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空调市场持续低迷,目标年售百万台的创维胜算几何?

ZAIKONGDIAOSHICHANGDIMIZHIJI,LAOPAICAIDIANQIYECHUANGWEIQUEGAODIAOJINJUNKONGDIAOSHICHANG,TONGSHITICHULENIANXIAOSHOU100WANTAIKONGDIAODE“XIAOMUBIAO”。

AOWEIYUNWANGZUIXINSHUJUXIANSHI,2019NIANYILAI,MEIDEKONGDIAOXIANSHANGXIAOLIANGWEI610.15WANTAI,SHIZHANLVWEI29.15%;XIANXIAXIAOLIANGWEI845.42WANTAI,SHIZHANLVWEI28.26%;GELIKONGDIAOXIANSHANG、XIANXIASHIZHANLVFENBIEWEI13.91%HE28.7%。

YAOZHIDAO,CHUANGWEIKONGDIAODE“DIREN”BUJINSHIGELI、MEIDEDENGKONGDIAOJUE,GENGYOUPIRUANDEKONGDIAOSHICHANG。

超级大满贯AOWEIYUNWANGSHUJUXIANSHI,2019NIANSHANGBANNIAN,ZHONGGUOJIAYONGKONGDIAOSHICHANGPIRUAN。JUTIERYAN,2019NIANSHANGBANNIANKONGDIAOSHICHANGLINGSHOUE1137YIYUAN,TONGBIXIAJIANG1.4%;LINGSHOULIANG3370WANTAI,TONGBIWEIZENG1.5%。ZHEIYEYIWEIZHE,KONGDIAOXINGYEJINRULEYIJIAHUANLIANG、TIESHENROUBODEJIEDUAN。

超级大满贯KONGDIAOSHICHANGDANGAOHUIJIUCIZHUBUSUOXIAO,HAISHIHUIZAIDIERUGUDIHOUCHUDIFANDAN?

超级大满贯CHUANGWEIKONGDIAOFUZONGJINGLIJIANGUONEIYINGXIAOZONGJIANGANJIANGUODUIDIYICAIJINGBIAOSHI,2016NIAN、2017NIANLIANGNIAN,KONGDIAOXINGYEGAOSUZENGZHANG,2018NIANZENGSUYOUSUOHUILUO,2019NIANSHANGBANNIANCHUXIANFUZENGZHANG,ZHEIBIJIAOHANJIAN,“WOJUEDE2020NIANKONGDIAOXINGYEXIAOSHOUEHUIYOU3DAO5GEDIANDEZENGFU,SHICHANGSHUJUXIANSHI,GEDAKONGDIAOPINPAIZAISANSIXIANCHENGSHI、NONGCUNSHICHANGSHIYOUZENGFUDE。”

ERZAIJIADIANFENXISHILIUBUCHENKANLAI,KONGDIAOSHICHANG2020NIANYANXI2019NIANTAISHIDEKENENGXINGJIAODA,JIWEIZENGZHANGHUOBUZENGZHANG。“YIZHIYILAI,KONGDIAOXINGYEYOU’KAOTIANCHIFAN’DESHUOFA,GAOWENTIANQIDUIKONGDIAOXIAOSHOUDAIDONGHENDA。DANJINNIANQUANGUOCHUXIANLIWAI,QUANGUODUODIZHANGSHIJIANGAOWENTIANQI,YIRANWEINENGDAIDONGKONGDIAOXIAOSHOU,KEJIANKONGDIAOSHICHANGDUOMEDIMI。”

LIUBUCHENCHENG,YIZEZHONGGUOKONGDIAOXINGYEYIJINGJINRUCUNLIANGSHICHANGSHIDAI,CUNLIANGSHICHANGDEZUIDATEDIANSHISHICHANGCHUYUDONGTAIBAOHEZHUANGTAI,QUEFAZENGLIANGXUQIU;ERZEGUOJIADUIFANGDICHANCHIXUYANKONG,ZHIJIEYINGXIANGHEDICHANGUANXIMIQIEDEKONGDIAOCHANYE。

超级大满贯ZHAODAOXINDEZENGLIANGSHICHANGCHENGLEGUANJIAN。GANJIANGUOCHENG,KONGDIAOXINGYEXIFENSHICHANGWEILAI5NIANCUNZAIHENDASHICHANG,RUZHUDAYANZHIHENENGXIAOBIDEKONGDIAO,ZHEIHUISHICHUANGWEIKONGDIAODIANSHANGPINGTAIDEZHUDAKUAN。

LINGYIFANGMIAN,HAIWAISHICHANGTONGYANGBURONGHUSHI,RENGYOUDALIANGDIQUDUIKONGDIAOYOUZHEQIANGJINGXUQIU。“ZHONGDONGDIQUSHIWOMENWEILAICHUKOUDEZHONGDIANFANGXIANG。ZAIZHEIXIEGUOJIA,DENGGONGJIAOCHESHIBIXUYAOYOUKONGDIAOFANGDE,BURANRENHUIZHONGSHU。ZHEISHIYIGEDUIKONGDIAOYOUQIANGJINGXUQIUDESHICHANG。”CHUANGWEIKONGDIAOZONGJINGLICHENGJIANCHENG。

ZUOWEIKONGDIAOXINGYEXINBING,CHUANGWEIKONGDIAORUHEWANCHENGNIANDUBAIWANTAIMUBIAO?

GANJIANGUOCHENG,CHUANGWEIXIANGZHUAZHUQUDAOXIACHENDEJIHUIHUODESHICHANGFENE,100WANTAIDEMUBIAOZHUYAOLAIZIGUONEI。CHULEQUDAOXIACHEN,XIFENSHICHANGSHILINGWAIYIGEBURONGCUOGUODEJIHUI。ZAITAKANLAI,GUONEIKONGDIAONIANXIAOSHOULIANGCHAOGUO6000WANTAI,CHUANGWEICHIXIAQIZHONG1%-1.5%DESHICHANGFENEYINGGAIBUSHINANSHI。

超级大满贯“WANCHENGZHEIGEMUBIAOSHIFENJIEDUANSHIDE。MUQIANCHUANGWEIKONGDIAOYILAICAIDIANQUDAO,WOMENYAOWENZHUXIANYOUCAIDIANQUDAO;DIERSHIYINRUZHUANYEQUDAO,KONGDIAODAILISHANG,TAMENYOUTONGLU,ZHEIGETONGLUCHUANGWEIMUQIANJINRUDEBIJIAOSHAO;DISANSHIDIANSHANGTONGDAO,CHULEGUANFANGQIJIANDIAN,SUNING、JINGDONGDENGWOMENYEZAIGOUTONG;DISISHIGONGCHENGQUDAOHEDINGZHIQUDAO,WOMENJIANGQUANMIANJIECHU,DUIGAOXIAO、JIUDIAN、SHANGYEDICHANDENGJINXINGQUANFANGWEIBUJU。”GANJIANGUOCHENG。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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