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洗碗机成家电业新亮点 是鸡肋还是神器?

  JINNIANLAI,SUIZHERENMENDUIYUPINZHISHENGHUODEZHUIQIUHELANRENWENHUADESHENGXING,XIWANJIYICHENGWEIBUSHAOXIAOFEIZHE,YOUQISHINIANQINGXIAOFEIZHEZAIXINFANGJIADIANPEIZHISHIDESHOUXUAN,RUHEXIYINNIANQINGYONGHUYICHENGWEIXIWANJICHANPINPUJIDEGUANJIANSUOZAI。


超级大满贯  9YUE10RI,YOUZHONGGUOJIAYONGDIANQIXIEHUIZHIDAO、ZHONGGUOJIADIANWANGZHUBANDE“XIANGAIHENWANYIJIANQINGXIN——2019ZHONGGUOXIWANJIXINGYEGAOFENGLUNTAN”ZAIBEIJINGJUXING。HUISHANG,FANGTAI、HAIER、HUADI、MEIDE、OULIN、XIMENZIJIADIAN、WANJIALEDENGZHULIUXIWANJIPINPAIYUAOWEIYUNWANG、ZHONGYIKANGDENGSHUJUJIGOUQIJUYITANG,GONGTONGTANTAOXIWANJIXINGYESUOMIANLINDEWENTI,XUNZHAOTIGAOYONGHUPUJILVDETUPOKOU。

  洗碗机成家电行业上半场亮点,仍具市场潜力

超级大满贯  JUAOWEIYUNWANGSHUJUXIANSHI,JINNIAN1-7YUEXIWANJILINGSHOULIANGDA72.5WANTAI,TONGBIZENGZHANG24.9%,LINGSHOUEDA34.6YIYUAN,TONGBIZENGZHANG24.9%,DIYUQUNIANTONGQIDE37.7%;ZHONGYIKANGSHUJUXIANSHI,JINNIAN1-7YUE,XIWANJILINGSHOULIANGDA86.3WANTAI,TONGBIZENGZHANG29.6%,DIYUQUNIANTONGQIDE34.3%,LINGSHOUEDA36.5YIYUAN,TONGBIZENGZHANG27.6%,DIYUQUNIANTONGQIDE37.3%。ZONGHELIANGJIAJIGOUDESHUJULAIKAN,XIWANJIXINGYESIHUCHUXIANLEZENGSUFANGHUANDEQUSHI。

超级大满贯  BUGUO,GENJUAOWEIYUNWANGDEFENPINLEIGUIMOSHUJULAIKAN,JIADIANXINGYE17GEZHUYAOPINLEIZHONG,JINXIWANJIBAOCHILIANGWEISHUDELINGSHOUEZENGZHANG,CHENGWEIJINNIANQIANQIGEYUEJIADIANXINGYEDESHAOSHULIANGDIANZHIYI,XIANSHICHUXIWANJIXINGYEYUNHANJUDADEFAZHANQIANLI。YUHUIQIYEDAIBIAOFENFENBIAOSHIKANHAOXIWANJIXINGYEFAZHANQIANJING,JUNRENWEISUIRANKANSIXIWANJIXINGYECHUXIANLEZENGSUFANGHUANDEXIANXIANG,DANHEQITAPINLEIDUIBILAIKAN,TARENGSHIZUIJUFAZHANQIANLIDEXINXINGCHUDIANPINLEIZHIYI。

超级大满贯  DUICI,FANGTAICHANPINJINGLIPANQIBIAOSHI,MUQIANCHUDIANXINGYECHENGXIANCHUZENGZHANGFALIDEQINGKUANG,MOUXIEPINLEIHAICHENGXIANCHUFUZENGZHANG,DANSHIXIWANJIPINLEISHANGBANNIANHAISHIBAOCHIZHEGAOSUZENGZHANGDETAISHI。“WOMENDUIZHEIGEXINGYEZHENGTIDEZENGZHANGBIAOXIAN,RENGBAOYOUYIDINGDEXINXIN。”

超级大满贯  HUADIGUFENQIANRUSHIXIAOSHOUBUZONGJIANWANGHAOJIEBIAOSHI,XIWANJIZUOWEIXINXINGDEJIANKANGPINLEI,NENGGOULIANXUBAOCHI30%YISHANGDEFUHEZENGZHANGLV,SHUOMINGXINGYEBEIHOUBINGMEIYOUCHUXIANSHENMEWENTI,FANDAOSHUOMINGYONGHUDUIZHEIGEPINLEIDEQIWANG。“QIANJINIANCHENGXIANDEBAOFASHIZENGZHANG,SHIXIAOSHOUDUANDEXIANXIANG。ERJINNIANZENGSUFANGHUAN,WOMENRENWEIYONGHUDEZHUGUANDUANYECHUXIANLEYIDINGDEBIANHUA。”

  “YUQIANJINIANZHISHUJIDEZENGZHANGXIANGBI,XIWANJIXINGYEZENGSUKANSIFANGHUAN,DANZAIZHENGGEJIADIANHUANJINGZHONG,TAHAISHICHULEIBACUIDEPINLEI——SHANGBANNIANZHIYOUXIWANJIXINGYEDADAO27%DEZENGSU。”MEIDECHURESHIYEBUBEIJINGDAQUZONGJINGLIDINGTENGLONGBIAOSHI。

