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LG三星掀8K电视大战 业绩增长承压之下谁是赢家

  JINRI,LG、SANXINGXIANQILE8KDIANSHIDAZHAN。ZAIBOLINJUBANDE2019XIAOFEIZHEDIANZIZHANSHANG,LGGONGKAIZHICHUSANXINGDE8KDIANSHIBUFUHEBIAOZHUN。SUIHOU,LIANGJIAQIYEZAI9YUE17RIJUXINGLEJISHUSHUOMINGHUISHANG,HUZHIDUIFANGDE8KDIANSHIBUDABIAO。


  ZHIDEYITIDESHI,SANXINGDIANZIYULGDIANZITONGWEIHANGUOQIYE,SUIYOUHEZUOGUANXI,DANYOUYULIANGZHEYEWUXIANGSIDUHENGAO,CENGDUOCICHUXIANZHENGDUAN。ZHENGYINRUCI,SHUANGFANGYIDIYIYOUDEGUANXISHICHANGYINFAYENEIGUANZHU。

超级大满贯  ZAIYEJICENGMIAN,JINNIANLAI,SANXINGDIANZIDEYINGSHOUHEJINGLIJUNYUANCHAOLGDIANZI,BUGUOLIANGZHEJUNMIANLINYEJIZENGZHANGFALIDEKUNJING。ZAI8KDIANSHILINGYU,ZHONGGUODIANSHIQIYEDEJUEQIJIHANXIDIANSHISHICHANGZAOCHENGYIDINGDEJINGZHENGYALI,CHULESHANGSHULIANGJIAHANQIZHIWAI,GUONEIGEDADIANSHIQIYEYEXIANGJITUICHUZIJIADE8KDIANSHICHANPIN。NEIME,ZAIZHEICHANG8KDIANSHIDAZHANZHONG,JIUJINGSHEICAISHIYINGJIA?

超级大满贯  LGSANXINGHUZHIDUIFANG8KDIANSHIBUDABIAO

  LGYUSANXINGDE8KDIANSHIDAZHANSHIYU9YUECHUZAIBOLINJUBANDE2019XIAOFEIZHEDIANZIZHAN,LGZAIZHANHUISHANGJIANGZIJIA8KDIANSHIYUSANXINGDE8KCHANPINBINGLIEBAIFANGBINGBIJIAO。BISHI,SANXINGFANGMIANHUIYINGCHENG,“BINGBUZAIYI,WOMENDEXIAOLIANGGENGHAO”。

超级大满贯  SUIHOUYOUXIAOXICHENG,LGDIANZIGONGKAIBIAOSHI,SANXING2019KUAN8KDIANSHIBUFUHE8KFENBIANLVDEGUOJIBIAOZHUN,SANXINGSHIJISHANGSHIZAIQIPIANXIAOFEIZHE。BAOKUOParkZAINEIDELGDAIBIAOZHICHU,CHANPINCESHIHERENZHENGJIGOUIntertekHEVDEDUISANXING、LGHESUONIDESHANGYONG8KDIANSHIJINXINGLECESHI,JIEGUOXIANSHI,SANXINGDEQLED8KDIANSHICMJINWEI12%,YUANDIYU8KBIAOZHUN50%DEYUZHI,ERSUONI8KDIANSHIDECMWEI70%,LGDE8KCHANPINWEI90%。

超级大满贯  ZHEIZHONGYUJIFALESANXINGDEZHENGMIANFANJI。9YUE17RI,SANXINGYULGSHUANGSHUANGJUXINGJISHUSHUOMINGHUI,JUNZHICHUDUIFANGDE8KDIANSHIBUDABIAO。

  ZAILGJISHUSHUOMINGHUISHANG,GONGZUORENYUANJIANGLGDEOLED4KDIANSHIYUSANXINGDEQLED8KDIANSHIJINXINGBIJIAO,ZHICHUSANXINGQLED8KKANSHANGQUJIUXIANGGUANJIYIYANG。HANMEIBIAOSHI,CIJUYIZHISANXINGDEXINXING8KDIANSHIHAIBURULGDEJIUKUAN4KDIANSHI。ERZAISANXINGJISHUSHUOMINGHUISHANG,GONGZUORENYUANTONGSHIBOFANGBIAOZHUNJIEMADE8KSHIPIN,SANXING8KDIANSHILIKECHUXIANHUAMIAN,ERLG8KDIANSHIBOFANGSHIBAI;CIWAI,GONGZUORENYUANJIANGBAOZHIZHAOPIANZHIJIETOUFANGDAOLIANGKUANDIANSHISHANGBIJIAO,ZHICHUSANXINGDIANSHIZITIXIANSHIBIJIAOQINGXI。

超级大满贯  HANMEIFENXICHENG,SANXINGHELGDOUDASUANZAI8KDIANSHILINGYUZHENGQUGENGDUODEHUAYUQUAN,YICILAIZHENGDUOZHIDING8KDIANSHIBIAOZHUNDEZHUDAOQUAN。

