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厨电行业遇“天花板”? 方太:“消费升级”带动细分需求

  JINNIANSHANGBANNIAN,CENGBAOCHIGAOZENGZHANGDECHUDIANXINGYEYULENG,SHICHANGZHENGTIXIAOSHOUETONGBIXIAHUAMINGXIAN,HUADIGUFEN(002035)(002035,SZ)、LAOBANDIANQI(002508)(002508,SZ)DENGSHANGSHIGONGSIDEJINGLIRUNZENGSUYECHENGXIANXIAHUAQUSHI。SHIJISHANG,CHUDIANXINGYEHEDICHANJINGJIGUANLIANDUJIAOGAO。RUJIN,SUIZHEDICHANJINGJIZENGSUQUHUAN,CHUDIANXINGYEZENGZHANGDE“TIANHUABAN”LAILE?


超级大满贯  9YUE26RIDEYICHANGHUODONGZHONG,FANGTAIJITUANLIANXIZHIXINGZONGCAIHEDONGHUIZAIJIESHOUJIZHECAIFANGSHIBIAOSHI,CHUDIANXINGYEDEXIFENLINGYUYIZHICUNZAIXINJIHUIHEXINXUQIU,PIRUYIJUNTUQIDESHUICAOXIWANJIDENG。“XIAOFEISHENGJI”JIANGDAIDONGXIFENXUQIUDEZENGJIA,QIGUANJIANZAIYUCHUDIANQIYENENGFOUZUOHAOZHENZHENGDECHUANGXIN。

超级大满贯  CENGJINGBAOCHIGAOZENGZHANGDECHUDIANXINGYEYOULEYISILENGYI。

  JUAOWEIYUNWANGSHUJU,2019NIANSHANGBANNIANCHUDIANSHICHANGZHENGTILINGSHOUETONGBIXIAJIANG9.5%。XIFENLAIKAN,JINNIANSHANGBANNIAN,GUONEIYOUYANJIXIAOSHOUEWEI167.2YIYUAN,TONGBIXIAJIANG10.7%;RANQIZAOXIAOSHOUEWEI93.7YIYUAN,TONGBIXIAJIANG6.3%。

超级大满贯  ZHONGYIKANGLINGSHOUJIANCEBAOGAOXIANSHI,2019NIANSHANGBANNIAN,XIAODUJULINGSHOUETONGBIXIAHUALE17.72%。

  ZAIXINGYEZHENGTIXIAHUADEBEIJINGXIA,XIANGGUANSHANGSHIGONGSI2019NIANSHANGBANNIANYEJIYECHUXIANXIAHUA。JINNIANSHANGBANNIAN,LAOBANDIANQIDEJINGLIRUNZENGSUFANGHUANZHI1.52%,YUANYUANDIYUYIWANGTONGQIDONGZHE40%DEZENGSU;HUADIGUFENJINGLIRUNZENGSUFANGHUANZHI15.32%,TONGYANGYUANDIYUGUOWANGZENGSU。

  DUIYUZHEIYANGDEQINGKUANG,YIFANGMIAN,CHUDIANXINGYEHEDICHANJINGJIGUANLIANDUJIAOGAO,HOUZHEZENGSUYEHUIYINGXIANGQIANZHE。LINGWAI,YOUGUANDIANRENWEI,CHUANTONGDECHUDIANXINGYESHICHANGYIJINGQUYUBAOHE。

  “FANGDICHANXINGYEZHUYAOYINGXIANGCHUDIANCHANYESHICHANGXIAOSHOUDEJIEGOUBIANLIANG。”FANGTAIJITUANLIANXIZHIXINGZONGCAIHEDONGHUIGAOSU《MEIRIJINGJIXINWEN》JIZHE,XIANZAIHENDUOCHENGSHIDEDICHANSHANGZHUYAOKAIFAJINGZHUANGFANG,TAMENDUICHUDIANDEXUANZESHIGUIMOHUABIAOZHUN。YINCI,JINGZHUANGFANGBINGBUHUIGUOYUZHUZHONGXIAOFEIZHEXUANZECHUDIANDEGEXINGHUAXUQIU。

