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厨电增长迈入“新常态” 老板、华帝开辟“新蓝海”

超级大满贯  CHUDIAN2019NIANYILAI,GUONEIWAIJINGJIXINGSHIFUZAYANJUN,ERSHOUJINGJIXIAXINGYALIHEFANGDICHANDIAOKONGDENGYINSUYINGXIANG,JIADIANSHICHANGYEJIZHENGTICHENGYAMINGXIAN,YINGSHOUZENGZHANGFANGHUAN。XIANGYINGDE,CHUDIANSHICHANGZAIXIANGSHOULEDUONIANFANGDICHANHONGLIHOU,YEYIGAIWANGRIGAOSUZENGZHANGTAISHI,JINRULEZHONGDISUFAZHANDEXINCHANGTAI。JINRI,CHUWEISHANGSHIDEFANGTAI,“CHUDIANSANJIE”ZHIERLAOBANDIANQIYUHUADIGUFENXIANGJIFABU2019NIANBANNIANDUBAOGAO,ERZHEJINGLIRUNJUNSHIXIANTONGBIZENGZHANG,KEJIANZAIJIADIANCHANYEJITICHENGYADEQINGKUANGXIA,CHUDIANLINGYUYIRANSHIGAOJIAZHIBANKUAI。


  行业发展迈入“新常态”

超级大满贯  2018 NIAN,CHUDIANXINGYESHOUCIYINGLAIFUZENGZHANG,LINGSHOUETONGBIXIAHUALE6.4%ZHI640 YIYUAN。SHIJIANXINGZHI2019NIAN,JINNIANYILAI,GUOJIZHENGZHIYUDIYUANZHENGZHIJUSHIFENFANFUZA,GUONEIFANGDICHANXINGYESHOU“YINCHENGSHIZHENG,YICHENGYICE”RIYIQUYANDEDIAOKONGZHENGCEYINGXIANG,CHUDIANXINGYEZHENGTICHIXUDIMI。GENJUZHONGYIKANGSHUJUXIANSHI,2019NIANSHANGBANNIAN,CHUFANGDIANQIZHUYAOPINLEIXIYOUYANJI、RANQIZAO、XIAODUJULINGSHOUEFENBIEXIAHUA5.86%、4.09%、17.72%。CONGCHANYEDEFAZHANZHOUQILAIKAN,YENEIGUANDIANPUBIANRENWEI,CHUANTONGCHUDIANXINGYEJINGLILEJISHINIANDEZHONGGAOSUPUJIZENGZHANGZHIHOU,ZHENGZHUJIANXIANG“PUJI+ZHIHUAN”DEFANGXIANGFAZHAN。

超级大满贯  AOWEIYUNWANGSHUJUYEXIANSHI,SHANGBANNIANCHUDIANSHICHANGZHENGTILINGSHOUETONGBIXIAJIANG9.5%,DUIBIQUNIAN,XIAHUAQUSHIGENGWEIMINGXIAN。QIZHONG,YOUYANJIXIAOSHOUEWEI167.2YIYUAN,TONGBIXIAJIANG10.7%;RANQIZAOXIAOSHOUEWEI93.7YIYUAN,TONGBIXIAJIANG6.3%。

超级大满贯  YUCHUANTONGCHUDIANXIAHUAXINGCHENGXIANMINGDUIBIDESHI,XINXINGCHUDIANRUXIWANJI、ZHENGKAOYITIJIDENGCHANPINPINLEIZAISHANGBANNIANZHONGSHIXIANSHUANGXIANTONGBIDAZENGDELIANGHAOJUMIAN。SHUJUXIANSHI,XIWANJIXIAOSHOUEWEI30.9YIYUAN,TONGBIZENGZHANG26.0%,QIZHONGXIANXIAXIAOSHOUEWEI18.9YIYUAN,TONGBIZENGZHANG27.0%,XIANSHANGXIAOSHOUEWEI12.0YIYUAN,TONGBIZENGZHANG24.5%。ZHENGKAOCHANPINSHICHANGGUIMOWEI30.9YIYUAN,TONGBIZENGZHANG4.4%。CONGLAOBANDIANQIYUHUADIGUFENDEBANNIANBAOSHUJUZHONG,YENENGGOUKANCHUDUIYINGDEXINGYEXIANZHUANG。

