超级大满贯

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市场规模趋于稳定 2020年洗衣机行业将如何突围?

    DUIZHONGGUOJIADIANXINGYEERYAN,2019NIANSHIANLIUYONGDONG、DILIQIANXINGDEYINIAN。YIFANGMIAN,ZHANGDAYINIANDUOZHIJIUDEZHONGMEIMAOYIMOCA,ZHISHIWOGUOJIADIANXINGYEZAOSHOUZHONGCHUANG,GAOGUANSHUIDEZHENGSHOUZAOCHENGDUOPINLEIJIADIANCHANPINCHUKOULIANGXIAHUA,QIYELIRUNKONGJIANDAFUSUOSHUI。LINGYIFANGMIAN,JINNIANYILAI,SHOUDAOJINGJIZENGZHANGFANGHUAN、FANGDICHANXIAOSHOUBUJINGQIJIRENKOUHONGLIXIAOSHIDENGYINSUYINGXIANG,JIADIANSHICHANGYIDU“YULENG”,XUQIUBUZHEN。

超级大满贯  ZAIRUCIYANJUNDEJINGJIXINGSHIXIA,XIYIJISHICHANGQUEBIAOXIANWENJIAN,LINGSHOUSHICHANGZENGZHANGCHAOCHUYUQI。AOWEIYUNWANGTUIZONGYUCESHUJUXIANSHI,2019NIANXIYIJISHICHANGLINGSHOULIANGGUIMODA3831WANTAI,LINGSHOUEDA764YIYUAN,FENBIETONGBIZENGZHANG3.9%HE2.5%。ZHANWANG2020NIAN,BURUCHENGSHUQIDEXIYIJISHICHANGRENGJIANGYIGENGXINHUANDAI、WENJIANFAZHANZUOWEIXINGYEZHUXUANLV。

超级大满贯  ZHIDEZHUYIDESHI,JINGGUOJISHINIANDEFAZHAN,MUQIANGUONEIXIYIJIZHIZAOYIJINGSHIYIGEGAODUCHENGSHUDEXINGYE,SHICHANGQUYUBAOHE。SHUJUXIANSHI,MUQIANWOGUOCHENGZHENJUMINBAIHUBAOYOULIANGDA94.20TAI,NONGCUNJUMINBAIHUBAOYOULIANGYEGAODA84TAI。DANGGENGXINHUANDAIXUQIUZHANJUZHUDAOSHI,GAODUANHUA、JINGPINHUAJIUCHENGWEIXIYIJIXINGYESHIXIANLIRUNZENGZHANGDEXINQIAODIAN,DIXIANCHENGSHIHENONGCUNSHICHANGDENGXIACHENSHICHANGBIANCHENGWEIXIYIJIQIYETISHENGXIAOLIANGHEZHUANYIKUCUNYALIDEXINZHANCHANG。

QQ截图20200109150241

  洗衣机产品均价上涨,高端化即“未来”

超级大满贯  DUOZHONGYALIZHIXIA,JIADIANXINGYE2019NIANCHUXIANLEJINNIANLAISHAOJIANDEQUANMIANDAPANXIAHUA、DUOPINLEIJITISHISU,DANGAODUANJIADIANSHICHANGQUECHENGXIANCHULINGWAIYIFANGUANGJING,GAODUANXIYIJIPINLEIBIAOXIANYOUSHEN。JUZHONGYIKANGSHUJU,2019NIAN1—9YUE,XIANXIASHICHANGXIYIJIPINLEIGAODUANCHANPIN(XIYIJI5000YUANYISHANG)LINGSHOUETONGBIZENGSUDADAO19.1%,YUANHAOYUXIANXIASHICHANGZHENGTI2.5%DEXIAHUA。CONGGAODUANZHANBILAIKAN,XIYIJIPINLEIXIANXIASHICHANGGAODUANCHANPINDELINGSHOUEZHANBIZEYITUPOSANCHENG,TONGBITIGAOLE5.5GEBAIFENDIAN,DADAO33.4%。ZAI2019SHUANGSHIYIQIJIAN, 4000YUANYISHANGDEZHONGGAODUANXIYIJICHENGJIAOEGENGSHISHIXIANTONGBIZENGZHANG5BEI。

