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喧嚣的5G智慧屏,低迷的中国彩电业

  GAINIANXIANXINGDEZHINENGDIANSHIHESHINENGYINGLAIBIANJU?


  仍是未知数

超级大满贯  “ZHIHUIPINGZHISHITICHULEXINDEYINGXIAOGAINIAN,BENZHISHANGHAISHIDIANSHI。”9YUE3RI,XIAOMIJITUANFUZONGCAI、HONGMIRedmiPINPAIZONGJINGLILUWEIBINGZAIHONGMIMEITIGOUTONGHUISHANGZHIYAN,ZHIHUIPINGDECHANPINBENZHIMEIYOUFASHENGBIANHUA。

  JINNIAN8YUE,RONGYAOFABUSHOUKUANDAZAIHONGMENGOSDEZHONGDUANCHANPIN——“RONGYAOZHIHUIPING”,CHIXUDIMIDEDIANSHIXINGYEYISHIJIANXIAOYANSIQI。YIZHOUZHIHOU,GUONEIDIANSHIXINGYESANJUTOUZHADUIFABUXINPIN,TCLFABUXESSZHIPINGDIANSHI,HAIXINJINSUIQIHOUFABUHi TableSHEJIAODIANSHIS7XILIEXINPIN,CHUANGWEIDELIANGKUANXINPINXUANCHUANYEDOUJIARULEZHIHUIPINGLINIAN。

超级大满贯  CONG“HULIANWANGDIANSHI”DAO“ZHINENGDIANSHI”,DAO“ZHIHUIPING”DENGGAINIANDEREYI,ZHINENGDIANSHIZOUDAOXINDESHIZILUKOU,ZHINENGJIAJU、AIHEDUOPINGJIAOHUYIJINGCHENGWEIZHEIYISHIQIJINGZHENGDEGAOPINGUANJIANCI。XUANZEZHEIYISHIJIRUJUDEWANJIAYEYOUCHONGFENDELIYOU。“5GDECHAODADAIKUANYIJICHAODISHIYAN,SHI4K、8KDEGUANJIANZHICHENG,JIANGTUIDONGJIATINGSHIJUETIYANSHENGJI,GUOJIACENGMIAN《CHAOGAOQINGSHIPINCHANYEFAZHANXINGDONGJIHUA》DETUIDONG,JICHANYEYINGLAIXINDEFAZHANQIJI。”ZHONGGUOKEXUEYUANYUANSHIOUYANGZHONGCANDUI《ZHONGGUOXINWENZHOUKAN》SHUODAO。

  BUGUO,ZHEICHANGRENAODEPINGMUDAZHANDEBEIHOU,DIANSHIXINGYECHIXUMIANLINLIANGJIASHUANGJIANGDEGANGA。GENJUAOWEIYUNWANGGONGBUDEZUIXINSHUJU,2019NIANSHANGBANNIANZHONGGUOCAIDIANSHICHANGLINGSHOULIANGGUIMOWEI2200WANTAI,TONGBIXIAJIANG2.7%,LINGSHOUEGUIMOWEI640YIYUAN,TONGBIXIAJIANG11.8%。

  DUIYUXINGYENEIMIJIFABUZHIPINGLEICHANPIN,YOUXINGYEYANJIURENSHIRENWEI,MUQIANZHIPINGCHANPINHENDUOSHIGAINIANXINGDE,GENYUANLAIDECHANPINCHABIEBINGBUDA,“BENZHISHANGHAISHIZHINENGDIANSHI”。

  智屏时代

  HUAWEIJINJUNDIANSHILINGYUCHUANWENYIJIU。CIQIANYOUMEITIBAODAOCHENG,HUAWEICENGJIHUAJINNIAN4YUEFABUDIANSHI,MUBIAONIANXIAOSHOU1000WANTAI,PINGMUGONGYINGSHANGWEIJINGDONGFANGHEHUAXINGGUANGDIAN,DAIGONGFANGMIAN,ZESHIJINGDONGFANGSHOUGOUDESUZHOUGAOCHUANG。CIHOUHUAWEIDIANSHIDESHANGSHISHIJIANBIAOYIZAIDIAOZHENG,YOUXIAOXIRENSHICHENG,YUANYINZAIYUYINGJIANYIJINGMEIWENTILE,DANSHIRUANJIANHAIMEIYOUZHUNBEIHAO。

