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厨电行业前9月零售额同比跌超7% 集成灶成新风口

10YUE25RIXIAWU,2019ZHONGGUOCHUDIANXINGYEGAOFENGLUNTANZAIGUANGDONGFOSHANJUXING。《MEIRIJINGJIXINWEN》JIZHEZAIXIANCHANGLEJIEDAO,CHUDIANXINGYEZAI2019NIANZAOYULEFUZENGZHANG。AOWEIYUNWANG(AVC)CHUWEIDIANQISHIYEBUZONGJINGLIZHANQIBIAOSHI,JINNIAN1~9YUE,ZHONGGUOJIADIANSHICHANGQUANPINLEILINGSHOUEYUQUNIANXIANGBIXIAHUALE4.3%,JIHUGEGEPINLEIDOUZAOYULE“HANDONG”。GENJUAOWEIYUNWANGDEQUDAOTUIZONGSHUJU,JINNIAN1~9YUEGUONEICHUDIANSHICHANGLINGSHOUEWEI430YIYUAN,TONGBIXIAHUA7.6%。

超级大满贯CHUDIANCHANYEGAOBIEGAOSUZENGZHANGYISHIBUZHENGDESHISHI,DANSHIXINGYEJUTOUMENQUEFENFENBIAOSHI“WEIZHONGYOUJI”。LAOBANDIANQICHANPINZONGJIANHEQIONGBIAOSHI,WOGUOYANJIBAIHUBAOYOULVYUFADAGUOJIACUNZAICHAJU,XIWANJI、ZHENGKAOYITIJIDENGYIXIEXIFENPINLEIZAIGUONEIGANGGANGQIBU,CHUDIANSHICHANGHAIYOUHENDADEQIANLIYUKONGJIAN。

超级大满贯JIZHEZAIXIANCHANGLEJIEDAO,ZAICHUDIANSHICHANGZHENGTIDIMIDEBEIJINGXIA,JICHENGZAOCHENGWEIJINNIANNANDEDE“LIANGDIANCHANPIN”。AOWEIYUNWANGYUCE,2019NIANQUANNIANJICHENGZAODELINGSHOUEJIANGDA160YIYUAN。

烟灶品类零售额下滑明显

10YUE25RIXIAWU,《MEIRIJINGJIXINWEN》JIZHECONG2019ZHONGGUOCHUDIANXINGYEGAOFENGLUNTANSHANGHUOXI,JINNIANYILAI,YIXIYOUYANJI、RANQIZAOWEIDAIBIAODECHUDIANPINLEISHICHANGXIAOSHOUELINGXIANXIADIE。AOWEIYUNWANG(AVC)DETONGJISHUJUXIANSHI,JINNIAN1~9YUE,XIYOUYANJILINGSHOULIANGWEI1776WANTAI,TONGBIXIADIE6.2%;RANQIZAODELINGSHOULIANGWEI2165WANTAI,TONGBIXIADIE3.0%。


2019ZHONGGUOCHUDIANXINGYEGAOFENGLUNTANXIANCHANG

超级大满贯TUPIANLAIYUAN:MEIJINGJIZHE CHENPENGLI SHE

超级大满贯JINNIANYILAI,YANZAOPINLEIXIAOLIANGBUJIAYECUISHENGLEJIAGEZHAN。25RIXIAWU,ZHANQIZAICHUXICHUDIANXINGYEGAOFENGLUNTANSHITIDAO,JINNIANYILAI,POYUZHENGTISHICHANGHUANJINGDEYALI,YIXIECHUDIANDIDUANJIWEILEYINLIUBUDEBUJINXINGJIAGEZHAN。YIRANQIZAOJUWEILI,“JINNIANXIANSHANGSHICHANG,DIDUAN(HUOZHESHUODIJIAWEIDE)CHANPINJIAGEZHANDADEHAISHIBIJIAOJILIEDE”。

JUAOWEIYUNWANGJIANCE,JINNIAN1~9YUE,JIUCHUDIANQUANQUDAOSHICHANGERYAN,XIYOUYANJISHICHANGLINGSHOUEYUQUNIANTONGQIXIANGBIXIAJIANGLE8.3%,RANQIZAOQUANQUDAOLINGSHOUETONGBIXIAJIANG5.3%。ERXIYOUYANJIJIRANQIZAOLINGSHOUEDEJIANGFUJUNCHAOGUOQILINGSHOULIANGDEJIANGFU。