  KEJIAN,XIYIJIXINGYESUICHENGYAQIANXING,GAODUANHUAQUSHIQUERIYIMINGXIAN,ERSHUJUZENGZHANGDEBEIHOULIBUKAIXIAOFEISHENGJIHEYONGHUJIANKANGYISHIDEZENGJIA。MUQIAN,DAIBIAOJIANKANG、PINZHIXUQIUDEXINGYEXIAOFEIZHENGCHENGWEISHICHANGFAZHANXINDONGLI,HEYIWANGZHONGGUOXIAOFEIZHEDUIXIYIJIXUQIUJINXIANYUMANZUGENGGANJINGDEJIBENGONGNENGBUTONG,GAODUANXIAOFEIZHEKAISHIZHUIQIUGENGXIZHIDEYIWUHULITIYAN,DUIJINGZHIHULI、ZHINENGTIYANHEJIANKANGXIHUTICHULEYUELAIYUEXIZHIERGAODUANDEXUQIU。

  JIANYUCI,ZHENDUIYONGHUDEDUOYANGHUABUTONGXUQIU,JINNIANLAIYIKASADI、BIFULI、LG、SONGXIAWEIDAIBIAODENEIWAIZIGAODUANPINPAITUICHULEDUOKUANGAODUANXIHUCHANPIN,KONGQIXI、YANGMAOXI、ZHIHUIXI、FENQUHULI、GEXINGHUADINGZHIDENGXIFENXIHUFANGSHIBUJINYINGHELEGENGXINHUANDAISHIQIDEYONGHUXUQIU,YECHENGWEIXIYIJIGENGXINHUANDAIFENGKOUXIAGAODUANCHANPINXIAOFEIXINQUSHI。

超级大满贯  SUIZHEXIYIJIGAODUANHUAQUSHIJINXIAN,GAOYANZHIWAIGUANYICHENGWEIDAKAISHICHANGDEZHONGYAOQIAOMENZHUAN,XIYIJIBUZAISHIDANCHUNDEJIADIAN,ERSHIZHANGXIANSHIYONGZHESHENGHUOPINWEIYUGERENQIZHIDEBIAOZHIXINGMINGPIAN。SHENANCIDAODESONGXIALIANMEIBAOSHIJIESHEJIDAZAODEALPHAAERFAXIYIJI,JIEJIANGAOJIPAOCHEDEZHUDUOSHEJILINGGAN,SHIXIANLESHEJIGANYUSHIYONGXINGDEGAODUTONGYI。BIFOLIXIYIJIB1FDC150TG6 ZEJIANGTUWENBINGMAODE3DCAIPING+ZHIJIANYINLEQINGCHUJIAZHUYUWAIGUANSHEJI,FUYUYONGHUWUKEBINIDEGANGUANTIYAN。

QQ截图20200110085413

超级大满贯  ZHENDUIDANGXIAXIYIJIXINGYEDEGAODUANHUAFAZHANTAISHI,YOUYENEIRENSHIRENWEI,ZAICHUANTONGXIYIJIZHENGTISHANGZENGZHANGQUHUANDEQINGKUANGXIA,DUIYUXIHUGONGNENGDECHUANGXINSHENGJI,DUIYUCHANPINGONGYIDESHENRUWAJUEJIANGCHENGWEIJINHOUXIYIJIQIYENULIDEZHUYAOFANGXIANG,ZAIWEILAIXIYIJIDE“GAODUANHUA”“GAOYANZHIHUA”JIANGCHENGWEICHANGTAI。JUZHONGGUODIANZISHANGHUISHUJUXIANSHI,YUJIDAO2020NIAN,WOGUOXIYIJIGAODUANSHICHANGGUIMOZENGFUJIANGCHAOGUO12%,ZHEIYEYIWEIZHEGAODUANHUAHUICHENGWEIXIYIJISHICHANGSHIXIANZENGZHANG、CHANYEJIEGOUYOUHUASHENGJIDEYIGEKUAISUTUPOKOU。

  消费升级,渠道和需求是占领下沉市场的关键

超级大满贯  JINNIANLAI,XIACHENSHICHANGCHENGWEIJIADIANQIYEDAKAISHICHANG“TIANHUABAN”DEZHONGYAOSHOUDUAN,XIYIJIXINGYEYIRAN。

  SHOUFANGDICHANDIAOKONGHEHONGGUANJINGJIBODONGYINGXIANG,ZI2017NIANDIERJIDUQIWOGUOBAIJIADIANZHONGDUANLINGSHOUXUQIUZHUJIANFANGHUAN,QIYEXIANGQUDAOZHUANYICUNHUOYALINANDUZENGDA。DANSUIZHEDIXIANCHENGSHIHENONGCUNSHICHANGDEFAZHAN、JIADIANXIAXIANGDENGGULIZHENGCEDETUIDONG,XIACHENSHICHANGDEGUIMOZHENGBUDUANKUODA,WEILAIDIXIANCHENGSHIHENONGCUNSHICHANGDEJIADIANSHICHANGQIANJINGJIANGSHIFENGUANGKUO。

