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当前位置:超级大满贯 -> 频道 -> 空调 -> 行业动态->正文

空调市场竞争现“漏斗”式商机?

  ZAIGANGGANGXIEMUDE2019LENGNIAN,JINGUANKONGDIAOXINGYEZHENGTIBIAOXIANBUJINRURENYI,DAN2020LENGNIANRENGRANZAIYIPIANDAQISHENGZHONGRUQIKAIPAN。ZHEIDANGZHONG,TOUBUQIYEHEWEIBUQIYEDOUZHIYOUQIANGYANG,ZHEIHUOXUZAIMOUZHONGCHENGDUSHANGZHESHECHUXINLENGNIANXINGYESHANGJIJIANGYI“LOUDOU”XINGTAICHENGXIAN。


超级大满贯  XINLENGNIANKAIPANDONGXIANG,WANGWANGBEISHIWEIQIYEYINIANDEFENGXIANGBIAO。2020LENGNIAN,TOUBUQIYEJIXUNA“KONGQI”ZUOWENZHANG,JIAOZHUJIAODIANHUORENGRANZAIGAODUANSHICHANG;SANSIXIANPINPAIZEZAIWEIKENENGDAOLAIDENONGCUNSHICHANGZENGLIANGDAILAIDESHANGJI,ERJIAJINBUJUHEMOUHUA。YENEIYUCE, 2020LENGNIANKONGDIAOXINGYESUIKENENGYAOJIXUGUOKURIZI,DANAOGUOXIAJIANGZHOUQIHOUYOUJIANGSHIYIGEFENGSHOUNIAN。

  销售下降 2019冷年格外“冷”

超级大满贯  KONGDIAOXINGYEYIDIAOTOUXIANGXIADEZITAIZOUWANLE2019LENGNIAN。JUGUOJIAXINXIZHONGXINJIANCETUIZONGSHUJUXIANSHI,2019LENGNIANGUONEIKONGDIAOLINGSHOUSHICHANGGUIMOSHIXIAN6056WANTAO,XIAOSHOULIANGTONGBIXIAJIANG7.59%,XIAOSHOUETONGBIXIAJIANG9.95%。

超级大满贯  XINGYEDIAOYANGONGSIZHONGYIKANGHECHANYEZAIXIANDETONGJIYEHESHANGSHUSHUJUXIANGYINGZHENG。JUZHONGYIKANGSHUJU,2019LENGNIAN,KONGDIAOSHICHANGLINGSHOULIANGHELINGSHOUEGUIMOFENBIEDADAO5605WANTAIHE1926YIYUAN,FENBIETONGBIZENGZHANG-7.0%HE-9.0%。QIZHONG,XIANSHANGLINGSHOULIANGHELINGSHOUEGUIMOFENBIEWEI2175WANTAIHE620YIYUAN,TONGBIZENGZHANG-1.6%HE-5.1%;XIANXIAKONGDIAOSHICHANGLINGSHOULIANGHELINGSHOUEGUIMOFENBIEWEI3430WANTAIHE1306YIYUAN,FENBIETONGBIZENGZHANG-10.1%HE-10.7%。CHANYEZAIXIANJIANCEXIANSHI,2019LENGNIAN,ZHONGGUOJIAYONGKONGDIAOCHANLIANGDA1.48YITAI,TONGBIXIAJIANG4.4%。QIZHONG,NEIXIAOLIANGWEI9169WANTAI,TONGBIXIAJIANG5.8%;CHUKOULIANGWEI5747WANTAI,TONGBIZENGZHANG2.2%。