  厨电“双雄”的净利均增

  XINCHANGTAIXIA,ZUOWEICHUDIANXINGYETOUBUQIYEDELAOBANDIANQIYIRANJIAOCHULEYIFENKEQUANKEDIANDE“CHENGJIDAN”。GENJULAOBANDIANQIBANNIANBAOSHUJUXIANSHI,BAOGAOQINEI,GONGSISHIXIANYINGYESHOURU35.27YIYUAN,TONGBIZENGZHANG0.88%;SHIXIANGUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNWEI6.70YIYUAN,TONGBIZENGZHANG1.52%;JIBENMEIGUSHOUYI0.71YUAN,TONGBIZENGZHANG1.43%。

  FENPINLEILAIKAN,SHANGBANNIANLAOBANDIANQIXIYOUYANJI、RANQIZAO、ZHENGXIANG、KAOXIANG、JINGSHUIQI、WEIBOLUDENGCHANPINDEYINGSHOUJUNCHUXIANXIAHUA,DANXIWANJIQUESHIXIANLE21.22%DETONGBIZENGZHANG,YINGSHOUWEI6132.7WANYUAN。LINGWAI,LAOBANDIANQI2019NIANSHANGBANNIANDECHANPINZHONGXINZENGLEZHENGKAOYITIJIHERESHUIQI,FENBIESHIXIAN0.27YIYUANHE0.10YIYUANDEYINGSHOU。JIUSHICHANGFENELAIKAN,LAOBANDIANQIYUANYINZHONGYIKANGSHUJUBIAOSHI,JIEZHI6YUEDI,LAOBANXIYOUYANJI、RANQIZAO、QIANRUSHIWEIBOLULINGSHOUEDESHICHANGFENEFENBIEDADAO25.54%、23.13%、34.95%,JUNWEILIESHICHANGDIYI;QIANRUSHIXIAODUJU、QIANRUSHIZHENGXIANGLINGSHOUESHICHANGFENEFENBIEWEI26.58%、31.67%,JUNWEILIESHICHANGDIER;QIANRUSHIYITIJI、QIANRUSHIKAOXIANG、QIANRUSHIXIWANJIDELINGSHOUESHICHANGFENEZEPAIZAILESHICHANGDISANWEI。

超级大满贯  JUHUADIGUFENBANNIANBAOXIANSHI,BAOGAOQINEI,HUADIGUFENSHIXIANYINGSHOU29.1YIYUAN,TONGBIXIAJIANG7.68%;GUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNWEI3.95YIYUAN,TONGBIZENGZHANG15.32%;JIBENMEIGUSHOUYIWEI0.4482YUAN,TONGBIZENGZHANG15.9%。JIEZHI2019NIAN6YUE30RI,HUADIGUFENXIANJINLIULIANGCHONGPEI,WEI23.06YIYUAN,TONGBIZENGJIA3.94YIYUAN。

  FENPINLEILAIKAN,YULAOBANDIANQIXIANGSIDESHI,SHANGBANNIANHUADIXIYOUYANJI、ZAOJU、RANQIRESHUIQI、DIANRESHUIQI、BIGUALU、XIAODUJUDEYINGSHOUJUNCHUXIANXIAHUA,FENBIETONGBIXIAJIANG6.80%、10.83%、13.31%、20.73%、69.16%HE30.36%。DANHUADIXIWANJI、ZHENGKAOYITIJI、DIANKAOXIANGQUENISHIZENGZHANG84.91%、573.54%、29.06%,FENBIESHIXIANYINGSHOU3885.83WANYUAN、5445.16WANYUAN、5352.85WANYUAN,ZHANYINGSHOUBIZHONGFENBIEWEI1.33%、1.86%、1.83%。HUADIGUFENBIAOSHIZHEIZHUYAOSHIYOUYUGONGSIJIADALEDUIXIWANJI、ZHENGKAOYITIJIDEXUANCHUANTUIGUANGLIDU,TONGSHIXIAOFEIZHEDUIGAIPINLEIDEJIESHOUCHENGDUTIGAODAOZHIXIAOLIANGSHANGSHENG。