超级大满贯  SHISHISHANG,HUAWEINEIBUZUICHUDUIYUSHIFOUJINRUDIANSHILINGYUCUNZAIZHENGYI。JURONGYAOZONGCAIZHAOMINGTOULU,ZAI2015NIANSHENZHIGENGZAODESHIHOU,HUAWEIHERONGYAOJIUZAIYANJIUDIANSHIXINGYE,BAOKUOSHISHUIDERONGYAOKUKAI,NEIBUYEZAITUIDONGHETANSUODAPINGHEDIANSHIXINGYERUHEFAZHAN。“HUAWEIYOUDIANSHIXINPIN、TUXIANGXINPIANDENGGUANJIANYINGJIANJICHU,YEYOURUANJIAN、CAOZUOXITONGFANGMIANDEJICHU,GENGYAOKAOLVDUICHANYEDEJIAZHI、YINGXIANGHECHONGJI。”

  JINNIAN8YUE,HUAWEIDEDIYIKUANRONGYAOZHIHUIPINGCHANPINZHENGSHILUODI,JUZHAOMINGDEDINGYI,“RONGYAOZHIHUIPINGBUSHICHUANTONGDIANSHI,ERSHI‘DIANSHIDEWEILAI’。JUTILAISHUO,ZHIHUIPINGBAJIATINGZHOUBIANDESUOYOUSHEBEILIANJIEZAIYIQI,CHENGWEIXINDEJIATINGZHONGXIN。WEILAI,ZHIHUIPINGBUJINSHIJIATINGDEYINGYINYULEZHONGXIN,GENGSHIXINXIGONGXIANGZHONGXIN、KONGZHIGUANLIZHONGXINHEDUOSHEBEIJIAOHUZHONGXIN。

  DUIYUHUAWEIYAODAZAODEZHINENGSHENGTAIBIHUAN,ZHIHUIPINGSHIQIZHONGYAODEZHONGDUANHERUKOU。CIQIAN7YUE,HUAWEIXIAOFEIZHEYEWUCEOYUCHENGDONGJIUCENGBIAOSHI,AI、IoTHE5GJIANGDAILAIZHENZHENGDEWANWUHULIAN,ZAIHUAWEIJINNIANKAIQIDEQUANCHANGJINGZHIHUIHUAZHANLVE,ZHIHUIPINGJIANGSHIQIZHONGYIHUAN。

超级大满贯  SUIZHE5GJIASULUODI,ZHINENGDIANSHISHIWULIANWANGDEZHONGYAORUKOUYIJINGCHENGWEIXINGYEGONGSHI。ZHIDEZHUYIDESHI,RONGYAOZHIHUIPINGDEYEXINSHIJIEZHU“HONGMENG”,SHIXIANYONGHUDESHOUJI、ZHIHUIPINGJIQITASHEBEIJIANDEWUFENGLIANJIE。DANSHIYENEIPUBIANDEDANYOURENWEI,ZIJIANCAOZUOXITONGZUIDADEDUANBANHENANDIANJIUSHISHENGTAIJIANSHE,BIRUZAISHOUJIXITONGLINGYU,HONGMENGXIANGBIANZHUOHEiOSXITONGERYANQIBUJIAOWAN,QUEFALIANGHAODEYINGYONGCHENGXUSHENGTAIXITONG,NANYITUWEI。

  AOWEIYUNWANG(AVC)HEIDIANSHIYEBUYANJIUZONGJIANJIEMEIJUANRENWEI,HONGMENGOSZAIZHINENGDIANSHIHUOZHEWEILAIIoTCAOZUOXITONGSHANGYOUDUTEDEYOUSHI。CONGSHENGTAIDEJIAODULAIKAN,HONGMENGOSSHIKAIFANGDE,BIRUCHENGLILEKAIYUANJIJINHUI、JIANLILEKAIYUANSHEQUDENG。CIWAI,HONGMENGOSJUYOUKUAPINGTAISHIYONG、XIANGTONGDAIMANENGGOUZAIDUOZHONGLEIXINGSHEBEISHANGYUNXINGDENENGLI,YINCIHONGMENGDUIKAIFAZHESHIJIJUXIYINLIDE。TONGSHI,HUAWEIZAIZHINENGZHONGDUANDUONIANDEJILEI,YOULEPANGDADEYONGHUJICHUHEJINGYAN,ZAISHENGTAIHUANJINGFANGMIANJUYOUYOUSHI。