超级大满贯  LIANGZHENPENGDUIJIZHEBIAOSHI:“8KDEFENBIANLVBI4KDEFENBIANLVQINGXIDUYAOGAOSIBEI,ZHEIBENSHENSHIFEICHANGKUNNANDE,CHENGBENYEHUIMINGXIANTISHENG,ERQIEBUJINJINSHIXIANSHIMIANBANDADAOFENBIANLVBIAOZHUNJIUKEYICHENGZHIWEI8KDIANSHI,QISUOFUGAIDEJIEMAXINPIAN、cpuCHULIQI、NEICUN、HUAZHIXINPIAN、XINHAOCHUANSHU、JIEMULUZHIZHIZUODENG,XUYAOZHENGGECHANYELIANDOUNENGDADAOBIAOZHU,XIAOFEIZHECAINENGZHENZHENGKANDAO8KDIANSHI。”

  LGSANXINGYEJIZENGZHANGFALI,HANXIDIANSHISHICHANGKONGJIANSHOUJIYA

超级大满贯  ZHONGSUOZHOUZHI,SANXINGYULGTONGWEIHANGUOJIADIANJUTOU,LIANGJIAQIYEZAIHENDUOYEWULINGYUYOUZHONGDIE,ERZHEQIANGSHICHANG、ZHENGDIPANDEZHANZHENGYOULAIYIJIU。YUCITONGSHI,LIANGJIAQIYEYOUDUOCIDACHENGHEZUO,ERZHEDEGUANXIGENGDUOBIAOXIANWEIJINGHE。

超级大满贯  CONGYEJIFANGMIANKAN,SANXINGDIANZIYULGDIANZIJUNMIANLINYEJIZENGZHANGYALI。SANXINGDIANZIFABUDE2019NIANDIERJIDUCAIBAOXIANSHI,SANXINGDIANZIDIERJIDUYINGSHOUWEI56.1WANYIHANYUAN,TONGBIXIAHUA4%;JINGLIRUNWEI5.18WANYIHANYUAN,JIAOQUNIANTONGQIDE11WANYIHANYUANXIAHUA53.1%。LGDIANZIFABUDEDIERJIDUCAIBAOXIANSHI,BAOGAOQINEI,XIAOSHOUEWEI15.6WANYIHANYUAN,TONGBIZENGZHANG4.1%;JINGLIRUNWEI1060YIHANYUAN,TONGBIXIAHUA67.5%。

超级大满贯  CONGDIANSHICHUHUOLIANGLAIKAN,QUNZHIZIXUNDIAOCHAFABU《2019NIANSHANGBANNIANQUANQIUTVSHICHANGZONGJIE》BAOGAOXIANSHI,SANXINGDIANZISHANGBANNIANCHUHUOLIANGWEI1820WANTAI,PAIXINGBANGDIYIWEI,DANTONGBIXIAOFUJIANSHAO0.6%,HUANBIJIANSHAO15.8%。ERLGDIANZISHANGBANNIANCHUHUOLIANGWEI1177WANTAI,YUANBUJISANXING,SHENZHIYIJINGPAIZAIGUOYOUPINPAITCLZHIHOU,TONGBIJIANSHAO8.7%,HUANBIJIANSHAO17.2%。

  BAOGAOZHICHU,LGZHONGDIDUANCHANPINSHOUZHONGGUOPINPAIZAIHAIWAISHICHANGJIJICELVEYINGXIANG,CHUHUOYALITUXIAN,ERGAODUANCHANPINZESHOUDAOSANXINGQLEDCHANPINDEJIYA。

超级大满贯  2019NIANSHANGBANNIANQUANQIUDIANSHIFENPINPAICHUHUOSHULIANGJITONGBIZOUSHI(DANWEI:BAIWANTAI,%)

超级大满贯  BUGUO,ZAIDAPINGXIANSHIMIANBANLINGYU,LGJIAOSANXINGRENGYOUMINGXIANYOUSHI。ZISHENCHANYEJINGJIGUANCHAJIALIANGZHENPENGBIAOSHI:“RUGUOCONGWEILAIDEDAPINGMUXIAYIDAIXIANSHIJISHUFAZHANLAIKAN,WEILAIDEXIANSHIJISHUQUSHISHIOLEDJISHU,XIANZAIQUANSHIJIENENGSHENGCHANDAPINGOLEDXIANSHIMIANBANDEZHIYOUHANGUOLG,ERSANXINGMUQIANHAITINGLIUZAIZHONGXIAOPINGOLEDMIANBANDESHICHANGBUJU,ZAIDAPINGXIANSHIMIANBANLINGYU,SANXINGZHENGZAIYANFADAPINGOLEDXIANSHIMIANBAN,DANHAIMEIYOUZHENGSHILIANGCHAN,MUQIANZHINENGSHENGCHANCHUDAPINGYEJINGXIANSHIMIANBAN。”

  CIWAI,JINNIANLAI,iPhoneSUODAZAIDEOLEDPINGMUYIZHISHIYOUSANXINGDUJIAGONGYING,DANJINQI,LGDEJIERUDAPOLEZHEIDANYIDEGONGYINGGEJU。YOUXIAOXICHENG,LGDIANZIJIANGWEIPINGGUOiPhone11XILIETIGONGPEITAODEOLEDMIANBAN。