  CONGZHEIYIJIAODUCHUFA,KEYIJIESHIZAIDICHANJINGJIQUHUANDEBEIJINGXIA,YOUYANJI、RANQIZAOZHEILEICHUANTONGCHUDIANXIAOSHOUEYECHUXIANXIAHUADEYUANYIN。

超级大满贯  BUGUO,HEDONGHUIBINGBUTONGYICHUDIANXINGYESHICHANGQUYUBAOHE、YIYOU“TIANHUABAN”DEZHEIYISHUOFA。

超级大满贯  “ZHENGTISHANG,ZHONGGUODEXIAOFEISHIZAISHENGJIDE,YINWEIRENMENYOUDUIMEIHAOSHENGHUODEZHUIQIU。”HEDONGHUIBIAOSHI,JINGJIZAIZENGZHANG,RENMENDEGONGZISHUIPINGZAIZENGJIA,XIAOFEIDEXUQIUYEZAIBIANHUA。GUOQU,ZHENGTIDECHUDIANGONGJISHIBUZUDE,SUOYIXINGYEGAOSUZENGZHANGSHI“YINGGANGXU”DEBIAOXIAN。ZHENZHENGSHICHANG“BAOHE”DEQUJIANSHIZAIZHONGDIDUANCHANPIN,ZHONGGAODUANCHANPINDEXUQIUFANERSHIZAIZENGZHANGDE,“BAOKUOFANGTAIDENGCHUDIANQIYE,JIUYIZHIZAIFALIZHONGGAODUANCHANPIN”。ZAIHEDONGHUIKANLAI,ZHONGGAODUANDEXUQIUYIZHICUNZAI,QIYEXUYAOTONGGUOCHUANGXIN,FAXIANXIAOFEIZHEDE“TONGDIAN”。SUANFAJUECEXUYAODASHUJUZHICHENG

超级大满贯  SHIJISHANG,CHUDIANXIFENLINGYUDEXIWANJIJIUSHIYIGEANLI。SHUICAOXIWANJIDENGXINPINLEICHUDIANCHANPINYIJUNTUQI,ZENGSUXUNMENG。

  GENJUAOWEIYUNWANGSHUJU,JINNIANSHANGBANNIAN,XIWANJIXIAOSHOUEWEI30.9YIYUAN,TONGBIZENGZHANG26.0%。ZHIDEYITIDESHI,8YUEXIWANJIDEXIAOLIANGTONGBIZENGZHANG144%,ZHEIYIZENGSUHEYOUYANJIDENGCHUANTONGCHUDIANXINGCHENGLEXIANMINGDUIBI。MUQIAN,BAOKUOFANGTAIJITUAN、HUADIGUFEN、LAOBANDIANQIDENGDOUZAIFALIXIWANJILINGYU。JUZHONGYIKANGSHUJUTONGJI,2019NIANSHANGBANNIAN,FANGTAISHUICAOXIWANJIZHANXIWANJISHICHANGLEIJIFENEJINSICHENG。

超级大满贯  HEDONGHUIGAOSUJIZHE,SHUICAOXIWANJIZUOWEIXINXINGCHUDIAN,ZHUAZHULEXIAOFEIZHEDEXUQIU,ZHEIBENZHISHANGSHIQIYECHUANGXINDEJIEGUO。

  XIANGBICHUANGXIN,YIXIEPINPAIDUOSHITONGGUOCHANPINMOFANGLAIZHENGDUOSHICHANGDE。PIRUSHIMIANSHANGDEJINGSHUIJICHANPIN,WEILEKUAISUQIANGZHANSHICHANG,ZHIJIEJINKOUGUOWAILVXIN,ERQUEFADUIJIANKANGHAOSHUIDESHENRUYANJIU。ZHANGQIYILAI,JINGSHUIJISHICHANGDEZHULIUJINGSHUIJISHUFENWEICHAOLVHEFANSHENTOULIANGZHONG,QIANZHENENGBAOLIUSHUIZHONGDEKUANGWUZHI,DANWUFAWANQUANGUOLVBINGDUHEZHONGJINSHULIZI,HOUZHEZEWEILE“ANQUAN”,BAZHONGJINSHUHEKUANGWUZHIDOUYITONGLVCHULE,LIANGZHEJUNBUNENGJIXIAOFEIZHEDAILAIZHENZHENGDEJIANKANGHAOSHUI。