  ZHINENGDIANSHILINGYUSHENGWEN,XIUDAOJIYUDESHOUJICHANGSHANGFENFENRUJU。ZAOZAIQUNIAN9YUE,YIJIAFANGMIANJIUXUANBUJIANGRUJUZHINENGDIANSHIYEWU。RIQIAN,YIJIACEOLIUZUOHUGONGKAILEZIJIADIANSHIPINPAIDElogo——OnePlus TV,WEIZUIKUAIKEYUJINNIAN9YUEDITUICHUDEZHINENGDIANSHIYURE。CIQIANOPPOFUZONGCAISHENYIRENCENGZAIWEIBOZHONGBIAOSHIXIABANNIAN“OPPODEXINPINBUZHISHOUJI”,BEISHICHANGJIEDURENWEIXIANGZHINENGDIANSHIYEWUJINJUNDEXINHAO。

  “SHOUJIKEYILIANJIEWAIBUDEYIQIE,ZHEICAISHIZHENZHENGDEZHINENG,MUQIANDIANSHICHANGSHANGXIANZAIHAIMEIYOUZHENZHENGJIEJUEZHEIGEWENTI,5GJIASULUODIKUANDAITIAOJIANBUSHOUXIANZHI,ZHINENGDIANSHIYIDANDAPOZHEIGEPINGJING,YUANBENDANYIYIKAOYINGJIANSHEBEIYINGLIDESHANGYEMOSHIJIUHUIGAIBIAN,SHICHANGHONGLISHIFEICHANGZHIDEQIDAIDE。”JIADIANCHANYEGUANCHAJIAHONGSHIBINDUI《ZHONGGUOXINWENZHOUKAN》FENXIDAO。

超级大满贯  6YUE10RI,HUIKECHANYEXINCHENG3000WANTAIZHINENGDIANSHIJISHOUKAIXIANGMUJI300WANTAIZHINENGDIANSHIJISHENGCHANXIANGMUZAIGUANGXIBEIHAISHIGONGYEYUANQUTOUCHAN。TU/ZHONGXINDAZAOSHENGTAIBIHUAN

  SHOUJICHANGSHANGDENGQIANGZHANZHINENGDIANSHIZHEIYIZHINENGJIAJUDEZHONGDUAN、RUKOUYOUCHONGFENDELIYOU。YIFANGMIAN,SHOUJIQIYEMIANLINZENGZHANGPINGJING,POQIEXUYAOXUNQIUXINDEYEWUZENGZHANGDIAN。LINGYIFANGMIAN,JIEZHU5GSHANGYONGDEFENGKOU,WEILAIDEJIATINGCHANGJINGYONGYOUGENGDADEXIANGXIANGKONGJIAN。

  DANSHIDIANSHICHANGSHANGDESHENGCUNJINGKUANGBINGBULEGUAN。SHICHANGGUIMOQUYUBAOHE、CHANNENGGUOCHENG,LIANGJIASHUANGJIANGYIJINGCHENGWEIDIANSHIXINGYEDECHANGTAI。

  CONGXINGYEZHENGTILAIKAN,BAISEJIADIANDELIRUNLVYIZHIBEIXINGRONGWEI“BORUDAOPIAN”。《ZHONGGUOXINWENZHOUKAN》FANYUEGUOWANGSHUJUFAXIAN,2012NIAN,GUONEITOUBUCAIDIANQIYELIRUNLVPUBIANZAI3%ZUOYOU,CIHOUZHEIYISHUJUZHUNIANXIAHUA,DAO2017NIANLIRUNLVJINZAI1%ZUOYOU,QIETOUBUPINPAIYIJINGZHANJUDABUFENLIRUNFENE。

  “XINGYEMIANLINDEYIGEZHUYAODEWENTISHICHANPINCHUANGXINYIJINGDAOYIDINGJIEDUAN,XINGYENEICUNZAIEXINGJINGZHENG。”JIEMEIJUANSHUODAO,MUQIANLAIKAN,YINWEIZHONGGUOZAIXIANSHIXINGYESHANGTOURUBIJIAODUO,BIRUXIANGJINGDONGFANGDENGPINGMUCHANGSHANG,CHANNENGKUOZHANGDEBIJIAOMINGXIAN,CHANYELIANGUOSHENGDAOZHIDIANSHIZHENGTIDEJIAGEWEIJI,ZHULIUDEJIJIAPINPAIYINGLIXINGHENCHA,ZHEIDUIXINGYELAISHUOSHIYIZHONGEXINGXUNHUAN。