超级大满贯  LINGWAIZHIDEYITIDESHI,HUADIGUFENCHANPINMAOLILVJUNYICHAOGUO50%,GENJUCAIBAOXIANSHI,SHANGBANNIANHUADIGUFENXIYOUYANJI、ZAOJU、RANQIRESHUIQIDEMAOLILVFENBIEWEI50.68%、53.57%、50.65%,TONGBIFENBIEZENGZHANG3.13%、2.51%、2.82%。

超级大满贯  DUICI,YOUYENEIRENSHIFENXICHENG,CHUDIANQIYEZUIZHUYAOCHANPINRUYANJI、ZAOJUDENGPINLEIPUJILVYIJINGHENGAO,ZHENGGESHICHANGDEZENGZHANGDOUDAODALEYIGETIANHUABAN,ERXIWANJIDENGXINCHANPINPUJILVJIAODI,YIRANYOUZENGZHANGKONGJIAN。

  厨电企业如何突围?

超级大满贯  YISHANGSHUJUKEYIKANCHU,SUIRANSHOUDAHUANJINGYINGXIANG,LIANGJIASHANGSHIGONGSIDECHUANTONGCHUDIANPINLEICHUXIANBUTONGCHENGDUXIAHUA,DANZAIXINXINGCHUDIANPINLEISHANGQUEBAOCHILEGAOSUZENGZHANG,QIEERZHESHANGBANNIANJINLIRUNJUNSHIXIANTONGBIZENGZHANG,ZHEIYEJILECHUDIANSHICHANGYIXINXIN。ZHUISUYUANYIN,SHANGBANNIANLAOBANDIANQIYUHUADIGUFENZHESHIZUOLEBUSHAOSHIQING。

超级大满贯  “CONGZHENGTILAIKAN,JINNIANSHANGBANNIANGONGSIYEJIZENGSUJIAOXIAO,DANFANGYANZHENGGEXINGYE,SHICHANGDIMIBEIJINGXIA,YEJIDAFUXIAHUADEQIYEBUZAISHAOSHU。ZAOZAIQUNIAN,GONGSIJIUYUPANDAOLEZHEIYIQINGKUANG,YINCIJIASUTUOZHANLEQUDAO、KAIFAXINPINLEI。”LAOBANDIANQIDONGSHI、FUZONGCAI、DONGMI、TOUZIZONGJIANWANGGANGBIAOSHI,LAOBANDIANQIDUISHICHANGHUANJINGZAOYOUYUPAN,BUGUANSHIQUDAOSHANGHAISHIPINLEISHANGDOUZUOCHULEXIANGYINGDEDIAOZHENG,YINCIQUEBAOLEJINNIANSHANGBANNIANZONGTIYEJIDEWENDING。

超级大满贯  WANGGANGRENWEI,CONGSHOURUDUANKAN,ZAIDIMIDESHICHANGHUANJINGZHONGQIYERUGUOYAOZENGZHANG,WUFEILIANGGEFANGFA,YIGESHITUOQUDAO,LINGYIGESHIJIAPINLEI。QUDAOFANGMIAN,YOUYUYULIAODAOYUANLAIDELINGSHOUQUDAOZAIJINNIANKENENGYALIXIANGDUIJIAODA,LAOBANDIANQIJIAKUAILEGONGCHENGQUDAODEFAZHAN,SHANGBANNIANYUFANGQIHEZUODEJINGZHUANGXIUQUDAOTONGBIZENGZHANGYUE80%;PINLEIFANGMIANZEXINTUICHULEJICHENGYOUYANJIDENGCHANPIN,BINGBAZHENGKAOYITIJIZUOWEIJINNIANDEZHUTUICHANPIN,XIAOLIANGYEYOUCIZENGZHANGXUNSU。