  ZHIDEGUANZHUDESHI,2019LENGNIANKONGDIAOJUNJIAXINGSHIBUDUANEHUA,DUONIANBUJIANDEJIAGEJINGZHENGJUANTUZHONGLAI。JUZHONGYIKANGSHUJU,2019LENGNIAN,ZHENGTIKONGDIAOSHICHANGJUNJIAWEI3435YUAN,TONGBIZENGZHANG-2.1%。QIZHONGXIANSHANGJUNJIADIEFUJIAODA,TONGBIDIE3.6%ZHI2852YUAN。XIANXIASHICHANG,ZECHUERJINENGXIAOKONGDIAOWAI,QITASUOYOUGUIGEKONGDIAOJUNJIAJUNCHENGXIAHUATAISHI。

超级大满贯  “2019LENGNIANCHENGLEYIGEZHENGZAIFASHENGJIAGEJIZHANDEJIANLIANGSHICHANG,SHICHANGFENEZAIDUXIANGTOUBUQIYEJIZHONG(TOP3PINPAIXIANXIASHICHANGFENECONG2018LENGNIANDE73.2%TISHENGDAO74.0%),DUIDABUFENCHANGSHANGLAISHUO,2019NIANLENGNIANGEWAILENG。”ZHONGYIKANGYANJIUYUANLIULONGRUSHISHUO。

  头部企业继续拿“空气”做文章

超级大满贯  GELI、MEIDEZUOWEIKONGDIAO“SHUANGXIONG”,ZAIXINGYEZHENGTISHOUCHENGBUJIADENIANJING,RENGRANSHIXIAN“LIYIZUIDAHUA”,ZHEICONGTAMENQIANBUJIUFABUDE2019NIANZHONGBAOSHANGJIUYOUCHONGFENTIXIAN:GELIDIANQIWANCHENGYINGSHOU983.41YIYUAN,TONGBIZENGZHANG6.89%;JINGLI137.5YIYUAN,TONGBIZENGZHANG7.37%。MEIDEJITUANSHANGBANNIANYINGSHOU1543YIYUAN,TONGBIZENGZHANG7.37%;JINGLIRUN152YIYUAN,TONGBIZENGZHANG17.39%。

超级大满贯  JINGUANRUCI,GELI、MEIDE、HAIERSANJUTOUYIDIANYEMEIXIEDAI,ZAI2020LENGNIANYISHI,JIZHANKAIXINYILUNBUJUHEJIAOZHU。HAIERSHIXINGYEZUIZAOQIDONGXINLENGNIANKAIPANDEQIYE——ZAICIYANZHEKONGQISHENGTAIFANGXIANG,TUICHUZIQINGJIEKONGDIAOSHENGJICHANPINYUEXIANGFENGKONGDIAO、SHOUGEZHIHUIWOSHIDEKONGQIFANGAN,WANCHENGJIANKANGKONGQIXINJISHU、XINCHANGJING、XINBIAOZHUN3DALUODICHENGGUO,TICHULE“CONGZAOKONGDIAODAOZAOKONGQI”DEKOUHAO。

  GELIYEREZHONGZAIXINLENGNIANKAIPANSHI“SHANGXIAN”XINCHANPIN,TUIJIZHILENGZHIRE、HUANXINFENGYUYITIDEXINFENGKONGDIAO(YESHIZHENDUI“KONGQI”ZUOWENZHANG)——CAIYONGSHUANGXIANGXINFENGHUANQIXITONG,BUJINNENGGOUCONGSHIWAISHURUJINGJINGHUAGUODEXINXIANKONGQI,TONGSHIHAINENGJIANGSHINEIWUZHUOKONGQIPAICHUSHIWAI,ZAIXIANYANG、JINGHUA、KONGWENDENGGUOCHENGZHONGSHIXIANSHINEIKONGQIDUOWEIDUHUANXIN。YUCITONGSHI,GUANGZHOUGELIHAIDAXIANG“KAIPANDIYIZHAN”,YU9YUE20RIZHI22RIKAIZHANGELIDIANQIGONGCHANGXUNZHAN(DILIUJI),TONGGUORENCHOUDENGXINGSHITUICHUGEZHONGFULI。