  ZHINENGDIANSHIDEYINGJIANTOURUJIQI“SHAOQIAN”,ERYIKAONEIRONGYINGLIDEMOSHIRENGCHUZAITANSUOJIEDUAN。ZAITCLSHIYEKONGGUGUFENYOUXIANGONGSICEOWANGCHENGKANLAI,CHANPINTONGZHIHUAJIAJULEXINGYEEXINGJINGZHENG,“QUDAOMOSHIYIYANG、CHANPINKANSHANGQULEISI、YANFADEMOSHIYECHABUDUO”。

超级大满贯  XINGYEZHENGTIJIYUBAITUOYINTONGZHIHUAYANZHONGERDAOZHIDEJIAGEZHANNITAN,LIUJIXINGYEDEXUANZEYAOMEYONGDILIRUNZOULIANG,YAOMEGAOJIAZUOPINPAI。XIANRAN,RONGYAOXUANZEDESHIHOUZHE,RONGYAODIYIKUANCHANPIN55YINGCUNZHINENGDIANSHISHOUJIA3799YUAN,BITONGXINGGUICHUBUSHAO。GENJUAOWEIYUNWANGDESHUJU,2019NIANSHANGBANNIAN,DUOSHUPINPAIDOUYOUCUXIAOJIAZHANGQIWENDINGZAI65YINGCUNCHANPIN3000YUANYIXIA,70YINGCUNDEZUIDICUXIAOJIAJINNIANYEJINGCHANGDIYU4000YUAN。

超级大满贯  WULUNSHIRONGYAOJIANCHENGDE“BUDAJIAGEZHAN”,HAISHITCLDINGWEIGAODUANDEXESSXIANDINGJIA,ZHINENGDIANSHIZUICHU“DIJIAZOULIANG”DAFAYIJINGYOUSUOBIANHUA,ZHEIHUOXUSHIXINGYEKAIQIXIABANCHANGDEBIRANJIEGUO。“GUOQUHENDUORUJUZHINENGDIANSHIDEHULIANWANGPINPAITILIANGBUGOU,BIANWUFAZAIDILIRUN、DITILIANGDEQINGKUANGXIA,QUZUOQIANYANJISHUSHANGDETANSUOHEBUJU。”JIEMEIJUANFENXI。

  性价比“原罪”?

  SHIJISHANG,ZUOWEICHUANTONGJIAJUZUIZHONGYAODESIKUAIPING——DIANSHI、SHOUJI、DIANNAO、PINGBANSHICHANG,DIANSHIBEIRENWEISHIKETINGJINGJIDEHEXIN,YOUHENDAXIANGXIANGKONGJIAN。2013 NIAN5YUE7RI,LESHIDIYIDAIDIANSHI X60 ZHENGSHIFABU,60YINGCUNDAPINGMU+SIHECHULIQI,SHOUJIA6999YUAN+490YUAN,QIZHONGDE490YUANSHISHIPINHUIYUANFUWUFEI,ERDANGSHITONGCHICUNCHANPINSHOUJIADOUZAIWANYUANYISHANG。

超级大满贯  2013NIAN,DIANSHIXINGYEXINSHENGSHILILESHIHEXIAOMI,JIAOCHULE30WANTAIHE1.8WANTAIDEXIAOLIANGDECHENGJIDAN。XIANGJIAOZHIXIA,GENJUYIKANGFABUDE《2013NIANZHONGGUODIANSHISHICHANGSHUJUBAOGAO》,DANGNIANZHONGGUODIANSHISHICHANGTOUBUQIANSANJIAHAIXIN、CHUANGWEI、TCL,PAIMINGDIYIDEHAIXINLINGSHOULIANGYUEWEI316WANTAI,HAIXINTOULUDESHUJUSHI,QIXIAGAODUANCHANPINHULIANWANGVIDAADIANSHIDEXIAOLIANGCHAOGUOLE100WANTAI,ZHANBICHAOGUO30%。

超级大满贯  GUANJIANDESHI,BISHIYONGYOUDALIANGGAOQINGBANQUANDELESHI,DACHU“NEIRONGBUTIEYINGJIAN”DEYINGLIMOSHI,JIYINGJIANSHANGBUZHUANQULIRUN,ZHIZAIHOUXUNEIRONG、FUWUSHANGXIANGQITAYINGYONGSHANGSHOUFEI,ZHEIYEZAOJIULEHULIANWANGDIANSHIDEJIBENWANFA——SHAOQIANQIANGZHANLIULIANG,ZAITONGGUO“HUIYUANFEI+FUWUFEI”DEMOSHIZHUANQULIRUN。