超级大满贯  JULEJIE,ZAIWOGUONONGCUNJUYOUPANGDADEXIAOFEIQUNTI,JIATINGSHUWEI1.8YIHU,LVESHAOYUCHENGZHENJIATING,DANXIYIJIXIAOFEIXIANZHUANGQUELUOHOUYUCHENGZHEN23NIAN,YOUQIZAIJIAOPIANYUANSHANQURENGYOUDALIANGYONGHUJIATINGWUXIYIJIHUOSHIYONGBANZIDONGCHANPIN。DANZHENGSHIYINWEINONGCUNSHICHANGDEXIYIJIBAOYOULVJIAODI,ZHEIJIUJIXIACHENSHICHANGDECHANPINSHENGJIHEDIEDAITIGONGLEQIANGDASHINENG。

  MUQIAN,ZAIYI、ERXIANCHENGSHIDEXIYIJISHICHANGYIRANJINRUHUOREZHUANGTAI,XIANGBIZHIXIASAN、SIXIANDENGDIXIANCHENGSHIHENONGCUNSHICHANGRONGLIANGDA、JINGZHENGYALIXIAO,GUZHUANJIAYUCEXIYIJIQIYESHENGENGDIXIANCHENGSHIHENONGCUNSHICHANGJIANGCHENGWEIWEILAI5-10NIANDEBIRANQUSHI。ERZHENDUIZHEIYIQINGKUANG,XIANSHANGDIANSHANGPINGTAIYEKAISHIZHENDUIXIANXIABUJU,JINGDONG、SUNINGYIGOU、GUOMEIDOUJINXINGLEQUDAOXIACHEN,YUJIZAI2020NIANJIANGHUIYOUGENGDUONONGCUNXIANGZHENJIADIANZHUANMAIDIANCHUXIAN,ZHEIJIANGDUILADONGXIYIJISHICHANGXIAOLIANGHEJIANSHAOKUCUNYALIQIDAOJUDADETUIDONGZUOYONG。

超级大满贯  ZAIBUJUXIACHENSHICHANGDEJINCHENGZHONG,YICHAYIHUACHANPINHEJIEJUEFANGANMANZUBUTONGDEXIAOFEIXUQIUZESHIZHANLINGXIACHENSHICHANGDEGUANJIANSUOZAI。MUQIANYIERJISHICHANGZHUYAODEZENGZHANGDIANYUANYUGENGXINHUANDAI,DIXIANCHENGSHIHENONGCUNSHICHANGCHULEGENGXINHUANDAIHAIYOUDALIANGDEXINZENGXUQIU,GU2020NIANNAIZHIWEILAIDUIXIYIJIQIYEDEZHUYAOKAOYANZESHICHONGFENDIAOYANHEBAWOXIACHENSHICHANGXIAOFEIZHEDEZHENZHENGXUQIU,BINGZAICIJICHUSHANGZHIDINGSHIHEXIACHENSHICHANGDECHANPINHEJIAGECELVE。ZHIYOUZHEIYANG,XIYIJIQIYECAINENGZAIXIACHENSHICHANGDEKUAISUZENGZHANGZHONGSHENGCUNHEZHUANGDAQILAI。

  ZONGDELAISHUO,XIYIJIZUOWEIPUJILVJIGAODEJIADIANZHIYI,YIJINGCONGZENGLIANGSHICHANGJINRUDAOCANKUDECUNLIANGSHICHANGJIEDUAN。ZAIGENGXINHUANDAIXUQIUZHANZHULIUDEDANGJINSHICHANG,XIYIJIQIYEZHIYOUSHUNYINGQUSHI,ZAIXIAOFEIZHEXUQIUZHONGXUNZHAOFENGKOUQIERU,JUJIAOGAODUANHEXIACHENSHICHANG,JIADAKEJICHUANGXINYANFA,JIANGXIFENHUACHANPINLUODIZAIYONGHUTIYANSHANG,WEIYOUCICAINENGPAOYINGSHICHANG,CHENGGONGTUWEI。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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