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净水器行业新增不强 市场步入存量竞争阶段

超级大满贯  JINNIANLAI,SUIZHERENMENSHENGHUOSHUIPINGYIJIPINZHIYAOQIUDETISHENG,JIANKANGLEIJIADIANCHANPINZHUJIANCONGGAISHANXINGXIAOFEIXIANGBIYAOXINGXIAOFEIZHUANBIAN,QIZHONGJINGSHUIXINGYEJIUYINGLAILEKUAISUFAZHANDEJINIAN。SHUJUXIANSHI,2014NIANJINGSHUIXINGYESHICHANGGUIMOJINWEI97YIYUAN,ERZAI2015NIANZHI2017NIANZHONGKAISHICHIXUZOUGAO,JIEZHI2018NIANJINGSHUISHICHANGQUANNIANXIAOSHOUEYIDA316.9YIYUAN,SHICHANGCHENGXIANBEISHUZENGZHANG。

超级大满贯  TONGSHI,XIANGBIOUMEIRIHANDENGFADAGUOJIA,ZHONGGUOJINGSHUIQIDEPUJILVHAIYUANYUANBUZU,WEILAISHICHANGQIANJINGRENGRANGUANGKUO。GENJU《ZHONGGUOJINGSHUIYUKONGQIJINGHUAXINGYEXIAOFEIBAIPISHU》DEZILIAOSHUJUXIANSHI,2018NIANZHONGGUOJINGSHUIQIPUJILVSHANGBUJI5%,ZAIBEISHANGGUANGSHENDENGYIXIANCHENGSHIPUJILVYEBUCHAOGUO15%。YUJIWEILAI15NIANNEI,JINGSHUIQIXINGYENIANFUHEZENGZHANGLVJIANGDA16.8%,BINGZHUJIANXINGCHENGNIANJUNQIANYIYUANDEJINGSHUIXIAOFEISHICHANG。


  DANZHIDEZHUYIDESHI,JINGGUODUONIANDEKUAYUESHIFAZHAN,JINRU2019NIANYILAI,JINGSHUIQISHICHANGSHICHANGZENGZHANGFALI,XINZENGXUQIUBUQIANG,XINGYEZAOYU“PINGJINGQI”。

  GENJUAOWEIYUNWANGJIANCESHUJU,2018NIANJINGSHUIQISHICHANGQUANNIANXIAOSHOUETONGBIZENGZHANGWEI17.4%,ER2019NIANSHANGBANNIANXIAOSHOUEDETONGBIZENGSUQUEJINWEI1.3%,SHICHANGXIANRUCUNLIANGJINGZHENGJIEDUAN。

  YENEIFENXIRENSHIBIAOSHI,WOGUOZHUZHAIDECHUFANGKONGJIANPUBIANXIAXIAO,BUFENLAOFANGDEANZHUANGHUANJINGDUIJINGSHUIQIDEPUJICUNZAIZHIYUE,BINGQIEGUORENZHANGQIYINYONGRESHUIDESHENGHUOXIGUAN,YEYIDINGCHENGDUSHANGJIANQINGLEXIAOFEIZHEDUIJINGSHUIQIDEYILAI。YINCIGUONEISHICHANGDEPUJIYUQIBUKENENGDUANSHIJIANNEICHENGXIANGUOWAISHICHANGDEPUJIGAODU,ZAOYUPUJIPINGJINGHUOZHENDANGDIAOZHENGDOUZAIYILIAOZHINEI。

超级大满贯  LINGJUXINGYEYUJI,2019NIANQUANNIANJINGSHUIQISHICHANGJINGZHENGYALIHAIJIANGJINYIBUZENGDA,SHICHANGZENGSUJIANGJINYIBUFANGHUAN。YUJIQUANNIANJINGSHUIQIXINGYEXIAOSHOUEJIANGDADAO334.0YIYUAN,TONGBIZENGZHANGXIAHUAZHI5.4%。

  净水产品,同质化问题亟待突破

  CIWAI,JINGSHUICHANPINTONGZHIHUAYANZHONG,JISHUCHUANGXINNENGLIBUZU,YESHIJINGSHUISHICHANGZENGSUFANGHUANDEYUANYINZHIYI。MUQIANLAIKAN,XINGYENEIZHULIUDEJINGSHUIQIDOUSHICAIYONGCHAOLVMOGUOLVHUOFANSHENTOUMOGUOLVDEJISHUYUANYIN,DADUOCHANPINJINSHIZAITONGLIANG、WAIGUANDENGFANGMIANSHANGJINXINGCHUANGXIN。RUBUJIEJUECHANPINDETONGZHIHUAWENTI,KONGPAJINGSHUIQISHICHANGHENNANZAICIYINGLAIXIAYIGEGAOSUZENGZHANGQI。

  ERZHIDEYITIDESHI,SHICHANGZHULIUDEZHEILIANGZHONGZHULIUGUOLVFANGANDOUCUNZAIZHEYIDINGDUANBAN。QIZHONG,CHAOLVMOGUOLVSUIRANKEYIBADADEKELIWUGUOLVDIAO,DANDUIYUYOUHAIZHONGJINSHUDENGWURANWUQUENANYIGUOLVGANJING。ERZHENDUIXINGDEFANSHENTOUMOJISHU,SUIRANKEBAZHONGJINSHUDENGGUOLV,DANTONGSHIYEHUIBASHUIZHONGYOUYIJIANKANGDEWEILIANGYUANSUGUOLVDIAO。

超级大满贯  YINCI,XIANGYAOJIEJUETONGZHIHUAWENTI,MUQIANXINGYEMIANLINDESHIJINGSHUIJISHUSHANGGENBENXINGDETUPO。


SAOYISAO,ZUIXINZUIREJIADIANXINGYEDONGTAI,QUANWEISHUJU、ZHUANJIAGUANDIAN、XINWENREPINGJINZAIZHANGWO。WEIXINSOUSUO“SHANGHAIJIADIANWANG”/“shjiadian”JIKEGUANZHU,QIDAININDEDIANZANHUOPAIZHUAN!

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