  WANJIALEQIANRUSHICHANPINZONGGONGCHENGSHISHIYINGQINGBIAOSHI,XIANGBIFADAGUOJIA60%-70%DEBAOYOULV,ZHONGGUOSHICHANGJINDADAO1.3%,XIWANJIHAISHIJIYOUKENENGCHENGWEIZHONGGUOJIATINGCHUFANGDEBIXUPIN,HAISHICUNZAIHENDADESHICHANGKONGJIAN。

  洗碗机解决行业痛点,推动健康发展是关键

超级大满贯  XIWANJIPINLEIZAIBEISHIWEIJIADIANXINGYEJIHUIDETONGSHI,YEMIANLINZHEZHUDUOTIAOZHAN。MUQIAN,XIWANJIXINGYERENGMIANLINYONGHURENZHIDUDI、SHIYONGGANSHOUYUSHANGJIAXUANCHUANCUNZAIPIANCHA、CHANPINZHILIANGCANCHABUQIDENGWENTI,DAOZHIXIAOFEIZHEHENNANJIANGXIWANJIYUCHUFANGBIXUPINLIANXIZAIYIQI,TONGSHIHAIKENENGYINQITAMENDUICHANPINSHIYONGXIAOGUODEZHIYI。

  YONGHUQUNTISHOUXIANHEANZHUANGYAOQIUGAOYESHIXIWANJIXINGYEPUJILVJIAODIDELIANGGEYUANYIN。YOUYUCONGCHANPINCENGMIANLAIKAN,XIWANJIWEIBOLAIPIN,QIZHIZAO、SHEJIYUANBENGENGFUHEOUMEISHICHANGERFEIZHONGGUOSHICHANG,YINCIQISHOUZHONGRENQUNDADUOWEIYOUZHISHIBEIJING、XIAOFEINENGLIDEGAOSHOURUXIAOFEIZHE。TONGSHI,ZHONGGUODUOZHONGDUOYANGDECHUFANGHUANJING,YEDUIXIWANJIDEANZHUANGTIAOJIANTICHULEJIGAODEYAOQIU。XIANGBIOUMEIGUOJIA15㎡YISHANGDECHUFANGMIANJI,ZHONGGUOCHUFANGDADUOZAI3-6㎡,ZUAILEXIWANJIDEJINRU。

  CIWAI,XIWANJIXINGYEQUEFATONGYIBIAOZHUN,YIDINGCHENGDUSHANGYINGXIANGDAOLEXINGYEZHENGTIKOUBEIDEXINGCHENG。HAIYOUXIJINGDUBUZU、QUEFAGANZAOXIAOGUO、WUFAQINGXIBUFENCANJU、QINGXIYONGSHIGUOZHANGDENGCHANPINTONGDIAN,YEYINGXIANGDAOLEXIAOFEIZHEDESHIYONGTIYAN。

超级大满贯  CHULEQIYEZISHENDENULIWAI,XIWANJIDEPUJIYEXUYAOGENGDUOMEITIDECHUANBOHEYINDAO。ZHONGGUOJIADIANWANGZONGBIANLVSHENGHUAXIANGJIZHEJIESHAO,ZUOWEIJIADIANXINGYEDEQUANWEIMEITI,ZHONGGUOJIADIANWANGYILIANXUJUBANLESANJIEXIWANJIXIAOFEIPUJIHUODONG,ZHILIYUTIGAOXIAOFEIZHEDUIYUXIWANJIDECHANPINRENZHI,TONGSHILIANHEQIYEHEQUDAOTUIDONGXIWANJICHANPINZOURUQIANJIAWANHU。

  ZAIJINNIANDEXIWANJI3.0PUJIHUODONGZHONG,ZHONGGUOJIADIANWANGFABUDEZHIHUHUATI“XIWANJIDAODISHIJILEIHAISHISHENQI”DEDAOLEWANGYOUDEQIANGLIEFANXIANG,CANYURENCICHAOGUO200DUOWAN;WEIBOHUATIHUODONG“SANZIXIWANCHAOHUA”YEYINQILEZHONGDUOQIYEHEWANGYOUDEGONGMING,DUANDUANLIANGZHOUSHIJIANFENSIPOBAIWAN,YUEDULIANGJIEJIN130WAN,DIANRANLENIANQINGXIAOFEIZHECANYUDEREQING,DUIYUPUJIXIWANJIDEXIAOFEIRENSHI,CIJINIANQINGXIAOFEIZHEGOUMAICHANPINQIDAOLETUIBOZHULANDEZUOYONG。

  ZHONGGUOJIAYONGDIANQIXIEHUIFULISHIZHANGWANGLEIQIANGDIAO,CONGJINNIANSHANGBANNIANDESHICHANGBIAOXIANLAIKAN,XIWANJIXINGYESHICHUDIANPINLEI,SHENZHIJIADIANPINLEIZHONGZENGZHANGTUCHUDEPINLEI,XIANGXINWEILAIHAIYOUHENDADECHENGZHANGKONGJIANHEFAZHANQIANJING。“ZHEISHIWOMENCHUDIANQIYEGONGTONGDEJIYU,ZAIZHEIGEJIYUMIANQIAN,ZUIDADETIAOZHANSHIQIYEZIJI,RUHEBAOCHILIANGXINGJINGZHENG,ZHENZHENGDIZUOHAOCHANPIN,ZUOHAOFUWU,TUIDONGRENGCHUYUMENGYAQIDEXIWANJISHICHANGDEJIANKANGFAZHANZHIDESHENSI。”

SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 中国经济时报 责任编辑:shreen
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