  ZAOQILESHI、XIAOMIDIJIAXUNSUQILIANG,HULIANWANGDIANSHIDEHONGLIKAISHIXIANXIAN,2015NIANSHITUFENYIBEIGENGDEPPTV、BAOFENG、LIANXIANG、WEIJINGXISHURUJU,“YINGJIANKUIBEN”DEZUOFACHONGJICHUANTONGDIANSHISHICHANG,HAIXIN、CHUANGWEI、TCLDENGCHUANTONGDIANSHIPINPAIXIAOLIANGCHUXIANLEDAFUXIAHUA。

  RANER,YINGJIANTOURUCHIXU“SHAOQIAN”,JIJIAHULIANWANGDIANSHIPINPAICHIXUKUISUNJINGYING。“ZUIZHUYAODESHIZIJINLIANDEWENTI,”JIEMEIJUANSHUODAO,CONGLESHIDIANSHIDEZHENGGEMOSHILAIKAN,KEXINGXINGBIJIAODADE,DANSHIDANGSHILESHIDECELVEBIJIAOJIJIN,JIAGEFANGDETAIDI,DAOZHIZHENGGEMOSHIMEIYOUXINGCHENGHAODEXUNHUAN,YOUYUJIAGETAIDI,YINGLIXINGTEBIECHA,JIHUMEINIANDOUKUISUN。

  2017NIAN,LESHIBEIBAOCAIWUZAOJIALVXIANDAOXIA,CUSHIXINGYEFANSI“YINGJIANMIANFEI”DEWUQU。ERZHINENGDIANSHIKAIQIDEXIABANCHANG,“NEIRONG、MIANBAN、JIAOHU”SHIZHEICHANGWEILAIZHANZHENGDEGUANZHUJIAODIAN,FENBIEDUIYINGDIANSHICHANGSHANGDENEIRONGSHENGTAIGOUJIANNENGLI、QUDAODEHUAYUQUANHEDUIYONGHUXUQIUDEMINGANDU。HONGSHIBINXIANG《ZHONGGUOXINWENZHOUKAN》SHUODAO,RUGUODANCONGJISHUJIAODULAISHUO,MIANBANXIANSHISHANGMEIYOUGENGDUOXINXIANDEGAINIAN,XIANSHIJISHUDEGENGXINHUANDAIDUIYUYONGHULAISHUOQISHIHENYAOYUAN,YIGEPUTONGDEYONGHUHENNANFENBIANCHUOLEDDIANSHI、YEJINGDIANSHIDENGBUTONGXIANSHIJISHUDECHANPINYOUSHENMEJUTIQUBIE。“ZHENZHENGDEJINGZHENGSHIJIEJUEYONGHUTONGDIANDE‘SISHA’,RUJINDEZHIHUIPINGMU、CHANGJINGZHIZHENGSHIRANGYONGHUKEJIANDE。”

超级大满贯  CONGMUQIANYIFABUDESHUKUANZHIHUIPINGLAIKAN,“SHENGJIANGSHISHEXIANGTOU+AI+IoT”DENGCHENGWEIZHIHUIPINGDE“BIAOPEI”。DAZAIQIANZHIAISHEXIANGTOU、ZHICHIYUANCHENGSHIPINTONGHUA、PINGMUCONGHENGDAOSHUDEAIZIDONGXUANZHUAN、ZHICHIIoTGONGNENG、SHOUJIYUDAPINGDEJIAOHUSHENGJI、KAIJIWUGUANGGAO、JIATINGKONGZHIZHONGXINDENGYINGJIANHEGONGNENGZAIZHUBUYANZHAN。

  ANZHAOZHAOMINGDEJIESHI,ZHIHUIPINGJIANGZHENGJIFANGMIANDESHEJIHETIYANSHANGDESHENGJI、YANJINZHEIXIEQUANXINDELINIANDAIJIXINGYE。ZHANZAIBUJUWEILAIDEJIAODUSHANG,RUHEDAJIANZIJIAIoTSHENGTAIBIHUANBINGCHENDIANYONGHU,SHIRUJUDEGEJIACHANGSHANGGUANZHUDEHEXIN。BUGUO,JIYUIoT、SHENGTAIBIHUANDECHANSHENGDELINIANYAOQIAODONGCHUANTONGDIANSHIXINGYE,RENGXUYAOYIDUANSHIRI。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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