超级大满贯  HUADIGUFENZAICAIBAOZHONGBIAOSHI,GONGSIYI“CHENGWEIQUANQIUPINZHICHUFANGKONGJIANDEYINLINGZHE”WEIQIYEYUANJING,WEIRAO“CHUFANGKONGJIAN”HECHAYIHUALUODIDE“DUOPINLEI”JINGZHENGZHANLVEJIJIDAZAODUOYUANHUAPINLEI。YIFANGMIANTISHENGRANQIRESHUIQIFAZHANDEZHONGYAODIWEI,ZHUBUKUODARANQIRESHUIQIDESHICHANGZHANYOULV。LINGYIFANGMIANKUAISUTOURUYANFABINGJINXINGZHUANLIBUJU,ZHONGDIANTUICHUXIWANJI、ZHENGKAOYITIJIDENGQIANRUSHICHANPIN,TONGSHISHIXIANLEXIWANJIBENTUHUADECHUANGXIN。

  QUDAOFANGMIAN,HUADIBIAOSHISHANGBANNIANGONGSIYEZAIJIJITUOZHANXIAOSHOUQUDAO。ZAITIYANWEIWANGDEXINLINGSHOUHUANJINGXIA,HUADIYITUOHONGXINGMEIKAILONG、JURANZHIJIADENGJIANCAILIANSUO,YIJIJINGDONGJIADIANZHUANMAIDIAN、TIANMAOYOUPINDIANQITIYANDIANDENGXINLINGSHOULIANSUOJIANLIQUANXINXIAOSHOUQUDAO,BINGQIANYUE27JIAGONGCHENGQUDAODAILISHANG。XIANSHANGQUDAOGENGSHIBIAOXIANTUCHU,SHANGBANNIANHUADIGUFENDIANSHANGQUDAOSHIXIANYINGSHOU8.30YIYUAN,TONGBIZENGZHANG4.08%,ZHANZHUYINGYEWUSHOURUDE28.68%,SHIXIANXIANSHANGQUANQUDAODETONGBIZENGZHANG。

  ZHONGGUOJIADIANWANGGUANCHALAOBANDIANQIYUHUADIGUFENBANNIANBAOFAXIAN,SHANGBANNIANERZHEYONGYUYANFADETOURUDOUCHUXIANTONGBIZENGZHANG,HUADIGUFENSHANGBANNIANYONGYUYANFATOURU1.09YIYUAN,TONGBIZENGZHANG17.12%。LAOBANDIANQISHANGBANNIANYONGYUYANFAFEIYONG1.09YIYUAN,WANGGANGTOULU,QUNIAN,LAOBANDIANQIDEYANFATOURUZHANYINGYESHOURUDEBILIYIJINGDADAOLE4%,JINNIANQUANNIANJIHUAJIANGDADAO5%。

  DUICI,YOUYENEIRENSHIBIAOSHI,CHUDIANXINGYEDEZHENGTIBUJINGQIZHUYAOSHISHOUZHIYUZHONGGUOFANGDICHANSHICHANGDEYANKONG,YIJICHUDIANCHANPINZAICHENGSHIJIATINGDEGAODUBAOHELIANGFANGMIAN,DANCONGZHANGYUANLAIKAN,CHUDIANXINGYEYIJIUYOUZENGZHANGQIANJING。ERCHUDIANQIYERUGUONENGBAWOHAOWEILAIDEFAZHANFANGXIANG,YIRANKEYITUPOTIANHUABAN,QIYEXUYAOKAIFALEISIXIWANJIZHEIYANGDEXINPINLEIKAIPIXINDELANHAI。LINGWAI,HAIYAOGAIBIANCHANYEJIEGOU,SHENGCHANJISHUHANLIANGGAO、CHANPINFUJIAZHIGAODECHANPIN。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 中国家电网 责任编辑:shreen
上一篇增速放缓 洗碗机行业仍被看好 下一篇厨电公司上半年业绩增长乏力,洗..
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