超级大满贯  MEIDEZEJIXUTUI“WUFENGGAN”KONGDIAOXINPIN,QIJINNIANLAIWEIRAONIANQINGQUNTITUICHUDE“WUFENGGAN”YICHENGWEIMEIDEKONGDIAOJISHUHEPINPAIDEXIANXINGBIAOQIAN,BINGSHOUHUOPOFENG——MEIDEFENGYUZHE、MEIDEAIRKONGJIANZHANDENGLAOLAOZHANJUGESHUJUJIGOUXIAOSHOUBANGDANQIANMAO,BINGCHENGGONGNAXIAXIANSHANGXIAOLIANGDIYIDEHAOCHENGJI。ZAIXINGYEGUANCHARENSHILIUBUCHENKANLAI,NIANQINGQUNTISHIXIANSHANGXIAOFEIZHUTI,YESHIXINGYEWEILAISUOZAI。MEIDEWEILETIEJINNIANQINGREN,LVLVJUBANYINLEJIE、DIANJINGSAIDENG,WEIXINGYECHUANGCHULEYITIAOXINLUZI、XINWANFA,WEIPINPAIZHURUNIANQINGHUOLI。

  ZHONGYIKANGPINPAIZONGJINGLIZUOYANQUEZERENWEI,ZAIXINLENGNIANFENGXIANGLAIKAN,WULUNSHI“WUFENGGAN”,HAISHICONG“KONGDIAODAOKONGQI”,JUTOUMENDEBUJUBIAOMINGTAMENDEJIAODIANRENGJINDINGGAODUANSHICHANG。SUIRAN2019LENGNIANZHENGTIXIAOLIANGXIADIE,DANGAODUANSHICHANGTONGBIZENGZHANG7.5%,QIZHONGJUJIZENGZHANGGENGDADAO28.2%。CONGXIFENSHICHANGLAIKAN,GONGYUGONGCHENGSHICHANGGUIMOGAODA3000YIYUAN,KONGQISHENGTAISHICHANGDADAO100YIYUAN。“WULUNSHICONGCHANYEDEZHUANXINGSHENGJI,HAISHICHANGSHANGDEJINGZHENGFAZHAN,HUOSHIYONGHUDEGEXINGXUQIU,CONGKONGDIAODEHONGHAIXIANGKONGQIDESHANGYELANHAIMAIJIN,YISHISHUIDAOQUDAO。”TASHUO。

  2020冷年的机会或在农村市场

  “ZAIDANGQIANJINGZHENGGEJUXIA,ERXIANKONGDIAOPINPAISHIZUINANDE。”YOUBUYUANJUMINGDEYENEIRENSHIGAOSUJIZHE,YIXIANKONGDIAOZHENYINGZHONG,GELI、MEIDE、HAIER、AOKESIYIJINGTIESHENROUBOYINIANDUOSHIJIAN。SUIGEJUYOULIESHI,DANRENGSHIXINGYEJIDELIYIZHE。ERXIANTIDUIZHONGHAIXINKELONGZHANLVEDIAOZHENG,ZHIGAOSHENXIANNITANFENLIZIJIU,TCLBIAOXIANDEBUGAN“YONGLI”,XIAOMIZE“TUYOUJIAGEYIZHANGPAI”。ZAISANSIXIANTIDUIZHONG,ZHANGHONG、YANGZI、CHUANGWEI、KANGJIADENGPINPAIZEFENLIPINSHA,BIAOXIANCHUANGYANGDEDOUZHI。