  “RUGUOJINKAOLVLIYI,TONGGUOZHEIZHONGLEISI‘CHAOXI’DESHOUFALAIZUOCHANPIN,NIYIHOUDESHICHANGDANGAOYEHUIBEIRENCHIDIAO。”HEDONGHUIRENWEI,RUGUOQIYEMEIYOUZHENZHENGDECHUANGXINNENGLI,TADECHANPINJIUHENNANZHANGQIMANZURENMENRIYIZENGZHANGDEGAOPINZHIXUQIU,“JIANDANMOFANG,GENZHEBIERENPAO,ZHEIHENRONGYIBEIKAZHU‘BOZI’,ZHONGGUOQIYEGENGXUYAOYUANCHUANGDECHUANGXINNENGLI”。

超级大满贯  SHIJISHANG,SUIZHERENGONGZHINENG、WULIANWANGJISHU、5GDELAILIN,TONGYANGHUISHENKEGAIBIANWEILAIDECHUDIANXINGYE。

  “WEILAIDEJIADIANHUIYUNYONGDAOGENGDUODASHUJU、WULIANWANG、RENGONGZHINENGDENGJISHU,WOJUEDEZHEIGESUDUHUIHENKUAI。”HEDONGHUIBIAOSHI,ZHEIXIEDOUSHIGEMINGXINGDEJISHU,CHANPINSHEJI、YONGHUFUWU、YONGHUHUDONGDOUHUIBEISHEJIDAO。

超级大满贯  SHIJISHANG,HENDUOCHUDIANCHANGJINGDOUSHIJIYUSHUJUJUECE,KEYITONGGUORENGONGZHINENGDESUANFAQUSHIXIAN,DANZHEIQUEMIANLINZHEJICHUSHUJUCAIJIDEWENTI。

超级大满贯  “CHUDIANCHANPINSHUYUXIAOFEILEICHANPIN,XIAOFEIDECHAYIXINGHENDA。WOMENGENJUDADUOSHURENDEXIHAOXUANZECHULAIMOUYIGEFANGSHI,LAIMANZUDADUOSHURENDEXUQIU。”HEDONGHUIRENWEI,YIFANGMIANSHIBIAOZHUNHUACHANPINZHIZUO,LINGYIFANGMIANSHISHOUJIGEXINGHUAXUQIUZAILAIZHIZUO,ZHEISHILIANGGEBUTONGDECHANGJINGFANGXIANG,DANXIANZAILIZHEILIANGGECHANGJINGHAISHIBIJIAOYUAN。“TONGGUOSUANFASHIXIANZHINENGJUECE,XUYAOCAIJIDALIANGDESHUJU,BUGUOXIANZAIDASHUJUJISHUXINGQI,RENGONGZHINENGYEHENLIHAI,JICHUXINXISHUJUDECAIJIGONGZUOHUIGENGKUAISHIXIAN。”

  YINWEIDINGWEIZHONGGAODUANCHANPIN,FANGTAIJITUANYIZHIZAIJIAQIANGYANFATOURU。“YANFATOURUZHANBIBUSHAOYUXIAOSHOUSHOURUDE5%。”HEDONGHUIBIAOSHI,ZHONGSHICHUANGXINZIRANYEYIWEIZHECHANPINDIEDAIHUANXINDEGENGKUAI。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 每日经济新闻 责任编辑:shreen
上一篇中国厨电行业正在向集成时代转变 下一篇洗碗机成家电业新亮点 是鸡肋还是..
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