布3款新品,不仅与其2019年品牌战略十分契合,单独来看也是亮点十足。此次发布的每款产品都是万宝“专业化、个性化、智能化--三化融合”品牌战略最好的体现与转化。

  JIZHEZHUYIDAO,CICIFABUDEWANBAODW-60W148SHENLENGLENGJUZHIJIETIXIANCHUWANBAOBINGXIANGDE“ZHUANYEHUA”ZHANLVETEDIAN。JUGUANGZHOUWANBAOJITUANYOUXIANGONGSIFUZONGGONGCHENGSHIMAJIANJIESHAO,WANBAODW-60W148SHENLENGLENGJU,CAIYONGWANBAODUYOUDESHENLENGYASUOJIJISHU,KEYISHIXIAN-60℃CHAODIWENZHILENG;TONGSHIYONGYOU0.1℃JINGDUZHINENGKONGWENDESHEJI,-60℃~-15℃SUIXINDIAOJIE,WENDUJUNHENGBUXIAODONG;GAICHANPINJUYOUQIANGLIHEKUAISUDESUOXIANGONGNENG,30~40FENZHONGJIANGWENDAO-18℃,5XIAOSHIDADAO-60℃,SHIWUXIBAOKEKUAISUTONGGUOBINGJINGDAI,BAOZHUQIHUOXING,YANZHANGBAOZHIQI。YOUCIKEJIAN,DW-60W148SHENLENGLENGJUSHIJINQIANGYU、DIWANGXIE、SANWENYU、BOSHIDUNLONGXIA、JIPINBAOYU、RIBENGUANDONGLIAOCANDENGGAODUANSHIPINDEZUIJIACHUCUNFANGAN,JIEDONGZHIHOU,ZHEIXIEHAICHANPINDESEZE、KOUWEI、YINGYANGYUXINXIANCHANPINCHABIEWEIHUQIWEI。

超级大满贯  CIWAI,WANBAODW-60W148SHENLENGLENGJUHAICAIYONGDUOZHONGGUZHANGBAOJING:GAODIWENBAOJING、CHUANGANQIGUZHANGBAOJINGDENG,QUEBAOSHIYONGKEKAO、ANQUAN;BINGCAIYONGDUOZHONGBAOHUGONGNENG,JIKAIJIYANSHI、TINGJIJIANGEDENG,WEIYONGHUZENGJIALEDUOZHONGBAOXIAN。

超级大满贯  ZAIHULIANWANGLANGCHAOXIJUANZHENGGEZHONGGUODEJINTIAN,TONGSHISUIZHEREZHONGZHINENGHUADENIANQINGXIAOFEIQUNTIXUQIUDEZHUBUJUEQI,FAZHANZHINENGHUACHANPINYIJINGSHIZHONGGUOJIADIANQIYEDEBIRANXUANZE。

超级大满贯  PEIHECICIFABUDE“ZHINENGHUA”ZHANLVE,WANBAOYETUICHULEXINKUANBINGXIANG--BCD-518WPCEFENGLENGDUIKAIMENBINGXIANG。ZHEIKUANBINGXIANGSHANGZHIRU21YINGCUNDECHUMODAPINGMU,KESHIXIANYULEZHONGXIN、SHIJIAN、LIUYANBAN、TIANQI、BINGXIANGWENQUSHEZHIDENGDUOZHONGGONGNENG。CIWAI,ZHEIKUANBINGXIANGHAIDAZAILEBADACAIXIDEJISHIWANDAOZAIXIANCAIPUAPP,TONGSHI,KEYITONGGUOBINGXIANGSHIXIANYIJIANZAIXIANGOUMAIXINXIANSHICAIJISHENGHUOYONGPIN。

  值得一提的是,本着发展“个性化”产品的理念,满足自驾游爱好者想要打造“移动的家”的个性化需求,万宝此次也特别发布了S12W便携/车载冰箱。这款产品体型虽小但是技术强大、性能优越。其采用宽温制冷和保温设计,实现-18℃~10℃的温度可调,精准控温,保温时间更是长达720分钟。同时,它还拥有超强速冷、静音节能等特性,噪声仅35分贝。

  DUIYUZHEIXIEXIRENYANQIUDEXINPINJIJISHU,WANGLEIYEJIYULEKENDING,TACHENG:“DANGQIANZHENGCHUYUZHONGGUOJINGJIXINJIUDONGNENGZHUANHUANDESHIQI,WOMENZHENGCHUZAIQIANSUOWEIYOUDEDABIANGESHIDAI,ZUOWEIQIYEYINGGAIYONGYOUXINCHANGTAIXIAXINDEFAZHANLUOJIHESIWEIFANGSHI,SHUNYINGCHAOLIU、YONGYUCHUANGXIN、SHANYUXUEXI、JIJIYINGBIAN,KAITUOJINQU,KAIFANGHEZUO,YUSHIDAITONGXING。XIWANGZAIZHEIGEXINSHIDAI,WANBAOZHEIGEJIADIANXINGYEDECHUANTONGPINPAINENGZHONGXINHUANFACHUXINDEHUOLI,MAISHANGGENGGAODEWUTAI。”

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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