  JINRI,CHUANGWEIKONGDIAOXUANBUYU“FAGUONANLAN”DACHENGGUANFANGHEZUO,CHENGWEIFAGUOGUOJIANANLANQUANQIUGUANFANGZANZHUSHANG,QUANLIZHICHIFAGUODUICHONGGUAN2019 FIBALANQIUSHIJIEBEI。ZHEISHICHUANGWEIKONGDIAOSHOUCICHANGSHITIYUYINGXIAO,HAIZHUANMENTUICHULE“FAGUONANLANDUOGUAN,CHUANGWEIKONGDIAOSONGZUANSHI”HUODONG,ZHIDINGLEXINLENGNIANCHONGJI100WANTAOXIAOLIANGDESHICHANGMUBIAO。SHENZHENCHUANGWEIKEJIYOUXIANGONGSIFUZONGJINGLI、GUONEIYINGXIAOZONGJIANGANJIANGUOBIAOSHI,KONGDIAOXINGYEZAI2016NIAN、2017NIANLIANGNIANSHIXIANLECHAOLIANGWEISHUDEGAOFUHEZENGZHANG,2018NIANZENGSUYOUSUOHUILUO,2019NIANSHANGBANNIANCHUXIANFUZENGZHANG,ZHEIZHUYAOSHOUDAHUANJINGDEYINGXIANG,“XINLENGNIAN,KONGDIAOXINGYEXIAOSHOUEHUIYOU3DAO5GEDIANDEZENGFU,CONGSHICHANGGEGEPINPAIJITONGLULAIKAN,GEDAKONGDIAOPINPAIZAISANSIXIANCHENGSHI、NONGCUNSHICHANGJIANGHUIYOUZENGFU。”

  QUYUXINGKONGDIAOPINPAIYUETU,XINLENGNIANYEBIAOSHIYAOTUOZHANCHANYELIAN,CHANPINFANGMIANYEKAISHIQUANMIANXIANGZHIHUIJIAJUFANGXIANGZHUANXING。LIUBUCHENYERENWEI,4~6JISHICHANGXINZENGXUQIU,JIANGJISANSIXIANPINPAIDAILAIJIHUI。TASHUO,MUQIANCONGDUOCHUXINXIFANKUIKEZHI,ZAIYIERXIANCHENGSHIFANGDICHANSHICHANGYANGESHOUXIANDEQINGKUANGXIA,CENGJINGDEFANGDICHANSHICHANGZENGSHIZHENGZAISANSIXIANCHENGSHI“QIAOWEI”;ZAIJIASHANGDIANSHANGQUDAOJINYIBUXIACHEN,2020LENGNIANDEJIHUIJIUSHIZAINONGCUNSHICHANG。DANGRAN,ZHEIHAIYAOKANSANSIXIANPINPAINENGBUNENGTONGGUOYIGEJUDAKAOYAN,JINENGXIAOBIAOZHUNMENJIANDETIGAO,“YIHOUBIEXIANGYONGDIJIADIZHIDECHANPINLAICHONGJIRAOLUANNONGCUNSHICHANGLE。”

超级大满贯  ZHANWANG2020LENGNIAN,LIULONGRENWEI,KONGDIAOXINGYEYOUHENDAKENENGJIANGJIXUGUOKURIZI,DANGUIMOJIANGFUJIANGSUOZHAI,JIAGECHONGJIJIANGCHENGWEICHANGTAI。JUZHONGYIKANGCESUAN,2020LENGNIANKONGDIAOSHICHANGDELINGSHOULIANGHELINGSHOUEGUIMOFENBIEWEI5424WANTAIHE1792YIYUAN,FENBIETONGBIZENGZHANG-3.2%HE-7.0%。“YEBUYINGGUOYUBEIGUAN,KONGDIAOXINGYEZHOUQIXINGHENQIANG,LAZHANGZHOUQIKANZHENGTIDASHIRENGSHICHUYUSHANGSHENGQIDE,QIYEZAIXIAJIANGZHOUQIKONGCHENGBEN、TISHENGCHANPINLI,AOGUOXIAJIANGZHOUQIHOUYOUSHIYIGEFENGSHOUNIAN。”


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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来源: 信息时报 责任编辑:shreen
上一篇空调市场还会下行,变频空调是“.. 下一篇海尔发布5G共享空气标准 开启共享..
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