  JIADIANXINGYEZISHENGUANCHARENSHILIUBUCHENBIAOSHI,SANXINGHELGZHIJIANBAOFA8KDAZHANYOUZHESHENCENGCIDEYUANYIN:“YIFANGMIAN,LIANGJIAQIYEDEJINGYINGYALIFEICHANGDA,YEJIZHIBIAOBIAOXIANBULIXIANG;CIWAI,ZHONGGUODIANSHIQIYEZHENGZAIJUEQI,SHIDEHANXIDIANSHIQIYEDESHICHANGKONGJIANSHOUDAOJIYA。”

  8K电视遍地开花,普及仍需时日

  2019NIANSHIZHENZHENGDE8KDIANSHIYUANNIAN。CHUSANXINGYULGZHIWAI,TCL、HAIXIN、ZHANGHONG、CHUANGWEIDENGGUONEIZHONGDUODIANSHICHANGSHANGFENFENQIANGTAN8KDIANSHISHICHANG,YISHIJIAN,8KDIANSHIBIANDIKAIHUA。SUIZHE5GYUAIJISHUDEFAZHAN,5G+8K、5G+8K+AIDENGGAINIAN“FENGYONGERQI”。

  FANBORUIZIXUNJIANCESHUJUXIANSHI,2019NIANSHANGBANNIAN4KCHANPINSHENTOULVDADAO73.5%,8KCHANPINSHENTOULVJINWEI0.04%。YINGGUOWEILAIZIXUNGONGSIFABUDESHICHANGBAOGAOXIANSHI,JINGUAN8KDIANSHIDEPUJICUNZAIZHANGAI,DANSHIYU2019NIANDE20WANTAIXIANGBI,WEILAI8KDIANSHIJIDECHUHUOLIANGJIANGSHIXIANDAFUDUZENGZHANG,WAIJIAGEDAPINPAIFENFENJIARU8KZHENYING,YUJIDAO2023NIAN,8kDIANSHICHUHUOLIANGDENIANFUHEZENGZHANGLVJIANGDADAO130%。

超级大满贯  ZHONGGUOKEXUEYUANYUANSHIOUYANGZHONGCANZAI2019NIAN(DISANJIE)8K QLEDXIANSHIJISHULUNTANSHANGBIAOSHI:“5GDECHAODAKUANDAI、CHAODISHIYANSHI8KPUJIHECHUANBODEZHONGYAOJISHUZHICHENG,ER8KDENEIRONGCHANPINYEJIEJUELE5GDUINEIRONGLIULIANGDEXUQIU。ZAI5GDETUIDONGXIA,8KCHAOGAOQINGSHIPINCHANYEJIANGYINGLAIXINDEFAZHANQIJI。”

超级大满贯  RANER,DUOWEIYENEIRENSHIRENWEI,8KZAIHUAZHISHANGDEQUEJUYOUQIYOUYUEXING,DAN8KDIANSHIJULIDAMIANJIPUJIHAIYOUYIDUANHENZHANGDELUYAOZOU。

超级大满贯  JIZHELEJIEDAO,CONGJIAGEFANGMIANLAIJIANG,8KDIANSHIGUISHUYUGAODUANDIANSHIXINGLIE,GENJUCHICUNBUTONG,8KDIANSHIDEJIAGEDIZHIJIWAN、GAODABAIWANYUAN。

  CIWAI,“YINGJIANXIANXING,NEIRONGZHIHOU”DEJUMIANZAI1080P、2K、4KSHIQIDOUCENGCHUXIAN,ER8KDUISHEZHISHEBEIYAOQIUJIGAO,QINEIRONGDEZHILIANGBIAOZHUNYEYUANCHAOMUQIANDE4KHUOGAOQINGNEIRONG,YINCI8KDIANSHIZAIYINGJIANLVXIANFABUHOU,YEJIANGMIANLINNEIRONGXIANGDUIDUANQUEDEGANGA。

超级大满贯  DUICI,LIUBUCHENBIAOSHI:“8KDEPUJIXUYAOZHENGJICHANGJIAJINKUAIDENENGGOUBA8KCHANPINDEJIAGELUODAOGONGZHONGSUONENGJIESHOUDEYIGEFANWEINEI;CIWAI,DIANSHITAIYAOJIJIKAITONGYIXIE8KPINDAO,CONGNEIRONGFANGMIANBAOZHENGGUANZHONGDUI8KXINXIDEXUQIU。”

  DUIYU8KDIANSHIDEQIANJING,LIANGZHENPENGBIAOSHI:“MUQIAN,XIAOFEIZHEJIANG8KDIANSHIMAIHUIJIAYIYIBUDA,MUQIANHAIMEIYOU8KDEPINDAO,YEMEIYOU8KDEYINGDIE、DIANSHIJIEMU,DAN8KDIANSHIWEILAISHINENGGOUPUJIDE,ZHISHIXUYAOSHIJIAN。”


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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