超级大满贯XINGYEZHENGTISHUJU“YOUDIANLIANG”,DANCHUDIANJUTOUMENQUEDOUXIANGDUILEGUAN。HEQIONGBIAOSHI,CHUDIANXINGYE“JIDAYUWEI”。TATIDAO,JIEZHIMUQIAN,YOUYANJIZAIZHONGGUOCHENGZHENDEBAIHUYONGYOULIANGSHI70TAIZUOYOU,ZAIRIBENZESHI90TAI;ZAINONGCUNSHICHANG,YOUYANJIDEBAIHUYONGYOULVKENENGHAIBUDAO20%;XIWANJIZHONGGUOBAIHUYONGYOULVHAISHIGEWEISHU,DANOUMEIGUOJIADEBAIHUYONGYOULVHUOXUYIJINGCHAOGUO80%。ZAILAOBANDIANQIKANLAI,CHUDIANSHICHANGRENGRANDAYOURONGLIANGHEQIANLI。

WANHECHUDIANCHANPINJINGLILIANGMINGTIDAO,MUQIANJINGZHUANGFANGSHICHANGHAIYUNZANGZHEJUDADESHICHANGKONGJIAN,TONGSHISANSIXIANSHICHANGDEKONGJIANYEHENDA。WANJIALERANQIJUGONGSICHUDIANSHIYEBUFUZONGJINGLIZHANGZHANGFENGYERENTONGCHUDIANXINGYESHICHANGDEQIANLI:“TOUBUPINPAIJINNIANDOUGUODEHAIKEYI,(YEJI)HAISHIWENZHONGYOUSHENG。DUANZAN‘TINGCHE’BUYINGGAIJUXIANWOMENDEXIANGXIANG。”

集成灶成众厂商竞逐“风口”

《MEIRIJINGJIXINWEN》JIZHEZHUYIDAO,ZAI“QINGYISE”DECHUANTONGPINLEITUISHIZHONG,YEYOUGEBIEXINXINGPINLEIRENGNENGBAOCHIZENGZHANG。AOWEIYUNWANG(AVC)DETONGJISHUJUXIANSHI,JINNIAN1~9YUE,XIWANJI、QIANRUSHIFUHEJI、TAISHIZHENGKAOXIANGDENGPINLEIRENGRANBAOCHIJIAOGAODEGUIMOZENGSU。

ZHANQIBIAOSHI,CONGSHICHANGSHUJUSHANGKAN,GONGNENGJICHENGHUACHUDIANXIANQILEYICHANGQUANXINDE“CHANGJINGGEMING”,ZAICHUANTONGYOUYANJI、RANQIZAOLINGSHOUEXIAHUADEQINGKUANGXIA,JINNIAN1~9YUEJICHENGZAOCHANPINRENGZAIBAOFA,QUANNIANYUJILINGSHOUETONGBIZENGZHANG42.8%。TAHAIRENWEI,CHUDIANSHICHANGFAZHANCHENGXIANCHUWUDAQUSHI,FENBIESHIZHUZHAIJINGZHUANGHUA、JIAZHUANGQUANBAOHUA、XIAOFEITAOXIHUA、YINGXIAOSHEQUHUAYIJIDIANSHANGSHEJIAOHUA。

超级大满贯LIANGMINGTIDAO,JICHENGZAOJUYOUJIESHENGCHUFANGKONGJIAN、DUOGONGNENGJICHENG、YOUYANBUSANDENGYOUDIAN,QIHEYONGHUXUQIU,ZHEIGEPINLEIMUQIANHAIYOUHENDADESHICHANGKONGJIAN,ZHONGDUOCHANGSHANGZHELIJINRU。ZHANGZHANGFENGYEBIAOSHI,JICHENGZAOSHICHUDIANXINGYEDECHAYIHUAPINLEI,WANJIALESHI2017NIANKAISHIQIERUGAIPINLEI,DANGSHIZHENGSHIJICHENGZAODEFENGKOUQI。2017NIAN,WANJIALEDEJICHENGZAOPINLEISHIXIANLE200%DEXIAOSHOUETONGBIZENGFU;DAO2018NIAN,GAIPINLEIRENGSHIXIAN100%DETONGBIZENGZHANG。

HEQIONGZEBIAOSHI,LAOBANDIANQIZHENGZAITOUZIJIANSHEGAODUANJICHENGZAOPINPAICHUFANGSHENGTAICHANYEHUAXIANGMU,DAZAOQUANXINSHENGTAIHUAJICHENGZAOCHANYEYUAN。DANTAQIANGDIAO,CHANGSHANGBUYINGGULIKANDAIJICHENGZAOCHANPIN,HAISHIYAOZHEYANYUZHENGGECHUFANGSHENGTAI,JIEJUEXIAOFEIZHEXUQIUCAISHIGUANJIAN。“JICHENGZAOKENENGZHISHICHUFANGDIANQIFAZHANZHONGDEYIGEXINXINGPINLEI,WEILAIZHEIGEXINGYEHAIHUIYOUQITAXINXINGPINLEICHUXIAN。”


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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